Content Writing and Marketing Services
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Welcome back! I am so happy to see that you have come back for more.
Today’s guest is a speaker who speaks for corporations, conferences, and non-profits. He’s also a coach, and podcaster with an obsession to teach people how to get more done. He is the author of How to REALLY Be Productive which helps readers boost their productivity…but only if they take action on the book’s insights.
Quotes To Remember:
What You’ll Learn:
Coming soon…
Key Links From The Show:
Coming soon…
Recommended Books:
Coming soon…
Some of November was spent preparing for 2019. However, I still made progress in November. The Wealthy Author Summit performed very well and I got to interview incredible people for Breakthrough Success…including Seth Godin who is literally my role model for entrepreneurship.
Before we jump into the Performance Report, I want to leave you with this: One of the big mistakes people make is dedicating most of November and December to preparing for the new year. While it’s great to plan ahead, stay focused on the time you have left for the year.
With that said, here’s a recap of November…
The Wealthy Author Summit was a great success. Over 1,000 attendees joined in and we got 30 speakers to share top self-publishing strategies to grow an audience and sell more books.
The best part about this summit is that the attendees shared their key takeaways from each day. This was a top priority for me—getting attendees more involved while benefitting the speakers.
The way most summits work is a win-win-lose scenario. The organizer grows his/her audience, attendees get a lot of valuable content, but the speakers don’t usually grow their audiences from virtual summits. That’s why I promoted all of the speakers’ resources on Day 5.
I enjoy hosting virtual summits and providing that awesome experience. I’ve done summits in the past that got over 50 speakers. While I enjoy those summits, they take a lot of time to pull off (interviewing 50+ people and finding enough people who will say yes, orchestrating it behind the scenes, etc.)
For 2019, my goal is to host at least 4 virtual summits. However, instead of the 50+ speaker summits I’ve produced in the past, these summits will be closer to 20-30 speakers. That will make it easier for me to provide you with more high value summits and experiences.
Of the three virtual summits I’ve hosted, the Content Marketing Success Summit is the only evergreen summit.
That will change in December as I make my other two summits (Productivity Virtual Summit and Wealthy Author Summit) evergreen. Most virtual summits die after they are over and hours of valuable evergreen content gets zero traction.
I have set monthly income goals for each of my evergreen summits that will go up each month. My policy is to not reveal income numbers which is something I was taught to avoid at a young age.
I have a few plans for how to turn my past summits into passive revenue producers which include emails, FB ads, inviting new speakers, affiliates, and other approaches as well.
While I hosted the summit in November and got a few other things accomplished, my biggest weakness in November was addressing some of the backend. More specifically, the post-sale stuff.
If you bought the All-Access Pass to the Wealthy Author Summit, you will get that video from me by the end of the year where I talk about the behind-the-scenes stuff.
I also have to address the mastermind and the people who won a copy of my book Podcast Domination.
Some of the reason I haven’t been able to address the backend is that I’m preparing for finals at my university. The semester will be over in about two weeks but until then I won’t have as much time to work on my business.
With that said, I can find time between now and the end of the semester to address the issues I mentioned. I’ve honestly been in a funk on the business side for the past few days that I am not proud of but will be out of it soon. I will have more flexibility in future semesters (3 left after this one) since I will take fewer classes than what I’m currently taking.
One of the exciting things I got to do before November ended was write down some 5-Year Goals for myself. What gets me excited about 5-Year Goals is that you can truly shoot for the stars.
And when you shoot for the stars with your 5-Year Goals, you force yourself to work backwards and set bigger challenges for yourself each year.
The big 5-Year Goal that I’m happy to share with you is to turn the Content Marketing Plaza into an Inc 5000 Company. There will be a fully dedicated launch for the Plaza some time in May, and I couldn’t be more excited.
5 Year Goals make you think bigger dreams, and I look at mine every day. I hope you take the time to set ambitious 5 Year Goals for yourself before you set your 2019 goals. That way, you can have your 2019 goals align with the big picture.
I was very happy with how the Wealthy Author Summit went. After that, it was more difficult for me to maintain productivity as I’m closing in on final exams.
This will probably be the last time final exams have a significant impact on my productivity for the business since I’m taking fewer classes in future semesters and just one class in my final semester.
What are your thoughts on this performance report? Do you have any questions for me? Sound off in the comments section below.
Karen LeLand is the Founder and President of Sterling Marketing Group, a branding and marketing strategy and implementation firm helping CEOs, executives and entrepreneurs develop stronger personal, business and team brands. She is the bestselling author of eight books which have sold over 350,000 copies.
Quotes To Remember:
“The more specific you can be, the more chances you are going to have on getting that audiences looking for you.”
“If you want to go really serious on Pinterest, then you should be going out and taking an iPhone photography class and learning to shoot.”
“The best camera is the one you have with you.”
“You have to really curate what you are putting up.”
What You’ll Learn:
Key Links From The Show:
Email Karen
Recommended Books:
Content Marketing Secrets by Marc Guberti
Podcast Domination by Marc Guberti
Ultimate Guide to Pinterest for Business by Karen Leland
Pinterest for Business by Karen Leland
The Brand Mapping Strategy by Karen Leland
Ego Free Leadership by Brandon Black and Shayne Hughes
Todd Tresidder raised his net worth from less than zero at 23-years-old to self-made millionaire 12 years later and became financially independent at 35 through his investments. Despite his financial independence, he is still an active investor earning consistent investment returns in both up and down markets.
Quotes To Remember:
“You always start with what’s most interesting to you.”
“You start at your lowest resistance and then you explore out to the other ones.”
“You can’t leverage your way into a profitable business model. The business model has to be profitable first.”
“When you hit your own limitations on resources or you run into your own walls, that’s your immediate signal to go to leverage.”
“You got to look at what the problem is and that tells you what form of leverage you are going to use.”
“There are specific tasks that you as the owner entrepreneur must complete. Most of other stuff is leverageable.”
“Leverage is your path to freedom.”
What You’ll Learn:
Key Links From The Show:
The Parable Of The Mexican Fisherman And Investment Banker
Recommended Books:
Content Marketing Secrets by Marc Guberti
Podcast Domination by Marc Guberti
The Leverage Equation by Todd R. Tresidder
Essentialism by Greg McKeown
The War of Art by Steven Pressfield
Do the Work by Steven Pressfield
Shawn Reynolds is an entrepreneur who operates a family construction company, Reynolds Brothers Exteriors, with his two brothers. Reynolds Brothers Exteriors prides themselves in offering you the best rainwater management systems on the market today.
Quotes To Remember:
“You can plan for luck and timing. That stuff just happens.”
“You have to have processes in place.”
“You have to trust that the people around you can do the job as well as you.”
“You are important but not as important as you think you are sometimes.”
What You’ll Learn:
Key Links From The Show:
Recommended Books:
Content Marketing Secrets by Marc Guberti
Podcast Domination by Marc Guberti
Built to Sell by John Warrillow
The Wealthy Barber by David Chilton
The E Myth by Michael E. Gerber
It always seems like we have a lot of different things to do. This is where overwhelm happens and our dreams are left astray.
We focus on how much there is left to do instead of the small steps we need to take to get there.
This is the first Moment of Breakthrough which will be a weekly series within Breakthrough Success. The Moment of Breakthrough is inspired by Justin Schenck who provides his listeners with his weekly Moment of Growth.
I’m mixing in some shorter episodes with the longer interviews to provide you with more value in different ways. I hope you enjoy the episode.