Most of direct messages from Twitter users are spam. It seems as if every DM is an automated tweet. This has resulted in less people reading the DMs they got. There is also the option to automatically mark all of the DMs you get on Twitter as read which reduces the amount of times people read the DMs they got. One day, I decided to go through all of the DMs people sent me.
Just as I expected, most of the DMs were spam. However, there were some DMs that were not spam. Some of the people who sent me DMs were asking me questions. Luckily for me, those DMs were sent out recently. I was able to answer questions and get replies.
The reason you should look through the DMs in your inbox is because you never know what any of the DMs are going to say. Some of the DMs are questions from your followers while others will be opportunities for your business to grow.
Reading through the DMs you got on Twitter may only take up a few minutes of your day. One of those DMs could be a game changer for your business that dramatically increases your visibility.