Marc's Blog

Repurposing your content is one of the most important things you can do to get more traffic.

It’s what allows you to become a top influencer on multiple social networks and grow a massive audience.

Here are some tips for repurposing your content

Tip #1: Always Start With Video

Video is the easiest content to repurpose. You can turn your video into an audio file. You can transcribe the video and turn it into a blog post. You can pull out quotes from each video, tweet them out, and turn them into pictures.

Here’s an example of how I took one of my quotes, tweeted it, and turned it into an Instagram Picture.

It’s a lot less blurry on Instagram. I promise 😉

Tip #2: Break Down Your Bigger Content

I have a ton of long videos on YouTube with some of them over an hour long. Earlier in 2019 I did a presentation on how to Grow And Monetize Your Podcast. I then decided to upload the entire presentation to my YouTube channel.

It’s a little over 40 minutes including the Q&A that commenced at the end of the presentation. Will some people watch the entire video. Yes. In fact, some people have watched this entire video.

However, it’s a 40 minute long video. Who has the time for a 40 minute video? Most people won’t have that much time to watch a single video. That’s why I recently took a closer look at this video and created a shorter version with some of the best clips put together.

I haven’t released the video yet, but the editing for it is done.

I can go back to any of my longer videos and break them up into a series of videos. That’s something I will do for all of my future public speaking presentations. An hour long presentation has at least 7 videos inside of it.

You can do something similar for interviews too.

A while ago, I pulled out a snippet from an interview I did with Chandler Bolt and turned that snippet into its own video.

This snippet is about whether it’s worth it for an author to have their own blog and write content for the blog that could have went to their books.

While a future snippet would have have been edited in further detail instead of the static image, it shows what you can do with an interview.

I don’t invest as much time into creating snippets like these as I do with the 30-60 minute presentations I conduct. However, it is a great way for podcasters to expand their reach on YouTube with something different than what most podcasters are doing.

I see myself providing snippets like these in the future with more detailed editing.

Tip #3: Batch Your Repurposing Efforts

Earlier I created a video about how I batch 3 months of podcast episodes in under 7 days. I even wrote a blog post about it, and that content batching article did pretty well on LinkedIn.

However, you can also batch your repurposing efforts. That way, not only are you producing a ton of content, but you’re also doing a ton of marketing in the process.

What do I mean by marketing?

Well, when I last checked, the LinkedIn Article I published had 46 likes. The cool thing about LinkedIn and most other social networks is that you can see all of the people who liked your article.

Yes. I did like my own article. Don’t judge me 😉

When you write a blog post, schedule it on LinkedIn and Medium right away. If you have 12 blog posts scheduled over the next 3 months, take the extra 2-5 minutes per blog post to share that content with your other audiences.

That’s 46 likes I don’t get just by publishing that blog post on my blog. And that’s 46 people who came across my content…some for the first time.

Publishing your blog posts on places like LinkedIn and Medium boost your discoverability.

When you publish on your blog, it’s your own home on the web, but you have to push out the content yourself.

LinkedIn and Medium do some of the pushing for you. Hence the 46 likes.

Tip #4: Get Your Content To Work Together

This blog post has some of my videos in it which is by design. When I write blog posts, I always look at my YouTube videos as inspiration. The more of them I can put in the blog post, the better.

Not only is it because I want to grow my channel (subscribe here), but including videos in blog posts will also increase the time people spend on your site. This will help you rank higher on Google and turn more of your readers into subscribers.

But I also have my Instagram picture in there…and even a GIF which 99% of my blog posts don’t have (expect more GIFs in the future).

When you repurpose your content, the strategy comes into play when you get your content to work together.

In my blog posts, I emphasize YouTube. When I put blog posts like these on LinkedIn and Medium, they also drive traffic to my YouTube channel.

When people are on my YouTube channel, I’m leading them to one of my free offers outside of YouTube. When someone subscribes for that free offer, they get led to…among other places…my blog and some of my social networks.

The great thing about intentional repurposing is that you can create an infinite loop that sends people to each of your social networks and other platforms.

And for all of these platforms, my main call-to-action is something that grows my email list. Because that’s where the money is 🙂

In Conclusion

Content repurposing is a fantastic marketing strategy that makes omnipresence easier to achieve.

It’s what I use to become present on so many platforms and it’s a big growth driver.

What are your thoughts on these tips? Do you have any additional content repurposing tips? Sound off in the comments below.

I love content batching. It’s the reason I can remain consistent on so many platforms without everything spiraling out of control.

Here’s the entire list of places where I put out new content…

• Breakthrough Success Podcast
• Breakthrough Success Radio
• Profitable Public Speaking Podcast
• My YouTube Channel
• This Blog

If I had to do a little bit of work for all of those each day AND post on social media, I’d be overwhelmed. Forget about making money. I’d be so busy cranking out new content that I wouldn’t have time to grow and monetize.

This is where content batching comes in.

Instead of creating content each day, I pick a few days to focus on content so I can grow and monetize for the rest of the month.

I usually pick one week to get most of my work done for the quarter.

But how can you achieve those kinds of results. In this blog post, I’ll share a few content batching hacks you can use to have a ton of content scheduled in advance.

Here Comes The Math…

We can’t go deeper into content batching without looking at the math behind it. I truly believe anyone can create and schedule 3 month’s worth of content in under a week with the right focus.

To start, quantify your goal.

For the Profitable Public Speaking Podcast, I publish one interview episode each week and will do some weekly solo episodes in the future.

For the interview based episodes, 1 episode each week means 4 episodes per month.

See, easy math. Nothing to stress about. This isn’t calculus.

To reach the 3 month milestone, I need to conduct 13 interviews. Why 13 interviews instead of just 12?

3 months is 90 days. 13 episodes gives me enough content for 13 weeks which is also 91 days. No one will fault you if you only do 12 episodes this week instead of 13, and you’re still well ahead with content production. That’s when math acts a little weird from the way we’d expect it to act.

But Profitable Public Speaking isn’t the only place where I produce content.

Here’s the entire breakdown:

Breakthrough Success Podcast — 2 episodes/wk = 26 episodes gives me 90 days of content in advance

Breakthrough Success Radio — 1 episode/wk = 13 episodes gives me 90 days of content in advance Note: These episodes are repurposed Breakthrough Success Podcast episodes with some extra commentary and solo content

My YouTube channel — 2 videos/wk = 26 videos gives me 90 days of content in advance

This Blog — 2 blog posts/wk = 26 blog posts gives me 90 days of content in advance

Split Up The Backing

For me to dedicate a week to content creation and have everything scheduled in advance, I need to do the following:

• 26 Breakthrough Success Episodes
• 26 YouTube Videos
• 26 Blog Posts
• 13 Breakthrough Success Radio Episodes
• 13 Profitable Public Speaking Episodes

The daily breakdown for that week makes it look more frightening (and yes, we are using decimals for this)…

• 3.71 Breakthrough Success episodes
• 3.71 YouTube videos
• 3.71 Blog Posts
• 1.86 Breakthrough Success Radio Episodes
• 1.86 Profitable Public Speaking Episodes

That’s 14.85 pieces of content per day I’d have to create to have everything scheduled three months in advance.

Just to clarify, I NEVER do it this way. 14.85 pieces of content per day is a tall order especially when many of those are interviews.

However, I will pick different weeks to batch different segments of my content brand.

I’ll pick 2 days of the week to interview 7 people per day for Profitable Public Speaking. On that same week, I’ll pick 3 days to interview 8 people for Breakthrough Success.

Bulking up on podcast interviews in this manner gives me more time to conduct virtual summit interviews.

For my blog posts, I never bulk write them. I’d rather write 1-3 blog posts each week to give myself a sizable buffer but not have to sit down and type 26 blog posts in one week.

I already have to do that kind of work for my books 😉

Repurposing Is Your Friend

When it comes to content batching, repurposing content is your friend.

My latest blog posts have been inspired by my videos. It saves me the time it would take to come up with an idea.

Sometimes I’ll take video clips and turn them into podcast episodes. Not only is it a pattern interrupt, but it puts more content into the queue.

For the Profitable Public Speaking Podcast, when I do solo episodes, some of those will be straight from my YouTube channel with a few changes.

I can also take a lesson from a podcast interview and easily turn it into a blog post.

But one of the best content batching hacks is to organize events and do some presentations in front of people.

While this suggestion may seem like it came out of left field, it makes sense and could be the big thing you’re missing.

Every time I go to a different state for business travel, I always make it a point to organize my own event.

Here’s my latest event that I’m doing right after the New Media Summit.

The event space can fit 15-25 people. If you’re in San Diego and want to join us during that time, you can get your ticket here.

There’s so many benefits to hosting an event like this…

• Meeting new people
• Ticket sales
• Potential clients
• Speaker reel
• Testimonials
• Additional value for people already attending the New Media Summit (I like planning my smaller events around the schedules of bigger events)
• Content, content, content

For a deeper understanding of turning this into your business model and making thousands of dollars by organizing events like this, I recommend you take a look at Speaking Gigs On Demand which goes into greater detail.

But for our content batching purposes, speeches like these give you the opportunity to show yourself off as a speaker and produce a ton of content.

For Public Speaking Biz Mastery, I’m sharing top strategies and tactics around public speaking for two hours.

Most of my videos are around 5 minutes long. So in those 120 minutes, I can find 24 videos. That’s just two videos shy of the 26 that I need for a quarter.

Lately I’ve been structuring these kinds of presentations to follow a flow where I can turn one long presentation into a training course.

I put some videos on my YouTube channel and others in my training courses. If I do two of these types of presentations each month, I’ll create 576 new videos each year from public speaking alone.

That’s way too many for my YouTube channel but enough to create a bunch of training courses and leave some over for my YouTube channel.

These videos can then easily be turned into podcast episodes, blog posts, and everything else.

In Conclusion

Content batching is my favorite way to create content. You pick a week to go all-out as a creative and then spend most of your time on the important activities that will take your business to the next level.

All while providing a ton of value to your audience.

What are your thoughts on these content batching hacks? Do you have any questions for me? Sound off in the comments below.