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4 Common Kindle eBook Marketing Mistakes

July 20, 2014 by Marc Guberti 2 Comments

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Welcome back! I am so happy to see that you have come back for more.

For some people, Kindle eBooks are a reliable source of income that allows them to earn six figures every year. These people have mastered Kindle eBook marketing and know how to get their books sold. However, there are also people who are just starting out and do not know how to properly market their Kindle eBooks. The people just starting out are the most susceptible to making mistakes, but there are also self-published authors who have been writing Kindle eBooks for years who make the same mistakes. These four common mistakes need to be avoided because they hurt your chances of making more sales.

  1. Not having a keyword rich description. Many people forget that Amazon is technically a search engine. In fact, it is the 4th largest search engine on the web. Having a keyword rich description will allow you to boost your SEO on Amazon. Most of a six figure self-published author’s sales come directly from Amazon’s search engine. Keyword rich descriptions get found by the search engines.
  2. Not offering your Kindle eBook free for the first five days. Unless you have a large audience of people who would buy your Kindle eBook right when it comes out, you need to offer it for free for the first five days. This free promotion does not last one day or three days. You need to take advantage of all five days. That gives your Kindle eBook more time to get in the Top 100 for multiple bestselling categories which tends to result in more reviews. Getting more reviews early will lead to more long-term sales.
  3. Underestimating the importance of a good cover. People often judge books by their covers. The way your book looks may be a decisive factor of whether your potential customer buys your book or not. Do not go through the trouble of learning PhotoShop or anything like that when you can hire an assistant on Fiverr to get the job done for you.
  4. Not utilizing your social networks. Many people think that since Amazon is one of the most popular websites on the web (and gets millions of daily visitors), there will surely be one of those visitors who will want to buy your Kindle eBook. The problem is that these visitors don’t get to know about you until you market your Kindle eBook. It is at this point when Amazon decides to promote your Kindle eBook more often.

Avoiding these four mistakes will allow you to boost your Kindle eBook sales. What are your thoughts on the list? Have you made any of these mistakes or made another mistake in your marketing strategy? Please share your thoughts and experiences below.

 

Filed Under: Self Publishing Tagged With: how to get more ebook sales

The True Definition Of A Personal Brand

July 19, 2014 by Marc Guberti Leave a Comment

It took me a while before I learned what a personal brand is. I knew I was building a personal brand for myself, but with so many confusing definitions on the web, I got confused about the definition of a personal brand. Some articles say that a personal brand is defined by the logo while other articles say that a personal brand is defined by the size of the audience. The bigger the audience, the better the brand. With all of the confusion, I finally figured out a clear definition of a personal brand on the day I got my 96,000th Twitter followers (don’t make fun of me). To clear all of the confusion that others may be having, here is the true definition of a personal brand:

A personal brand is how people think of you after they see you in action.

That means the definition of your personal brand depends on the individual. If an individual sees you as a hard worker, that is how the individual would define your personal brand. If an individual sees you as a newbie, that is how the individual would define your personal brand.

I hope that clears up any confusion people were experiencing about defining a personal brand.

 

Filed Under: Business, Entrepreneur

3 Things About Twitter You Are Mixing Up

July 19, 2014 by Marc Guberti Leave a Comment

Twitter Confusion

Twitter is a bustling social network that can be very helpful for your business. Many business owners and entrepreneurs create Twitter accounts hoping to be successful right away following an easy method. These people quickly learn that success on Twitter is not linear. It involves twists and turns, getting lost, and finding your way. Some people hear about different methods about growing their Twitter presence but get those methods mixed up. These are the three common methods that people get mixed up.

  1. Using too many hashtags. Twitter users learn that hashtags are good for SEO on Twitter, but that results in some users including too many hashtags in their tweets. Most of your tweets should only have 1 hashtag, and you should have no more than two hashtags in the same tweet. Including 10 hashtags in the same tweet will make that tweet harder to read. If someone finds it difficult to read your tweet, that person won’t bother to finish reading that tweet…even if it is under 140 characters.
  2. Not tweeting about your blog enough. Remember that 80/20 rule where you only tweet about your blog 80% of the time? That rule is preventing your blog from getting more traffic. I decided to tweet about my blog 95% of the time (the only tweets without links to my blog posts are inspirational quotes). I get numerous messages every day about people being grateful for the content on this blog and for my tweets. The reason is that your followers do not care who wrote the content. They only care about the content’s value. If your blog posts are valuable, and your followers would enjoy reading them, you can share them on Twitter as many times as you want.
  3. Not tweeting about your products. There are many people who believe Twitter users would be unlikely to buy a product if you tweet it out. These people believe that you need to get these people to visit your blog and then buy your product that way. However, if you are selling a product for under $20, you can tweet out that product and make sales straight from Twitter. Tweeting out discounts and having a product that your target audience would enjoy will also help boost your sales.

Twitter mistakes are easy to find, but some people who think they are not making any mistakes are getting some things mixed up instead. By not getting these three things mixed up, you will be able to get more engagement from your Twitter audience. In addition, this engagement will help you get more blog traffic and sales.

 

Filed Under: Twitter Tagged With: twitter mistakes

How To Remove Yourself From The Competition With Blue Ocean Strategy

July 18, 2014 by Marc Guberti Leave a Comment

It has become an imperative to make yourself stand out from the competition. Removing yourself from the current competition and tapping into a new market is one of the best ways to stand out and get more attention. However, the idea of finding an entirely new niche sounds daunting. Luckily, I had the privilege of reading Blue Ocean Strategy which has been sold over two million times. Blue Ocean Strategy goes into detail about how different businesses were able to differentiate themselves from their competitors, but all of these businesses differentiated themselves with the same rubric. These are the components of the rubric that will allow you to differentiate yourself from the competition:

  1. Reduction. What are certain aspects of your niche that can be reduced. Do the people in your niche push out too much content? Do they post too much on Facebook? Find something that you can reduce that your competitors overuse.
  2. Elimination. There will be some aspects of your niche that can be completely eliminated. Blue Ocean Strategy goes into detail about Cirque du Soleil eliminating the need for animals and rings in their performances.
  3. Raising. There are some aspects of your niche that can be raised. McDonald’s and most of the other fast food restaurants do not focus on providing healthy food options. Elevation Burger on the other hand, focus on providing healthy food options, and their slogan, “Ingredients Matter” enforces this message.
  4. Creating. There are going to be some things that no one in your niche would think about doing. This is where the creation process comes into play. In order to make the creating process easier, look at what different niches do and see how you can apply concepts from different niches into your niche.

That is the rubric you need to create something that stands out from the competition. This plan will allow you to get out of the red oceans and go into the uncontested blue oceans. If you want to learn more about leaving your competition and creating an uncontested market space, then Blue Ocean Strategy is the right book for you.

 

Filed Under: Business, Entrepreneur, Goals, Marketing, Sales, Success Tagged With: how to stand out

Only Share What Your Target Audience Cares About

July 18, 2014 by Marc Guberti Leave a Comment

target audience

I know what spurious means, I know how to make a paper airplane, and I know how to grow a big social media audience.

If you are like most people who visit this blog, you don’t care about the first two things. I know what spurious means. Big deal! Let’s not forget to mention millions of people know how to make a paper airplane.

However, if you are like most people who visit this blog, you are a targeted visitor. You want to know how to get more blog traffic, get motivated, be more productive, get more eBook sales, and/or build a social media audience. That’s what you probably care about.

I’m not writing any blog posts about an SAT word study guide or tips on creating the best paper airplane because my target audience wouldn’t care about those things. The posts that get the most engagement on this blog are the ones that directly relate to what my target audience cares about.

This is why successful blogs are specific. If you write blog posts about 10 different niches, then you are going to confuse a lot of people. Confused visitors never buy your products, and they wouldn’t even think of following you on any of your social networks or entering their email to receive an update each time you publish a new blog post.

Before you click publish (or hopefully you are clicking schedule), ask yourself if your target audience would care about what you are going to publish. If yes, then click the publish button, but if you do not think your target audience would care about what you are going to publish, then do not click on the publish button.

 

Filed Under: Marketing, Social Media, Subscribers, Targeted Audience

The 1,000th Blog Post

July 17, 2014 by Marc Guberti 4 Comments

1000

Writing two blog posts every day definitely allowed me to reach this milestone faster. Writing three blog posts every day would help me reach the 2,000th blog post milestone much faster than I am currently projected to reach it. I publish two blog posts every day (that number is not going up), which means I write 730 blog posts every year. Sometime in 2015, I will have written my 2,000th blog post.

We all have milestones that we want to reach. Some of us may want our Kindle eBooks to make 10 sales every day while others may want to have over 10,000 Pinterest followers. It’s great to have a milestone in place. Milestones give us something to strive for.

What we also need to figure out is how we can reach those milestones faster. I would probably have less than 700 blog posts on this blog if I only published one blog post every day. I would still have under 100,000 Twitter followers if I used the same methods I was using back when I only had 10,000 Twitter followers.

The difference between a milestone that gets accomplished and a milestone that remains a memory is the individual in charge. In order to accomplish your milestones, you need to identify a way that you can get there faster. You may be projected to reach 10,000 Twitter followers in two months. Instead of accepting it, ask yourself how you can trim down the time from two months to one month. I thought I would reach 100,000 Twitter followers in my senior year of high school. Now, I will exceed 400,000 Twitter followers at the same time I thought I would be at 100,000. I may even be able to pass the 500,000 milestone before I graduate.

Even though I have trimmed down the time it took for me to amass my Twitter followers, I want to trim it down even more. If I learn how to gain 1,000 Twitter followers every day very soon, I could end up with over 700,000 Twitter followers by the time I get out of high school.

There is always a way to reach a certain milestone faster. When you reach the milestone once, it gradually becomes easier to read other milestones. The 1 billionth tweet was sent out 3 years, 2 months, and 1 day after Twitter was created. Now, Twitter sends the same number of tweets every week.

Twitter really trimmed down the time for that one. Your milestones will happen if you remain dedicated, but you also need to find out how you can make your particular milestone get accomplished faster. Getting that milestone accomplished will make you want more, and as a result, find more ways to trim down your time once you seek another milestone.

 

Filed Under: Blogging, Mindset, Motivation Tagged With: blogging motivation, blogging success stories

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I am a content marketer and personal finance writer who produces content for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several publications, including…

  • US News & World Report
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  • Benzinga
  • Newsweek
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