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Breakthrough Success

E320: Impact Millions And Make Millions Through Publicity With Selena Soo

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Selena Soo is a publicity and marketing strategist who helps experts, authors, and coaches go from hidden gem to admired industry leader…and even a household name. She’s helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV. Many of her clients have become industry leaders with 7-figure businesses, raving fan bases, and hundreds of thousands of followers. 

 

Quotes To Remember:

“Figure out what is the right publicity for you.”
“Relationships are everything.”
“The media is looking for different perspectives.”
“What are the relationships you need to grow your business?”
“Why do you want the publicity in the first place?”
 

What You’ll Learn:

  • Becoming the go-to expert in your industry
  • How to get publicity and leverage it to grow your business
  • Finding the right publicity opportunities
  • Building relationships with people in the media
  • The 7-figure business model

 

Key Links From The Episode: 

Selena’s Video Series 


Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Stand Out by Dorie Clark

Profit First by Mike Michalowicz

Clockwork by Mike Michalowicz

E319: Building On Your Expertise With David Blake

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David Blake is cofounder of Degreed, and coauthor of The Expertise Economy: How the Smartest Companies Use Learning to Engage, Compete, and Succeed with Kelly Palmer. He has spent his career innovating higher education and lifelong learning. Prior to Degreed, he helped launch a competency-based, accredited university and was a founding team member at Zinch (acquired by Chegg). He was selected as a Top EdTech Entrepreneur by the Stanford d.School EdTech Lab, sponsored by Teach For America and NewSchools Venture Fund. He has been published in the Harvard Technology Review, Business Insider, TechCrunch, and Huffington Post. He has spoken around the world on the topic of the future of learning, including the ASU Education Innovation Summit, EdTech Europe, and TEDx.

 

Quotes To Remember:

“Read everything you can get your hands on in a specific topic for two years.”
“Microsoft wants to be an organization of learners not knowers.”
“Raise your hand if you have a goal for your personal learning.”
“Be deliberate in the development of your skill.”
“Information is abundant.”
“How do we help our people upgrade themselves.” 

What You’ll Learn:

  • Becoming an expert
  • Training your team
  • Showcasing your expertise
  • Setting goals for your personal learning
  • What Microsoft’s CEO looks for in an organization

 

Key Links From The Episode: 

Degreed

David’s LinkedIn


Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The Expertise Economy by David Blake and Kelly Palmer

Algorithms To Live By by Brian Christian and Tom Griffiths

The Dictator’s Handbook by Bruce Bueno de Mesquita and Alastair Smith

 

Learn how you can booked on the spot from dozens of media outlets at the National Publicity Summit

E318: Building Ideal Businesses Around Your Ideal Life With Pat Rigsby

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Pat Rigsby is an author and entrepreneur who has built over 25 different businesses, including two Entrepreneur Franchise 500 award-winning franchises. He got his entrepreneurial start by opening a personal training business and health club. Today he coaches entrepreneurs to create their Ideal Business, one that allows them to earn more profits, have a greater impact, and enjoy more freedom to enjoy life. He inspires entrepreneurs through his coaching program and bestselling book The IDEAL Business Formula. 

 

Quotes To Remember:

“Consistently is the great hallmark of great businesses and business owners.”
“Good business all starts by solving a problem.”
“There’s only so much of you to go around.”
“I have an obligation for the people under my roof.”
“Get clear on what success looks like to you.” 
 

What You’ll Learn:

  • Building ideal businesses
  • Time management skills
  • How to spend more time with your family
  • Success habits
  • The great hallmark of great businesses and business owners

 

Key Links From The Episode: 

Pat’s site

Pat’s special gifts for listeners


Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The Wizard of Ads by Roy H. Williams

59 Lessons by Dr. Fergus Connolly

Ready Fire Aim by Michael Masterson

E317: Using The Novo Method To Break Down Barriers With Stu Schaefer

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Stu Schaefer has spent the last 10 years working directly with hundreds of clients and advising thousands of others through his workshops and seminars. He is the author of Lifetime Physique and has been voted “Best of the Best Trainers” in his home state of Colorado. He has appeared on FOX, NBC, and the CW Network and has been on radio across the country.

 

Quotes To Remember:

“Start becoming aware of blindspots.”
“There are things that you don’t know.”
“You’re never going to make $100K without offending someone.”
“We seek out ways to prove ourselves right.”
“Anything in life is a choice.” 
 

What You’ll Learn:

  • Breaking down barriers
  • Identifying limiting beliefs
  • Reviewing the past for future success
  • How comfort zones sabotage success
  • The missing links to success in the information age

 

Key Links From The Episode: 

Stu’s website

The Novo Method Success Package


Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The Success Principles by Jack Canfield

Rich Dad Poor Dad by Robert Kiyosaki

The 4-Hour Workweek by Tim Ferriss

E316: Overcoming Entrepreneurial Walls With Tom Libelt

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Tom Libelt runs Smart Brand Marketing and We Market Online Courses. He has published around 5,000 Kindle books, built a successful SEO and online course marketing business, partnered with a Muay Thai champion, owned a coffee shop, a retail store, a record label, created a documentary, and releases two albums with five hits on top ten Polish radio. All of it was bootstrapped and done with zero outside funding.

 

Quotes To Remember:

“Structure as much as possible.”
“The simplest things are the hardest things to do.”
“Most people are too comfortable.”
“Business isn’t easy.”
“Resistance is always going to be there.”
“Usually the things that are easy don’t lead to profits.”

What You’ll Learn:

  • Overcoming entrepreneurial walls
  • Turning pro with your passion
  • Staying focused on top goals
  • Eliminating distractions
  • Building partnerships

 

Key Links From The Episode:

Smart Brand Marketing

SBM Podcast

Content Marketing Plaza

Crediful — Take Control Of Your Money

 


Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The War of Art by Steven Pressfield

Extreme Ownership by Jocko Willink

Shoe Dog by Phil Knight

The ONE Thing by Gary Keller

Essentialism by Greg McKeown

Total Recall by Arnold Schwarzenegger

 

E315: 10Xing Your Results Without 10Xing Your Effort With Matt Ward

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Matt Ward runs an investment syndicate, hosts top podcasts angel investing and futuristic technology (https://fringe.fm), and scaled a $8k investment into a 7 figure exit in under a year. He’s interviewed folks like Seth Godin, Tim Draper, Neil Patel, and Tim O’Reilly and joins us today on Breakthrough Success

 

Quotes To Remember:

“Always live below your means.”
“Hire 10 people.’
“The big difference is how you think of it.”
“20% of customers are 80% of the profit.”
“For every level there’s another devil.”
“Aim for the stars.” 
 

What You’ll Learn:

  • 10Xing results without 10Xing your efforts
  • Making a 7-figure exit
  • Working smarter
  • Hiring the right people
  • Habits for success

 

Key Links From The Episode:

Disruptors.fm/free

Thesyndicate.vc

Follow Matt on Twitter

Content Marketing Plaza


Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

How To Win Friends And Influence People by Dale Carnegie

7 Habits Of Highly Effective People by Stephen Covey

Matt’s advice: Find a good fiction book