Marc's Blog

As the General Manager of the Service Hub at HubSpot, Michael Redbord helps helps scale the support and success teams of many businesses ranging from startups to a publicly traded SaaS juggernaut. He turned HubSpot’s customer support team from a cost center to a profit center and one of HubSpot’s greatest engines of growth. He is a noted writer, speaker, and leader who is joins us today to help us re-envision what success looks like for your business.

Quotes To Remember:

“If you don’t make your customers successful, you are not able to create repeat customers.”

“The hard truth about marketing is that nothing you create is as powerful as what your customer says.”

“Make sure that there is an obvious way for your customers to create repeat cycle.”

“The customer can be the best marketer.”

What You’ll Learn:

• How to Create a Customer Centric Strategy For Your Business
• Balancing Sales and Marketing
• The Power of Repeatable Business
• Getting Our Customers to Voice Out Their Thoughts

Key Links From The Show:

HubSpot

What’s The Difference Between Customer Satisfaction And Customer Loyalty?

Recommended Books:

Content Marketing Secrets by Marc Guberti

Delivering Happiness by Tony Hsieh

The Messenger is The Message by Mark Organ

Jeff Loehr helps others craft their stories and expand their influence. He’s the guy behind Engage, which exists to help businesses connect with prospects more easily in order to increase sales.

Quotes To Remember:

“The brand should come in as a mentor, should come in as the support to make the customer the hero.”

“In all of your platforms, everything needs to be telling the story. It’s all elements of the story.”

“It’s critical that you know your story. The first step of our process when engaging with our clients is teaching them that story.”

“You have to very clearly define the problem you’ll solve and how you’ll solve that problem.”

“Know what the framework is for telling a really engaging story that’s going to grab your audience.”

What You’ll Learn:

• Why Crafting Your Brand Story Is Very Important
• How to Develop an Effective Brand Story
• Connecting Your Brand Story
• How to Tell a Unified Brand Story

Key Links From The Show:

Engage

Engage Your Market with EngageStory Workshop – September 13, 2018 | New York

EngageStory Marketing Program Guide

Dos Equis – The Most Interesting Man In The World

Recommended Books:

Content Marketing Secrets by Marc Guberti

The Hero with a Thousand Faces by Joseph Campbell

The Writer’s Journey by Christopher Vogler

Putting Stories to Work by Shawn Callahan

Tayo Rockson is the co-founder of Thought Leader Academy, a 3X TEDx Speaker, and Cultural Diversity Influencer. Thought Leader Academy is a membership site that is designed to help you grow and market your mission-driven personal brand. His ultimate goal is to build the next set of global leaders by teaching individuals how to communicate effectively across cultures and communicate with impact.

Quotes To Remember:

“Have an idea who you are and what your passions are but also the problem that you want to solve.”

“Understanding how you see yourself, how others see you, and the impact of your actions is the first clue when figuring out what exactly is your purpose.”

“Think about whether you can be a content creator, curator or connector.”

“Our generation has so many tools for us to self-educate.”

What You’ll Learn:

• Getting Out of That Identity Crisis
• How to Choose the Best Opportunities that are Best for You
• Choosing Podcasting Among Other Platforms
• What Holds People Back on Being a Thought Leader

Key Links From The Show:

Tayo’s Site

Thought Leader Academy

Thought Leader Academy Membership

Recommended Books:

Content Marketing Secrets by Marc Guberti

Mastery by Robert Greene

The Alchemist by Paulo Coelho

Principles: Life and Work by Ray Dalio

Harry Potter Series by J.K. Rowling