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How To Make A Product That People Will Want To Buy

August 3, 2013 by Marc Guberti 1 Comment

Everyone says go with the trend. If Instagram videos are a hot topic, people will want a book on that, right? That book will get more sales, but when Instagram videos just become the norm, you won’t get as many sales. If you create a book about Instagram videos a year or two after they were introduced, that book would get sales for a longer amount of time.

That toy everyone wants has something special to it. How about creating a replica. 3-D printing is making it easier to create replicas of stuff, but better yet, your own merchandise. They are getting cheaper, and Microsoft is coming up with a way to make 3-D printing as easy as pressing “Print” for a document. Maybe that’s the next big thing, and maybe that’s the market you should jump on.

When you have some free time, look into your ideas. See what kind of products you can create that will get a lot of sales. Maybe you can think of the next Facebook, if you’re really lucky. You can also think of the next multimillion dollar product. You can make something that everyone wants.

Maybe you just look at the competition and see what’s popular. People want to know a lot about making money online or how they can become healthier. Why not create products and books around those two things? A lot of people already buy products that help them make money online or become healthier.

How about selling something that is already doing well. iPhones are doing very well, and people will want to buy those. You didn’t make the iPhone, but you can still sell it anyway. People will come in and buy it. The only question is if they would buy it at an Apple Store which is the official source, or if they would buy from you. Someone will eventually come to you and buy the iPhone from you.

You can also ask your clients what they want to buy. Then, when you make a product, your clients will buy it. They will tell other people about the product, and you will get more sales out of it.

However, what if you didn’t get any clients yet or don’t know enough about the clients you already had? The third option, thinking of ideas and creating a business or product around some of those ideas is the winning sauce. Your ideas are unique, and if you create a product based on your idea, you will have a fun time doing so. You will be very productive as you finish the product.

When you start working on your product, it’s time to make people want to buy that product. The best way to get someone to buy your product is to talk about the product before it comes out. Talk about the product months before it comes out. People need to know about your product if they want to buy it.

Create videos for your products, and talk about them occasionally on your blog. In order to make a product that people will want to by, you have to tell them why your product is special. Does your book have something in it that the competition doesn’t want you to know or does your product have extra features compared to the competition.

What makes your product special? Tell people about it. A product can either be the greatest kept secret or a big success.

Filed Under: Uncategorized Tagged With: business, business tip, marketing, product

Are You A Client Or A Seller?

August 2, 2013 by Marc Guberti Leave a Comment

Clients ask questions.

Sellers answer them.

Clients who want to become sellers ask questions and find their own answers.

Filed Under: Uncategorized Tagged With: business, business tip

Talking VS Telling

August 2, 2013 by Marc Guberti Leave a Comment

It’s easy to tell people about your business just by typing words and putting sentences on your About Me page. You can proofread and edit your bio. You can tell people what you’re all about without talking to them. You may not know who views your About Me page, but they know who you are, right?

When you tell people about your business, you will get a lot of visitors going to your About Me page. People will want to know what you’re all about, and an About Me page the perfect way to get the job done.

Although telling people about your business is a way to get more sales, talking about your business is different. When you talk about your business, you have to be talking with another person, face to face. When you talk to others about your business, you are building strong connections. The people you talk to will become your biggest supporters and your top clients.

Marketers are going for a strong About Me page, but there is nothing better than actual human contact. Human contact is not tweeting or sending a text. Those are forms of communication. Human contact is when two or more people are actually engaging in a conversation in the same room. You’re giving a few people (or a couple of hundred people) your undivided attention.

When you tell people about your business, you aren’t going to meet them all. When you talk to people about your business, you get to meet them all. Some of those people will end up becoming your top clients.

Filed Under: Uncategorized Tagged With: business, business tip, conversation, marketing

Not Even Half Full

August 1, 2013 by Marc Guberti Leave a Comment

We’ve all looked into that bag of chips (or something else) and wondered if someone ate some of the chips before we opened the bag. There aren’t many left, and the bag was just opened.

All of the money spent on that bag of chips results in less than half of what you wanted. It’s a gamble that many people take. When you get a bag of chips with more than half of the bag empty, there are two choices you can make.

The first choice is to realize that it’s a rip off. Even if the chips taste really good, there’s going to be someone else who sells bags of chips with less empty space. There’s a better deal somewhere else with more chips in the bag.

The second choice is to eat the entire bag of chips and want more. The chips tasted so good that you want to buy another bag. Then again, that could also be your stomach growling because you didn’t eat enough chips. You open the bag of chips, and surprise, the bag is more than half empty. Now you have to make a choice all over again. Buy another bag of chips or look for someone else. After a while, it gets annoying.

When you sell your product, make sure it does everything you tell your clients it does. Don’t leave your clients stumped, and don’t give them something that is only half of what it should be. Then, your clients will go through the cycle of making choices about going for the full bag of chips or the bag of chips that is more than half empty.

If you could either get a full bag of chips or a bag of chips that is more than half empty, which one would you choose? Make sure you are giving your clients a full product.

Filed Under: Uncategorized Tagged With: business, business tip, marketing, product

The Things That Will Be

August 1, 2013 by Marc Guberti Leave a Comment

We control who we become. There is no limit to the greatness that anyone can achieve. Create your list of goals and do the work needed to get them done.

The things that will be are the things that we don’t know about yet. We have a vague idea, but not a complete one. That vague idea however can be very helpful.

One of the reason Steve Jobs was successful was because he was a visionary. He created products that suited people in the future. Apple is successful because of all of the time Steve Jobs put into the company. When the visionary was fired, Apple nearly went bankrupt. Few people know that it was Bill Gates who saved Apple from going bankrupt. When the visionary returned, Apple did very well.

At first, it would be cool to look into the future. However, it would quickly get scary. That’s why it’s a good thing we can only predict what will happen in the future.

We don’t just have to predict though. Our actions control who we become, and our actions also control who other people become.

Filed Under: Uncategorized Tagged With: business, business tip, future

The Difference Between Blogging And Social Media

July 31, 2013 by Marc Guberti 8 Comments

Blogging VS Social Media

Blogging and social media both allow people to share their opinions and thoughts with the people who listen. Promote the link you wanted to promote, share that news status, and more. However, blogging and social media are also very different.

When you blog, your content is all by itself. There is no competition when someone enters the URL to your blog. It’s just your blog post followed by another one of your blog posts. With this method, you can develop a stronger community.

On social media, you will develop a larger community, but larger doesn’t mean stronger. If someone is following thousands of people, chances are they won’t see a lot of your tweets. Social media is also filled with competition because the timeline keeps on updating. A new tweet appears on my timeline every second, and millions of tweets are sent out every day. This is the same for Facebook, Pinterest, Google+, and all of the other social networks. It’s also very easy to get fake followers although fake subscribers to a blog are less likely.

Blogging allows you to develop a strong community and social media allows you to build a large community. It’s quantity against quality. However, if you can mix the two together, you will have a big presence on the web.

Filed Under: Uncategorized Tagged With: blogging, business, business tip, social media

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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