Facebook Page Marketing

Facebook Pages nowadays seem like staples for all businesses. Practically all of the top brands are on Facebook, and they routinely getting thousands of likes per post. Part of their success is the millions of dollars they spend on advertisements, but there is more to Facebook marketing than the amount of money in your pocket.

Facebook has made it hard over the last couple of years for your fans to see your posts. Less than 10% of your fans actually see your posts in their home feeds. Many people see this as something that spells “trouble,” “danger,” and “avoid at all costs.” However, you can have a successful Facebook Page that generates massive attention without spending a penny. These six Facebook marketing tips are all easy to implement, have the potential to bring forth big results, and, they are all free.

 

#1: Host A Giveaway Or Contest

One easy way to get more engagement for your posts and more likes for your Facebook Page is by hosting a contest or giveaway. If you choose to host a contest, encourage your fans to share posts about your page to their audiences to get entry. If you choose to host a giveaway, encourage people to share posts on your Facebook Page to get entry. In both scenarios, you should make it clear that someone must like your Facebook Page in order to be eligible for the giveaway or contest. The more valuable the prize is, the more likes and shares your Facebook Page will get.

The tricky part about hosting a giveaway or contest is that some people may choose to unlike your Facebook Page when the contest or giveaway is over. Esurance’s $1.5 million Super Bowl giveaway says it all. The Esurance Twitter account gained over 200,000 in a 24 hour period and about 50,000 Twitter followers on the next day. After the winner was announced, Esurance was quickly unfollowed by over 100,000 people within a few days. For the 2015 Super Bowl, Esurance did not offer the $1.5 million giveaway. I think they would have done the same giveaway again if it brought in good results.

The solution for your Facebook Page is to let your fans know that you will be hosting a giveaway once every quarter. That way, the people who only liked your page for the giveaway or contest will stick around for the next giveaway or contest. As they stick around and see you more often, these people will start to read your content and take it more seriously. It is at this point when your fans are more engaged with your content and share it at will, whether you are hosting a giveaway, contest, or nothing at all.

 

#2: Post More Often

Would you like to reach twice the amount of Facebook fans your posts are currently reaching? Send a second post every day. Although Facebook is secretive about its whole algorithm and doesn’t let us know if a cycle is in place to determine which group of your fans sees which of your posts, when you post a second time, it theoretically reaches more people. Even if the second post gets sent to the same fans, your Facebook Page is still getting more visibility because some of those fans may have missed your first post.

My recommendation is to send at least four posts every day. That way, you give your Facebook audience four chances to see your posts. If you constantly appear on your fans’ home feeds, they will remember you. If these people like what you provide, then they will go straight to your Facebook Page when they want to see your content. You want this to happen often because the people who go directly to your Facebook Page get to see all of your Page’s content.

 

#3: Include Pictures In Your Posts

Chances are you recently saw a social media post that went viral. Whether it was a tweet that got hundreds of retweets or a Facebook post that was seen by 1 million people, you and I see viral content many times every week. How many of those viral posts included a picture? Probably all of them.

Including a picture in your Facebook post is one of the easiest ways to get your posts to reach more people. As people like, share, and comment on your post, their friends will see your Facebook posts. Some of those friends will like, share, and/or comment on your post as well, and if the cycle continues long enough amongst many people, your post may go viral.

 

#4: Pin The Most Important Facebook Post On The Top Of Your Page

Did you know that with a Facebook Page, you can select one post from your entire page, no matter when it was written, and pin that post to the top of your Facebook Page? This capability is important because it allows you to always call attention to one thing each time someone visits your Facebook Page. For some people, that may mean promoting a landing page. For others, it may mean promoting a product. Regardless of what you choose to promote (hopefully you go with the landing page), you can put that post on the top of your Facebook Page’s feed, and even if you send another post a few minutes from now, the pinned post will remain on top. Here’s a quick guide on how you can pin a post to the top of your Facebook Page.

 

#5: Look At Your Insights

You don’t want to randomly send Facebook posts to your fans at will. Instead, you should send Facebook posts to your fans when a majority of them are on Facebook. If you have 1,000 fans, you need to know when they are on Facebook so you know when to send posts. If 600 of your fans are on Facebook at 6 am, but only 100 of your fans are on Facebook at 11 pm, then it would be better to publish a post on your Page at 6 am than 11 pm.

Facebook Insights is a valuable tool directly provided by Facebook that allows you to know how many of your fans are on Facebook at certain times throughout the day. These insights allow you to go hour by hour for any day of the week for free. By looking at your insights, you will do less guessing and more strategic posting so more people in your Facebook audience see what you post.

#6: Spice Up The Content

Provide the value and variety that your fans are looking for. If your Facebook Page is about social media, then your fans will want to know social media advice for various social networks. For this Facebook Page, posting content about Twitter, Pinterest, Instagram, Google+, Facebook itself, and other social networks is the variety. When I say variety, I want you to stay in your niche but provide more than one perspective on more than one thing related to your niche. No matter how much money you have in your pocket or how effectively you implement the other five tips, the strongest relationships and the most successful Facebook Pages are built by a series of valuable posts one right after the other.

 

In Conclusion

If you have a lot of extra money in your pocket, then Facebook ads will be very valuable. However, most people are skeptical to using Facebook ads, and I don’t like the idea of paying to interact with the audience I have built on my own. These six tips allow you to reach more of the people in your audience without taking any money out of your pocket. As relationships build between you and your fans, some of your fans will instinctively go to your Facebook Page to see your posts. Even if Facebook never sends these fans one of your posts to their home feeds again, these fans will know to check your Facebook Page. By getting enough of these fans, your Facebook Page will continue to grow, and you won’t have to pay a single penny.

What are your thoughts on Facebook advertising and using free marketing tactics to grow your Facebook audience? Which tip was your favorite? Please share your thoughts and advice below.

Hosting Your Own Webinar

Have you ever listened to a webinar? For a long time, I was so busy watching YouTube videos (about my niche) and listening to podcasts that I never paid attention to webinars. With more people hosting their own webinars and getting listeners, it is hard to ignore hosting your own webinars as a powerful way to grow your business.

You may want to know what a webinar is before you dive in. A webinar is a conversation between you and another person about something relevant in your niche, and callers can come in and ask questions. Webinars are kind of like radio interviews with callers asking questions in the middle of an interview that anyone on the panel can answer. If you host your own webinar, you would let your guest answer the questions so that guest can share her expertise to your audience. If you are on a webinar, you would answer the questions so you could share your expertise to a new audience.

Webinars are highly beneficial for your business’ growth and making more connections. If you aren’t convinced to run your own webinar yet, here are five reasons to start.

 

#1: More Subscribers

The best marketers make it a requirement for listeners to enter their email addresses. Most people won’t mind entering an email address to see a webinar because at this point, entering your email address comes naturally. If you are like most people, then you have entered your email address in hundreds of different forms.

Getting your listeners to subscribe to your email list gives you a way to nurture relationships after the webinar ends and get long-term sales. When I was on my first webinar, it got over 100 listeners who entered their email addresses to get access to the webinar. I don’t know how many subscribers the host gets every day, but getting 100 subscribers in one day from one webinar is a job well done.

Imagine if you were the person getting hundreds of subscribers by hosting one webinar. Imagine if you hosted one webinar every month, so you would get the same results every month. For some people, getting 1,200 subscribers every year from webinars alone is more than the number of subscribers they get with all of their other methods put together. You want subscribers; the money is in the list.

 

#2: You Get To Personally Know Other Experts In Your Niche

Did you know that highly successful people are very open to getting interviewed? I almost never say no to an interview, and most experts share the same opinion about getting interviewed. Experts are inclined to say yes because getting interviewed means more exposure, and who nowadays doesn’t want more exposure which leads into traffic and sales? Whether an interview gets under 10 extra visitors or hundreds of extra visitor to the expert’s blog, that expert is getting more traffic and being seen in different places on the big web.

When an expert says yes and goes on your webinar, you will build a stronger relationship with that expert in your niche. If this expert repeatedly comes back on webinars, blog post interviews, and podcasts, the relationship between you and that expert will be strong, and if your listeners enjoyed the first webinar with you and that expert, they’ll enjoy the other one as well.

Knowing the successful experts and building strong relationships may lead to joint ventures later down the road. At the very least, the experts you interview on your webinar will take the time to promote that webinar to their audience. Some of your listeners will be people who knew about the expert but didn’t know who you were until they listened to the webinar. These people may have not known you before, but they’ll know you now.

 

#3: You Get To Learn From Other Experts In Your Niche

When you host a webinar with an expert in your niche, you get to ask the questions at the beginning of the interview and choose the topic of discussion. In some of the interviews I have with other people, I ask them to talk about things I already know very well. However, in several of the interviews I have had, I ask people to talk about topics that I didn’t know as much about at the time. That way, I learn more about a topic while providing an expert with more exposure.

If you are ever interviewed on a webinar, podcast, or Google+ Hangout (or if you have been in the past), don’t think that the interviewer is listening to what you say without a pen and paper in hand. The interviewer may have control over the conversation and which callers get through, but the interviewer wants to learn new things too. In my opinion, these are the best types of interviews. Interviewers ask questions that they want the answers to, and in many cases, this creates a higher value webinar in which listeners who have the same questions get to hear the answers.

#4: More Product Sales

At the end of many webinars, a product gets special attention. On my first webinar, my Twitter products received attention. At the end of a webinar you host, you can promote a guest’s product with your affiliate link. If you can squeeze it in, promote one of your products, but don’t take the spotlight away from your guest. Some guests may return and do another webinar with you, but only if they were happy with the experience the first time. The same guests doing webinars with you multiple times leads to more exposure, and as both of your audiences grow, both of you can promote the webinar so it reaches more people. For you and the guest, this leads to more email subscribers.

 

#5: Credibility

There is something special about being able to say that you interview experts in your niche. Although he doesn’t host webinars as often, Pat Flynn hosts one of the most successful podcasts to date, and he has had the honor of interviewing several high names in various niches. The people who get on Pat Flynn’s podcast also feel the honor of being selected to be guests on the podcast. You get credibility and the guest gets credibility. It’s a win-win.

 

In Conclusion

Webinars have emerged from an unknown way to promote yourself to highly beneficial and effective ways to reach a new audience while engaging with the audience you have already built. Many experts are more than willing to be on webinars regardless of whether you get a few dozen visitors every month or a few thousand visitors every month. It never hurts to ask an expert if he would like to be on your webinar. The worst thing an expert can do is say no.

What are your thoughts on webinars? Have you been a guest on a webinar or hosted one recently? Please share your thoughts and advice about webinars below.

The 6-4

Over 1 billion tweets get sent every three days. Out of all of those tweets, a small fraction of a small percentage of those tweets attract large attention and possibly go viral in the process. Most tweets half-lives span for a relatively short period of time. Power tweets are the tweets that attract large attention and possibly go viral in the process. They spread far and wide on Twitter.

Power tweets are crafted in such an effective manner that they are optimized for retweets, favorites, and interaction with your followers. Some of the people in your audience will almost feel obligated to share one of your power tweets or interact with you after reading it. In order for a power tweet to spread and get more attention, there must be a foundation behind the tweet. Certain factors beyond the 140 characters you have to play with go into how far a tweet spreads.

Creating power tweets is not as hard as it sounds. You don’t need millions of followers to send a tweet that reaches numerous people. You just need to have these six elements:

 

#1: A Message Worthy Of Our Attention

For a tweet to be a power tweet, there must be a story or message behind the 140 characters. The most successful tweets are the tweets that contain messages worthy of our attention. The second most retweeted tweet of all time was Barack Obama’s “Four more years” tweet. Regardless of whether you are a Republican, Democrat, or don’t care for American politics, that is a message worthy of the attention of many people.

The most retweeted tweet of Ellen with celebrities at the Oscars was worthy of many people’s attention because there are few pictures with that many celebrities in one picture. Although some people may not find that attention worthy, many people watching the Oscars on that day found it attention worthy, and plenty of people find that tweet attention worthy to this day.

You don’t have to host the Oscars or win a presidency to have a message worthy of our attention. Maybe you wrote a valuable article or have a cool story. Those may be worthy of our attention. If you don’t believe you have anything worthy of our attention (and that’s not true at all. You do have expertise and talents that are worthy of our attention), then tweet some articles about the latest news (I don’t tweet about the news though, especially with all of the bad things happening lately).

 

#2: The Right Character Count

Do you know how many characters your tweet should have if you want to get more retweets. According to the HubSpot’s social media scientist, the sweet spot is 70-100 characters. This is slightly more than in between the character limit, and that would make sense.

You may wonder why the average 90 character tweet would do better than the average 120 character tweet. It’s just 30 characters. The length of that last sentence is close to the difference between a 90 character tweet and a 120 character tweet. Most short tweets don’t have strong enough messages while most of the long tweets are so long that people wouldn’t want to read them. 70-100 characters is long enough to provide a message but not too long for readers to read.

 

#3: Eye-Popping Picture

The most retweeted tweet and the second most retweeted tweet both have pictures. That’s not an accident. Social media posts with pictures have been proven to get more engagement than social media posts without pictures. Maybe Obama’s tweet about four more years still would have gotten over 100,000 retweets, but without the picture, Ellen’s tweet doesn’t make sense.

The next time you send a tweet, include a picture in that tweet. You may decide to start off with a picture from Google Images (that you are allowed to use). Eventually, start using your own pictures. You can use pictures from your camera or create pictures with Canva. Regardless of how you get pictures in your social media posts, those pictures need to be added. We are visual learners.

 

#4: Use The Right Hashtags At The Right Frequency

Tweets with 1-2 hashtags typically perform better than tweets without hashtags or tweets that consist of too many hashtags. When someone clicks on a hashtag, that person is automatically led to a Twitter search of tweets containing that hashtag. If you see someone’s tweet with #Twitter, and you click on that hashtag, you may see one of my tweets in the search results for “#Twitter” as your look through the search results. Including 1-2 hashtags per tweet allows you to show up in more of those search results.

With this knowledge, many people get carried away and decide to bombard their tweets with hashtags. The more hashtags you include in your tweets, the more difficult it will be for people to read your tweets. No matter how many search results you show up for, if it is difficult for people to read your tweets, they won’t retweet you, and they probably won’t follow you either. Some of your followers may even decide to unfollow you after trying to read a tweet filled with hashtags.

#5: Relationships Built In Advance

If you want your audience to share your content, then you have to take the time to know your audience. Interact with them and engage with their content. One of the easiest ways to interact with your audience and know more about the individuals in that audience is to thank them for sharing your content. I have developed numerous relationships in advance, but it is important to note that you are not building these relationships to simply send one power tweet that spreads far and wide.

You are building these interactions to learn, serve, meet other people, and possibly get opportunities. I consider many of my Twitter followers as good friends who I interact with plenty of times each week. I get to learn more about my niche when my followers ask me questions or recommend certain articles. I serve my followers by providing them with the content they want to read and by answering their questions. Some of the friendships I built on Twitter led to opportunities such as guest blogging on various guest blogs and getting featured on well-known websites. The relationships you build now will lead to friendships and more interaction in the long-term.

 

#6: You

Are you the type of person who others would want to retweet? Are you an inspiration, a humorous tweeter, someone who shares valuable content, or provides any type of value to your followers? Are you a good person or business that people would use as a role model or an example of excellence in a certain area?

You need to be someone who others would want to retweet. When people retweet someone, part of the thinking process is whether it would be socially acceptable for them to retweet your tweet on their timeline. Would you rather have the retweet of a cruel dictator’s tweet or an inspirational quotes account on your timeline? Which one would your friends prefer to see?

 

In Conclusion

Power tweets spread far and wide. Although millions of tweets get sent every day, few of those tweets earn the title of power tweet. There are ways to optimize the tweet itself and set up the foundation you need prior to sending the tweet. Popularity is a factor to getting hundreds of retweets, but you don’t need millions of followers to get that many retweets. Although having millions of followers like Ellen and Obama helps out, it is possible for any tweet with these six elements in play to emerge as a power tweet.

What were your thoughts on the elements that make up a power tweet? Do you have any additional tips on crafting a power tweet? Please share your thoughts and advice below.

How To Write Better Blog Posts

Do you know which blog you visit the most? Have you noticed the amount of time you spend reading the content on that blog? Not all blogs are created equal. We spend hours of our time on some blogs while we only spend a few minutes on other blogs. The blogs that grab most of our attention are the ones that have optimized blog posts—the type of blog posts that we have a strong desire to read. In order to optimize your blog posts so more of your visitors read them from start to finish, follow these 10 tips.

 

#1: Write Irresistible Headline

The irresistible headline is what gets people through the door. Before someone reads your blog post from start to finish, that person needs a desire to read the article. That’s where an irresistible headline comes in handy. Irresistible headlines grab attention and encourage people to click the link in an email or social media post and start reading your blog post. Once you get someone to visit your blog post, the other factors become important.

 

#2: Start By Asking The Right Questions

Asking questions at the beginning makes your visitors think about answers that relate to your blog post’s content. Visitors who think about the answers to questions you write are engaged visitors. When I ask questions like, “Do you know which blog you visit the most?” I am asking questions that make my visitors think and have the right mindset for going into the blog post. I could have started this article by saying, “How much traffic does your blog get?” but that wouldn’t have made as much sense. I typically ask 2-3 questions at the beginning of every blog post.

 

#3: Turn Your Blog Posts Into Conversations

When was the last time you left in the middle of the conversation? Was that an awkward feeling? When we are engaged with conversations in real life, we typically stay in that conversation until it ends. Then, we look for the next conversation to be a part of.

If your write your blog posts like conversations, it will be more difficult for your visitors to stop halfway. That’s just like leaving in the middle of a conversation you are in, with you doing most of the talking (and then suddenly walking away). Look for more ways to include I, you, me, we, and us in your blog posts. Having a conversation with your reader makes that reader feel welcomed. It is this feeling that encourages a reader to read your entire blog post.

 

#4: Use Pictures Throughout Your Blog Post

They say a picture is worth 1,000 words, and I say that an infographic is worth 2,000 words. Pictures are especially valuable right now because we are visual learners. That’s why infographics are so attractive (and that’s why some go viral). I encourage you to use multiple pictures in your blog posts. Start with one picture in every blog post and then see how you can incorporate other pictures in other parts of your blog posts.

An additional benefit to using pictures is that your blog will get more traffic. Including pictures in your blog posts makes it possible for people to pin your blog posts (according to a study done in 2013, Pinterest has over 70 million users, so allowing people to pin your blog posts is a big deal), and if you use alt tags, your pictures will also get more visibility in the search engines.

The best policy for using pictures in your blog posts is to use your own pictures. Using your own pictures is better for SEO than using someone else’s picture (especially if the other person’s picture is already established on the search engines).

#5: Make Your Blog Posts Bite-Sized

I could have made this entire blog post one paragraph, but I don’t think my readers would stick around for a long period of time if I did that. The way you display your content is growing in importance. We can’t read big paragraphs on the web. They need to be tiny.

3-5 lines per paragraph is the sweet spot. If any of your paragraphs are over six lines long, then you are approaching the danger zone. Making it easy for your visitors to read your content is just as important as writing valuable content.

 

#6: Make Your Blog Posts Unique

No matter what you choose to write about, there are thousands of other blogs like yours. My blog is not the only blog about digital marketing. There are plenty of others. In order to stand out from other blogs in your niche, you need to develop a unique writing style and over deliver in value.

One of the most successful bloggers in the SEO niche is Neil Patel with his Quick Sprout blog. You’ll only have to read three blog posts on his blog to understand why he is dominating the niche.

 

#7: Do Your Research

Conducting research about your niche will make you stand out as an expert in your niche. Each time you write a blog post, do some research about your blog post’s topic. See what facts you can get from the web that would support your content.

If I write another article about why Pinterest is a big player in social media, I could mention that Pinterest pins have a half-life of 3.5 months which is 1,600 times better than Facebook posts. Providing this type of evidence would support the message I am trying to send with that particular article. It may take some time to do research, and the research may only add up to a few extra sentences, but you will know more about your niche and write a more valuable blog post at the same time.

 

#8: Put In All Of Your Effort For Every Blog Post

The amount of effort you put into your blog posts determines how long people will stick around. If you are only putting half of your effort into your content, then your visitors will know that. Many of your visitors have read thousands of blog posts before encountering your blog. They know the difference between a valuable blog post and a dud.

You must put all of your effort into each blog post you write because you never know what piece of content your visitor will read first. When I think of which blog post a first time visitor visits, I think of a huge spinner that will land on a random blog post on my blog. I don’t know where it will stop, but wherever it does stop, that is the new visitor’s first impression of my blog and maybe even my content.

Having a strong first impression is critical towards getting returning visitors and getting those returning visitors to read through your blog posts from start to finish. Some returning visitors won’t have to read your article to know that they are good. It is at this point when you know a returning visitor is actively engaged in your content.

 

#9: Build Your Authority In Your Niche

There’s a blog post written by someone with 100 Pinterest followers and a blog post written by someone with 10,000 Pinterest followers. Both of those blog posts are about getting more Pinterest followers. Which one do you read first?

Building your authority gives your blog posts extra leverage. People relate strong authorities to more valuable content, and in many cases, that’s how strong authorities on the web work. The most successful bloggers are often writing the best content. Growing your social media audience, writing more valuable content, and creating products are three great ways to build your authority in your niche.

 

#10: Show Your Results

Every informative blog post gets some leverage when it shows results. After many get quick rich schemes filled up the web, customers have turned into cautious buyers. Visitors are cautious when visiting a blog. When they hear things about a blog post getting a certain number of visitors, they want proof. They want to see your results.

Showing your results lets your visitors know that you speak the truth. Showing your results boosts your credibility and makes people believe what you say (this is a special privilege. Use it wisely). Pictures that prove certain earnings, traffic, or any other desirable result is possible are the pictures that often spread far and wide on the web.

 

In Conclusion

The most successful blogs are the ones that attract attention for a long period of time. In order to establish yourself as a top blogger in your niche, people must visit your blog, and those visitors must read through numerous blog posts on your blog. Write blog post headlines that make your blog post content sound valuable, and then live up to that expectation. Look at other blogs in your niche and see how they do it. The best way to learn is through examples.

Which tip did you like the most? What do you think makes up a blog post that visitors would want to read from start to finish? Please share your thoughts and advice below.

Get Rid Of Bad Habits

Habits are a central part of our lives. They dictate what we do and how we do it. They are patterns in our lives that impact our overall performance. While some of these patterns get noticed by everyone, there are other behind the scenes patterns that go unnoticed. Some of these behind the scenes patterns are benefactors while others are malefactors.

The bad habits are the ones that we want to break such as unproductively or an addiction. Many people try to fight the habits they want to break. Most people just try to eliminate these habits all together, but these people are fighting themselves. You can’t expect to fight the established system, your particular habit, by trying to eliminate it all together. Regardless of whether the habit is good or bad, it is the established system.

If you are unproductive, you can’t fight it by declaring you will be productive. The declaration is a start, but it’s not good enough. Instead of trying to eliminate a habit all together, you need to modify it. Modifying a habit requires knowledge of how habits work.

Modifying a habit requires knowledge of how habits work.

In The Power Of Habit, Charles Duhigg identifies a habit as a three step process. The first step is the cue. This cue triggers an action to occur. For people who surf their Facebook feeds, seeing the Facebook app or logo is the cue. The cue leads to the routine. The routine is what you do after the cue gets received. The routine in the Facebook app example is to click on the app to get on Facebook. The routine then leads to the reward. The reward in this scenario is surfing Facebook. You may view surfing Facebook as a waste of time, and you may think that reward is the wrong word to use. However, when you are in the moment, it feels like a reward. It feels like a way to kick back and relax. Maybe at the time, surfing Facebook is a way to get out of work or find cool stuff on the web. It may not feel as rewarding when you stop surfing Facebook, but at the moment, it feels rewarding.

These habits and similar ones are the habits that we all want to change. Now that we know how habits are formed, we can change any habit with these three methods:

  1. Remove the cue. I used to have 10 cookies every day. I knew I would burn them all off after a nice run, but I also know those cookies made me slower. Removing the cookies from my house removed the cue.
  2. Change the routine. Some cues are impossible to remove. You will still encounter them. Chances are you will still use Facebook and still see the Facebook app on your smartphone. Each time you see the app, and you know you shouldn’t surf Facebook, turn off your smartphone and flip it upside down. If you think of using your desktop to access Facebook, and you know you shouldn’t, remove your access to Facebook or the WiFi all together. Mindful Browsing is a website that allows you to block any website on Safari. After you get the cue of visiting Facebook, turn Mindful Browsing (or your browser’s equivalent) into the routine. The reward will be you not surfing Facebook and getting your work done instead.
  3. Change the reward. Instead of surfing Facebook, use it to learn more about your niche. Look for niche-related articles on Facebook to get good blog post ideas. Moreover, if you suddenly see a reward as punishing in the moment, you may get lured away from the routine that makes the habit possible.

Many people insist on fighting habits and thinking of the whole process as a battle of epic proportions. However, most people fight habits without knowing how habits are formed. The cue, routine, and reward are the three steps that allow habits to occur. Interfering with any of these three parts of the habit allows you to interfere with the habit as a whole.

I am presenting you with the key to properly changing any habit you come across. You have the power to implement this knowledge into the habits you wish to change. Don’t think of habit changing as a fight of epic proportions. Think of it as a small change. Think of how easier it is to implement small change compared to engaging in a fight of epic proportions. The way we think of things determines how and if we get them accomplished. It takes about 66 days for a change to turn into an effortless habit. You may initially get tempted to return to old ways, but think of a 66 day countdown gradually getting closer to the 66th day. If you return to your old habit, the 66 day countdown resets itself. However, if you stay strong and don’t go back to old ways, you only have to keep it up for 66 days. Then, it will turn into a habit, and keeping it up at that point will become effortless. Changing the cue, routine, or reward to your favor will make the implementation process much easier.

What are your thoughts on changing habits? Have you recently changed one of your habits? Please share your thoughts and experiences below.