Marc's Blog

E144: Ditch Your Inner Critic At Work With Susan Peppercorn

April 25, 2018 by Marc Guberti Leave a Comment

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Susan Peppercorn is an executive coach who enables mid and senior-level professionals to find their next best career step. She is the author of Ditch Your Inner Critic At Work and has been featured in prominent publications such as the NY times, Wall Street Journal, Fast Company, Harvard Business Review, Glassdoor, and U.S. World News and World Report. The certified positive psychology coach is accredited by the International Coaching Federation and is an executive mentor for Healthcare Business Women’s Association.

Quotes To Remember:

“What we really need is what psychologists say as waypower which means a plan for getting there.”

“All of the science in ‘how’ and ‘why’ people are satisfied with their lives has to do with relationships.”

“Just like you take care of yourself with good diet and exercise, relationships should be that important.”

“If you find what’s meaningful to you, the challenge is likely to follow.”

“It’s through the challenge that you feel a sense of accomplishment.”

“There is a difference between perfectionism and excellence.”

What You’ll Learn:

Setting Vision and Do Goal-Setting
How to Re-Story Past to Have a Better Future
Building Good Relationships While Working Remotely
Finding the Intersection Between Meaningful Work and the Right Level of Challenge
Escaping Perfectionism

Key Links From The Show:

Susan’s Site

Susan’s LinkedIn

25 Tips for Making a Successful Career Transition E-Book
Are You in The Right Job?

Journal of Experimental Social Psychology

Free 1 month Audible

Recommended Books:

Ditch Your Inner Critic At Work by Susan Peppercorn

Mindset: The New Psychology of Success by Carol Dweck

Entrepreneurial You by Dorie Clark

Stand Out by Dorie Clark

The Power of Moments by Chip Heath and Dan Heath

Daring Greatly by Brené Brown

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

E143: Formulating The Answers To Life’s Biggest Questions With Simone and Malcolm Collins

April 24, 2018 by Marc Guberti Leave a Comment

Simone and Malcolm Collins co-founded the art commission marketplace ArtCorgi.com and TravelMax, a travel company that offers white glove concierge travel services without any fees. They run a travel companies, splitting their time between North American headquarters in Miami, FL and South American offices in Lima, Peru. Together they recently published the book The Pragmatist’s Guide To Life which will help you formulate your own answers to life’s biggest questions.

Quotes To Remember:

“Entrepreneurs often find themselves falling into a trap of creating a product that nobody needs.”

“You have to look at people’s needs if you want to actually have a product that they want.”

“Your failures are your fault.”

“Know your boundaries and know your back-up plans but also, don’t give up on whatever it is your ultimate goal might be.”

What You’ll Learn:

Tips on Growing HubPages
How to Formulate Some Answers to Life’s Biggest Questions
Accepting Your Own Fault

Key Links From The Show:

Simone and Malcom’s Site
TravelMax
HubPages

Free 1 month Audible

Recommended Books:
The Pragmatist’s Guide To Life by Simone and Malcolm Collins
Harry Potter Series by J.K. Rowling

Accelerando by Charles Stross

Inside the Nudge Unit by David Halpern

Policy Paradox by Deborah Stone

Support Breakthrough Success On Patreon

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

7 Ways To Expand Your Blog Without Paying A Penny

April 23, 2018 by Marc Guberti Leave a Comment

You can create a blog for free and grow it without paying a penny. However, the deeper you go into blog growth articles, the more likely you are to come across tools and options that cost money. Some tools cost over $100/mo and others cost even more. The go-to recommendation of using Facebook ads to grow your audience is effective, but the dollars add up.

Yes, you can invest in something like Facebook ads and make a strong ROI. However, this doesn’t help the shoestring blogger looking to make it without paying a penny.

If you want to expand your blog without paying a penny, follow these 10 tips.

#1: Grow Your Email List With MailChimp

Your email list is your most valuable asset. If you don’t have an email list yet and want to build one, I recommend using MailChimp to get started. MailChimp is free for the first 2,000 subscribers. If you nurture those subscribers and send them valuable content with the occasional product promotion, you’ll make a big profit by the time you surpass 2,000 subscribers.

#2: Reach Out To Influencers

Reaching out to influencers and building relationships with them increases the likelihood of more people sharing your content. I strongly recommend reaching out to influencers by having them on your podcast. It’s the best way to reach out because you build a healthy relationship, produce content for your audience, and learn more.

I use Libsyn for my podcast which costs as low as $5/mo, but in the spirit of everything free, you can use PodBean or BuzzSprout to host your podcast free of charge. Of course, you get very basic features and limited storage space, but they’re enough to host your own show and test the waters.

If you don’t want to go the podcast route, be everywhere to those influencers. Engage with them on multiple social media posts spread across the social networks, comment on their blog posts, videos, and other content, and send them an email.

When you build the relationship deep enough, some people will promote your content without you asking. It’s good to occasionally ask people for help with getting the word out if one of your blog posts is related to their niche.

#3: Publish More Content

When your blog is new, you need to publish as much content as possible. You’ll give your existing visitors a reason to return to your blog again and again. Having many blog posts available makes it possible for you to have a group of core fans.

Not only will core fans know they can keep going to your blog for epic content, but they’ll have more of your content to share with your audiences. If you only publish one blog post, you only give your core fans one piece of content to share with their audiences.

#4: Mention Other People And Articles In Your Content

And then tell them you did so. People love consuming and sharing content that they are in. It’s better to follow this approach with micro influencers—people who are influential but not so influential that they won’t have time to respond to your email let alone share your content.

Linking to prominent publications and blogs will also give you a boost on Google since they see you’re linking to authority content.

#5: Get Active On More Social Networks

It doesn’t cost us a penny to post on social media and grow our audiences. Many people post on 1-2 social networks very actively and aren’t so active on the others.

If you want the potential for generating massive traffic, get active on more social networks and grow your audiences on those platforms. You should also jump right into new social networks because if you’re a big influence on a small social network that eventually grows as big as Instagram, you’ll get a big stream of traffic from that social network.

#6: Write Guest Posts

Some blogs accept outside contributions. These blogs, otherwise known as guest blogs, rely on these outside contributions to showcase more content to their audiences. Basically, they need content, and you are one of the people who can provide that content.

Look for guest blogs in your niche by typing “[your niche] guest blog” and [your niche] write for us” into Google. Anytime you read blog posts in the future, pay attention to if they accept outside contributions.

Some of my guest posts have been shared thousands of times and given me new business. I know for a fact they can do the same for you if you align yourself with the right ones.

#7: Write Better Headlines

The headline determines how successful your content becomes. Great content with a bad headline won’t make it.

To get better at writing great headlines, examine your niche and see what headlines grab your attention. This will help you craft better headlines for your blog post. For each new blog post you write, come up with 5-10 potential headlines. You’ll get the bad ideas out quickly and eventually come across a powerful headline if you use this approach.

In Conclusion

There are many paid tools that will help you grow your blog. However, the free ways mentioned give any blogger, even bloggers on shoestring budgets, a chance to grow their audiences and catch up to the big guys.

By taking massive action, these tactics can result in thousands of people visiting your blog every month.

What were your thoughts on these tactics? Do you have any other tactics we can use to get blog traffic without paying a penny? Do you have a question for me? Sound off in the comments section below.

E141: Achieving Massive Podcast Growth Now Instead Of Later With Justin Schenck

April 20, 2018 by Marc Guberti Leave a Comment

Justin Schenck has been named a Top 8 Podcaster to watch in 2018 by INC.com and chosen as an ‘Icon of Influence’ in the new media space. He not only speaks to organizations on how to overcome adversity and utilize podcasting to grow your business but he helps others launch and grow their own podcasts with www.beginpodcastingnow.com. His vision? To teach the world how to live happy no matter where they are today. He teaches people that “It’s about the journey not the destination.”

Quotes To Remember:

“It’s about the journey not the destination.”

“At any given time in this world, there’s 75,000 people that may be hearing your message from you.”

“If you are able to give a 100% of yourself to everybody, no matter who they are, you will always win.”

“The important part is keeping the people that you need to keep.”

“What’s not growing is dead.”

“All we can worry about is right now.”

What You’ll Learn:

Essentials for Laying Down a Strong Podcast Foundation
How To Stay Yourself When Interviewing a Guest
How to Get More People to Help Out Promoting Our Episodes
Getting Listeners to Stick Around and Continue Listening to Podcast Episodes

Key Links From The Show:

Justin’s Site
Preston Smiles Interview about Abundance

School of Greatness Podcast

Recommended Books:

Who Moved My Cheese? by Spencer Johnson

The Secret by Rhonda Byrne

The Last Lecture by Jeffrey Zaslow and Randy Pausch

Support Breakthrough Success On Patreon

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

How To Build A Book Launch Team

April 20, 2018 by Marc Guberti Leave a Comment

The difference between a book and a bestselling book solely lies in the marketing. You can write a great book, but if you don’t promote that book, you won’t reach readers. Authors have a variety of ways to promote their books.

You can share your book on social media, tell everyone on your email list, and even run a free promotion for your book if you are a new author with a small audience.

But in my experience and based on what I’ve seen, the most powerful way to get book sales is to build a book launch team. A book launch team consists of your early readers and people who will eagerly promote your book when it comes out.

Getting People On Your Book Launch Team

The more qualified people you can get on your book launch team, the better. If you have a book idea, start building relationships now. I knew many of the people on the book launch team for Content Marketing Secrets before I told them about the book launch team.

If you want to start the relationship by telling someone about your book, give them some incentives for becoming a part of your book launch team. Briefly explain what you have accomplished and share some credentials. Talk about what you aim to do with your book. Finally, and this is a big one, offer exclusive gifts (private content, early copy of the book, consult etc.) to that person if he/she joins your book launch team.

It’s easier to get the yes from people you already know. If you intend on reaching out to people you don’t know, plan to send many emails to increase the likelihood of getting at least 20 team members for your book launch.

Communication

Once you get people on your book launch team, you need to communicate with them. The first way you communicate with your book launch team is through a custom email list. In the first email, provide an update on your book that includes a link to a Book Launch Facebook Group.

The two most popular places on our computers are Facebook and our inboxes. Your messages to your book launch team members needs to find its way on both of those platforms.

When you communicate to members in your Facebook Group and your email list, focus on fulfilling some of your promises from earlier, updating people about your book, and making requests.

The small requests are important because they reinforce your members’ commitment towards your book. If you only ask for help during the book’s publication date, you’re leaving a lot on the table.

Here are some of the requests you should ask your team members to perform leading up to your book launch and during the book launch:

Share the link on social media
Share pics of your book on social media when they receive their copy
Tell their email lists about the book
Leave a review
Tell their friends
Create a video, blog post, or podcast episode based on the book. As a side note for podcast episodes, take a bunch of interviews leading up to your book’s publication date. Make this well-known in the group that you’ll available for podcast interviews.

Getting your book launch team members to perform small request like sharing on social media will make them more likely to perform bigger requests like leaving reviews for your book on the day you publish it.

The last thing I want to mention is that you celebrate your book’s success together. Don’t view the book as your victory. View it as the shared victory between you and everyone on your book launch team. When you publish your book and reach readers, thank everyone for their help.

Thanking your book launch team members will make them feel acknowledged. Some of them will get inspired to take even more action during the promotion and even after the promotion.

When I was on Daymond John’s book launch team, one of the requests was for book launch team members to put a new avatar on social media in which they were holding a copy of his book. I have kept that profile picture on my Twitter account months after the promotion ended.

I continue talking about his book in my videos, podcast episodes, and blog. I continue recommending his book on others shows.

That’s what happens when you treat your members right and share the victory with them. I got to meet Daymond at an event and talked with him on the phone for about two minutes (another story for another time. It was awesome!).

Go above and beyond for the people on your book launch team, and they will go above and beyond for you.

In Conclusion

A book launch team is essential for the success of any book. Almost all bestselling books are built around book launch teams. Even if this is the first book you’re publishing, build a small book launch team for it. You can scale up your book launch team for future books.

You can also get people from your first book launch team to help you with your second book launch. I was also a part of Daymond John’s Power Of Broke book launch. I enjoyed my experience promoting that book, and when I heard about his book Rise And Grind, I knew I couldn’t miss it.

What are your thoughts on creating a book launch team? Do you plan on building one for your next book? Do you have a question for me? Sound off in the comments section below.

E140: How To Live A Better Life Every Day With Bryan Falchuk

April 19, 2018 by Marc Guberti Leave a Comment

Bryan Falchuk is a Certified Personal Trainer and Behavior Change Specialist whose goal is to help people change their lives for the better. As a public speaker, Inc Magazine contributor, life coach and best selling-author, today’s guest spent the first half of his life obese, and much of the second half trying not to be obese again until he discovered the approach to change all that ? Do a Day. Using Do A Day, Bryan was able to break from this pattern to live a life of consistent, unending life of health and wellness. He works to share what he’s learned with others seeking a happier, more complete existence through newbodi.es.

Quotes To Remember:

“If you don’t allow for the idea that you deserve better, then there’s no point to try and be better.”
“The first step that is so important is self love.”

“Everyday, you make a proactive choice.”

What You’ll Learn: