Marc's Blog

As the General Manager of the Service Hub at HubSpot, Michael Redbord helps helps scale the support and success teams of many businesses ranging from startups to a publicly traded SaaS juggernaut. He turned HubSpot’s customer support team from a cost center to a profit center and one of HubSpot’s greatest engines of growth. He is a noted writer, speaker, and leader who is joins us today to help us re-envision what success looks like for your business.

 

Quotes To Remember:

“If you don’t make your customers successful, you are not able to create repeat customers.”

“The hard truth about marketing is that nothing you create is as powerful as what your customer says.”

“Make sure that there is an obvious way for your customers to create repeat cycle.”

“The customer can be the best marketer.”

 

What You’ll Learn:

• How to Create a Customer Centric Strategy For Your Business
• Balancing Sales and Marketing
• The Power of Repeatable Business
• Getting Our Customers to Voice Out Their Thoughts

 

Key Links From The Show:

HubSpot

What’s The Difference Between Customer Satisfaction And Customer Loyalty?

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Delivering Happiness by Tony Hsieh

The Messenger is The Message by Mark Organ

Jeff Loehr helps others craft their stories and expand their influence. He’s the guy behind Engage, which exists to help businesses connect with prospects more easily in order to increase sales.

Quotes To Remember:

“The brand should come in as a mentor, should come in as the support to make the customer the hero.”

“In all of your platforms, everything needs to be telling the story. It’s all elements of the story.”

“It’s critical that you know your story. The first step of our process when engaging with our clients is teaching them that story.”

“You have to very clearly define the problem you’ll solve and how you’ll solve that problem.”

“Know what the framework is for telling a really engaging story that’s going to grab your audience.”

What You’ll Learn:

• Why Crafting Your Brand Story Is Very Important
• How to Develop an Effective Brand Story
• Connecting Your Brand Story
• How to Tell a Unified Brand Story

 

Key Links From The Show:

Engage

Engage Your Market with EngageStory Workshop – September 13, 2018 | New York

EngageStory Marketing Program Guide

Dos Equis – The Most Interesting Man In The World

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

The Hero with a Thousand Faces by Joseph Campbell

The Writer’s Journey by Christopher Vogler

Putting Stories to Work by Shawn Callahan

Tayo Rockson is the co-founder of Thought Leader Academy, a 3X TEDx Speaker, and Cultural Diversity Influencer. Thought Leader Academy is a membership site that is designed to help you grow and market your mission-driven personal brand. His ultimate goal is to build the next set of global leaders by teaching individuals how to communicate effectively across cultures and communicate with impact.

Quotes To Remember:

“Have an idea who you are and what your passions are but also the problem that you want to solve.”

“Understanding how you see yourself, how others see you, and the impact of your actions is the first clue when figuring out what exactly is your purpose.”

“Think about whether you can be a content creator, curator or connector.”

“Our generation has so many tools for us to self-educate.”

 

What You’ll Learn:

• Getting Out of That Identity Crisis
• How to Choose the Best Opportunities that are Best for You
• Choosing Podcasting Among Other Platforms
• What Holds People Back on Being a Thought Leader

 

Key Links From The Show:

Tayo’s Site

Thought Leader Academy

Thought Leader Academy Membership

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Mastery by Robert Greene

The Alchemist by Paulo Coelho

Principles: Life and Work by Ray Dalio

Harry Potter Series by J.K. Rowling

Deborah Lange is an Author, Speaker, Facilitator and Master of Experiential Learning Design for co-creating workplace and community cultures with vitality. She has over 35 years experience working in, advocating for and learning how to engage through embodied experience.

Quotes To Remember:

“We don’t work in isolation from people. We work with people. We work with ourselves.”

“To be vulnerable, I need to be connected.”

“To say to someone ‘I don’t agree with you.” requires a sense of safety and connection.”

“It’s not ‘What am I thinking?’ It’s ‘What am I sensing right now?'”

“This is our time to be exploring our senses and expanding our potential and our connection through our senses.”

 

What You’ll Learn:

• How to Reconnect With Ourselves
• Staying Focused on What’s Important
• What Holds People Back from Being Connected With Their Whole Selves
• Balancing Time Between Family and Business

 

Key Links From The Show:

Deb’s Site

Trust Your Senses – Embodied Wisdom for the Modern Age Online Courses

Breakthrough Success E53: Overcoming Obstacles By Dancing To Their Beat With Jamie Stenhouse

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Trust Your Senses: Embodied Wisdom for the Modern Age by Deborah Lange

The Possible Human by Jean Houston

David Whyte’s Books

Leadership and the New Science by Margaret J. Wheatley

Jeff Hall is the CEO of Overflow Cafe which specializes in making websites popular. He has 23 years of business experience and 4 successful startups under his belt. He started working at the age of 7 doing door to door candy sales to support his family. He has helped build 14 orphanages worldwide.

 

Quotes To Remember:

“Start off with a really good audit – a detailed audit. You want to know where you currently stand.”

“Making yourself available when you have a very small audience helps to accelerate your revenue as fast as possible.”

“Once you know who they (audience/customer) really are and you understand them, you’ll be able to multiply the number of clients you have.”

“Google uses at least 200 different metrics to rank a website. You really should try to pass each and every one of those 200 tests.”

“Surround yourselves with experts and people who have your best interests at heart. You’ll do very well and you’ll get to enjoy it.”

 

What You’ll Learn:

• How To Make Your Website Popular
• How To Make Your Website STAY Popular
• Optimize Your Website to Generate Revenue
• Things You’re Doing Wrong With Your Website
• Some Basic Metrics on Website Ranking

 

Key Links From The Show:

Jeff’s Site

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Total Recall: My Unbelievably True Life Story by Arnold Schwarzenegger

Never Broken – Songs Are Only Half the Story by Jewel

Donald Trump’s Books–I understand Trump has evolved into a highly controversial figure and every day seems to bring new news. While I have not read any of Trump’s books, they had a big impact on Jeff and he recommended Trump’s books during the episode. We don’t know which side of the aisle you’re in, and Jeff acknowledged that when making the book recommendation. Breakthrough Success is a business based podcast, not a political one. Love him or hate him, a lot of people got value from Trump’s books. Jeff got value from his books and wanted to provide value to Breakthrough Success listeners when I asked for three book recommendations. That’s why he referenced Trump’s books. I know that was a lengthy explanation but as Trump is at the center of politics right now, I wanted to make sure you can appreciate Jeff’s great insights and his book recommendations regardless of which side of aisle you’re in.

Justin Wise is the guy behind Think Digital, a done for you digital marketing service that helps you get more leads, sales, and revenue. Think Digital is the answer for all of your digital training, digital content, and digital ad related needs. Jeff Goins, Michael Hyatt, and Tom Dean are some of the people who frequently go to today’s guest for advice. Many people get his advice through his podcast as well.

 

Quotes To Remember:

“Good facebook ads make a bad service, product or offer fail faster.”

“Tactics are great but strategy is what makes or breaks a business.”

“Once you start doing those two things, building an email list and publishing content, it makes the rest of the digital marketing journey a hundred times easier.”

“If you are broke, start with organic traffic. Once you get money, use organic to leverage it into paid.”

 

What You’ll Learn:

• How to Capitalize on Digital Marketing
• Determining the Best Steps to Take for Any Digital Brand
• Organic Traffic VS. Paid Traffic
• Is investing in a coach worth the money?

 

Key Links From The Show:

Justin’s Site

Think Digital Podcast

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Willpower Doesn’t Work by Benjamin Hardy

The Lazy Man’s Way to Riches by Joe Karbo and Richard Gilly Nixon

Rich Dad Poor Dad by Robert Kiyosaki