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Episode 15: How To Achieve Personal Freedom With Rob Cubbon

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On today’s show, I chat with Rob Cubbon, a successful Amazon author, personal development guru, and entrepreneur. From being stuck in an office job in 2006, Rob now enjoys a happy, enjoyable lifestyle. In this episode, he takes us through how he got from the past to present day. 

Rob joins Marc to discuss his unique take on business, and why he strives to make his life as interesting and enjoyable as possible, while growing his personal brand. 

A key component of Rob’s life is to enjoy things, and enjoy the present moment, as much as being engrossed by goals and targets.

Rob takes personal branding seriously, and shares with us why he finds it just so important and key to his success. Listen in to hear about Rob’s unique journey, and as always, our guest’s favorite quote!

Important links from the show:

www.robcubbon.com – Rob’s Website

www.robcubbon.com/freecourses –  Rob’s free courses

www.robcubbon.com/free – Rob’s free eBooks

Learn:

—Why growing an email list is so key to growth

—The importance of personal branding

—Advice for budding entrepreneurs 

—3 Tips for transitioning from being employed to leaving and working on your own project

—Rob’s favorite inspirational quote

How To Create A Content Calendar

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create content calendar

A content calendar is a necessary part of a solid content marketing strategy. From idea generation and promotion to follow through and analysis, an editorial calendar is the engine that drives a strong and successful blog.

Planning what kind content to create, when it should be published and how to promote it eliminates the guesswork and lets you to perform at a higher level.

Let’s say you publish a blog post. Your content may be live, but how will you promote it? If you don’t know the answer to that question, you’re missing an important piece of strategy. Be sure to plan out your promotional efforts before you publish or you will not likely see a return on your time and efforts.

Editorial calendars help you focus on topics that resonate with your audience, pinpoint ongoing themes and anticipate how to market each piece of content.

 

Include Content Type and Promotion in Your Calendar 

For your blog to really benefit from an editorial calendar, be sure to include content type/idea and marketing. Using a simple template like Trello lets you assign specific topics to particular days of the week throughout the month. You can also plan time for drafts and revisions.

Not only will a calendar decrease the chance of writer’s block and save you time on idea generation. It also provides a specific date for each post, video or any other form of content, which helps keep your content fresh and consistent.

Once you’ve decided on the type and timing of each piece of content, you should turn your focus to promotion. While some of those efforts will overlap, each piece of content is unique and your approach to marketing may change accordingly. Tools like Trello and others allow you to choose where each piece of content will be promoted and with whom, for example, on Twitter, Facebook, Instagram, YouTube, your blog, etc.

Let’s say that next Wednesday, you’re publishing a blog post about Twitter. You may want to promote it only with the Twitter segment of your email list and/or to share it on Twitter 2-3 times that day or week. You may also choose to share a piece of content on Facebook only, or use paid promotion for something else. Being as specific as possible keeps you organized and makes it easier to take action in a timely manner.

 

Plan REALLY Far Ahead

Once your blog has become an important part of your brand and business, you should take it as seriously as Elon Musk takes Tesla and SpaceX.

When creating your calendar, try to plan at least three months ahead. Identify what type content you’ll produce over the next three months. Then decide when to publish and how you will promote each piece. Planning at least three months in advance makes it easier to align your content with your overall objectives.

In the past, I promoted training courses but my own blog content did not align with those efforts. For example, the week I promoted a copywriting training course I’d also written a blog post about traffic generation. Another time I tried to sell a course on self-publishing but had published a blog post about social media.

This was not intentional, but it was still a mistake. I should have planned my content according to those promotional efforts. Once I became aware of this error, I began planning my own content according to the training courses I promote on a regular basis.

 

Align Content with Your Overall Objectives

Rather than publish random blog posts, I started writing posts to supplement and reinforce my promotional efforts. I published two such posts, finding time to create a training course and making training course creation a breeze, during the same week I was promoting a course about how to create successful training courses.

The result? Increased audience awareness and retention. By offering content on the ease of creating a training course, and finding the time to do so, my audience was more receptive to the promotion.

While people often resist paid content precisely because of the price tag, most training courses are worth every penny. If you follow the instructor’s advice from start to finish you’ll end up crushing it. These courses teach you how to achieve a certain goal using every possible method. But I digress.

My new content strategy offered both free and paid content and reinforced the topic in readers’ minds. Supplementing paid content with free content increases interest in the subject, provides a teaser and increases expectations and the rate of purchase.

 

Be Consistent

My content calendar includes a vlog idea on Tuesdays and Thursdays, a blog post every Friday, and a Q&A video every Saturday. Every week, every month. Consistency helps you build and maintain an audience of people who regularly consume your content. An editorial calendar lets you work with weekly and monthly themes and keeps you on point.

 

Create Content In Advance

I have a policy to have at least one month’s worth of content scheduled in advance. Having that month long buffer gives me peace of mind and lets me focus on crafting valuable content without feeling pressed for ideas or rushing through the creative process at the last second.

Once the process in is place and works naturally, double down on your efforts with extra content. For example, record two videos rather than just the one you’ve scheduled. If your weekly blog posts have been written well in advance, see if you have time to write an extra one. The more content you have in reserves, the more you can begin experimenting with publishing content at an accelerated rate.

 

In Conclusion

An editorial calendar gives you a clear picture of what content you should produce, when it needs to be published and how to promote it.

Planning well in advance allows you to align your content with your product launches or any affiliate content you promote.

If you are a serious blogger, you absolutely need a content calendar. The cool thing about calendars is that there are many tools available online, and some are free. You can also Google “December 2016 calendar” and simply print out a template.

Whether you use a digital or paper calendar, always print it out and keep it on your desk. This will ensure that your calendar is always visible and accessible, and will strengthen your commitment to following through.

Have you created a content calendar? Are you thinking about creating one? Sound off in the comments section below.

Episode 13: Finding The Next Wave Of Consumer Demand With Mike Michalowicz

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On today’s show, I interview 4-time best selling author and super successful entrepreneur: Mike Michalowicz. As someone who was stuck in a job he hated, and a life that didn’t quite work him, Mike strived to change his outcome. He suddenly left his job and pursued the path of entrepreneurship. With all that knowledge garnered over years of hard work, Mike gifts us serious nuggets of brilliant insight and information throughout the episode.

Listen in to hear Mike talk about his journey, driven in large part by fear. He went from knocking on people’s doors to selling his multi-million dollar businesses to Fortune-500 companies and the like. We follow on from that listening to how even the greatest rises to success can be filled with failure and why even after having that great initial success, lifetime success is not guaranteed.

We are fortunate to be given insight into the ups and downs of Mike’s business and how it’s come to be. After we explore those ups and downs, we then hone in on finding the next wave of consumer demand. Mike goes into greater detail about that in his book Surge. 

There’s references to his other books for any Mike Michalowicz fans. Mike’s high school nickname is also mentioned for any uber fans of this successful entrepreneur. 

I’ve known Mike for a long time during my entrepreneurial journey. I have heard him speak multiple times and gotten to know him very well. It was a pleasure to have him on the show.

 

Important Links from the show:

www.mikemichalowicz.com – Mike’s Personal Site

http://www.mikemichalowicz.com/store — All of Mike’s books (including Surge)

 

Learn:

– Mike’s advice for breakthrough entrepreneurs

– Mike’s favorite inspirational quote

– Why you should prioritize action over information

– 3 tips for spotting the next big wave in consumer demand

October 2016 Performance Report

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This month was very exciting for my business. While I did start slow, I got a lot accomplished. Out of all of the months, October represents the month in which I got more of the previously stated goals accomplished from the prior performance report than any other month.

Without any further adieu, let’s dive in.

 

Total Social Media Domination (TSMD)

I am happy to say that I have published my TSMD membership site. The reason you haven’t heard much about it yet is because I’m still working on a few final adjustments.

Before I share it to the world, I need to polish the copy and dashboard. I’ll also have to upload some of the final videos and create a schedule for me to update the membership site.

But the bulk of it (about 90%) is done. For now, here’s a screenshot to whet your appetite.

total social media domination

 

ConvertKit

The swap between iContact and ConvertKit is virtually over. My critical landing pages have made the complete switch. It’s just a matter of getting some email addresses moved over. With October technically not over yet, this is something I can very easily do in the last few days.

 

Public Speaking Gigs

I am in the process of landing public speaking gigs. I sent out almost a dozen pitches to different events. My new plan is to focus on getting local speaking events which are easier to get. These events will help build credibility and result in more events later on.

In addition to credibility, speaking at local events puts you in front of more people, and in particular, more event organizers who can land you more public speaking gigs.

I am more than happy to speak at public speaking events even if they are free because in any public speaking gig, there’s money to be earned. Even if you don’t get paid to speak, you can offer your product or service to the audience. If you get some sales that way, then it was worth it (or if you want credibility it’s also worth it).

 

StatusBrew

I began using a new tool called StatusBrew to grow my Twitter and Instagram accounts. While the Instagram capabilities are limited due to Instagram’s API rules, Twitter growth has no limits as far as API is concerned.

StatusBrew interested me for a few reasons. The big reason being that it’s the only tool I know of that helps you unfollow Instagram users not following you back while enabling Twitter auto DMs.

While I have been strongly against auto DMs and it’s something people encourage you not to do, I have responded to some of the DM call-to-actions I have received over the years.

So I decided to test one out. I currently have an auto DM promoting my eBook 27 Ways To Get More Retweets On Twitter.

I modeled my copy after some copy that recently attracted my attention. It’s too early to tell whether auto DMs work. I will have a better viewpoint a month from now.

 

InstaPower

I am at a position in which any relevant Instagram photos I post will automatically exceed 50 likes. I am very excited about Instagram’s potential for my business. I finally found some extra time to focus on Instagram which is why I can actually grow my audience on that platform.

I recently surpassed 2,500 followers and am aiming for at least 10,000 Instagram followers by the end of the year.

I’m promoting my Instagram account on my other social networks and even plan on doing some email list promotion. I’ll have more on this in the upcoming month.

 

Guest Posts

I got two submissions for guest posts this month that I will be publishing on my blog shortly. These are the first two guest posts that will ever get featured on my blog.

The reason I take guest posts now is because they provide a level of insights that I cannot provide on my own. I want to learn new things on my blog just like you. My goal is to get at least one contributor each week to offer new content for my blog.

If you are interested, read these guidelines.

I plan on contacting some guest bloggers I know and having a freelancer contact other people as well.

 

Unlock Your Potential—BIG NEWS

The manuscript for my upcoming book Unlock Your Potential has been completed. Now I’m on the hunt for a publisher. I have already contacted two people and will choose one of them. I respect both of these individuals and know that they will take my book and my brand to the next level.

The book totaled at 38,000 words (I’m not offering a page count because there are so many factors involved with page count), but that word count will be slightly modified after all of the editing takes place.

But I have put myself in a position to hand off the baton to someone else.

 

I Now Have A Structured Week Plan
Out of everything I wanted to discuss, the structure I created for myself was by far the most exciting thing I wanted to discuss. Every day of the week, I know exactly what I must do from wake up to bedtime.

Some may argue that this level of structure restricts freedom, but it’s quite the opposite. This structure eliminates most of the decision making process which gives me the freedom to pursue my work instead of guessing what work I should pursue now and what I should hold off for later.

Within this structured week plan is 1.5 hours of knowledge acquisition. Every day, I am listening to a podcast episode for 30 minutes, listening to an audiobook for 30 minutes, and reading at least 30 pages of a book each day.

That totals to 900 pages, 15 hours of listening to podcast episodes, and 15 hours of listening to audiobooks. At that rate, it will be easy for me to consume (read and listen) to over 10 books each month.

 

Books I Read

I did not read 10 books this month but I set up a structure so that won’t be a problem for the following month. I didn’t listen to as many audiobooks because my knee was bothering me.

That’s important to know because while I could easily run, I avoided the bike because I did not want to risk an injury. Virtually all of the time I listen to audiobooks is conducted while riding the bike.

With that said, I did get to read some books:

#1: Email Marketing Demystified by Matthew Paulson

#2: SEO 2016: Learn Search Engine Optimization by R.L. Adams

#3: Writing Copy That Sells by Ray Edwards

#4: All Marketers Tell Stories by Seth Godin

#5: Email Marketing Demystified by Matthew Paulson

 

Blog Posts I Wrote

7 Ways To Get More Instagram Followers: In some cases, my writing reflects topics I am investing my time towards. This blog post is no different. By reading it, you’ll discover some of the methods I’m currently using to grow my Instagram account.

Why I Switched From iContact To ConvertKit: I go into detail about what each of the services offer and why I ended up making the switch (ConvertKit cheaper and more valuable. That’s the basic summary).

The Top 3 Email Broadcasts You Should Be Sending: This blog post goes into detail about how you should communicate with your list to serve them the most.

 

Podcast Episodes I Published

The podcast is still growing strong. I even added a tab to this blog leading directly to the podcast. That’s my temporary solution for now. Eventually, I’ll publish all of the podcast episodes straight on this blog in addition to the other platforms I currently utilize.

Episode 10: How Lise Cartwright Starting Making $3-4K Within Her First Six Months As A Kindle Author

Episode 11: How To Land $20K+ Clients With Matt Inglot

Episode 12: Landing More Public Speaking Gigs With Jen Grisanti

 

Looking Back At September

I was not happy with the progress I made from August to September. October was meant to correct that problem, and I am happy with the progress I made. September was all about adapting to a new way of life.

Nothing spectacular happened for my business last month, but it set the stage for an epic October.

While I still haven’t surpassed 1,000 daily blog visitors, it is still a strong goal of mine, and I am moving in the right direction to make that happen.

November Goals

Some of the goals I have set for myself this November are different from the types of goals that I have previously set for myself. This is partly due to reading more books and learning about all of the possible goals I can set for myself. In addition, I discovered which specific goals would yield the greatest impact for my business.

 

#1: Conduct At Least Three Email Swaps

In case you are not familiar with an email swap, it’s a mutual relationship between two marketers in which they both promote the other’s landing page to their respective email lists.

The end result of email swaps is that both you and your partner’s email lists grow. Conduct enough of these email swaps and you’ll have a massive email list in no time.

With that said, I will ensure that these email swaps benefit my audience. I don’t want to promote some random guidebook on fashion because I know that doesn’t resonate with my targeted audience.

If I get the chance to promote a book about generating more sales using Google AdWords, then I’ll promote that to my email list in an email swap.

This will be similar to how I promote affiliates or free guidebooks that I read through. I feel like I’ll have an extensive case study on this topic in the future.

 

#2: Read 12 Books This Month

With my structure in place, I am reading 900 pages and listening to 15 hours of audiobooks each month. AND since I speed up the audiobooks to x2 or x3, I will actually listen to anywhere from 30 to 45 hours of audiobook content.

Reading 900 pages each month puts me on pace to read 4-6 books each month depending on the lengths of the books. 30-45 hours of audiobooks puts me on pace to listening to 4-9 audiobooks each month.

And that doesn’t even include podcast episodes which I’ll be listening to at x2 pace.

The point is that in a single month, I will be far smarter than I was in the prior month. My knowledge will continue to expand, but the true test will be me putting that knowledge to use.

I am very excited with the possibilities.

 

#3: Get At Least 15 S4S Partnerships On Instagram

S4S, otherwise known as share for share (or shout out for shout out) is one of the most powerful ways to grow on Instagram. Foundr Magazine referred to this tactic as their top method for growing a massive audience on Instagram.

Just to give you an idea of Foundr Magazine’s InstaPower, the brand got 10,000 Instagram followers within two weeks and over half a million Instagram followers within one year.

I aspire to achieve similar results for my Instagram marketing as Foundr Magazine. Therefore, I’ll be engaging in more S4S partnerships.

With that said, I’m not partnering up with anyone. I will only partner up with brands who mirror what I can do. I want the S4S effect on my audience to be seamless. No matter what, each of my Instagram pictures will motivate and provide value.

 

#4: Send Multiple Broadcasts Every Week

I need to do a better job at consistently communicating with my email list. I usually communicate with my email list every 7-10 days.

Communicating with my audience via this platform more often will force me to crank out more value. In addition, the relationship between me and my subscribers will be strengthened by this change.

 

#5: Schedule The First Month Of My 2017 Content

I currently have all of my content scheduled until the end of November. While that provides me with a cushion, it’s not a sufficient one. I want to schedule more content for a longer period of time to create a more comfortable cushion.

The more comfortable this cushion is, the more I can focus on providing value instead of strictly getting the content out. While I always focus on value, it’s a difference between 80% focus and complete focus.

 

In Conclusion

October is in the books. I am set up to have a very strong November. Out of everything I did this month, my greatest moment for the entrepreneur side of my life was interviewing Seth Godin. Without him, I’m not an entrepreneur (maybe I’m 20% of what I currently am).

That’s how much of an impact Seth has had on my entrepreneurial journey…and life.

While the interview will come out in a few weeks, one of the topics we discussed was self-criticism. We tend to critique our shortcomings instead of magnifying our successes. This type of self-talk prevents us from moving forward with our goals.

For every 60 seconds we self-criticize, we lose a minute that could have been used to move a little closer to accomplishing your next goal.

In November, I’ll continue raising my bar higher, but I also aspire to avoid self-criticism. Self-criticism is more toxic than any other type of criticism on the planet. If I don’t accomplish all of my goals, I won’t self-criticize myself. I approach each task with a desire to get it done, but I won’t dwell in my mistakes. Instead, I will magnify my successes.

What were your thoughts on this performance report? Did anything stand out? How did you do this month? Sound off in the comments section below.

The Top 3 Email Broadcasts You Should Be Sending

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email marketing

Email marketing produces a higher ROI than any other form of online marketing. Most marketers’ biggest regret is not building an email list sooner. Email marketing is that valuable.

There are plenty of ways to get more people to sign up for your email list. Landing pages and pop-up messages are two of the many methods I discuss in this post.

But what happens once someone subscribes and goes through your autoresponder? What email broadcasts are these people getting on a daily or weekly basis?

Over 100 billion emails are sent each day. These emails have many different lengths and purposes. Some are from friends or co-worker, while others pitch products and services.

It’s easy to become overwhelmed by the options, but these are the top three email broadcasts you should be sending your subscribers:

 

#1: Community Broadcast

The Community Broadcast asks readers to participate in a particular activity, from a real event to answering a question or providing a simple observation.

Most email broadcasts don’t involve community action. Rather, they often contain a CTA asking the reader to clink on a link or make a purchase. While those emails are important, the Community Broadcast is less about promotion and more about building relationships.

A while ago, I sent a community broadcast inviting my audience to ask me questions that I could answer on my YouTube Q&A series. The result? I got dozens of replies and enjoyed huge growth on my YouTube channel.

I like to get my community involved with the creation process. Not only do I get new ideas, but I’m also serving them better by showing an interest in what really matters to them. The questions they ask are always based on the problems they face each day. And since many of those issues are shared by a large segment of my audience, the videos appeal to most of my subscribers.

 

Find Inspiration

The questions themselves inspire new ideas for content. For example, one person asked me how he could get more book sales. Once I knew that question resonated with my audience, I dedicated an entire video to the topic.

Content producers always aim to inform, entertain or empower their audience. Every time I respond to questions, I know I am empowering my audience. And when my content empowers people, I know I’ve done a good job.

The possibilities for Community Broadcasts are endless. Community Broadcasts involve anything that will get your community involved. In addition to asking questions, you can encourage networking and dialog among your audience by creating a Facebook Group and inviting them to join. Or you can create a 30 day challenge of some sort and ask participants to share their results.

Remember that Community Broadcasts are more potent when your focus is on the love for your community rather than how you or your business will benefit.

 

#2: Broadcast Of Value

The Broadcast Of Value is an email broadcast in which you provide free value in the form of a blog post, YouTube video, podcast, livestream, webinar, or any other means.

These email broadcasts help you build credibility because people will associate your name with valuable information that is relevant to their interests. And as you become more credible, they will be more inclined to share your content.

The cool thing about the Broadcast Of Value is that you can turbocharge certain parts of your business. If you start a new podcast and have 10,000 email subscribers, you can easily tell those people about your first episode.

Hopefully they will tune in to your podcast or download the episode. As your episodes receive more downloads, your podcasts will rank higher and possibly end up in the New & Noteworthy category (the gold mine category for new podcasts on iTunes).

 

Segmenting

I have two rules for sending Broadcasts Of Value: the first is to provide value, and the second is to segment my lists as much as possible.

For example, when people subscribe to receive my “27 Ways To Get More Retweets On Twitter” eBook, they are automatically added to my Twitter email list. This helps me on the weeks I produce a lot of content because I can be more selective about who receives what content.

For example, I may send different email broadcasts to segmented lists. The people on my Twitter email list might receive a Twitter How-To post while the people who’ve subscribed to my blog will receive a How-To Blog post.

Segmenting your email lists, and then sending targeted email broadcasts to each list, results in more engagement and fewer unsubscribes because you are aligning your content with audience interests.

The people on my Twitter list definitely want to learn more about Twitter. Otherwise, they wouldn’t have requested my free Twitter eBook. Some of them are also interested in blogging, but since I can’t be sure, I do not want to risk sending them irrelevant content. Likewise, the people who’ve downloaded by eBook “27 Simple Ways To Get More Blog Subscribers” are sent more blog-related content.

 

#3: Product Broadcast

The moment you’ve all been waiting for. The email list is the most profitable online platform today. But to make a profit you need to sell stuff. There’s no way around it.

I’ve read many Product Broadcasts and I can assure you that not all sales pitches are created equal. Most will lose your attention right away, some will leave you interested, and a few will prompt you to take immediate action.

Plus, if you send Product Broadcasts too often people will not want to hear from you anymore. No matter how strong your reputation, promoting product after product without sending other types of email broadcasts will hurt your credibility.

As a general rule, you should only send Product Broadcasts every 2-3 months. For a product launch, however, some companies send as many as 20 emails. These types of email campaigns are okay as long as you offer something of free value and make sure they don’t last for more than a month.

 

Be Subtle

It’s also important to be subtle when it comes to product promotion. What exactly does that mean?

For other types of email broadcasts, you can sneak in a product promotion. Two people who do this well are Neil Patel and Jeff Goins. Leading up to the launch of his book Hustle, Neil included a subtle call-to-action to preorder the book.

email broadcast example

This isn’t an in-your-face CTA. It’s not an email discussing all of the benefits of the book. It’s permission marketing in full effect. Neil isn’t telling you to buy his book. He’s just letting you know that it’s out there.

Jeff Goins is another person who knows how to subtly promote a product, service, or in this case, an event. During the Self-Publishing Success Summit, Jeff integrated event promotion with his latest content.

email broadcast example

That changes the entire dynamic of the email. Instead of primarily talking about SPSS, Jeff sprinkled it on top of another type of email broadcast.

Being subtle does not mean tricking your audience into doing something. It simply means focusing the main message of your email broadcast on one thing and gently mentioning a useful product, service, or event towards the end of the email broadcast.

 

In Conclusion

Email marketing trumps all other forms of marketing. It can even be argued that the primary purpose of other types of digital marketing is to attract more people to your email lists. If you make that part of all of your marketing efforts, your email broadcast will get more engagement.

And that added engagement will result in more traffic and sales.

What are your thoughts on these three types of email broadcasts? Which one of do you send most often? Do you send a different type of email broadcast? Sound off in the comments section below.

Episode 12: Landing More Public Speaking Gigs With Jen Grisanti

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On today’s episode, Marc is joined by former studio executive, and writing instructor at NBC: Jen Grisanti. Having spent years working in the entertainment industry under some of the best names in the business, Jen transitioned to running her own consultancy to pass her knowledge on to others. Jen chats to Marc about how it all happened.

 

Listen in to hear Jen discuss why it wasn’t as straight forward as just being able to deliver knowledge to a new audience, and the fear that came along with the new territory. Learning valuable lessons every step of the way, including having to reinvent her methods of delivery, Jen talks us through her journey to successful public speaking and instruction. 

 

Jen quickly saw the void that her skills could fill, and worked hard to provide her unique services to those who could benefit from them the most. We are fortunate to hear valuable advice and tips, from everything including why mental preparation is key, to tips for getting more speaking gigs and even how to find your breakthrough. 

 

Join us in Marc’s latest episode.

 

Important links from the show:

www.jengrisanti.com – Jen’s Personal Site

https://www.amazon.co.uk/Jerry-Weissman/e/B001H6N238/ref=sr_ntt_srch_lnk_1?qid=1476706517&sr=8-1 – Jerry Weissman Books

https://www.amazon.co.uk/Brian-Solis/e/B001KD2V1C/ref=sr_ntt_srch_lnk_3?qid=1476706587&sr=8-3 – Brian Solis Books

https://www.amazon.co.uk/Garr-Reynolds/e/B001I9TU1W/ref=sr_ntt_srch_lnk_1?qid=1476706607&sr=8-1 – Garr Reynolds – Presentation Zen Books

 

Learn:

– 3 tips for getting more speaking gigs

– Advice for breaking through

– Jen’s favorite inspirational quote

– Why preparation is so important