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Entrepreneurial ambition fuels us towards large milestones and inspires us to set bigger goals. Ambitions help us exceed our limits and explore new possibilities. David Selinger used his entrepreneurial ambition to become an early Amazon employee, RedFin co-founder, and now Deep Sentinel’s CEO. We also talk about how most home alarm systems are pointless and how Deep Sentinel’s innovative technology keeps your safer.

What You Will Learn:

How to raise your entrepreneurial goals

How to make your home more secure (your alarm system does next to nothing)

How to view failures as inputs instead of game-enders

Resources:

Connect with David Selinger on YouTube and Website LinkedIn

Improve your home security with Deep Sentinel

Learn how to make 6-figures with your content: contentmarketingplaza.com

Want to generate cash flow with covered options? Our guest, Mark Yegge shares how selling covered options works and how they can generate extra income. Mark is an author, instructor, and fund manager who has traded over $14 billion worth of securities.

What You Will Learn:

• How to build cash flow with options
• Wealth building strategies
• Managing emotions during the highs and lows of investing

Resources:

Connect with Mark Yegge through his website: https://markyegge.com/

Get the Regular Paycheques eBook at https://go.destinycreation.com

Learn how to make 6-figures with your content: contentmarketingplaza.com

Magic tricks amaze crowds. Spectators wonder what went into the trick and marvel at the magician’s work. The same strategies that go into magic tricks can also help with sales. Award-winning magician and expert salesperson Jake Schwartz joins us to share how to sell products and services.

About Our Guest

Jake Schwartz is an award-winning magician considered by many to be the new face of magic. He has performed all over the world, including fortune-500 companies like CBRE Real Estate, the Philadelphia Phillies, the Philadelphia Union, the world famous Claridge Hotel in Atlantic City.

What You’ll Learn

• How to decide which offers to promote for maximum revenue
• Jake’s preferred mediums for connecting with prospects and closing deals
• What goes into creating a customer avatar that actually works
• An important skill you need to become successful at anything
• How to generate genuine curiosity for your product or service

Resources

Connect with Jake through his website: jakeofspades.com

Learn how to make 6-figures with your content: contentmarketingplaza.com

Subscribe to Breakthrough Success on your favorite podcast player to get notified about the latest episodes.

Many business owners promote their products and services on different social media platforms. However, navigating all these platforms to get the desired results is not easy. 

Consider brands like Apple, Samsung, or Nike that constantly stand out on social media. These brands all have a strong and proactive social media presence that they leverage to target the right audiences. Their engagement demonstrates social media’s impact on their brands. 

An effective social media strategy for your business means a better chance of converting leads, promoting your brand, and increasing your customer base. 

What happens if your social media strategy is not showing any positive results? Here are some top tips to help you improve your strategy. 

#1:Establish Your KPIs 

Imagine if you had to complete ten tasks today. The best way to measure success is by knowing how much you accomplished at the end of the day. Completing two out of ten tasks may not indicate success, but it gives you a good idea of your performance. Knowing your performance establishes benchmarks that help you improve future results.

This strategy also works for measuring how impactful your social media strategy is to your audience. They are known as KPIs, short for Key Performance Indicators. As a business owner, your primary KPIs hinge on sales and revenue. Business owners should ask themselves questions that address current progress on KPIs. These two questions serve as starting points:

• How much revenue has my business generated since I launched my social media strategy?
• Has there been a notable increase or decrease in sales recently?

To establish your social media KPIs, you need to understand the role of social media in your business. Most companies use their active social media platforms to drive people to their websites. So, you can use this to develop key performance indicators that measure the number of clicks from social media to your website and the conversion rate after visiting your website. 

For example, do they move around and leave without purchasing anything, or do website visitors from your social media pages buy your product? 

You can also measure the engagement level to your posts or tweets through metrics like the number of likes, retweets, reposts, or shares. Be clear about the traffic results you want to see from social media, and you will be able to tailor your social media strategy to fit this.

#2: Review Your Analytics

Analytics review involves gathering data from social media platforms and reviewing them for insight into what strategies are working and what aren’t. Analytics reveal valuable insights, and once you’ve determined your goals, you can use this to measure your progress. 

For example, you can easily find out what your audience likes by monitoring post analytics. You can tailor your content around top performing posts. If your audience engages more with posts highlighting a problem your product or service solves, you can create more content around those topics

With this, analytics serves as an inspiration for more ideas for your product or service. Social media analytics tools make it easy to dig through data points and interpret your results. Most social media platforms come embedded with this functionality, like Twitter Analytics and Facebook Insights. However, their functionality is limited to that specific platform. Using outside tools in addition to the internal resources will give you the best data.

#3: Repurpose Your Content

It’s easy to get burned out from continuously creating and posting new content. If this occupies your daily routine, when will you have time to actually run your business? Repurposing your old content fixes this problem. It’s also an excellent strategy for learning more about your ideal customers and organically growing your social media pages. 

Creating pillar content makes it easier to repurpose content and create smaller pieces. Pillar content is usually a big piece of content, like video podcasts, audio interviews, or a YouTube video. These could be as long as 30 minutes and contain valuable information that can form great micro-content. 

Then, you can break down this big piece of content, and you have enough to post around your social media platforms for a while. Spread this content using quotes that stand out from the article or turn them into images for platforms like Instagram. You get more traction while putting in less work.

#4: Focus on Your Top Social Networks

We have many social media platforms today: Instagram, Facebook, Twitter, TikTok, Youtube, and others. However, you shouldn’t use all of them. More isn’t always better, and brands should focus on a targeted approach. Figure out which social networks your clients use, and prioritize your efforts on those platforms.

You can’t always use the level of popularity to judge. A platform isn’t the best for you just because it has over 1 billion users. Running ads and creating content on each platform lets you collect relevant user data from your audience. 

This data helps you understand where most of your customers come from and which social networks to prioritize.

#5: Make Your Profile Searchable

How does your target audience reach you? Most will look for something and stumble across your brand. You can increase these occurrences by making your profile searchable. Using optimal keywords improves your search ability. Brands should select keywords that describe their services.

Real estate agents use the keyword “Real estate agent” in their profiles. They also include their locations to help ideal clients find their profiles. Optimizing your profile in this manner helps clients find you instead of the other way around. Most business owners only do outreach and play the numbers game. This strategy can help you get clients, but a searchable profile gets you clients on autopilot when done correctly.

Want Help With Your Social Media Strategy?

An effective social media strategy sets your business apart from the competition. You can generate more awareness for your brand and funnel social media followers to your website. They can learn more about your products and services and go deeper into your digital ecosystem.

Content and ads fuel any social media strategy. Content guides people through different stages of the customer journey, introduces your offers, and builds trust. Social media posts help you gain traction on various platforms, while ads help you scale. We’ve helped clients grow their businesses using online ads and content. If you want to learn how we can grow your business, send an email to marc@marcguberti.com today.

Digital nomads are here to stay. More people want to work remotely and travel to different parts of the world. What does the digital nomad lifestyle mean for employers and employees? We’ll discuss how to embrace the digital nomad lifestyle and how to still get work done as you see the world.

About Our Guest

Mary Elizabeth Elkordy is President and founder of Elkordy Global, a full-service boutique PR firm. The firm helps many clients ranging from nonprofits to Fortune 500 companies looking to increase their visibility. The TEDx speaker began her career at Capitol Hill working for Hillary Clinton’s 2008 presidential campaign.

Key Links from the Episode

Elkordy Global

Connect with Mary on Instagram and LinkedIn

Daily journaling can change your life. You’ll collect your thoughts, reflect, and strengthen your mental wellness. In this episode, Sharon Wallen joins us to discuss how to build a journaling habit and use it to become happier.

About Our Guest

Sharon Wallen is a National Board Certified Teacher, with 32 years of service in Elementary School. She recently received the Lifetime Achievement Award for her commendable work as a teacher. Her Grateful Reflections Journal helps people focus on the good things in life and build confidence.

Key Links from the Episode

Get your copy of the Grateful Reflections Journal