Breakthrough Success

Ray Edwards is the best copywriting expert I know. He’s written the copy for several million dollar sales pages and has had clients like Tony Robbins, Jeff Walker, Michael Hyatt, Jack Canfield, and many others. He created the Copywriting Academy course which he filled up with his deepest and most powerful copywriting secrets.

I got to squeeze some secrets out of him in the latest episode of Breakthrough Success. Here’s the one-sentence summary: Know your customer and communicate why they need your services. Of course, we dive deeper within the episode. 

Plus, we talk about Ray’s biggest challenge: how he lives with Parkinson’s Disease. He talks about how he views this disease and how he continues to power through.

“You’re not training to get better at writing copy, you’re training your clients to trust that you know what you’re doing.” —Ray Edwards

 

Learn:

—How to know the person you’re writing for

—How to plan out your copy

—How to write emails that convert

—How to build trust with your copy in the beginning of your copy

—How to make six figures write copy for others as a side hustle

 

Key Links From The Show:

Rev and Go Transcripts — two transcription sites Ray mentions in this episode

Ray’s Website

Copywriting Academy — Ray’s copywriting course. It’s a very comprehensive course filled with the knowledge you need to take your sales through the roof.

 

Books Mentioned In The Show:

The Obstacle Is The Way

The Strangest Secret

Breakthrough Advertising

Tribes

The War of Art

Anthony Iannarino is the author of The Only Sales Guide You’ll Ever Need. His book combines mindset and methods into the sales guide that will boost your sales. 

Anthony started as a musician in LA and is now an expert on generating sales. Anthony hosts a daily show on his YouTube channel where he shares some nuggets of wisdom to his audience.

We start our discussion by exploring the successful salesperson’s mindset. How does a successful salesperson view adversity? How should you utilize your time? How do you approach a problem?

We then dive deeper into the methods for generating sales. Anthony reveals what he thinks about emails, social media, and cold calling. Yes, you read that last one right…cold calling. While many of us have written cold calling off as Jurassic Marketing (I just made that term up), Anthony explains how cold calling is still a critical part of marketing.

It’s like how people say email marketing is dead even though email generates far more ROI than all of the other social networks. Cold calling isn’t dead either, and Anthony makes his case in this episode.

 

Key Links From The Show:

The Sales Blog – Anthony’s Site

Anthony’s YouTube Channel 

The Only Sales Guide You’ll Ever Need – Anthony’s Book

 

Learn

—What is a negative fast and why you should go on one

—How to properly frame all adversities you face

—How to crush it with cold calls

—How to generate sales with cold calls and other methods

—How to use your time wisely

Erin Chase is the mastermind behind $5 Dinner Mom, a brand that educates people on how they can get a tasty dinner for just $5. Her blog generates a massive amount of traffic, and Erin has turned that source of traffic into a source of recurring revenue for her products and services. 

Erin continues to monitor her traffic, members, and pages to optimize them for more growth. In this episode, she discusses how she monitors these areas of $5 Dinner Mom. We also discuss Facebook Live which she treats as a properly scheduled production skill.

To drive more sales for her products and services, Erin goes beyond her audience and enlists the help of affiliate marketers. We discuss how she got these affiliate marketers and how you can get people to promote your products and services. 

 

Learn:

—How Erin builds a team

—How to get more affiliates for your products and services

—How to generate recurring revenue from your blog

—How to crush it on Facebook Live

 

Key Links From The Show:

5DollarDinners.com — Erin’s brand

ProfitFirstBook.com — Mike Michalowicz’s book

In this episode, I interview Mary Fernandez to discuss what makes a brilliant content marketing strategy, and more importantly, how you actually implement the strategy. Mary is a blogger, visibility strategist, the content marketing manager of Opt-In Monster, and host of the Persuasion Nation Series Podcast.

Her blogging journey began as a teacher who wrote blog posts about ballet. The idea behind these blog posts was that her ballet students could visit her blog to learn beyond the formal lessons. This beginning gradually evolved into a love for content marketing.

Mary explains that guest blogging was a huge boost to her email list, and that her guest blogging efforts garnered many more subscribers over a much smaller period than before. In this episode, she talks about how she got these opportunities and how you can get more guest blogging opportunities.

The most important element of a content marketing strategy is to write for the needs and wants of your audience. To fulfill this requirement of content marketing, you must do some prior research to discover what your audience wants.

70% of people who leave your site will never come back again. This is why Mary uses an Exit-Intent Pop-Up to get more subscribers.

If you want a content marketing strategy that grows your audience and generates more revenue, this podcast episode is a must-listen.

Learn

-How to get more of your visitors to subscribe to your blog

-How to develop an effective content marketing strategy

-How to implement your content marketing strategy once you make it

-What Mary does to increase Opt-In Monster’s visibility

Key Links from the Show:

https://en-gb.wordpress.org/plugins/edit-flow/ – The Edit Flow WordPress plugin

www.persuasion-nation.com – Mary’s blog and podcast

Mark Podolsky, the Land Geek, has several podcasts including the Best Passive Income Model podcast which I was recently a guest on. Now the tables have turned and he was the latest guest on my Breakthrough Success podcast.

In this episode, we talked about how Mark operates several podcasts and uses them to build a passive income. Mark uses his podcast to generate income in the same way I use social media to generate income—via the indirect route.

The podcast is designed to gain people’s trust and funnel the warm prospects through the process of buying his products.

Mark just started his podcast for fun, but he was keen to see his numbers grow. He felt that when they didn’t grow, he was at a bit of a low point. After reflection, he decided that even helping just ONE person was enough to feel worthwhile. Now his numbers have soared.

 

Learn

–How Mark recommends getting guests…even if you haven’t launched your podcast yet

–How to make revenue from your podcast

–How to repurpose your podcast episodes

–The biggest mistake you can make with a podcast

 

 

Key Links from the show:

www.thelandgeek.com – Mark’s Mentioned site

https://www.ziglar.com/ – Mentioned person on the show

www.meetedgar.com – Mentioned social media organiser.

Wondering how you can live your ideal life? In this podcast episode, you’ll learn exactly how!

Our guest for this episode is Jim Palmer, the bestselling author of several books including Decide: The Ultimate Success Trigger and he’s the founder of the Dream Business Academy. Jim sent me a copy of his book and I was quickly blown away by it’s value and Jim’s story. 

When Jim started his business, it took an entire year before he got his first client. During this phase, he nearly burnt the candle from both ends by taking a job at Target where he showed up at 4 am to stack shelves.

Even when he felt like his business was successful, he got a wake-up call from his wife when she asked when they’d go on vacation. When she asked, it had been five years since the last vacation, and even though Jim was crushing it, he felt like his business wouldn’t function without him.

Decide is the wake-up call that you need for your business. It’s more than a mindset book. It’s the book that finally gets you up and taking action on your dreams. Jim’s goal is to allow people to live the life of their dreams rather than to just work for the sake of making a living.

 

Learn:

—How to develop the abundance mindset

—The best way to learn

—How to accomplish what you set out to do

—How people view value

—How to personalize a situation so you get yourself out of your comfort zone

—How to take action even if you don’t feel like it

 

Key Links from the Show:

www.getjimpalmer.com – Jim’s website

Decide to get Decide today!