Marc's Blog

Would you like to grow on every social network? Many marketers talk about achieving omnipresence, but how can we actually achieve that status…without having a massive team?

Growing on every social network gives you more touch points between you and your audience. The more you show up in front of your audience, the more likely your followers will become future customers. 

The main issue with social media is the time investment. You spend so much time creating posts, engaging with people, and growing your audience…but then what?

Most people approach social media marketing by stretching themselves too thin. They get excited about growing on all of the platforms but end up growing on none of them.

In this article, you’ll learn the solution to this dilemma and how you can grow on every social network you want to grow on.

Focus On Two Social Networks

Growing on every social network requires that you have a large audience. It’s easier to grow on one platform when you already have 100,000 engaged followers on another platform.

Once you have a massive platform on a single social network, start directing those followers to your other social networks. Let your audience know they can expect exclusive content on the other social networks so they have a reason to follow you on those platforms.

Using one platform to grow on several platforms will give you a massive head start on each new social network you prioritize. This head start will then help you with the algorithms and the traction will continue to compound.

Build Bridges

Not only should you use your top social network to direct traffic to your other platforms, but you should also use your other platforms to direct traffic to each other. Building bridges across your social media platforms makes it easier for your followers to bounce around the content you’ve posted on different platforms.

Don’t be in a rush to build out many bridges at once. Just build them one at a time. If your main social network is YouTube, and you want to grow on Instagram, focus on directing your YouTube subscribers to Instagram first.

Once you have reached a high enough following on Instagram, tell your YouTube subscribers to follow you on another platform such as Pinterest. You can follow suite by telling your Instagram followers to follow you on Pinterest for exclusive content.

You should also tell your Instagram followers about your new video uploads. Some will need the reminder and others will find you on Instagram for the first time due to the compounded traction.

One bridge at a time. Don’t rush to build Rome in a day. You can add other social networks to the mix based on the time investment and the results you’re seeing at the moment.

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Multiple income streams cut down on financial risk. If one of your income streams dries up, you have several other income streams to focus on. Unfortunately, most people see the value of multiple income streams when they get laid off or quit their jobs…and the former has been happening too often lately.

Building each income stream requires effort. Some income streams provide you the luxury of setting them up once and then forgetting about them later. Other income streams require continuous work to make the same amount of money each month.

You should continue working on your top income streams…even the most passive ones. A little extra work on a passive income stream will increase your monthly earnings.

Do the work once and keep getting paid for it.

But how can we start to incorporate multiple income streams into our businesses? How do we build up the next income stream while focusing on our existing ones?

Identify Every Viable Option

Before you decide to add a ton of work to your schedule, identify every viable income stream you can pursue. Viability is in the eyes of the beholder, but if you want to make a full-time income from your business, you’ll have to ignore some income streams such as surveys.

Some income streams may have a short-term role in building up your wealth.

While Uber can provide you with some quick cash, most drivers struggle on the platform. A while back, CNBC covered a story of an Uber driver working 30 hours a week to make $500.

Gas, car maintenance, repairs, leases, and other expenses are not factored into that final number.

Uber represents a side hustle, and many income streams start out as side hustles. However, earning $17 an hour at a job with piling expenses isn’t the way to go either.

Side note: Airbnb make a lot more sense as a side hustle than Uber if you are okay with renting out parts of your home for brief periods of time. Perhaps not during COVID-19, but before and after the pandemic, Airbnb represents a more viable option.

To identify viable options, simply think of as many income streams as you can and write them down. You can also look for articles containing a massive list of ways to make money.

After you complete your list, do some research on each item. Some initial research will help you come across the articles detailing how difficult it is to make a living as an Uber driver.

If you were to research another option such as Airbnb, you would see that it is possible to make a full-time income through that platform alone. Some Airbnb hosts make $10,000 each month, but the earnings certainly vary.

That article does a great job at providing a realistic perspective of Airbnb. You can make a lot of money through Airbnb but it does take some work and planning.

The key thing we’re looking for at this stage of the income stream analysis is proof in the concept. While the average Airbnb host makes a little over $900 each month (which can go a long way towards chipping off your biggest expense), some Airbnb hosts make $10,000+ each month from the platform.

When you see that someone makes that type of income each month from a platform, it proves the concept.

While not every author, coach, or training course instructor makes 6-figures from their craft, some people make that type of money…and it’s those people that prove that you can do it too.

My rule of thumb is to only pursue an income stream if that income stream alone can provide you with a full-time income.

Finding Time For The Income Streams

After identifying the income streams, the next step is to find time for each one. You don’t have to address every income stream at once. Rather, you can focus on a few that you believe will yield the most results.

Some income streams are set up and forget streams where you put in the initial work and then keep collecting money.

Dividend investing is a great example of this. After doing some initial research to determine the best stocks for your portfolio, you make the appropriate investments and continue to receive the dividend payments as long as the companies keep giving them out.

When you are first starting, commit an hour to each income stream each day. If you have fewer income streams (i.e. 3 income streams), you can pour more time into each one.

If you have more income streams (i.e. 10 income streams), you can choose which ones you’ll pursue today and address the other ones tomorrow.

If you have a busy schedule, consider utilizing the book ends of your day for the bulk of your work. Waking up early before everyone is awake or working into the night when everyone else is asleep gives you the opportunity to work under fewer distractions.

Fiverr has exploded in popularity and presents itself as a great side hustle. You can list your services on Fiverr and start attracting customers. 

Not only can you find a bunch of great services as a buyer, but as a seller, you can make a full-time income from Fiverr alone. One Fiverr seller has made $1.5 Million from Fiverr so far.

While $1.5 Million would certainly be nice, most Fiverr sellers don’t make that type of money. For them, momentum within their own sales is more important than the promise of possibility. You can make over a million dollars on Fiverr, but going from $0/mo to $100/mo on Fiverr and building from there is how you hit bigger milestones.

If you want to start making money from Fiverr and turn it into a lucrative side hustle, use these 5 strategies.

#1: Create More Gigs

The more gigs you create, the more potential customers you can attract. Customers who enjoyed your work from one of your gigs may buy a different gig from you in the future. Fiverr allows you to create up to 5 gigs at the lowest level, and you can create additional gigs as you gain more experience on the platform.

If one of your 5 gigs doesn’t perform well and you don’t have a sufficient seller’s level to support additional gigs, you may want to unpublish one of the underperforming gigs and put a new gig in its place. 

#2: Tell Your Audience About Your Gigs

While you can get customers from Fiverr’s search engine, you should share your gigs with your audience. Sharing gigs with your audience generates momentum and can help you gain traction on Fiverr’s algorithm.

Eventually, Fiverr will kick in and you’ll get a steady stream of customers. When this happens, tell people about your offers off of Fiverr so you keep the 20% cut Fiverr would normally get.

It’s well worth giving Fiverr 20% of the proceeds when they bring in the customers, but once you’ve built momentum, create your own sales pages and lead your existing customers to those sales pages rather than Fiverr. 

#3: Pay Attention To Popular Gigs

Naturally, some Fiverr gigs do better than others. Pay attention to how Fiverr gigs in your industry perform and look for the winners. Creating gigs that complement or are similar to the top Fiverr gigs will give you a better chance of gaining traction.

I suggest a blend of Fiverr gigs around topics that are in heavy demand (and likely heavy supply) with some of the more niche topics that have lower demand but significantly lower supply.

#4: Offer Add-Ons

Fiverr used to be a place where you paid $5 for a task to be performed. Now you can make $100s from a single order .Including add-ons to your individual gigs will increase the average purchase price of the customers you serve.

Add-ons will vary based on your gig and which services you offer, but almost everyone can provide an add-on that delivers the order 1 day faster in exchange for an extra $5 or more depending on the intensity of the project.

#5: Look At Your Data

Your Fiverr analytics will give you a better idea of how people engage with your gigs. You can see which gigs convert at the highest rate, get the most impressions, and the most clicks. This can help you decide which gigs to focus on and what gigs you create in the future.

The analytics you get from your gigs is very basic which allows you to quickly get important data without diving too deep into the numbers. 

Pay attention to how each of your individual gigs performs and adapt accordingly.

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