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3 Truths About Spending Money On Your Business

Investing in yourself is motivation at its finest.

Money. There will be no other thing in the world that we are so familiar with but don’t know much about. Money provides us with more purchasing power as consumers and business owners.

We use money to make investments, buy products, and all of that stuff.

But when you spend money on your business, money takes an entirely new dimension. The way you spend your money on your business can entirely make or break your business. It’s that important.

As a Daymond John brand ambassador, I was lucky enough to get an early copy of Power Of Broke. It is a book that I highly recommend for all entrepreneurs.

In the book, Daymond discussed money in a way that fascinated me. I learned new things about money, its benefits, and the potential destruction that it can cause.

I combined the knowledge I learned from Power Of Broke with my own knowledge with spending money on my business. Most of the money I spend is for outsourcing.

However, I am also spending money on important tools like HootSuite Pro and Dropbox.

The fascination from Power Of Broke combined with my prior knowledge resulted in these three truths that I present to you in this blog post.


#1: Having Too Much Money Can Be A Bad Thing

Huh? That was my initial reaction when Daymond John introduced this idea in his book. We are raised in a world where the more money you have, the better you do. That’s true for the most part.

The problem with having too much money to spend for your business is that everything about your business may suddenly become complex. The mission changes. There may suddenly be a stronger focus on making money than satisfying the customer.

When businesses have more spending power, the challenge is discovering the best way to spend the money. Sometimes marketing teams get it right. Other times they mess up.

Think New Coke, if you even remember what that is (I only know about New Coke from Daymond’s book).

So don’t live in the mindset that you need to have a lot of money to be successful. Sometimes money complicates the issue and shifts the business plan from a simple success to a complex collapse waiting to happen.

Part of it has something to do with whose hands the money is in :)

It is very possible to become successful with a lot of money, but it’s not the only thing you need to become successful.


#2: Gradually Increasing Spending So A Profit Is Always Maintained

The amount of money I spend each month is dependent on the amount of revenue I will receive in that month. That’s because I am focused on making a profit.

And in the end, the profit is all that really matters in the money-making game. Your business could be making $300,000 in sales every year, but if you spend $400,000 every year to keep your business going, then you’re swimming in debt.

I’d rather be the debt-free person who makes $10,000 every year.

When my revenue increases, my spending also increases. With that in mind, my revenue always increases more than my spending.

That’s because I view profit differently from most people.

Most people view making a profit as getting the scraps. These people think of profit like this:

Revenue – Expenses = Profit

With this equation, the profit barely gets any attention. It’s simply the result after revenue and expenses are accounted.

Here is how I view profit.

Revenue – Profit = Expenses

Now expenses are the last thing I focus on. The amount of money I can spend is dependent on revenue and the money that I choose to keep for myself.

In this equation, profit receives more attention and plays a big role in how much money can actually get spent. This added attention discourages a negative profit and encourages the business owner to always maintain a profit.

Gradually increasing spending as your revenue increases boosts the likelihood of you securing a profit.

This tip would be incomplete without a big shout out to Mike Michalowicz for writing the book Profit First where I first came across this new approach to making a profit.


#3: Maintaining A Budget Will Inspire You And Teach You A Lot About Money

A focus on making a profit also comes with a focus on maintaining a budget. With the Profit First equation in play, you can’t spend more money than you make.

That means your budget is a real budget. You can’t go over it.

There will be times when that budget leaves you frustrated. And that’s a good thing because the frustration challenges you to think outside of the box.

Maybe you have a budget of spending $500/month, and you are currently spending $490/month. You want to hire someone who can manage your social media accounts because you read one of my blog posts about outsourcing.

The problem is the person you want to hire will cost you $30/month. That can’t happen since you would be over the budget.

What do you do then?

You look at all of the ways that you are currently spending your money.

How are you wasting your money? How can you spend less to get the same result you are getting anyway? Are certain opportunities you are pursuing not worth the cost (or not as good as the outsourcing)?

In other words, how can you squeak $20/month out of your current spending so you can hire the person to manage your social media accounts?

Let’s say you manage to find $20/month that you were not spending properly and you hire the person to manage your accounts.

Now you are at the $500/month budget. However, you will get exposed to different tools, training courses, and opportunities that cost you money.

Especially outsourcing because once you successful outsource one part of your business, you’ll want to outsource as much of your business as possible. The cost can add up to a lot.

No lie there.

So how do you spend money when your budget is at its max? The answer is that you make more money so you can expand your budget.

If you make $2,000/month and want to save $1,500/month, then that’s how the budget is $500/month.

If you make more money, then you have the option to spend more money.

Imagine how different the budget would look if you were making $20,000/month. Let’s keep everything in proportion and assume you would want to save $15,000/month.

Now the budget is $5,000/month. That’s looking a lot better than the other budget. But the only way to reach that budget is by making more money.

Then think about what that budget would allow you to do. Imagine all of the time you would save and all of the opportunities you could now actively get involved in.

You’ll become a hungry entrepreneur who will put in more work than most people as you charge towards success. Literally charge because no successful entrepreneur ever walks their way to success.


In Conclusion

When you spend money on your business, you are forced to make decisions. The dollars you spend on outsourcing cannot get spent on online advertising or anything else.

Every dollar matters. Whether you are trying to make a bigger profit from advertising or save time with outsourcing, you must consider all of the ways that you are spending your money.

Analyzing how you spend your money will allow you to make better decisions with what you do with your revenue.

And remember, it doesn’t matter how much money you make. What matters is your profit.

Which of these truths about money do you believe is the most important? Do you have any other truths about money to share? Sound off in the comments section below.

11 Easy Methods To Double Your Pinterest Audience

Learn how to fill in those empty seats.

Pinterest is a big player in the social media space. With over 100 million monthly active users and a platform where content you’ve posted a few months ago can still go viral, Pinterest is a no-brainer for marketers of all backgrounds.

More people are going on Pinterest, but one of the first questions people have is always the same.

How do I get more Pinterest followers?

Having the large audience allows the content you share to spread farther. You’ll get more blog traffic and subscribers as you grow your Pinterest audience (assuming you promote your blog and landing pages).

Regardless of why you want more Pinterest followers, you want more followers. Getting more followers on Pinterest is easy, and with the right methods, you can double your total followers quickly.

Here are 11 methods to help you out with that.


#1: Follow Other People

When you start out on Pinterest, most people won’t know about you. You may have an audience on your other social networks and promote your Pinterest account there to build some leverage.

However, even if you have thousands of followers on your other social networks, this method won’t immediately translate to thousands of Pinterest followers.

If you want to grow that rapidly, you need a lot of people to know about you…fast.

The best method to quickly get found by a lot of people is by following other people. They’ll receive a notification that you followed them, and then some of these people will follow back.

I know there is some debate about a tip like this. “Following others” can imply going after the number and not caring as much about who your audience is.

However, if you follow the right people, not only will a lot of people know who you are, but you will also have a targeted audience.

As a digital marketing expert, I only follow people who follow other digital marketing related Pinterest accounts or boards. That way, I am guaranteed to be getting followers who are already interested in digital marketing before they stumble across my account.


#2: Pin Popular Content

One feature that gets underutilized from a marketing perspective is Pinterest’s search engine.

Pinterest’s search engine allows you to see what pins are performing well within your niche. You’ll get to see the pins that are getting hundreds of likes and repins.

Pinterest Pin With Engagement

Once you see the most popular pins related in your niche, you have several options.

One option is to like and repin some of those pins on your own boards. That way, your boards have a greater variety of content, you are pinning pins with high social proof, and you provide your audience with more value.

The second option you have is to use those pins as models for your own pins. What were those pins about? Can you create a picture that looks as good as the picture from the popular pin (or hire someone to do that for you)?


#3: Pictures Are Key

The picture you use for your pins plays a large role in how much engagement they get. A fascinating blog post with a bad picture won’t get much exposure on Pinterest.

The picture matters, but not just on Pinterest. They increase engagement anywhere you go—on Facebook, Twitter, your own blog, or anywhere else.

If you create bad pictures, then hire someone else to create the pictures for you. And even if you are good at creating picture,s I still recommend hiring someone just because it will save you time.

Here are the specifics of what type of pictures get a lot of engagement on Pinterest.

WARNING: It’s a giant-sized infographic that ironically (in a good way) is optimized for Pinterest.


#4: Leverage Hashtags

When you use hashtags within your pins, you make it easier for people to find your pins using the search engine.

People search for hashtags in the same way they search for keywords without hashtags. However, there are several pins that will use your hashtag.

Take for instance #blogging. This hashtag finds its way on many blogging related pins. If you click on the hashtag, you will automatically be brought to a search for that hashtag.

If you include the hashtag in your pin, and your pin becomes popular, your pin will get more exposure because of that hashtag.

People who click on the #blogging on any pin (it doesn’t have to be my own pin) will end up seeing some of my pins that I included #blogging in the description.


#5: Pin Consistently And Frequently

One study will say that 8 am is the best time to pin and the other study will say that 6 pm is the best time to pin.

The truth is that you have to pin consistently and frequently. That way, more people see your pins which translates to more traffic and engagement.

But there is also a common sense reason to pinning consistently and frequently (I’m talking at least once per hour).

When I get ready for school, most people in California are sleeping.At the same time, students in the United Kingdom are in the middle of their school day.

I am a New Yorker, and that means I go by the eastern timezone. The eastern timezone is just one of the many in the world.

When you are sleeping at 3 am, some people are waking up and logging into their Pinterest accounts.

You need to have a pin waiting for them, and the way you do that is by scheduling those pins in advance. You can use ViralWoot to schedule pins in advance.

You can schedule up to 100 pins per month without paying a penny. If you want to schedule more than 100 pins per month, these are the rates:


ViralWoot Pricing


#6: Set Your Account Up For Success

The simple things like your bio, avatar, and board structure can go a long way. The best bios are simply a list of your top credentials and hobbies, separated by commas.

Your avatar should either be a picture of yourself or your brand’s logo. Any other avatar doesn’t create trust.

You should have your most content-rich boards up on the front to build upon the impression that you pin a lot of valuable content.


#7: Create Group Boards

Group boards are huge on Pinterest. When someone becomes a contributor to your group board, your board appears on that person’s profile.

That means when someone clicks on “Follow All” when on that person’s profile, your group board gets another follower.

In addition to getting more followers, you have a free army of pinners who will be sure to keep your board updated.

I have several group boards that I rarely updated anymore. I have hundreds of contributors who add the valuable pins for me.


#8: Become A Part Of Other People’s Group Boards

Group boards are a win-win. When you become a contributor to other people’s boards, you instantly get another person’s audience that you can promote your content to.

I have joined several social media related boards with tens of thousands of followers and shared my blog posts on those boards. The result is more traffic from little to no work.

All I did is asked people if I could contribute to their group boards, and they let me in.

Two things to note. The first thing is that you only want to target group boards with a lot of contributors. The more contributors a group board has, the more likely that group board will accept your request to become a contributor.

The second thing is that if you over-saturate the group board with your own content, you may be asked to leave.

To determine how often you should share your content, get a feel for the group board first. Get an idea of how many pins are getting posted on that group board each day.

The more pins that get posted, the more times you will be able to promote your blog posts. However, don’t pin your blog content to someone’s board more than three times in one day.

You can put any extra content on the other group boards that you join. And getting three pins on a popular group board each day would result in some extra traffic.


#9: Promote Your Pinterest Account On Your Other Social Networks

This method is something that you do as soon as possible, but not too long.

Promoting your Pinterest accounts on your other social networks is a way for you to quickly gain some momentum on Pinterest. You’ll have enough social proof to get discovered and then followed by more people on Pinterest.

When you promote your Pinterest account, you still want to provide value without the “Follow me, follow me” tone. There are two ways to do that:

Lead people to one of your top pins

Lead people to one of your top boards

You should lead people to your top boards far more often than you lead them to your top pins because it’s easier for people to follow you when looking at one of your boards than looking at one of your pins.


#10: Use Your Blog To Drive Traffic To Your Pinterest Account

It’s the same concept as promoting your Pinterest account on your social networks. Feel free to use your sidebar to promote your Pinterest account. However, promoting your Pinterest account should not be the focus of your blog.

You can use that space to promote more valuable things such as your products and affiliate links.


#11: Continue Sharing What Your Audience Likes 

As you grow your Pinterest audience, there are two things that you need to focus on:

Growing the audience even more

Keeping your audience

You achieve both of those goals by sharing what your audience likes. And it’s easy to figure out what your audience likes.

They tell you what they like each time they like and repin your pins.

Some of your pins will get more engagement than others. You may get a few super pins that get hundreds of likes and repins. That’s the type of content your audience wants more of.

Give it to them.

Occasionally pin about different things to diversify your boards, but focus on providing your audience with what they like.

That way, the people in your audience will come back for more and engage with your pins. That engagement will lead to more exposure and grow your audience.

Feed two birds with one scone.


In Conclusion

Pinterest is a growing social network that is easier to go viral on than most of the other social network. Many people who get on Pinterest immediately want to discover how to get more followers.

The key to getting more followers is to consistently implement what works. Maybe you use these methods and get 10 followers on the first day. Maybe a little less or a little more.

As you continue using these methods and experimenting with your Pinterest strategy, then that’s where the magic happens. But you have to be consistent and working on your Pinterest account every day.

Or hire someone to do the work for you.

What are your thoughts about Pinterest? Did you like one of the tips more than the others? What tips do you have for getting more Pinterest followers? Sound off in the comments section below.

7 Tactics To Boost Your Blog Traffic With Social Media

Start those engines!

Getting blog traffic with social media works. Some bloggers rely on social media for all of their traffic. For the past three years, almost half of my blog traffic has come from social media.

Twitter has been leading the charge and led over 110,000 visitors to my blog in 2015.

Twitter Traffic 2015

Social media is a powerhouse for blog traffic, but only if you know how to use it. Many bloggers go to social media to get more traffic. They’ve seen the case studies and listened to all of the recommendations.

And the fact that over a billion people use social media helps out with the decision making.

After that, the path gets foggy. Sending a tweet with your blog post’s link is the easy part. Getting sustainable traffic from social media is the challenge.

That challenge has its rewards. You’ll get social media traffic but you will also gain credibility which is important for standing out as an expert.

The key to getting sustainable blog traffic from social media is to put consistent effort in the right areas. What are those right areas? That’s what this blog post is all about.


#1: Post Your Blog Content Often

Hear about the 80/20 rule for social media. I’m not talking about the epic Pareto’s Principle (80% results come from 20% of the work).

I am talking about another 80/20 that plagues many social media users. The way this 80/20 works is that you promote other people’s content 80% of the time and you promote other people’s content 20% of the time.


That’s not how it works at all. At least, if you want to get sustainable blog traffic. It’s great to share other people’s content, but you need to focus more of your time on sharing your content.

The truth about people looking for content is that the value of the content matters the most. It doesn’t matter if you only tweet your content. As long all of your content is empowering and/or entertaining, then your social media audience will always want more of it.

I post my blog content 95% of the time. I will occasionally share other people’s content and promote landing pages (other than my own) using my affiliate links.

But most of the time, I am sharing my own content. That’s how I am able to consistently get hundreds of daily visitors from my social media platforms.


#2: Outsource Some Of The Work

I know what some people are going to say. If you give the work you are already doing to someone else, then you won’t gain any additional blog traffic.

But you gain time. Lots of it.

The time you gain can be repurposed towards more profitable activities or activities that result in more blog traffic.

Suddenly, you’ll have more time to master AdWords, Facebook Advertising, and any other method of traffic generation that you choose to master.

Then, you might decide outsourcing is your secret weapon.

You can then learn enough about certain social networks and hire freelancers to grow your audiences on other platforms.

You have the expertise and know what to do. Then you hire freelancers and let them know what needs to get done.

Outsourcing creates more time, and if you use your time wisely, then you will increase your blog traffic and make a bigger profit in the long-term.


#3: Turn Cross-Promotion Into Your Friend

This is the secret ingredient for successful social media marketing. It’s the potent ingredient in the back of the refrigerator. It’s the ingredient buried deep within the cookbook.

Maybe I should stop now and keep it a secret. No, I won’t do that. You deserve to know for making it this far.

Cross-promotion is when you use one of your social media platforms to promote your other social media platforms.

It looks so innocent, but it’s impact is the secret part.

You can see cross-promotion in action with YouTubers. When they upload a new video, the savvy YouTuber will promote the video on Twitter, Facebook, Pinterest, and a few other social networks.

The YouTube video then at some point (in the description and/or at the end of the video) promotes the Twitter, Facebook, Pinterest, and other social media accounts that the YouTuber has.

The result is an infinite loop in which users continuously consume content from the same person across multiple social media platforms.

And the content is so good that these users follow the same person on all of his/her social networks.

Anytime these users are on social media, regardless of which social network they are on, they can encounter content posted by that person.

Think of the chances you see one of my social media posts if you only follow me on Twitter versus if you follow me on Twitter, Pinterest, YouTube, Facebook, and Instagram.

The odds increase as you follow me on another social network. Cross-promotion makes sure people who follow you on one social network eventually follow you on all of your social networks.

And if you promote your blog posts on each of those social networks, then you can expect to get a lot of traffic in return.


#4: Make It Easy For People To Share Your Content

The easier it is for people to do something, the more likely they are to do it. At the bottom of many blog posts are a bunch of social sharing options.

Click the button and a social media post shows up.

If you want to increase the chances of people sharing your content, you need to make it easier for people to access those buttons.

Buttons at the top and bottom of your blog posts are no longer enough. Blog posts are getting longer which means it takes longer for people to see those buttons.

More and more bloggers are shifting to drag-down social media sharing buttons that allow visitors to share your content across a variety of social networks regardless of what part of your blog post they are reading.

You can also make it easier for people to share your content by using plugins like this one:

This plugin is very useful for getting more people to share my content. The social media traffic you get isn’t just from your audience.

The social media traffic you get is a combination of your efforts and your audience’s efforts to promote your content. If your content is good, your audience will want to promote it.

If you make it easy for your audience to promote your content, then more people within your audience will promote your content.


#5: Use Better Pictures

Pictures are critical. Any social media post on any social network with a picture has been proven to get more engagement than the same social media post without a picture.

Pictures are so important that for certain social networks, you can’t post an update unless you include a picture (Pinterest, Instagram, and others).

You need to use pictures that grab attention and make it clear to your visitors what your blog post is about. That’s why all of my pictures include the title of the blog post.

Just look at the picture I used for this very blog post.

The title of the blog post is shown within the picture. The text lets Pinterest and Instagram users know exactly what content they will read before they read the Pinterest/Instagram post’s description.

If you can’t create compelling pictures or it takes too much of your time, hire someone to get the job done for you.

And it’s okay to hire someone. Every minute you spend creating pictures is another minute that you can’t promote your blog.

That may have sounded harsh, but it’s the way you need to think of your time. Your time is valuable.


#6: Get Creative

Social media is constantly evolving which means some methods rarely discussed will work for you. Sometimes, you have to be a pioneer and experiment on your own.

Kim Garst was one of the first social media experts (if not the first) to take Periscope seriously. She was a pioneer and now Periscope brings her six figures.

New social networks will come out in the future. The first batch of winners will primarily consist of the pioneers.


#7: Analyze Your Results

As you continue getting blog traffic from your social media efforts, you have to then analyze the results.

Which of your blog posts get the most traffic? Does a certain blog post perform better on Facebook than on LinkedIn?

The analysis is important. You get to learn what works within your strategy. Knowing what works allows you to make better decisions.

When I discovered my Twitter audience (unsurprisingly) enjoys Twitter related blog posts, I wrote more Twitter related blog posts. This decision resulted in more Twitter related blog posts that I could tweet.

That resulted in more traffic.

Making decisions like that based on your analysis allow you to better serve your audience, and in effect, get more traffic.


In Conclusion

Social media is the best place to get more blog traffic. You can leverage it as the foundation that results in more SEO traffic and more landing page traffic (which grows your email list).

Social media provided me with most of the building blocks that I used to create my blogging empire. Consistently put in the work day by day and you are bound to see results.

What are your thoughts on getting more blog traffic from social media? Which of these tips was your favorite? Do you have any other tips for getting more blog traffic from social media? Sound off in the comments section below.

How To Get Over 150K Daily Impressions From Twitter

Be seen by the tweeters

Getting numerous impression for your tweets each day is powerful. Numerous impressions means many people see your tweets each day.

If many people see your tweets each day, then it will be easier for numerous people to remember who you are. Soon enough, you’ll have a large audience of people who will remember you.

My tweets get seen by over 150,000 people every day. The success of my tweets results in people remembering who I am and visiting my blog without being told to do so.

If used properly, Twitter can be a powerhouse that brings in hundreds of thousands of visitors to your blog every year.

It’s a result that every blogger would want to see.

Getting more blog traffic from Twitter involves putting your tweets in front of as many people as possible.

Putting your tweets in front of numerous people each day is especially important if you want your audience to remember you.

The truth about those 150,000 daily impressions is that most of those people don’t engage with my tweets. Out of those 150,000 daily impressions, I get a few hundred visitors, retweets, and favorites each day.

However, even though most people don’t engage with my tweets, they see them.

I rarely favorite and retweet tweets that other digital marketing experts send. If I had a policy of favoriting and retweeting the content I liked, I’d be favoriting and retweeting too much.

When I want to learn more about my niche, I go through the tweets of people like Jeff Bullas and Kim Garst.

I go through some of their tweets without engaging in any way. Part of the reason is that I sometimes look at their tweets without clicking just to get more blog post ideas.

At other times, I am looking for information on a specific topic.

Regardless of the reason, I don’t engage with some of their tweets.

Even if I don’t engage with any of their tweets, I am reminded of their expertise and how much I appreciate their content.

That’s why getting numerous Twitter impressions is important, even if it seems like most of the people who see your tweets don’t engage with them.

They see those tweets, and they know who you are.

So how can you get 150,000 daily impressions? Yes, having a large audience plays a role, but there is more to having a large audience. Here are the details:


#1: Tweet More Often

Let’s get mathematical for a second (fine, a little more than a second).

You want 150,000 impressions today. If you send one tweet, then you are relying on that one tweet to get 150,000 impressions today.

If you send two tweets today, then you are relying on each tweet to get 75,000 impressions today.

Two tweets each getting 75,000 impressions in one day is still a big challenge, but it’s not as difficult as one tweet getting 150,000 impressions.

I send about 100 tweets every day. Each tweet has to get 1,500 impressions for me to get 150,000 daily impressions.

Now that looks possible, and that’s exactly how I get 150,000 impressions every day.


#2: Tweet Valuable Content

The math supports tweeting more often as a way to boost Twitter impressions. However, if you only tweet for the sake of getting impressions, then your long-term strategy will be a failure.

You could technically send 1,000 tweets in one day and hope that each tweet gets 150 daily impressions. That would get you 150,000 impressions, but you would lose a lot of your followers.

To keep your followers and continue growing your audience, you must tweet valuable content. The only reason I am able to send over 100 tweets each day and keep my followers is because I tweet valuable content.

If I tweeted bad content, I would lose a lot of followers. Then getting 150,000 daily impressions would be a far-off goal.

But what exactly is valuable content? Valuable content isn’t necessarily the content that you believe is valuable.

Valuable content is the type of content that your audience believes is valuable.

I am a digital marketing expert with an audience that wants digital marketing articles. If I suddenly write a blog post about home improvement, my audience would get confused.

I’d get confused too.

The next question to ask is what your audience wants. That’s where the third method for boosting daily Twitter impressions comes in.


#3: Grow A Targeted Audience

You can have a big number of followers. However, if they don’t care for your tweets, then it doesn’t matter how many impressions you get.

A targeted audience is what you need to pursue. Identifying your targeted audience just comes down to these two questions:

What do I provide?

Who would want it?

These two questions are all you need to answer to identify your targeted audience. Then focus on growing a targeted audience.

Most of your tweets should be geared towards providing content that your targeted audience would want more of. Then, people in your targeted audience will decide to follow your account.

Not only that, but some of your followers will decide to retweet your tweets. That results in more impressions and exposure for your tweets.

If you don’t have any type of audience and want to grow a targeted audience, then growing that targeted audience is simple.

Follow people within your targeted audience who are likely to follow you back. I have over 265,000 Twitter followers, but I am also following over 210,000 people.


#4: Pin A Tweet To The Top Of Your Account

Pinning a tweet to the top of your account allows that tweet to always be significant. While most tweets die off in a few hours (the very popular ones anyway. The life-span for most tweets is under 30 minutes), these tweets are immortal (until you unpin them).

I currently have a tweet from December 2014 pinned to the top of my account. Even though it was tweeted over a year ago, it still gets a lot of engagement.

Pinned Tweet With High Engagement


The impressions and clicks that this one tweet generated are equally significant

Pinned Tweet Impressions

The tweet has been engaged with over 3,000 times. The most important stat there for me is the amount of clicks. The tweet has received over 1,500 clicks since I pinned it. These are landing page clicks which means some of these clicks are resulting in subscribers.

The one tweet will give you massive social proof, especially if you keep it pinned for a while.


#5: Promote Your Twitter Account On Your Other Platforms

I promote my Twitter account on my blog and my other social networks for a few reasons.

The first reason is that the Twitter account gives me social proof. It’s one thing for me to say that I know a lot about Twitter. It’s another thing when I can say that and have the social proof.

The second reason is that I want people to follow me on as many of my social networks as possible. That way, regardless of which social network they use, the people in my audience are always going to see my content.

The third reason is that it helps with impressions. Remember that getting more impressions shouldn’t be your main goal, but it is helpful inspiration to grow your audience.


In Conclusion

Getting 150,000 daily Twitter impressions takes a lot of time and effort. It may take you a while before you get 150,000 daily Twitter impressions.

If you exclusively go after 150,000 daily Twitter impressions, then you may get discouraged if you don’t reach that goal for several days/weeks/months depending on your audience size.

You need to look at the amount of impressions you currently get on Twitter each day. Then give yourself achievable daily impression goals as you climb your way to 150,000 daily impressions.

If you currently get 1,000 daily impressions, and you only send five tweets per day, then ask yourself how you can get 5,000 daily impressions.

You can send more tweets, grow your audience, and do a variety of other things to get more engagement for your tweets.

You will eventually become comfortable with setting high goals for boosting your daily Twitter impressions. Then, soon enough, you will be getting over 150,000 daily Twitter impressions.

Do you think Twitter impressions are important or that engagement is the only thing that matters? Do you have any tips for increasing the exposure of a tweet? Sound off in the comments section below.

7 Tips To Make Your Blog Strategy Less Overwhelming

Don’t let the workload break you

Blogging can get overwhelming. There’s a lot of writing, marketing, learning, and a bunch of other things as well.

Even the most passionate bloggers can sometimes feel overwhelmed by their work level.

When we get overwhelmed, our minds freeze. We have so much to do, but we don’t know where to start. The result is nothing getting done.

That’s what happens when you overwhelm yourself.

To get your work done, you cannot get overwhelmed by your workload. That means you must make your blog strategy less overwhelming.

Just because you make your blog strategy less overwhelming does not mean you are decreasing your productivity. You are just increasing the odds that you get everything done.

To make your blog strategy less overwhelming, follow these seven tips.


#1: Acquire More Knowledge

There are two reasons a blog strategy becomes overwhelming. The first reason is a time crunch and the second reason is a lack of direction.

Acquiring more knowledge accounts for both of those reasons.

If you learn more about your niche, then you will write blog posts in a shorter amount of time. If you learn more about blogging, then you have more direction with your strategy.

If your niche is blogging, then you get to feed two birds with one scone, but if your niche is not blogging, then no worries.


#2: Create A Plan

football play

As you acquire more knowledge about blogging, you need to create a plan. What types of results do you want to see and how will you go about achieving those results?

That’s a plan in a nutshell.

Creating a plan gives you a sense of direction in your blog strategy. You know where you need to direct your time to get your desired results.


#3: Implement Now

If you learn without doing anything that you learn, you will quickly find yourself overwhelmed. Each time you learn something but don’t implement, you are adding something to your to-do list.

Learn without implementing for a few weeks, and that to-do list can get quite large.

When you come across new knowledge, you have to apply it in one way or the other. If you realize doubling your tweeting frequency results in more blog traffic, then implementing means doubling your tweeting frequency.

See what happens. If it works, great! If it doesn’t work, then at least you know (for me, it works).

Applying the knowledge can also mean writing a blog post about what you learned. When you write about the same topic you are trying to master, then don’t be surprised if you retain more of the knowledge.

The way I learn more about my niche is obtaining the knowledge and then writing about it in my words. Effectively communicating what you learned is proof that you understand the concepts.


#4: Outsource Some Of The Work

Time is always ticking and tocking. Those ticks and tocks can result in an overwhelming sense of urgency. If we had more time, we would not be as overwhelmed as we are now.

Luckily, there is an easy way to regain time in your day. In fact, it is the one tactic that you must leverage if you want to become a successful entrepreneur.

That one tactic is outsourcing.

If you outsource 80% of the work in your day, you will have a lot more time to work on the important parts of your blog strategy.

Your blog strategy will also be less overwhelming because you will have a team around you.

In other words, it’s not all on you anymore. You have people to help you.

UpWork is the best place to find freelancers who will help you with various tasks that take up your time.

I have freelancers on UpWork who schedule my tweets, create pictures, and manage my social networks among other things.

All of that time I gain now goes towards my blog and Udemy.


#5: Streamline The Writing Process

You want the writing process to go by as quickly as possible while ensuring you provide the value.

If you can cut your time spent writing a blog post by half, then you will have a lot more time available. Bloggers spend much of their time writing the content, so streamlining the writing process is the best way to open up more time.

I recently wrote a blog post that goes into detail about getting blog post ideas and then rapidly turning blog post ideas into blog posts. If you are looking to streamline your writing process, then you’ll want to read that blog post.


#6: Take Breaks

Sometimes when you feel overwhelmed by the workload, it is simply necessary to take a break.

It isn’t always a matter of giving yourself less work or working smarter. It is just a matter of abandoning your work and taking a break.

Just a 15-30 minute break. Nothing substantial.

That break will allow you to remove yourself from your work and go back to fulfilling the work-life balance. Then, once you are ready, resume your work.

You will feel less overwhelmed about the work since it won’t consume you as much as it did before you took your break.

I take breaks by watching videos, reading books, listening to audiobooks, or writing in one of my journals. There are plenty of ways to take a break that can also be useful for your blog strategy, but make sure you take a break that you enjoy.


#7: Have A Mentor

When you feel confident that blogging is for you, and you have an idea of what you are doing, having a mentor can bring you to the finish line.

I’m not simply talking about role models whose blogs you visit on a regular basis.

I am talking about the people who you can directly contact and then get insights from them specifically geared towards your question.

Maybe you find your mentor through one-on-one coaching. Maybe you find a mentor who is willing to respond to every email or tweet you send.

Try to find a free mentor or an inexpensive mentor to get started. Here’s the best way I know of to find a quality mentor for the lowest price.

Find a high value Udemy course related to the topic you are trying to learn. Buy it when Udemy runs a discount (you’ll save a lot from their discounts). Then go through the lectures (videos).

This is the key part. As you go through the lectures, ask questions in the discussion section of the course. Here’s what the discussion section of a course looks like:

Discussion Board Udemy Course

Instructors tend to respond to these discussions because responding boosts their Udemy search engine rank.

It’s also common courtesy to the students who enrolled.

Now you have a mentor who will sort of work one-on-one with you for a fraction of the cost of most one-on-one coaching programs.

When people ask me questions on social media or through email, I respond as often as I can. When students ask me questions in one of my courses, I always respond.

An active Udemy instructor who teaches a course related to your niche may be the best place to go to find a mentor to make your blog strategy less overwhelming.


In Conclusion

Your blog strategy provides you with direction for the time you allocate towards blogging. However, that strategy can sometimes get overwhelming.

When your blog strategy gets overwhelming, working through isn’t the solution. You need to change your approach. When you feel overwhelmed, sometimes taking no action is better than taking action.

But if you choose to take action, you must take action in a smart manner. In an overwhelmed state, you must make small strides of progress as you head towards goal achievement.

Which of these tips was your favorite? Do you have any other tips for making the blog strategy less overwhelming? Sound off in the comments section below.