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Four Marketing Truths

August 18, 2013 by Marc Guberti Leave a Comment

Being consistent is not enough. You have to be more than consistent. If you come out with a video every week, that’s great. If you come out with a video every week and one tweet every hour, that’s great too. If you can come out with one video every week, one tweet every hour, and 20 Instagram photos every day (those photos would be related to your niche), that’s superb. I used to only publish 1 blog post every day in the morning. Now I publish 2 blog posts every day, and my traffic has jumped up dramatically.
People want to see what they are actually getting. Back when TV advertising was all well, people were able to see what they were actually getting. People want little tidbits of information whether it is in the form of blog posts, videos, or preferably, both. When people see a lot of good reviews, they are more likely to buy a product.
It’s not about you, but it’s not about all of your clients either. Identify your top clients and shape your business around those clients. They are the ones who are going to come back often and tell more people about you. If you want to learn the whole process of doing that, I highly recommend getting a copy of The Pumpkin Plan by Mike Michalowicz.
The ways to properly market a product are constantly changing. Be aware of those changes and react to them. The future way to successfully market a product is with mobile. In fact, more people are using mobile as the days go by.

TV Advertising Is Dead

August 17, 2013 by Marc Guberti Leave a Comment

The old methods don’t work anymore, but some people refuse to admit it. There are still a lot of commercials on TV. Those commercials don’t work as well as they used to. Everyone just wants to watch their favorite show now, but that’s not all.

The invention of cell phones–the cell phones with all of the apps like the iPhone–have hurt the marketing value of TV commercials dramatically. Instead of watching the commercials, I can always play the game Risk on my iPhone.

I’m not alone. There are more people with cell phones (4.8 billion) than there are people with toothbrushes (4.2 billion). I am not making that up.

That’s one of the possible reasons why people don’t watch TV commercials anymore. There might be other people who just don’t like the advertiser. I eat healthy, and my mom is a certified nutritionist, so I either mute or turn off the TV during all of the commercials promoting fast food restaurants.

People are also being taken away from the TV because of YouTube. Instead of waiting for all of the commercials to go by, you can watch the re-runs. There are some commercials on YouTube, but you get to skip most of them in 5 seconds. Then, you get to watch what you wanted to watch.

With TV advertising, there’s tons of commercials. Three minutes of commercials feels like a half an hour. You might as well watch paint dry. There’s no skip in 5 seconds option. The only option is to watch the entire commercial which turns people and their TVs off (although the Super Bowl is an exception).

When the TV advertisement reaches some people who are interested, most won’t buy the product. That’s because those people already have a similar seller that they trust. If you create blogs on WordPress, you won’t like the transition from WordPress to Blogger and vice versa.

Finally, that big audience you advertised to turns into the lone remainder. The few people who forgot to charge their cell phones, didn’t have the TV remote nearby, and decided to listen to your commercial since it was the only option.

TV advertising is not what it used to be. Change isn’t an option, it’s a necessity.

Everyone Wants The Answer

August 17, 2013 by Marc Guberti Leave a Comment

We all have questions, and we all want answers to our questions. The quicker we get our answer, the quicker we are able to do something else. People don’t like pondering over the question for a long amount of time. We just want the answer.

If you want an answer, asking someone to give you the answer will temporarily help you. If you ask someone for the answer, and they give you the answer, you didn’t do anything to get that answer. Let’s suppose your question is, “How do I get more followers on Pinterest?”

You can either ask your friend, or you can look up the answer yourself. There will be a time when you have a question, and your friend will be on vacation. When your friend is on vacation, they probably won’t answer their phone…at all. What if your friend is in another country and won’t be back for 3 weeks? Do you go to someone else for the answer or do you find a way to answer your own question.

When you answer your own questions by looking up information, you are taking responsibility for yourself. Responsibility for yourself will allow you to achieve greatness throughout your life.

Getting the answer from someone else is the easy road. There’s no work on your part to find the answer. Someone just gives you to answer, you apply what you have learned, and when you have another question, you expect someone to give you an answer. Don’t expect someone to simply give you the answer every time, and don’t rely on that person. Rely on yourself. The only way to do that is by choosing yourself.

Answer your own questions. Then, you’ll ask more questions and answer them as well. Then, you won’t just stop with an answer. You’ll be able to question your own question. Then, you’ll come up with better answers, and you will learn more as a result.

Get More Sales With A Variety Of Prices

August 16, 2013 by Marc Guberti Leave a Comment

Legos have become very popular toys, but this did not happen overnight. The Lego Group was founded in 1932. However, Lego Sets weren’t as famous as they are now. In fact, Lego nearly went bankrupt in 2003.

Now, Lego is thriving. One of the reasons Lego is thriving today is because of its variety of prices. You can get a Lego for as little as $5 and as much as $500. There are shipping fees, promotional fees, and everything else, but overall, Lego makes a profit.

So how does this apply to your business? It’s not like we own the entire Lego company. However, you can create many products with a variety of prices. Dip as low as $3 and as high as $1,000. Chances are that most of your clients will buy your $3 products before they buy your $1,000 products.

You can charge prices between $3 and $1,000 for different products. You can charge $25 for one product, $50 for another product, and $200 for the other product. Give your clients a lot of options, and make sure your price ends in a 7. Instead of charging $5 or $4.99, you should charge $4.97. Ending the price in a 7 leads to the most sales although no one knows why.

The more options you give your clients, the better. Put the spotlight on your three best products that range in price such as the $3 book, the $47 CD, and the $997 membership site.

Why You Need A Blog

August 16, 2013 by Marc Guberti Leave a Comment

If you already have a blog, chances are you know someone who doesn’t. Blogging is growing at a rapid pace. These WordPress stats will give you an idea of how popular blogging has become (look at the number of pageviews where the bar for 100 million pageviews looks miniscule). That doesn’t even include Blogger, Typepad, or other blogging platforms.

Blogs are ways to build a following for your content. With a blog, you can build the visitor’s trust. That trust turns into the visitor deciding to buy your product.

Blogs are fun to write on because you choose the niche. Businesses that blog see more traffic than those who don’t. If you or someone you know doesn’t have a blog, today is the day to get out there in a big way with a blog.