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E321: Make $22 For Every $1 Spent On Facebook Ads With Daniel Daines-Hutt

March 13, 2019 by Marc Guberti Leave a Comment

Daniel Daines-Hutt is the founder of Inbound Ascension which helps clients convert more sales He is an internationally recognized and certified Digital Marketer, Public Speaker, and Marketing Consultant. He’s also one of the people behind AmpMyContent which helps people get far more traffic while writing even less content.

Quotes To Remember:

“On average, only 2% of people buy.”

“User a hyper specific next step offer.”

“Make it actionable.”

“Most advertisements will start with a loss.”

“I will do a lot of customer research before I write the article.”

“Get specific at the start and expand later to lower costs.”

What You’ll Learn:

Generating an ROI from online ads
Getting email subscribers through Facebook
Optimizing your content for conversions
The kind of content that wins
Ad targeting we need to use

Key Links From The Episode:

Amp My Content

Episode 275: Atomic Habits Are All You Need For Remarkable Results With James Clear

E236: The Customer-Centric Model That Drives HubSpot’s Growth With Michael Redbord

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Contagious by Jonah Berger

Atomic Habits by James Clear

Ego Is The Enemy by Ryan Holiday

The Obstacle Is The Way by Ryan Holiday

Learn how you can booked on the spot from dozens of media outlets at the National Publicity Summit

E320: Impact Millions And Make Millions Through Publicity With Selena Soo

March 11, 2019 by Marc Guberti Leave a Comment

Selena Soo is a publicity and marketing strategist who helps experts, authors, and coaches go from hidden gem to admired industry leader…and even a household name. She’s helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV. Many of her clients have become industry leaders with 7-figure businesses, raving fan bases, and hundreds of thousands of followers.

Quotes To Remember:

“Figure out what is the right publicity for you.”

“Relationships are everything.”

“The media is looking for different perspectives.”

“What are the relationships you need to grow your business?”

“Why do you want the publicity in the first place?”

What You’ll Learn:

Becoming the go-to expert in your industry
How to get publicity and leverage it to grow your business
Finding the right publicity opportunities
Building relationships with people in the media
The 7-figure business model

Key Links From The Episode:

Selena’s Video Series

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Stand Out by Dorie Clark

Profit First by Mike Michalowicz

Clockwork by Mike Michalowicz

E319: Building On Your Expertise With David Blake

March 8, 2019 by Marc Guberti Leave a Comment

David Blake is cofounder of Degreed, and coauthor of The Expertise Economy: How the Smartest Companies Use Learning to Engage, Compete, and Succeed with Kelly Palmer. He has spent his career innovating higher education and lifelong learning. Prior to Degreed, he helped launch a competency-based, accredited university and was a founding team member at Zinch (acquired by Chegg). He was selected as a Top EdTech Entrepreneur by the Stanford d.School EdTech Lab, sponsored by Teach For America and NewSchools Venture Fund. He has been published in the Harvard Technology Review, Business Insider, TechCrunch, and Huffington Post. He has spoken around the world on the topic of the future of learning, including the ASU Education Innovation Summit, EdTech Europe, and TEDx.

Quotes To Remember:

“Read everything you can get your hands on in a specific topic for two years.”

“Microsoft wants to be an organization of learners not knowers.”

“Raise your hand if you have a goal for your personal learning.”

“Be deliberate in the development of your skill.”

“Information is abundant.”

“How do we help our people upgrade themselves.”

What You’ll Learn:

Becoming an expert
Training your team
Showcasing your expertise
Setting goals for your personal learning
What Microsoft’s CEO looks for in an organization

Key Links From The Episode:

Degreed

David’s LinkedIn

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The Expertise Economy by David Blake and Kelly Palmer

Algorithms To Live By by Brian Christian and Tom Griffiths

The Dictator’s Handbook by Bruce Bueno de Mesquita and Alastair Smith

Learn how you can booked on the spot from dozens of media outlets at the National Publicity Summit

E318: Building Ideal Businesses Around Your Ideal Life With Pat Rigsby

March 6, 2019 by Marc Guberti Leave a Comment

Pat Rigsby is an author and entrepreneur who has built over 25 different businesses, including two Entrepreneur Franchise 500 award-winning franchises. He got his entrepreneurial start by opening a personal training business and health club. Today he coaches entrepreneurs to create their Ideal Business, one that allows them to earn more profits, have a greater impact, and enjoy more freedom to enjoy life. He inspires entrepreneurs through his coaching program and bestselling book The IDEAL Business Formula.

Quotes To Remember:

“Consistently is the great hallmark of great businesses and business owners.”

“Good business all starts by solving a problem.”
“There’s only so much of you to go around.”

“I have an obligation for the people under my roof.”

“Get clear on what success looks like to you.”

What You’ll Learn:

Building ideal businesses
Time management skills
How to spend more time with your family
Success habits
The great hallmark of great businesses and business owners

Key Links From The Episode:

Pat’s site

Pat’s special gifts for listeners

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The Wizard of Ads by Roy H. Williams

59 Lessons by Dr. Fergus Connolly

Ready Fire Aim by Michael Masterson

E317: Using The Novo Method To Break Down Barriers With Stu Schaefer

March 4, 2019 by Marc Guberti Leave a Comment

Stu Schaefer has spent the last 10 years working directly with hundreds of clients and advising thousands of others through his workshops and seminars. He is the author of Lifetime Physique and has been voted “Best of the Best Trainers” in his home state of Colorado. He has appeared on FOX, NBC, and the CW Network and has been on radio across the country.

Quotes To Remember:

“Start becoming aware of blindspots.”

“There are things that you don’t know.”

“You’re never going to make $100K without offending someone.”

“We seek out ways to prove ourselves right.”

“Anything in life is a choice.”

What You’ll Learn:

Breaking down barriers
Identifying limiting beliefs
Reviewing the past for future success
How comfort zones sabotage success
The missing links to success in the information age

Key Links From The Episode:

Stu’s website

The Novo Method Success Package

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The Success Principles by Jack Canfield

Rich Dad Poor Dad by Robert Kiyosaki

The 4-Hour Workweek by Tim Ferriss

E316: Overcoming Entrepreneurial Walls With Tom Libelt

March 1, 2019 by Marc Guberti Leave a Comment

Tom Libelt runs Smart Brand Marketing and We Market Online Courses. He has published around 5,000 Kindle books, built a successful SEO and online course marketing business, partnered with a Muay Thai champion, owned a coffee shop, a retail store, a record label, created a documentary, and releases two albums with five hits on top ten Polish radio. All of it was bootstrapped and done with zero outside funding.

Quotes To Remember:

“Structure as much as possible.”

“The simplest things are the hardest things to do.”

“Most people are too comfortable.”

“Business isn’t easy.”

“Resistance is always going to be there.”

“Usually the things that are easy don’t lead to profits.”

What You’ll Learn: