Marc's Blog

Jeff Hall is the CEO of Overflow Cafe which specializes in making websites popular. He has 23 years of business experience and 4 successful startups under his belt. He started working at the age of 7 doing door to door candy sales to support his family. He has helped build 14 orphanages worldwide.

 

Quotes To Remember:

“Start off with a really good audit – a detailed audit. You want to know where you currently stand.”

“Making yourself available when you have a very small audience helps to accelerate your revenue as fast as possible.”

“Once you know who they (audience/customer) really are and you understand them, you’ll be able to multiply the number of clients you have.”

“Google uses at least 200 different metrics to rank a website. You really should try to pass each and every one of those 200 tests.”

“Surround yourselves with experts and people who have your best interests at heart. You’ll do very well and you’ll get to enjoy it.”

 

What You’ll Learn:

• How To Make Your Website Popular
• How To Make Your Website STAY Popular
• Optimize Your Website to Generate Revenue
• Things You’re Doing Wrong With Your Website
• Some Basic Metrics on Website Ranking

 

Key Links From The Show:

Jeff’s Site

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Total Recall: My Unbelievably True Life Story by Arnold Schwarzenegger

Never Broken – Songs Are Only Half the Story by Jewel

Donald Trump’s Books–I understand Trump has evolved into a highly controversial figure and every day seems to bring new news. While I have not read any of Trump’s books, they had a big impact on Jeff and he recommended Trump’s books during the episode. We don’t know which side of the aisle you’re in, and Jeff acknowledged that when making the book recommendation. Breakthrough Success is a business based podcast, not a political one. Love him or hate him, a lot of people got value from Trump’s books. Jeff got value from his books and wanted to provide value to Breakthrough Success listeners when I asked for three book recommendations. That’s why he referenced Trump’s books. I know that was a lengthy explanation but as Trump is at the center of politics right now, I wanted to make sure you can appreciate Jeff’s great insights and his book recommendations regardless of which side of aisle you’re in.

Justin Wise is the guy behind Think Digital, a done for you digital marketing service that helps you get more leads, sales, and revenue. Think Digital is the answer for all of your digital training, digital content, and digital ad related needs. Jeff Goins, Michael Hyatt, and Tom Dean are some of the people who frequently go to today’s guest for advice. Many people get his advice through his podcast as well.

 

Quotes To Remember:

“Good facebook ads make a bad service, product or offer fail faster.”

“Tactics are great but strategy is what makes or breaks a business.”

“Once you start doing those two things, building an email list and publishing content, it makes the rest of the digital marketing journey a hundred times easier.”

“If you are broke, start with organic traffic. Once you get money, use organic to leverage it into paid.”

 

What You’ll Learn:

• How to Capitalize on Digital Marketing
• Determining the Best Steps to Take for Any Digital Brand
• Organic Traffic VS. Paid Traffic
• Is investing in a coach worth the money?

 

Key Links From The Show:

Justin’s Site

Think Digital Podcast

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Willpower Doesn’t Work by Benjamin Hardy

The Lazy Man’s Way to Riches by Joe Karbo and Richard Gilly Nixon

Rich Dad Poor Dad by Robert Kiyosaki

Kimi and Pua went from fitness trainers to corporate productivity coaches and are now online business coaches. The duo was drawn together by a calling to help others which has fueled their businesses such as Best Life Ever and BLE Digital. They guide entrepreneurs around the world to create and grow successful businesses and boost their productivity.

 

Quotes To Remember:

“The best tip and hack of all time to maximize and optimize your productivity is to do what you love.”

“Motivation and inspiration typically come from celebrating how far we’ve come and recognizing how much we have done already.”

“You have total control over your life.”

“Surround yourself with other people that are also dreaming big.”

“We can all improve the quality of our lives just by taking a moment to ask ourselves a handful of questions every single week.”

“Take some time to write a handful of quality questions that’s gonna lead to the quality best life ever that you are seeking in your life.”

 

What You’ll Learn:

• Tips on Boosting Productivity
• How to Set High Goals
• Finding Time to Live Our Best Life Ever
• How to Live Our Best Life Ever

 

Key Links From The Show:

Kimi and Pua’s Site

Talk to Kimi and Pua

Broke-a** to Bada** Podcast by Best Life Ever

5 Secrets to Building a Badass Online Business

Audible

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

You Are a Bada** by Jen Sincero

You Are a Bada** at Making Money by Jen Sincero

Less Doing, More Living by Ari Meisel

Start by Jon Acuff

Essentialism: The Disciplined Pursuit of Less by Greg McKeown

The Life-Changing Magic of Tidying Up by Marie Kondo

 

Terry Dean started his online business from scratch in 1996. He went from delivering pizzas to designing an Internet Lifestyle business which gave him both the freedom and the money to enjoy life. He is an international speaker who helps entrepreneurs who want to make a bigger profit but feel overworked and stressed. Beyond the stages and interviews, his company MyMarketingCoach is a further manifestation of his desire to help entrepreneurs.

 

Quotes To Remember:

“Summits are extremely good way to build a list really quickly.”

“Probably the biggest mistake that people make is they think that just because they can do something, they should do everything.”

“If you are a solopreneur, you can’t do the same thing as somebody who has 50 employees. The good news is, you don’t have to.”

“Most people are held back because of lack of confidence and a desire for certainty before they get started.”

“If you are going to be an entrepreneur and be really successful and extremely profitable, you’re going to have to embrace a little bit of uncertainty in your life.”

 

What You’ll Learn:

• Effective Tactics on Growing Your Email List
• How to Avoid Getting Overworked
• Best Ways to Increase Your Profits
• How to Charge a Premium Price
• Balancing Emails and Other Responsibilities for your Business

 

Key Links From The Show:

Terry’s Site

FREE 7 Unique Ways to Create Profitable Emails…Even If You’re Not a Writer

Fiverr—Note From Me: check out Dorella Perlas’ Fiverr profile. She writes the show notes for Breakthrough Success and has helped me book incredible guests on the show. See how she can help you on her Fiverr page.

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

How to Fail at Almost Everything and Still Win Big by Scott Adams

Breakthrough Advertising by Eugene M. Schwartz

The Adweek Copywriting Handbook by Joseph Sugarman

Jeffrey Shaw is a business coach, speaker, and author. He is a visionary and strategic thinker who encourages others to follow a quest that is bigger than they can imagine with measurable action steps to make that quest a reality. His latest book Lingo teaches reader how they can discover their ideal customer’s secret language and make their businesses irresistible.

 

Quotes To Remember:

“Step number 1 is getting clarity on defining who your ideal customer is.”

“A fun part about lingo is that it is actually quite unspoken.”

“You have to understand the perspective of the people you are building a business and writing a content for.”

“One of the strongest emotional human triggers that we have is familiarity.”

“Your niche should be your lingo.”

“Look at your business as building a community instead of building a business.”

 

What You’ll Learn:

• Finding the Right People to Speak Your Lingo
• 5-step strategy to speak the Secret Language of Your Ideal Customer
• How to Continue to Expand Without Losing Current Relationships
• Building a Community Around Your Brand

 

Key Links From The Show:

Jeffrey’s Site

Episode 1: Successful Podcasting With Jeffrey Shaw

How To Leverage Pareto’s 80/20 Principle For Your Business

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible by Jeffrey Shaw

Brick by Brick by David Robertson

Why Should I Choose You (in Seven Words Or Less)? by Ian Chamandy and Ken Aber

Fascinate by Sally Hogshead

Louder Than Words by Todd Henry

Brianna Zajicek went from a teen mom and college dropout in an abusive marriage to an 8-figure entrepreneur, world traveler, researcher, and author in the making. She created the One Year Project to help people discover themselves and accomplish their big goals within 365 days. In addition to the Project, she also hosts the One Year Project Podcast where she helps listeners transform their lives.

Quotes To Remember:

“Technology is really one of the careers, fields or industries right now where someone can come in as a college dropout or a highschool dropout or as anything.”

“There’s a difference in the quality of goals you set.”

“It all starts with setting the right goal.”

“Paint your ‘tipping point goal’ and chart it out over 90 days.”

“The hardest part of accomplishing anything is the waking up each day and doing one action.”

“A lot of times, we over-complicate everything.”

“If you want to be a writer, then, you need to write everyday.”

What You’ll Learn:

• Being an 8-figure Entrepreneur
• How to Accomplish Your Biggest Goal In One Year
• Setting the Right Goal
• How to Move Your Business Forward
• What Holds People Back from Achieving Their Big Goals

 

Key Links From The Show:

Brianna’s Site

The One Year Project Podcast

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

The 48 Laws of Power by Robert Greene

Zero to One by Peter Thiel

The ONE Thing by Gary W. Keller