How To Write Better Blog Posts

Do you know which blog you visit the most? Have you noticed the amount of time you spend reading the content on that blog? Not all blogs are created equal. We spend hours of our time on some blogs while we only spend a few minutes on other blogs. The blogs that grab most of our attention are the ones that have optimized blog posts—the type of blog posts that we have a strong desire to read. In order to optimize your blog posts so more of your visitors read them from start to finish, follow these 10 tips.


#1: Write Irresistible Headline

The irresistible headline is what gets people through the door. Before someone reads your blog post from start to finish, that person needs a desire to read the article. That’s where an irresistible headline comes in handy. Irresistible headlines grab attention and encourage people to click the link in an email or social media post and start reading your blog post. Once you get someone to visit your blog post, the other factors become important.


#2: Start By Asking The Right Questions

Asking questions at the beginning makes your visitors think about answers that relate to your blog post’s content. Visitors who think about the answers to questions you write are engaged visitors. When I ask questions like, “Do you know which blog you visit the most?” I am asking questions that make my visitors think and have the right mindset for going into the blog post. I could have started this article by saying, “How much traffic does your blog get?” but that wouldn’t have made as much sense. I typically ask 2-3 questions at the beginning of every blog post.


#3: Turn Your Blog Posts Into Conversations

When was the last time you left in the middle of the conversation? Was that an awkward feeling? When we are engaged with conversations in real life, we typically stay in that conversation until it ends. Then, we look for the next conversation to be a part of.

If your write your blog posts like conversations, it will be more difficult for your visitors to stop halfway. That’s just like leaving in the middle of a conversation you are in, with you doing most of the talking (and then suddenly walking away). Look for more ways to include I, you, me, we, and us in your blog posts. Having a conversation with your reader makes that reader feel welcomed. It is this feeling that encourages a reader to read your entire blog post.


#4: Use Pictures Throughout Your Blog Post

They say a picture is worth 1,000 words, and I say that an infographic is worth 2,000 words. Pictures are especially valuable right now because we are visual learners. That’s why infographics are so attractive (and that’s why some go viral). I encourage you to use multiple pictures in your blog posts. Start with one picture in every blog post and then see how you can incorporate other pictures in other parts of your blog posts.

An additional benefit to using pictures is that your blog will get more traffic. Including pictures in your blog posts makes it possible for people to pin your blog posts (according to a study done in 2013, Pinterest has over 70 million users, so allowing people to pin your blog posts is a big deal), and if you use alt tags, your pictures will also get more visibility in the search engines.

The best policy for using pictures in your blog posts is to use your own pictures. Using your own pictures is better for SEO than using someone else’s picture (especially if the other person’s picture is already established on the search engines).

#5: Make Your Blog Posts Bite-Sized

I could have made this entire blog post one paragraph, but I don’t think my readers would stick around for a long period of time if I did that. The way you display your content is growing in importance. We can’t read big paragraphs on the web. They need to be tiny.

3-5 lines per paragraph is the sweet spot. If any of your paragraphs are over six lines long, then you are approaching the danger zone. Making it easy for your visitors to read your content is just as important as writing valuable content.


#6: Make Your Blog Posts Unique

No matter what you choose to write about, there are thousands of other blogs like yours. My blog is not the only blog about digital marketing. There are plenty of others. In order to stand out from other blogs in your niche, you need to develop a unique writing style and over deliver in value.

One of the most successful bloggers in the SEO niche is Neil Patel with his Quick Sprout blog. You’ll only have to read three blog posts on his blog to understand why he is dominating the niche.


#7: Do Your Research

Conducting research about your niche will make you stand out as an expert in your niche. Each time you write a blog post, do some research about your blog post’s topic. See what facts you can get from the web that would support your content.

If I write another article about why Pinterest is a big player in social media, I could mention that Pinterest pins have a half-life of 3.5 months which is 1,600 times better than Facebook posts. Providing this type of evidence would support the message I am trying to send with that particular article. It may take some time to do research, and the research may only add up to a few extra sentences, but you will know more about your niche and write a more valuable blog post at the same time.


#8: Put In All Of Your Effort For Every Blog Post

The amount of effort you put into your blog posts determines how long people will stick around. If you are only putting half of your effort into your content, then your visitors will know that. Many of your visitors have read thousands of blog posts before encountering your blog. They know the difference between a valuable blog post and a dud.

You must put all of your effort into each blog post you write because you never know what piece of content your visitor will read first. When I think of which blog post a first time visitor visits, I think of a huge spinner that will land on a random blog post on my blog. I don’t know where it will stop, but wherever it does stop, that is the new visitor’s first impression of my blog and maybe even my content.

Having a strong first impression is critical towards getting returning visitors and getting those returning visitors to read through your blog posts from start to finish. Some returning visitors won’t have to read your article to know that they are good. It is at this point when you know a returning visitor is actively engaged in your content.


#9: Build Your Authority In Your Niche

There’s a blog post written by someone with 100 Pinterest followers and a blog post written by someone with 10,000 Pinterest followers. Both of those blog posts are about getting more Pinterest followers. Which one do you read first?

Building your authority gives your blog posts extra leverage. People relate strong authorities to more valuable content, and in many cases, that’s how strong authorities on the web work. The most successful bloggers are often writing the best content. Growing your social media audience, writing more valuable content, and creating products are three great ways to build your authority in your niche.


#10: Show Your Results

Every informative blog post gets some leverage when it shows results. After many get quick rich schemes filled up the web, customers have turned into cautious buyers. Visitors are cautious when visiting a blog. When they hear things about a blog post getting a certain number of visitors, they want proof. They want to see your results.

Showing your results lets your visitors know that you speak the truth. Showing your results boosts your credibility and makes people believe what you say (this is a special privilege. Use it wisely). Pictures that prove certain earnings, traffic, or any other desirable result is possible are the pictures that often spread far and wide on the web.


In Conclusion

The most successful blogs are the ones that attract attention for a long period of time. In order to establish yourself as a top blogger in your niche, people must visit your blog, and those visitors must read through numerous blog posts on your blog. Write blog post headlines that make your blog post content sound valuable, and then live up to that expectation. Look at other blogs in your niche and see how they do it. The best way to learn is through examples.

Which tip did you like the most? What do you think makes up a blog post that visitors would want to read from start to finish? Please share your thoughts and advice below.

Get Rid Of Bad Habits

Habits are a central part of our lives. They dictate what we do and how we do it. They are patterns in our lives that impact our overall performance. While some of these patterns get noticed by everyone, there are other behind the scenes patterns that go unnoticed. Some of these behind the scenes patterns are benefactors while others are malefactors.

The bad habits are the ones that we want to break such as unproductively or an addiction. Many people try to fight the habits they want to break. Most people just try to eliminate these habits all together, but these people are fighting themselves. You can’t expect to fight the established system, your particular habit, by trying to eliminate it all together. Regardless of whether the habit is good or bad, it is the established system.

If you are unproductive, you can’t fight it by declaring you will be productive. The declaration is a start, but it’s not good enough. Instead of trying to eliminate a habit all together, you need to modify it. Modifying a habit requires knowledge of how habits work.

Modifying a habit requires knowledge of how habits work.

In The Power Of Habit, Charles Duhigg identifies a habit as a three step process. The first step is the cue. This cue triggers an action to occur. For people who surf their Facebook feeds, seeing the Facebook app or logo is the cue. The cue leads to the routine. The routine is what you do after the cue gets received. The routine in the Facebook app example is to click on the app to get on Facebook. The routine then leads to the reward. The reward in this scenario is surfing Facebook. You may view surfing Facebook as a waste of time, and you may think that reward is the wrong word to use. However, when you are in the moment, it feels like a reward. It feels like a way to kick back and relax. Maybe at the time, surfing Facebook is a way to get out of work or find cool stuff on the web. It may not feel as rewarding when you stop surfing Facebook, but at the moment, it feels rewarding.

These habits and similar ones are the habits that we all want to change. Now that we know how habits are formed, we can change any habit with these three methods:

  1. Remove the cue. I used to have 10 cookies every day. I knew I would burn them all off after a nice run, but I also know those cookies made me slower. Removing the cookies from my house removed the cue.
  2. Change the routine. Some cues are impossible to remove. You will still encounter them. Chances are you will still use Facebook and still see the Facebook app on your smartphone. Each time you see the app, and you know you shouldn’t surf Facebook, turn off your smartphone and flip it upside down. If you think of using your desktop to access Facebook, and you know you shouldn’t, remove your access to Facebook or the WiFi all together. Mindful Browsing is a website that allows you to block any website on Safari. After you get the cue of visiting Facebook, turn Mindful Browsing (or your browser’s equivalent) into the routine. The reward will be you not surfing Facebook and getting your work done instead.
  3. Change the reward. Instead of surfing Facebook, use it to learn more about your niche. Look for niche-related articles on Facebook to get good blog post ideas. Moreover, if you suddenly see a reward as punishing in the moment, you may get lured away from the routine that makes the habit possible.

Many people insist on fighting habits and thinking of the whole process as a battle of epic proportions. However, most people fight habits without knowing how habits are formed. The cue, routine, and reward are the three steps that allow habits to occur. Interfering with any of these three parts of the habit allows you to interfere with the habit as a whole.

I am presenting you with the key to properly changing any habit you come across. You have the power to implement this knowledge into the habits you wish to change. Don’t think of habit changing as a fight of epic proportions. Think of it as a small change. Think of how easier it is to implement small change compared to engaging in a fight of epic proportions. The way we think of things determines how and if we get them accomplished. It takes about 66 days for a change to turn into an effortless habit. You may initially get tempted to return to old ways, but think of a 66 day countdown gradually getting closer to the 66th day. If you return to your old habit, the 66 day countdown resets itself. However, if you stay strong and don’t go back to old ways, you only have to keep it up for 66 days. Then, it will turn into a habit, and keeping it up at that point will become effortless. Changing the cue, routine, or reward to your favor will make the implementation process much easier.

What are your thoughts on changing habits? Have you recently changed one of your habits? Please share your thoughts and experiences below.

Social Media Success

Social media constantly grows. More people join the action every day. More people stick around for a few hours every day to see what tweets get posted on Twitter and what gets posted on their Facebook feeds.

With social media’s ever-growing popularity, some of the key components of success on social media have been forgotten. When people think of success on social media, they think of having a big audience, but success on social media is more than that. Success on social media is the combination of factors that most of us have forgotten. These are five of those forgotten factors of social media success:


#1: Be Social

The entire purpose of social media was to provide people with a way to communicate with one another from anywhere in the world. Social media was not originally created to give businesses an additional edge. When most entrepreneurs use social media, they focus on the business side. They focus on promoting their own content and their own products without bothering to interact with their audiences.

Interacting with your audience will allow you to develop stronger relationships with the members of your audience. Interacting will make people feel respected and make them feel as if they belong in your social media community. You want the people in your audience to feel as if they belong in your audience because this sense of feeling belonged results in strong relationships, returning visitors, word of mouth promotion, and sales.

When you interact to make your followers feel as if they belong, you must do so for the right reason. Don’t interact with someone just in hopes of making a sale. Only interact with your followers if that is what you want to do. There should never be an ulterior motive for social media interaction.


#2: It’s About Providing Value, Not Talking About Yourself

Many social media users make it a point to constantly talk about themselves or their own businesses. Some people tell their followers about their breakfast while other people talk about more meaningful things in your life such as relationship statuses and vacations. Mentioning those types of details once in a blue moon will allow your audiences to know about you, but if these details are common on your social networks, people will unfollow you because your social media posts will bore them.

You may wonder why celebrities who post pictures of themselves eating their breakfast, going on vacation, or getting married get more positive attention than the person who constantly tweets about the sandwich he had for breakfast. The reason celebrities get good exposure when they send out these types of posts is because the celebrities already have a large amount of attention, and most of the content on various celebrities’ feeds is about their professions. Singers primarily post content on their social networks related to their songs and audiences.

They don’t post pictures of their breakfast or vacations as much. That is why when those pictures are posted, they are more appreciated than the pictures from someone who exclusively posts those types of pictures.

Do less talking about yourself and focus on providing more value. You can do this by writing valuable blog posts and promoting them. Many bloggers including myself use social media to promote our own blog posts very often. We do this because we trust in the value our content provides and want to empower our followers with that value. Followers who feel empowered with value will stick around.

Followers who feel empowered with value will stick around.


#3: Push Out More Content

Many social media users do their best to publish one new piece of content on at least one social network every day. However, that is not enough to get noticed. Social media is a noisy place with countless posts being sent every second. Billions of social media posts get created and published every day. It is challenging to stand out in the middle of that noise.

Instead of posting one new tweet on Twitter every day, I post 100 new tweets every day. Instead of doing one new YouTube video every month, I do one new YouTube video every week. Always look for ways to increase the frequency that you can push out content. By increasing the frequency in which you push out content, you will be seen by a larger percentage of your audience. As you get seen more, some people in your social media audience may decide to subscribe to your blog and buy your products. When you push out more content, never sacrifice value. It is better to publish one high value YouTube video every month than four poorly done YouTube videos every month.


#4: Social Media Success Does Not Mean Success

Many people want to believe that having a certain number of followers guarantees success and money. However, social media success is different from success based on a revenue making standpoint. Social media is a tool you can use to make more revenue, but social media is not the place where you can promote a product and expect it to pick up a life changing amount of sales.

Social media is a place to get more indirect sales. You simply use social media to promote your blog and landing pages. Then, your blog and landing pages will lead to more subscribers and visitors. Getting more subscribers and visitors will lead to more long-term sales for your products. Social media gets used to amplify the power of those indirect methods of making more revenue.


#5: One At A Time

Many people have a strong desire to master multiple social networks. This desire is critical towards mastering multiple social network and achieving social media domination. It is this same desire that can spell doom for your entire social media strategy.

You read those last two sentences right. Something so important for social media success is also a big downfall that many people face. You need to master one social network at a time just like you would master one new language at a time. Each time you master one social network, it will become easier for you to master other social networks (you will have a larger audience and more knowledge).

You need to learn one social network at a time instead of trying to master them at once. Would you only focus on learning Spanish or try to learn Spanish, Italian, Portuguese, French, German, Greek, Russian, Chinese, and Japanese at the same time? Do you only focus on Twitter (or your preferred choice), or do you try to focus on Twitter, Facebook, LinkedIn, Pinterest, YouTube, Instagram, Google Plus, Tumblr, and Flickr at the same time?


In Conclusion

Sometimes, the best information we need is the information that was previously forgotten. People wouldn’t work at nine different 9-to-5 jobs at once, but now people are willing to learn and focus on that many social networks at once before mastering them. Social media success has confused the real meaning of financial success. We already know to push out content, but we need to push out more of it. We must provide value instead of posting about anything we can think of because people like to follow people who provide value. Interaction with your friends in real life is important, but so is interaction with your social media audience.

What were your thoughts on these forgotten tips? Do you have any other tip that you believe gets forgotten too often? Sound off in the comments section below.

Managing Multiple Blogs

I envision more people creating more blogs. I’m not just talking about more bloggers creating their first blogs. I am talking about a growing group of bloggers who manage multiple blogs, write the content for those blogs, and have guest contributors. Some people will have two blogs, others will have three blogs, and other people may even have dozens of different blogs.

When most people think of having multiple blogs, they often think of the extra workload. Imagine managing five blogs and making sure they all get updated on a regular basis while managing all of the other things that you do. That is in part why many bloggers who follow this strategy have guest contributors. Neil Patel runs multiple blogs. He writes everything on the QuickSprout blog, but he often has contributors write the content for his KISSMetrics and Crazy Egg blogs.

Why would a blogger want to give himself more work? Why would a blogger want to take time away from creating products and services? Behind every action is a reason, and there is definitely a good reason to have multiple blogs. In fact, I will discuss five of those reasons in this article.


#1: Your Blogs Can Promote Each Other

Are you looking for more backlinks? Create multiple blogs and have them backlink to each other. You can reference articles from one blog in the articles of another blog. In some of the blog posts on QuickSprout, Neil Patel promotes articles from KISSMetrics and Crazy Egg. He does the same on KISSMetrics and Crazy Egg for QuickSprout. This is one of the easiest ways to get more backlinks. If you use this method to get more backlinks, then you must build up all of the blogs you create. You don’t want to create dozens of blogs and have most of them look spammy. Having spammy backlinks will hurt your blog’s SEO.


#2: You Can Offer A Greater Range Of Products

By offering a greater range of products on various blogs, you could potentially bring in more revenue. The self-published author Steve Scott has one blog about habits and another blog about making money on the web. Having two blogs based on different niches allows Steve to publish books in both of those areas. He has one Amazon author page for his habits books and another Amazon author page for his books about making money on the web.

The only objection I could think of is that since there are so many product options (training courses, membership sites, books, eBooks, coaching, etc), it is possible to stick with one niche and just create products for that one niche. Some of the blogs you create can be blogs that only promote affiliate blogs. Although I don’t update them as much as I used to, I still have blogs about Legos and Yugioh Cards that still bring in some revenue. I have built a decent passive income for myself from these blogs by promoting other people’s products.

If you don’t want to promote other people’s products but still find yourself in a time crunch, you can outsource for your products. I know of several successful self-published authors who outsource for their content. Some self-published authors get outsourced content that they wouldn’t be able to write themselves. Some authors who don’t have enough knowledge about health to turn their knowledge into a book hire someone else to write the book. With this outsourced book written and published, this type of self-published author now has another book in another niche that can bring in revenue.


#3: More Passive Revenue

Having more blogs and offering a greater range of products on your blogs has the potential to result in more revenue, especially if all of your blogs promote each other. You can make affiliate sales and create your own products. Although I don’t like running ads, it wouldn’t hurt to run ads on one of your blogs that promotes low-priced affiliate products if you have already created a couple of blogs.

You can’t expect to update dozens of blogs every day and still find a way to create new products and make more revenue. What you can do is create short blogs that explain basic information and promote your main blog. You can also have contributors write content for your blog just like Jeff Bullas does for his blog. The Huffington Post does this as well. I, along with many other contributors, write guest posts for Business2Community. If your blog has an authority on the web, many contributors will write content for you for free. These contributors will only ask for a backlink to your blog. Some blog owners almost never update their blogs anymore. They have contributors update the blog instead. All of the income that blog generates is now passive income.


#4: You Become A Better Writer

Contributors are not going to rush over to your blog the moment you create it. Before your blog becomes an authority, you will have to write most of the content (unless you hire writers to write the content). The more content you write on a daily basis, the more your writing skills will improve. Becoming a better writer will make it easier for you to write valuable blog posts and books.


#5: You Get To Reach Out To Different Audiences

If you have numerous blogs, you will reach out to a larger audience. Some of the people within that audience will see that you write other blogs, and those blogs will get more visibility. If you have read Neil Patel’s content, then you could have first seen his content on QuickSprout, KISSMetrics, CrazyEgg, or a guest post he wrote. With more blogs, there are more chances to be seen.


In Conclusion

Having multiple blogs serves as a big advantage, but the advantage you get from managing multiple blogs depends on what those blogs are about. Chances are few people would know me for having a blog about Legos. Legos have nothing to do with digital marketing. However, I have multiple Lego blogs that promote each other and get a decent sized audience. I also have smaller blogs about digital marketing, and those blogs tend to do better than the ones about Legos (people know me for digital marketing, so the transition is easy to make from one of my blogs to the other). QuickSprout, KISSMetrics, and Crazy Egg all have content that serves bloggers. That’s why the transition from one of those blogs to the next is so easy for readers to make. Both of Steve Scott’s blogs show us how we can become more successful in various areas of our lives which leads to the perfect segue.

If you want to branch out into an entirely new, unrelated niche with no easy transition from one blog to the next, then you need to create multiple blogs about that new topic. It is possible, and it can also be very rewarding. You can create smaller, condensed blog posts on some of your blogs and have contributors write the content for your other blogs.

The key to making all of this work is having a large audience on social media and your email list. With large audiences in those two areas, you will have the potential to make any blog on the web become popular. All of your blogs can start off with a big pinch in traffic that continuously builds momentum. Which of these tips was your favorite? Do you think the work of managing multiple blogs is worth it? Please share your thoughts and advice below.

How To Get More Blog Traffic

Every blogger started with no traffic. Some bloggers are at that point right now and are looking for ways to get more traffic. This is the learning process, and it is a necessary process to go through if you want to have a successful blog. Some of these bloggers now generate full-time incomes from their blogs, and some of these people get hundreds of thousands of monthly visitors. Those are the crazy numbers that everyone aspires to achieve for themselves.

So the question people ask when they are not getting many visitors is, “How do I go from zero blog traffic to a global audience?” Having a global audience requires the combination of multiple factors working together.

The first thing you must do is grow your social media audience. Having a large social media audience serves the following benefits:

  1. Social proof. People will take you more seriously if they see you have a large social media audience. If one person with 10,000 Facebook fans came out with a book containing Facebook tips and another person with 1 million Facebook fans came out with a book containing Facebook tips, and both books were sold at the same price and had the same number of pages, which book would you buy? Many people would go with the book written by the person with 1 million Facebook fans.
  2. Better SEO. Search engines take social media very seriously in their ranking algorithms. By growing your social media audience and getting more traffic from your social networks, you will also get more search engine traffic. For this blog, increases in my social media traffic almost always result in more SEO traffic. Having a big audience on social media means more social shares which is an area of social media that search engines take into strong consideration when ranking blogs for certain keywords.
  3. Visibility. Social media is the most valuable free platform on the web. Many people on social media have gone from no audiences to audiences of thousands for the affordable price of $0. Social media makes it easy for you to interact with your audience. Interacting with the people in your audience will allow you to strengthen the relationships between you and various people following you on your social networks. Some of these people may become your future customers.

You have the ability to use social media to promote your blog to an ever-growing audience. Twitter is where most of my social media audience is, and I typically send 100 tweets of various blog posts on my blog every day. I get over 100,000 blog visitors from Twitter alone every year, and that number continues to grow. I also get thousands of blog visitors from Pinterest every month, and that also improves my blog’s SEO.

If you want to reach a global audience faster, then you need to implement multiple things at the same time. While you grow your social media audience, build your email list. I wrote a free eBook about getting more subscribers which you can download here. You must use an emailing service such as iContact or Aweber to grow your email list. These two services and others make it easy to do the following:

  1. Communicate with your audience through email about your latest blog posts, products, etc.
  2. Create custom list and autoresponders for each of your free prize giveaways
  3. Fix problems. iContact has superior customer service, and from what I have heard, Weber’s customer service is top-notch as well.

The money is in the list. Don’t make the mistake of waiting until your blog starts to get hundreds of daily visitors before using an emailing service. My blog got over 150,000 visitors before I started taking my email list seriously. It was a mistake that cost me thousands of blog subscribers. Don’t make the same mistake.

Finally, there’s SEO which at times can be a mystery. However, SEO works. Not only does it work, but it can be very effective. Neil Patel, who regularly gets hundreds of thousands of monthly blog visitors, reported that 40.51% of his blog’s traffic came from Google. His email list and social media were also big contributors to his blog traffic.

SEO works if you know how to use it. I created an entire infographic that goes into detail about how you can improve your blog’s SEO. The Yoast SEO plugin is the best WordPress plugin to have for boosting SEO. Blog speed and backlinks are two other SEO-boosting factors, and both get discussed in detail in the infographic. One method discussed in the infographic is using your new content to link back to your old content, but you can also use your old content to link back to your new content.


In Conclusion

Social media success, a big email list, and SEO success are the three critical components that you must achieve in order to go from zero blog traffic to a global audience. Going from no audience to a global audience does take time, even if you have the necessary knowledge to get there. You must take social media, an email list, and SEO seriously for more than one day. If you want a global audience, you must take those three things seriously for months and years to come.

Even the most successful bloggers are trying to reach more people. They are looking towards social media, their email lists, and SEO among other things. A blog’s success is not just about the blog. It is about the rallying forces that support one another. Those rallying forces acting together are what result in successful blogs.

What were your thoughts on the methods discussed in this article? Do you have any other tips to grow an audience? Please share your thoughts and advice below.