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You can do the same thing two times, but nothing gets accomplished if you don’t learn new tricks from the first time. The first time you do something is similar to an experiment. As you do the same thing over and over again for your business, you should be able to know the outcome.

You should also develop more skills in making the second product better than the first product. We all do something twice, or even more than that, but we only learn a lesson if we are able to do better the second time, and the third time, and so on.

There is always someone who turns off the lights on an idea. As more ideas get formulated, decisions have to be made about which ideas to stay with. The other ideas get extinguished.

Ideas will be suggested while other ideas will be rejected. It is important not to constantly turn off the lights on new ideas because you want to work on old ones. Old dogs can learn new tricks, and you can implement new ideas with your old ideas at the same time.

Don’t always be turning off the lights on new ideas, and tell other people when they are the ones turning off the lights for new ideas. If a business can’t be innovative and still keep its old ideas at the same time, then it’s lights out.

The Hare And The Tortoise story isn’t about speed. It’s about focus. The hare is much faster than the tortoise, but the hare loses focus of its task. The hare decides to take a nap. Then the tortoise slowly walks past the hare and wins the race.

In business, it is important to be consistent. Although the tortoise goes slow, the tortoise is consistently focused on achieving its goal–winning the race. You shouldn’t go as slow as the tortoise, but you should be consistently focused on achieving your goals.

The hare is a representation of the unsteady business person. The hare gets a really great start, but as the race progresses, the hare decides to sleep. The hare sleeping could easily relate to someone who decides to procrastinate.

The tortoise is a representation of the business person who constantly delivers. This person does not get the great start but ends up being better than the person who got the great start.

As procrastination builds, less gets done. If you are consistently productive, you will move past the sleeping hare. Then, the hare wakes up and tries to catch up, but alas, it’s too late. The tortoise just crossed the finish line.