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efficiency

How To Skyrocket Your Productivity With The 50-30-20 Rule

January 29, 2018 by Marc Guberti Leave a Comment

Productivity isn’t based on how much you get done or by how busy you are. It’s based on where you direct your time to achieve desirable results.

I’ve done a lot of research to enhance my work ethic. The most profound rule I came across was the 80/20 rule which states that 80% of your results come from 20% of your work. Find that 20%, spend more time addressing that workload, and you multiply your results.

The 50-30-20 rule even rivals 80/20 because it tells you where you need to devote your time. I see this new rule having a dramatic impact on my brand.

Let’s discuss what it is and how you can use it to grow your business.

 

What Is The 50-30-20 Rule?

We do a variety of activities, and without this rule, it’s tempting to label all activities as important. This rule sets a tiered structure that gives you a better idea of which tasks are worth doing. 50% is the top tier, 30% is the mid-tier, and 20% is the lower tier.

Here’s the breakdown of the rule.

50% of your time goes towards long-term goals that will pay off greatly in 3-5 years. Jeff Bezos thrives in this area. While everyone knows Amazon as the behemoth it is today, Amazon struggled to make a profit for many years. That’s because each time Amazon seemed to be on the verge of making a profit, Bezos would invest all of that profit and then some towards ventures with long-term potential.

These investments made Amazon into what it is now, but in the short-term, these investments frustrated Amazon investors because the stock stood still with small changes when Amazon didn’t make a profit.

30% of your time goes towards goals that will have an impact in the next 1-2 years. They’re not as long-term as the other long-term goals, but these goals are far enough into the future that you’ll reap big rewards from getting them done.

Finally, 20% of your time goes towards goals that have a short-term impact on your business. The impact for these activities will usually last 90 days and significantly diminish (or even completely fade) after those 90 days.

 

How Do I Apply This Rule

Stating a fancy rule with a string of numbers that add up to 100% is one thing. Actually implementing the rule for your business is completely different.

You need to list all of the tasks that you do for your business and categorize them. Most people spend the majority of their time on short-term goals. That’s why they get a string of short-term results that don’t hold significant long-term value.

Chances are you’ll have a big list of tasks that fits within the lower tier. It’s not bad to address this area of your life, but it’s bad to address it at the cost of long-term rewards.

You don’t need more tasks in the upper tier than you need in the lower tier. You just need to commit 50% of your time towards tasks in the upper tier and only 20% of your time in the bottom tier.

You can have one task in the upper tier and give that task 50% of your attention every day.

 

Solving The Distribution Problem

It’s common for people to have a distribution problem as they identify their 50-30-20. As mentioned before, many people send the majority of their time in the lower tier. That’s why short-term results are their way of life.

You may find a distribution problem as you list the tasks. You may discover that you’re in the lower tier for 4 hours per day. When you first write down these tasks, most of them will seem like dogma…you HAVE to continue doing them.

You have to schedule your social media posts, communicate with your audience, create content, promote your content, and do a bunch of other things.

Actually, you don’t.

You need to either delegate or remove most of your bottom tier related activities from your life. Discover which of these tasks are the most important to you, and take as much of that work off your shoulders as possible.

Yes, hiring employees is an investment, but it’s well worth it since you’ll get more of your time back.

 

50-30-20 Can Be Morphed

The upper tier is a minimum while the lower tier is a maximum. If you delegate most of your lower tier, you can change your approach to 60-30-10 so you invest more of your time towards long-term rewards.

Just never increase the time you spend pursuing the other tiers.

When you have your structure down (from now on, I’ll assume it’s a 50-30-20 since that’s what most people start with), you need to time yourself. You’re actually doing to apply 50-30-20 down to the minute.

If you work on your business for 5 hours every day, here’s the breakdown for each day:

  • Commit 2.5 hours towards upper tier activities
  • Commit 1.5 hours towards mid-tier activities
  • Commit 1 hour towards lower tier activities

Set a timer for all three of those tasks. If you work on the computer often, use a tool like Toggl to clearly track how much time you spend addressing each tier. This tool lets you break your time investments down to the minute. All you have to do is have it work in the background of everything else you’re doing.

 

In Conclusion

The 50-30-20 rule allows you to identify all of your tasks and prioritize which ones are the most important for maximum growth.

Your long-term goals will reap the most rewards, but it’s the short-term wins along the way that make the long-term goals possible.

What are your thoughts on the 50-30-20 rule? Do you have any tips for implementing it? Do you have a question for me? Sound off in the comments section below.

Filed Under: productivity Tagged With: efficiency

The 4 Core Beliefs Of All Highly Productive People

February 17, 2016 by Marc Guberti 4 Comments

The 4 Core Beliefs Of All Highly Productive People
Time is of the essence.

What makes productive people so productive? It’s not that they get extra time to play with. In the end, we all have 24 hours in one day. Productive people don’t stop the clock. They push through it.

Productive people push through the clock by acquiring a strong mindset that sets them up for success. Your mindset makes or breaks you. If your mindset is breaking you, then you must do everything in your power to shift that mindset.

The mindset is critical. One fact about productive people is that they all share common beliefs that guide their productivity. These are the core beliefs, the beliefs that are required for productivity.

 

#1: Dreaming Big Is Better Than Dreaming Small

Every week, I give myself a new series of goals. I mark my progress by using tallies and checkmarks. This is the concept of the weekly scorecard. 

I have kept all of my scorecards since March 2014. While it’s cool to see the stack of scorecards I have kept over the years, I also get to learn from my past scorecards.

I learn from my past scorecards to see what I can do to boost my productivity. I recently looked back at all of my scorecards to celebrate the beginning of 2016.

The shocking news: I almost NEVER accomplished everything I said I would accomplish on a single scorecard.

I usually accomplish about 70% of what I say I will accomplish on the scorecard.

Does that make me unproductive? No! I’ve written so many blog posts about productivity that I can’t possibly say I’m unproductive 🙂

But beyond that reasoning, I set a very high standard for myself with my scorecards.

In one week, I was able to write six blog posts that were just as lengthy as this one. But I didn’t accomplish my goal of writing 10 blog posts that week.

I wanted to create four training courses in one week. I only created two training courses.

Would you feel productive if you could write six 1,000+ word blog posts and create two training courses in the same week (each course was about an hour of video content that had to be planned out)?

I didn’t. I felt like I didn’t accomplish everything that I set out to do. The fact that I only scheduled five blog posts instead of the 10 I wanted to schedule that week didn’t make me feel any better.

College applications got a big percentage of my time during that week, but even then, I wasn’t as productive as I wanted to be.

I did other things as well during that week for my business, but that’s not important.

What is important is that I set the bar so high that sometimes I don’t accomplish everything that I say I will.

If I came into the week with the goal of writing three blog posts, scheduling a blog post, and creating only one training course, then I would have gotten a perfect score on my scorecard.

I would prefer the scorecard in which I only accomplished 70% of my goals, but I was giving myself goals such as writing 10 blog posts, scheduling 10 blog posts, and creating four training courses.

Small goals produce small results. Big goals allow you to get big results.

 

#2: Being Busy Does Not Mean You Are Productive

This is a big one. Being busy does not mean being productive. Let that sink in.

For a long time, I was somewhat productive, but I was very busy. I was busy studying for the SAT, scheduling tweets, and growing my social media audience.

I was productive when I was writing my blog posts, sending email blasts, interacting with my audience, and completing videos.

The busywork was necessary. I needed to study for the SAT or else I wouldn’t get a good score. Scheduling tweets and growing my social media audience are two important parts of my business.

But then I crafted my ideal day.

I asked myself if I could outsource every part of my business, what would I still want to do.

Not much of the work I did made the list. Only writing content, doing videos, and interacting with my audience. That meant everything else should get outsourced.

I took my final SAT a few months ago and outsourced social media growth and scheduling the social media posts.

Now I am outsourcing more parts of my business so every day becomes the ideal day. Anything that does not fit within my ideal day is busywork that takes me away from what I really want to do.

Deep. Let’s move onto the next core belief.

 

#3: The Vision Must Be Accompanied By A Series Of Micro-Visions

I have so many visions that I could write a book listing my visions. Just like everyone else, I have the grand vision.

To some people, that grand vision can be found in the New Year’s resolutions. To other people, it’s the vision they have for themselves many years down the road.

I have one of those types of visions, and all productive people have that type of vision. However, productive people also have micro-visions.

Don’t stop at New Year’s resolutions. Ask yourself how you will get closer to accomplishing your New Year’s resolutions, quarter by quarter.

For my vision for the year, I will always break the work into four quarters. I calculate what type of work must be accomplished each quarter.

Since all goals start out as hypothetical (they may happen, but they haven’t happened yet), I only go deep into how I will accomplish my first quarter goals.

I plan it all out, week by week. Weekly scorecards reinforce my goals for the quarter. I always give myself less time than I have so I know I will accomplish what I set out to do.

All of these visions that lead up to the grand vision are what I like to call micro-visions. All of the micro-visions lead up to the grand vision.

Micro-visions have closer deadlines which gives you less time to do certain work. Having less time will encourage you to take more action.

Sometimes, I will even assign myself four day scorecards just so I have a shorter timeframe to get everything done. The shorter timeframe makes me hustle harder, and as a result, be more productive.

 

#4: There Is No Stopping

Productive people never stop. They do take small breaks to restore their productivity, but they never stop.

Every day presents a new achievement. Whether that achievement is as small as writing a blog post or as large as accomplishing the goal you’ve been wanting to accomplish for an entire year, productive people achieve something new every day.

The importance of not stopping is the fact that to not stop means putting in the work every single day. Putting in the work every single day turns that work into an effortless habit.

I used to struggle to write these types of blog posts. Now the ideas and content flow easily into the document that I type them in.

The most productive people turn productivity into a habit by working on it every day. If productivity could not become a habit, then no one would be productive.

The moment you turn productivity into a habit is the moment you will become super productive. You just need to be productive for 66 days straight, and then it becomes a habit.

Then you are productive by nature because that’s the type of person who you have become. So no stopping.

Daymond John would describe this as the need to keep swimming. In the acronym S.H.A.R.K., the “K” stands for “Keep Swimming.” You must continue putting in the work to get even better results.

The moment a shark in the ocean stops swimming, it dies. Don’t stop swimming.

 

In Conclusion

Productivity is not a gift granted to a few lucky people. It isn’t something you are born with. For a long time, I was very unproductive. I had to learn productivity and continue honing my skill in that area every day.

It’s something I continue doing to this day. I still read books and articles all about productivity because I want to be one of the most productive people in the world.

These core beliefs are where the magic happens. Once you turn these core beliefs into your lifestyle, you will see a big boost in your productivity. The only way to keep the increased productivity is by working on it every day.

Which of these core beliefs do you believe is the most important? Did any of them challenge the way you think of working? What are your tips for boosting productivity? Sound off in the comments section below.

Filed Under: productivity Tagged With: efficiency, productivity tips, time management

My Outsourcing Case Study

October 14, 2015 by Marc Guberti 2 Comments

My Outsourcing Case Study
If you are not outsourcing, you’re doing business wrong.

A common theme on my blog lately has been outsourcing. The reason I have mentioned outsourcing in many of my blog posts is because of the following

  1. I recently started outsourcing most of my work
  2. Writing about outsourcing inspires me to outsource more of my work
  3. Time is valuable, and we all need more of it

Some entrepreneurs go as far as saying that if you aren’t outsourcing any part of your business, then you are not a real entrepreneur. Ouch!

When I first discovered people said that, I thought to myself, “I’m an entrepreneur if I don’t outsource.”

If you don’t outsource, then you are still an entrepreneur. However, you aren’t as good as you could be. If Tim Cook had to worry about responding to all customer emails and pitching iPhones in the Apple Store every day, he wouldn’t have any time to lead the company to success.

You can’t do it all by yourself. I only discovered this when I decided to outsource some of my workload. Since then, I have outsourced various areas of my business. Here are three notable things I outsourced in August 2015:

  1. All Pinterest activity (except comments)
  2. All Twitter activity (except interaction)
  3. All intro pictures for my blog posts

When you put the three together, it takes an hour of my time every day. Now I’ve got that hour back. I feel like a more productive entrepreneur, as I should. That hour now goes into creating additional videos for my training courses.

I don’t even edit the videos anymore. I hired someone for that too 🙂

Right now, I am saving close to 10 hours of my time every week because of outsourcing. Put those hours together and I save 520 hours every year. Outsourcing those four parts of my business allowed me to get 21 days back.

We feel great when we get an hour back, so getting 21 days back put me on cloud nine. My goal is to get 60 days back by the end of the year.

 

The Beginning

Once I realized I needed to start outsourcing my work, my first step was figuring out how to actually outsource the work. I tried using Fiverr to get assistants but I didn’t have a good experience.

Some research led me to UpWork (formerly Odesk). I decided to post my job and see what would happen. The first job I posted got seven applicants. The second job I posted got 27 applicants. The great thing about UpWork is that you don’t have to worry about people seeing the job you posted. You’ll get applicants if your job description is good.

After getting the applicants, I narrowed my list down based on price and value. It’s easy to find someone on UpWork who is willing to work for less than $5/hr. It’s a great option for entrepreneurs who feel tied to a shoestring budget.

 

The First Struggle And Lessons Learned

The first time I experienced difficulty with outsourcing was in the very beginning. There was some miscommunication between me and the virtual assistant I hired. Since this was the first assistant I hired, I thought outsourcing wasn’t worth it.

Luckily I stuck with it.

The key to success on UpWork is to outsource the people with a mix of price and value, and then create detailed videos showing them what you do.

I didn’t take any chances with my Twitter activity. I created a video showing my assistant exactly how to follow and unfollow people so I could continue growing my Twitter audience without putting in any of the work. All I do on Twitter nowadays is interact with my audience.

 

Still Not Convinced?

I heard about two things for many years before I actually implemented. I wish I started them earlier. The first thing I wish I did earlier was build an email list.

The second one was outsourcing my work. Yes, outsourcing my work is right up there with building an email list late in the game.

For a long time, I shunned outsourcing and thought it was a solution for people who didn’t like to work. Seeing books like The 4-Hour Workweek didn’t please me because I saw it as people trying to escape their work all together. Why not work 40 hours every week if you love what you do?

I wasn’t a workaholic, but I was close.

Then it hit me. People are outsourcing most of their work so they can work on the most important parts of the business. No one can write my blog posts or do my videos. With the proper guidance, anyone can follow and unfollow people on Twitter.

But this was the main reason it took me so long.

Why would I pay someone to do something I already know how to do?

I knew how to unfollow and follow people on Twitter. I knew how to edit my videos. I knew how to do everything that I outsourced. Why hand it to someone else and pay them when I could do it myself?

The answer is outsourcing opens up more time. New time makes it possible to develop new skills and explore new opportunities. On a typical school day, I used to go home and do the following (for the sake of this list, homework isn’t included)

  1. Grow my Twitter audiences (20-30 minutes)
  2. Create a picture for one of my blog posts (10 minutes)
  3. Create videos (30 minutes if I was lucky. This activity was skipped on most days)

Here’s what my after school (and post-practice) schedule looks like now (again, excluding the homework):

  1. Create videos (30-60 minutes)
  2. Play the piano (30-60 minutes)
  3. Explore other opportunities

Fewer tasks stand between me and creating videos. That makes it possible for me to create more training courses, YouTube videos, and Periscope broadcasts. I save 30-40 minutes per day. I could have done those two tasks on my own, but now I have a lot of extra time to play with.

 

In Conclusion

Entrepreneurs love to self-assess themselves. They like to see how they have grown or stayed the same. Most entrepreneurs stay the same and don’t do much growing. This is where the frustration sets in.

Remember that the frustration is part of the journey. However, the frustration and stagnation may be a result of an inefficient amount of time. Outsourcing your time will open up more time which can potentially skyrocket your entrepreneurial success.

Think about the business person you admire. If you’ve been an entrepreneur long enough, you admire some of the top entrepreneurs around. For me, Seth Godin quickly comes to mind.

Here’s the interesting thing. All of these entrepreneurs are outsourcing some of the work. Seth Godin (and most of the top authors) has an editor. When Squidoo was around, he hired people to respond to bug reports and interact with the community.

As productive as people like Seth Godin are, they can’t do it by themselves. Neither can you, and it’s okay to admit that. Outsourcing parts of your business will open the door to hours upon hours of extra time.

Do you outsource parts of your business? If not, are you willing to give it a try? Sound off in the comments section below!

Filed Under: productivity Tagged With: efficiency, outsourcing

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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