Ryan Cote is the director of digital services and partner at Ballantine, a third-generation family-owned direct mail and digital marketing company based out of Fairfield, NJ. From lead generation to marketing strategy for small business, today’s guest and his company rise above the get-featured-quick schemes. He helps business owners grow their book or business in today’s online world.

Quotes To Remember:

“The main thing is making sure you have a rock-solid website.”

“The more enticing you can make the title and description, the better the chance of getting a click.”

“With SEO, link building is just part of the equation.”

“Set and forget is the biggest issue with pay-per-click campaigns.”

“No matter what you do, you’re working with people.”

What You’ll Learn:

• Pointers on Getting Leads through Digital Marketing
• Ways to Get More Organic Traffic from Google
• Best Strategies to Get Paid Traffic
• Facebook Ads vs. Google Ads

 

Key Links From The Show:

Ryan’s Site

Ryan on LinkedIn

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

How to Win Friends and Influence People by Dale Carnegie

The ONE Thing by Gary W. Keller

The Compound Effect by Darren Hardy

Carrie Kerpen is the co-founder and CEO of Likeable Media, an award winning content studio that was named Crain’s 6th best place to work in NYC. She is the author of WORK IT: Secrets for Success from the Boldest Women in Business and a columnist for Inc and Forbes. The KeyNote speaker has spoken in conferences around the world and been featured in the New York Times, ABC World News Tonight, FOX News, and CNBC.

 

Quotes To Remember:

“No matter what choices you make, as long as they are the choices that work for you, you can achieve great success.”

“Your network is your net worth.”

“Confidence is such an important skill and one of the big key elements of confidence is learning how to talk about yourself.”

“Following what the person ahead of you is doing won’t always work.”

“You can do it all but just not at the same time.”

 

What You’ll Learn:

• Improving your networking skills
• Being More Confident with Bragging
• Cracking the Confidence Code
• Staying Disciplined With Finances

 

Key Links From The Show:

Carrie’s Site

Likeable Media

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Work It: Secrets for Success from the Boldest Women in Business by Carrie Kerpen

The 5 Second Rule by Mel Robbins

The Power of Onlyness by Nilofer Merchant

Give and Take by Adam Grant

Pick Three: You Can Have It All (Just Not Every Day) by Randi Zuckerberg

Andy Molinsky is a professor at Brandeis University’s International Business School with a joint appointment in the Department of Psychology. His work helps people learn how they can act outside of their comfort zones. His research and writing has been featured in the Harvard Business Review, Inc Magazine, Psychology Today, the Financial Times, the New York Times, the Wall Street Journal, the Boston Globe, NPR, and Voice of America. He was awarded as a Top Voice for LinkedIn for his work in Education. He is also the author of two books, Global Dexterity and Reach.

Quotes To Remember:

“Courage isn’t the absence of fear. It’s the ability to take actions in the presence of fear.”

“Use what we have inside of us to overcome those barriers.”

“Sometimes we want to stay right in our comfort zone.”

“Conviction is a deep sense of purpose.”

 

What You’ll Learn:

• Stepping Out of Your Comfort Zone
• Staying Focused Outside of Your Comfort Zone
• Building Resilience and Confidence

 

Key Links From The Show:

Andy’s Site

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Global Dexterity by Andy Molinsky

Reach by Andy Molinsky

Difficult Conversations by Bruce Patton, Douglas Stone, and Sheila Heen

Getting to Yes by Roger Fisher and William Ury

Erik Seversen is a writer, speaker, adventurer, entrepreneur, and educator. His new book Ordinary To Extraordinary highlights the story of an average man’s adventurous search for meaning.

Quotes To Remember:

“I believe it is possible for ordinary people to choose to be extraordinary.”

“Taking care of the self first is a better way to be a better entrepreneur.”

“Breaking that barrier of ‘How much do I really know?’ is really key.”

“When you are relaxed, you are able to do more.”

“Knowing is not enough, we must do. Willing is not enough, we must apply.”

“The bigger we dream, the bigger we’re gonna reach.”

“Anybody who is breaking through success or wants to breakthrough success needs mentors.”

 

What You’ll Learn:

• Being an Adventurous Entrepreneur
• Learning a New Language
• Transitioning from Being Ordinary to Extraordinary

 

Key Links From The Show:

Erik’s Site

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

The E-Myth Revisited by Michael E. Gerber

The Power of Meaning by Emily Esfahani Smith

The Magic of Thinking Big by David J. Schwartz

Henry Lopez has over 34 years of diverse business experience through successful careers in various fields and the businesses he started. He co-founded of Levante Business Group which supports entrepreneurs and small business owners. In addition to Levante, he’s also the co-owner of iTopIt which is a self-serve frozen desserts restaurant in Colorado Springs, co-owner of Wild Blue Car Wash which is also in Colorado, and co-founder of L3 Destinations, a travel agency which be co-founded with his wife. When he’s not working on his businesses, he’s co-hosting The How Of Business Podcast.

Quotes To Remember:

“The business plan needs to be written for ourselves.”

“Start with the profit goal that you have but of course it has to be realistic.”

“Forget about writing it for somebody else and instead write if for yourself.”

“Break it down into smaller components.”

“Take some time to acknowledge all the progress that you’ve made.”

 

What You’ll Learn:

• Making an Effective Business Plan
• How Often Should You Update a Business Plan
• Holding on to Your Business Plan
• Tips on Writing Your Business Plan

 

Key Links From The Show:

The How of Business Podcast

Levante Business Group

Recommended Books:

Content Marketing Secrets by Marc Guberti

The Power of Habit by Charles Duhigg

DotCom Secrets by Russell Brunson

The War of Art by Steven Pressfield

Do the Work by Steven Pressfield

Kevin Kruse started his first business at 22 and worked around the clock. A year later, he found himself in debt from that business and walked away from it. However, that would not be the end. He would go on to build and sell several multi-million dollar technology companies, winning both the Inc 500 and Best Place to Work awards. He has written several books including the NYT bestseller We: How To Increase Performance And Profits Through Full Engagement, Employee Engagement 2.0, and 15 Secrets Successful People Know About Time Management. The Forbes Leadership columnist is going to take some time to share his insights with us.

Quotes To Remember:

“If you really want to build something of substance, it takes a team.”

“If you want to practice extreme productivity, throw out your to-do list and just work from your calendar.”

“41% of the things on to-do list, we never do.”

“That day calendar is your to-do list.”

 

What You’ll Learn:

• Things You Learn From Your First Business
• Get Better at Time Management
• Focusing on the Things You Should Do

 

Key Links From The Show:

Kevin’s Site

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

We: How to Increase Performance and Profits Through Full Engagement by Kevin Kruse

15 Secrets Successful People Know About Time Management by Kevin Kruse

Employee Engagement 2.0 by Kevin Kruse

The ONE Thing by Gary W. Keller

Meditations by Marcus Aurelius

What Got You Here Won’t Get You There by Marshall Goldsmith

The Ultimate Sales Machine by Chet Holmes