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E241: Scaling A Consulting Business With Jessica Yarbrough

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Jessica Yarbrough is the creator of the CEO Babe brand. She is a successful marketing strategist and a leading business consultant for female entrepreneurs. She helps women leverage their unique gifts to create high-end coaching programs, masterminds, and retreats. Her adventures have taken her from burning out in the startup world to spending several years backpacking the world solo, to becoming a single mother with no money and finally to building a successful six-figure consulting business.

 

Quotes To Remember:

“What you want to do is establish yourself as the “go-to expert” for solving that particular customer’s problem.”

“When you get people great results, people naturally want to refer anyway.”

“The biggest thing that’s holding everyone back really in this world is fear.”

“The best way to step out of fear is taking action.”

“A lot of people say they want success but when it comes to actually showing up, taking action and doing the work necessary, they don’t.”

“Be discerning when it comes to who you recommend to others.”

 

What You’ll Learn:

  • Tips for Finding the Right Prospects
  • How to Get People Avail the ‘Free Consultation’
  • Charging a Premium Price for a Premium Service
  • Ways to Get Customer Testimonials and Referrals
  • Building the Right Team for Your Business

 

Key Links From The Show:

Jessica’s Site

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

The Alchemist by Paulo Coelho

Expert Secrets by Russell Brunson

Napoleon Hill books

Dale Carnegie books

E240: Avoiding Distractions In A World Of Shiny Objects With Michael Montague

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Michael Montague is the #1 Amazon bestselling author of the book Shiny Object Mastery. His mission is help people transition from the Information Age into the Age of Purpose. He shows people the key to unlocking the door to high productivity excellence by aligning their purposes within life and business

Quotes To Remember:

“Many people think that public speaking is our number 1 fear but researches show that the fear of stepping into and embracing our own superpowers actually ranks even higher on the fear scale.”

“Take a step out of your distraction. Pull yourself out of the black hole of the information age.”

“Having a purpose means that we are forced to look outside of ourselves and see how we can give to other people.”

“It’s easy to have gratitude for the good times in our lives. But, you also want to have gratitude for the challenges and the pain that you have experienced.”

“It’s important to be able to forgive yourself in order to move forward with intention.”

“You need to have the humility to allow yourself to seek help if you need it.”

 

What You’ll Learn:

  • How to Stay Focused and Avoid Shiny Object Syndrome
  • Discovering and Embracing your Superpowers
  • Ways to Gain More Time Every Day

 

Key Links From The Show:

Michael’s Site

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Shiny Object Mastery by Michael Montague

Opportunity by Eben Pagan

The Order of Time by Carlo Rovelli

Reality Is Not What It Seems by Carlo Rovelli

E239: SEO Made Simple With Jeremiah Smith

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Jeremiah Smith is the President, CEO, and part-owner of SimpleTiger LLC, an SEO agency that delivers extraordinary results for its clients. He’s delivered several speaking engagements on the topics of SEO and digital marketing for a variety of companies including NCR and Comcast and was asked to teach Digital Marketing to senior-level students pursuing marketing degrees at The University of South Florida.

Quotes To Remember:

“SEO is very slow but it carriers a whole lot of power and a whole lot of weight.”

“There is always gonna be competition for keywords.”

“Your content is that bridge that bridges people from the top of the funnel to the middle of the funnel.”

“I don’t think it makes sense to go back and look at blog articles and say ‘We should optimize these for the SEO perspective.’ I would optimize them from a value perspective.”

“Value comes first. Optimization comes second.”

“Link building is still important but definitely not as important as engagement.”

 

What You’ll Learn:

  • How to Speed-up SEO Results
  • Creating New Content vs. Optimizing Old Content
  • Getting More Backlinks for Your Content

 

Key Links From The Show:

Jeremiah’s Site

The Anatomy of SEO | A simple guide for SaaS Companies

Breakthrough Success Episode 16: Marketing Like A Pro With Seth Godin

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Start with Why by Simon Sinek

Tribes by Seth Godin

Purple Cow by Seth Godin

E238: The Conscious Millionaire Mindset With JV Crum III

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Named by Inc Magazine as one of the Top 13 Business Shows in 2017, JV Crum III is the host of four shows on the Conscious Millionaire Podcast and Radio Network. He is a best-selling author, speaker, and High-Performance Coach who is known for his LIVE On-Camera Trainings where he helps coaches and entrepreneurs find $50,000 or more in hidden revenues then develop steps to put it in the bank. He is also the Founder of Conscious Millionaire and the HighPerformerBootcamp.com

Quotes To Remember:

“People who are highly successful build businesses that make big impacts.”

“Create some criteria as to what would be a good opportunity for you.”

“Not every opportunity is the right opportunity for you.”

“Abundance really is a mindset.”

“You’ve got to build the right business model.”

‘It’s the mindset, business model, and the third part is execution.”

“When you have good systems in place, when you’ve thought through every step and you know exactly what needs to happen now and what needs to happen next, that’s when you can scale your business and truly become profitable.”

“Start with what is the outcome that you want.”

What You’ll Learn:

  • What are some of the Millionaire Habits and How to Develop Them
  • Having an Abundant Mindset
  • Building and Managing Podcasts
  • Getting Sponsors for Podcast
  • The Importance of Having Systems in a Business
  • Creating a Good Business System

 

Key Links From The Show:

J.V. Site

Conscious Millionaire High Performance Podcast

Conscious Millionaire Health Podcast

Conscious Millionaire Marketing Podcast

Conscious Millionaire Mindset Podcast

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Conscious Millionaire by J. V. Crum III
Extreme Revenue Growth by Victor Cheng

Focus on Impact by Wendy Lipton-Dibner

Expert Secrets by Russell Brunson

The Gift of Adversity by Norman E. Rosenthal

E237: Igniting Your Inspiration With Scott Mautz

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Scott Mautz is a passionate expert on employee engagement/motivation/inspiration, workplace fulfillment, and others-oriented leadership. He is the CEO of Profound Performance – a keynote, workshop, coaching, and online training company that helps you “Work, Lead, & Live Fulfilled.” He is a popular keynote speaker and author of Find the Fire: Ignite Your Inspiration and Make Work Exciting Again.

 

Quotes To Remember:

“You can’t count on your boss to do it for you. You’ve got to do it yourself.”

“Most of us ask the wrong questions when are are feeling uninspired.”

“Failure is an event, not a person.”

“Failure doesn’t happen TO you. It happens FOR you.”

 

What You’ll Learn:

  • What Drains Your Inspiration at Work
  • Getting Rid of Fear of Failure
  • Dealing with Anti-Muses
  • How to Preserve Inspiration

 

Key Links From The Show:

Scott’s Site

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Find the Fire: Ignite Your Inspiration–And Make Work Exciting Again by Scott Mautz

Winning Well by David Dye and Karin Hurt

Die Empty by Todd Henry

Good to Great by Jim C. Collins

August 2018 Monthly Performance Report

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August is the last month of summer. It’s tradition for me to be on vacation during this month and have a stronger work ethic when the vacation concludes. 

 

A Narrowed Focus

During the school year, I have less time to devote towards my business. While I still work as if I’m full-time, I planned in August so the time decrease wouldn’t affect my results.

It’s tempting to pursue a variety of shiny objects and get distracted. This is a big reason why most people don’t achieve success. With this in mind, I have narrowed my focus to five goals for 2018:

  1. Get over 1,000 book sales in 2018
  2. Surpass 40,000 total podcast downloads
  3. 16,000 total email subscribers
  4. Attract 25 Group Coaching Clients to my upcoming coaching program
  5. Attract 3,000 people to the Breakthrough Success Facebook Group

I have no other business goals this year. Some of the “other” goals I have are all subsets of those five.

For example, one of my initiatives is hosting the Wealthy Author Summit this November. Hosting this virtual summit aids in reaching Goals 1, 3, and most likely 4 as well. Creating more content on my blog and YouTube channel will help me with some or all of the above goals as well. 

 

Making Trade Offs

When you have less time, you need to make trade offs to achieve the same results. I made a notable trade off when I decided to publish fewer blog posts this summer. With the exception of frequent Breakthrough Success episodes and the monthly Performance Reports, there hasn’t been much activity on this blog. 

In reality, it takes a long time to write blog posts. Compare that with the amount of time it takes to speak your content, and that’s why I made the trade off.

I’m fixing that this fall and writing more blog posts, but by pursuing new goals, I need to make more trade offs. 

I’m taking Oprah’s quote to heart: “You can have it all. You just can’t have it all at once.”

 

What’s New

Before we talk about the trade offs, let’s talk about what’s new. 

The newest thing I’m currently working on is a daily podcast. On the podcast, you’ll learn in about 5 minutes each day how you can become a successful author. I will unveil the name and logo of the podcast soon, but you can expect a fall release for the podcast.

This podcast will help me reach 40,000 total episode downloads.

Writing more blog posts is another goal of mine, but I am also going to return to weekly YouTube videos. Right now, my podcast episodes automatically get published as YouTube videos, but I am going to do more videos. 

Not only will I publish them on YouTube, but I’ll start leveraging Facebook Watch as well. I still believe there’s an incredible opportunity there due to Facebook Watch’s relative newness compared to its peers.  

I’m also planning a virtual summit, bundle, and am in the middle of promoting my upcoming book Podcast Domination. 

 

What’s Changing

I’ve alluded to this earlier, but September is the first month when I’ll test releasing 3 episodes per week on Breakthrough Success instead of the usual five. My podcast coach and I are testing this change out to see how it affects total downloads.

The idea behind publishing fewer episodes each week is that it’s less of a commitment for listeners to listen to all of the episodes. Three episodes per week makes it easier for listeners to listen to everything I’ve published without having to play catch up.

Since I recorded in the summer as if I’d still be publishing five episodes each week, I have episodes scheduled into November. 

Now, instead of interviewing more than 10 people on some days, I’ll be interviewing around 10 people each month for the podcast.

Another change is my first virtual summit of under 50 speakers. Wealthy Author Summit will showcase over 30 top authors in fiction and nonfiction who will share how you can write and better monetize your books. Each interview takes approximately 30-45 minutes. Not interviewing 20 people saves me anywhere from 10-15 hours not including pre and post production work. 

Combined with the professional changes are three personal changes. The first change is somewhat a professional change as well. I am not going to stay as on top of the stock market on my own time since I’m a Finance Major. I’ll run across many of the concepts and modern news through those classes that I may have come across on my own. 

I’d sometimes spend hours reading articles about which stocks to invest in, but I’m trimming that down to spend more time on my business. I have several positions in the stock market which is why I stay on top of it, but as previously mentioned, I believe the Finance classes will help me continue to stay on top of my positions.

The other big change I’m making is removing vices from my life. This mainly consists of watching TV and the occasional web surfing. My family and I watched the Monk series this summer. Now that I have less time, I’m only watching TV for 3 hours each week at the very most. Just Supergirl, 60 Minutes, and any Red Sox games I can get in New York (i.e. World Series games…I’m feeling really good about the Red Sox this year. Hopefully this post ages well).

The final change is less pool. I played pool for at least an hour each college day, but I organized my schedule so I get home sooner and don’t play as much. Thursdays are fair game but I’m spending less time on the pool table and more time growing my business. 

 

What Happens Now

Those five goals. That’s what’s always happening for me nowadays. I’ve listed all five goals and some of my key actionable objectives for September. There is an overlap between the goals.

#1: Get over 1,000 book sales in 2018

  • Release the audiobook edition of Content Marketing Secrets
  • Continue promoting Podcast Domination
  • Grow my email list

#2: Surpass 40,000 total podcast downloads

  • Create more episodes for my upcoming podcast
  • Release the new podcast this month or have it out at the start of October
  • Get better at promoting episodes on Twitter, LinkedIn, and Pinterest

#3: 16,000 total email subscribers

  • Continue checking on Facebook ad
  • Complete the prep work for Wealthy Author Summit and the Content Marketing Bundle
  • Conduct more joint webinars
  • Create more content and landing pages

#4: Attract 25 Group Coaching Clients to my upcoming coaching program

  • Create the portal
  • Come up with a marketing calendar to promote my new coaching program
  • Grow my email list

#5: Attract 3,000 people to the Breakthrough Success Facebook Group

  • Provide more value to the group
  • Reach out to more people on Facebook
  • Get more active in other groups

In Conclusion

These five goals will stay constant for the rest of the year. I will not change my course towards the end of 2018. This is the current course and I’m sticking with it.

What are your thoughts on these goals and my new approach? Do you have any questions for me? Sound off in the comments section below.