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Small Is Big

July 25, 2013 by Marc Guberti Leave a Comment

When we think of a long distance, we all think of the big highway, big river, the state that is far away, or the long roadtrip that’s coming up. Too bad we don’t think of the brain.

There are over 7 billion people on Earth. That’s over 7 billion brains. Roads cover a lot of miles, but they don’t cover billions of miles. In fact, there’s barely over 10 million miles of road on Earth. Imagine a connected system that was much longer than all of the roads combined by a long shot.

In a fascinating infographic on Visual.ly, one of the facts about brains is that there are over 100,000 miles of blood vessels in each one. For a small structure, the amount of blood vessels is extraordinary. The entire human population combined has well over a trillion miles of blood vessel in all of the brains put together.

Another fascinating fact is that although a one pound spider web seems insignificant, a one pound spider web can circle the entire planet. That’s small, but it’s also big. Small is big; we just have to see it.

Filed Under: Uncategorized Tagged With: business, business tip

You’ll Probably Share This Without Reading The Whole Thing

July 24, 2013 by Marc Guberti Leave a Comment

Since you are looking at this blog post, you are probably reading it. Chances are you will skim through important parts that are in bold. That’s because when people read a blog post, less than 20% of those people end up reading the entire blog post.

People want to learn as much as they can in a shorter amount of time. When they do that, they sort of get the message and the content. As long as the title looks really good, the content supports the title, and there isn’t anything inappropriate, most people will share it without looking through the entire blog post.

Chances are when you share a blog post, you probably didn’t read the entire blog post. A strong title with a link does the trick in getting clicks and making you the next big thing for a little while. If you didn’t read the entire blog post, chances are that most of your followers won’t read the entire blog post either. They will probably skim through the content just like you did.

There is going to be a blog post about fascinating research. The only problem is that the blog post is the size of a book. This is when most people skim through the important stuff similar to Cliff Notes. You get an idea of what the blog post is about and share it with everyone else. As long as the content you read matches the title, it’s all good.

Did you read this entire blog post, or did you skim this post for the important details?

Filed Under: Uncategorized Tagged With: business, business tip, reality, truth

Everyone Detects Jibber Jabber

July 24, 2013 by Marc Guberti Leave a Comment

Not everyone calls it jibber jabber. Some people call it fluff while other people call it by what it is: a waste of time.

Either way, everyone detects jibber jabber. There is a difference between writing words that flow and words that are just meant to take up space on a piece of paper. The jibber jabber makes the research paper bigger than it really is. That book over there suddenly gets an extra 20 pages just because of tons of jibber jabber.

We can all see jibber jabber, so why do some people still do jibber jabber? Our generation wants answers, not road blocks.

Filed Under: Uncategorized Tagged With: business, business tip, reality, truth

Here Come The Side Effects

July 23, 2013 by Marc Guberti Leave a Comment

That medicine seems too good to be true. It solves all of the problems that we have. We will go from “I have this problem” to “I had this problem and got rid of it with this medicine.”

That seems too good to be true. Sadly, it is, but when you listen to a lot of advertisements about different medicines, there are common similarities.

The person speaking in the commercial starts off by talking about the problem. What’s the sickness or condition everyone has? The speaker will talk about that while the visual part of the advertisement shows a person suffering from the sickness or condition.

Then the speaker talks about how good the medicine is. The medicine does this, this, and that. If you have this problem, this medicine will help. These are some of the other things that the medicine does. The visual part of the advertisement shows the person who had the sickness or condition getting up and being able to do more. That person is usually at a vacation with kids, on their own by the countryside, or there is an animal or insect in the advertisement.

That’s a great business tactic. Mention the problem and then follow up with the solution. If you want to generate a lot of revenue and clients, that’s the method you use.

The problem with these advertisers is that they can’t stop there. Someone gets a side effect they didn’t mention, and the advertiser gets sued. Here some the side effects.

While the entire advertisement was going smoothly, the part about the side effects goes really fast. A list of 10-20 side effects is covered in less than 5 seconds. The visual part of the advertisement isn’t showing the person during the side effects. The visual still shows the person enjoying life and being able to do more than they could have without the medicine.

For some advertisers and business owners, there is an ugly side of the story that someone doesn’t want you to hear about. Someone will cover up the ugly side of the story as much as they can, but no matter what they do, that ugly side of the story will always exist.

Filed Under: Uncategorized Tagged With: business, business tips

The Right Time Is Now

July 23, 2013 by Marc Guberti Leave a Comment

Everyone says about how they want to make money and be what they wanted to be in their life. Everyone talks about how they are going to be the next hall of fame athlete for their sport or how their business is going to get millions of clients.

They talk the talk more than they walk the walk. When is the right time to walk the walk? The right time is now. You have the start button in your hand right now. You won’t be able to see it, but that start button is there in your hand.

Why wait to be successful? If you wait to be successful, people will use you to make them successful. Time is ticking away. Don’t be where you are now a year from now. If you are, you’ll end up being in the same place two or even three years from now. The time of finding ways to procrastinate and waste time is over. The right time to start is now. There is no waiting line for success, and if there was, cut the line and get successful faster.

Filed Under: Uncategorized Tagged With: business, business tip, inspiration, productivity, time

I Spy With My Little Eye…

July 22, 2013 by Marc Guberti Leave a Comment

Success. We can all achieve great success. Just like the I Spy books, finding success won’t be easy. Once you find it, you will be amazed where it was hiding the entire time. Then, you will turn to the next page.

That next page will say, “I spy with my little eye…more success.”

Keep building. Let your business soar.

Filed Under: Uncategorized Tagged With: business, business tip, inspiration, success

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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