You should be creating products and implementing ideas as many times as you can. However, there should be one product or service that dwarfs all of your other goals in importance. The other goals are important too, but there should be one quarterly goal that stands above the rest.
The big quarterly goal should be something that can make you a big profit. This quarterly goal can be writing a book, putting a training course together, or offering a new service. The big quarterly goal is the goal that you should spend most of your time on.
The big quarterly goal is one that should lead to dynamic results since you are spending the most time on it. Accomplishing the big quarterly goal will make it easier to accomplish all of your other goals as well. Writing a book or launching a podcast will lead into other goals such as getting more traffic on your blog and more followers on social networks.
You can have numerous side goals as long as you get the big goal done every quarter.