Successful Blogging

The bloggers who become successful are the bloggers who strive to improve themselves at any moment possible. These bloggers want to acquire new knowledge and skills that they believe could accelerate growth. The more effective you are at your craft, the more people will notice, pay attention, and become loyal fans.

Now you probably want to become a better blogger so you can be more successful while spreading your message to the world. Remember that no matter how good you get, you can always get better. There is no limit to how good a blogger (or anyone) can become. In order to become a better, more successful blogger, follow these 10 methods.


#1: Look At The Pros 

When you start on any journey, you need to have a role model to go by. This role model needs to be a leader of your niche who is thriving. I have many role models in the digital marketing niche who inspire me to constantly grow my blog and email list while creating products. Looking at the pros and reading their blog posts can also teach you various lessons about your own niche. I learned what I know about digital marketing through other people’s blog posts, books, videos, and training courses.


#2: Focus On Value Instead Of Quantity

Many people believe that having more blog posts means more traffic. The logic is that if every article on a blog gets one visitor every day, then it would be better to have 10,000 blog posts than just 100 blog posts. As a result, some people constantly produce blog posts thinking more about the potential traffic and maintaining consistency than the actual value.

However, the value of a blog post ultimately determines how far that blog post spreads on social media, how many of your visitors become returning visitors, and how many of your visitors buy your products. Taking the time to provide value in your blog posts will allow you to attract the visitors that matter the most—returning, targeted visitors who appreciate your content and may buy your products in the future.


#3: Write Every Day 

A great way to write more valuable blog posts is by writing every day. If you write every day, then writing will come natural to you. I used to struggle to produce valuable blog posts just because I was by no means a writer. Then, I started to write every day about a topic I am passionate about to this day, and my writing got better. You can’t get better at something unless you are willing to put in more practice than you are already putting in.

#4: Enhance SEO

SEO is a valuable stream of blog traffic. However, it only takes a few minutes of exploration to realize that successful SEO is like going through a gigantic maze. My recommendation is to focus some of your time on SEO, but the moment it becomes an obsession, you need to stop focusing on it. In the end, valuable content matters the most because you want your blog visitors to appreciate your content.

I wrote a blog post that contains a few methods to boost your blog’s SEO and SEOMoz came out with this awesome guide. There is more information in their guide than in my blog post, but I also warn you to not go too deep into SEO right away. Only implement a few methods at a time. If you begin by implementing dozens of methods to boost your blog’s SEO at the same time, then you will become overwhelmed.


#5: Optimize Your Blog For Getting Subscribers

Optimizing your blog for getting subscribers is a very important step towards success. Your email list is the best way to communicate to your visitors about your recent blog posts and products. Most of the revenue successful bloggers generate is from their email lists. Your success as a blogger depends on how effectively you are building your email list. Here are some tips to get you started.


#6: Grow Your Social Media Audience

Your social media audience is another critical component of a blogger’s success. In fact, social media also plays a critical role in SEO, so if you feel confused about SEO, focus your time on growing your social media audience.

When you grow your social media audience, focus on one social network at a time. That way, you can focus on learning new things about one social network. You should only start to utilize a second social network once you master one social network. Mastering social networks is like mastering languages. You wouldn’t try to learn 10 new languages at the same time. Instead, you would learn each new language one at a time. The same methodology applies to mastering social networks.

#7: Write Guest Posts

Guest posts serve many benefits. The first benefit of guest blogging is that as you write more guest posts, you will also become a better writer. The second benefit of guest blogging is that you build your authority on the web (the more times people see you on the web, the more your authority grows). The third benefit of guest blogging is that you can tap into a new audience and generate traffic to your blog. The fourth benefit of guest blogging is the SEO benefit (as long as the guest blog is related to your niche). Sometimes, guest blogging even leads to joint ventures with some of the top bloggers in your niche.

You never know where your guest posts are going to take you. The only way to figure out where your guest posts may take you is by giving it a try. Look for guest blogs related to your niche, see what the requirements are, and then start writing.


#8: Have Your Own Product

As grow your visibility and start to establish an authority on the web, you must have a revenue generating product of your own. Whether you choose to write a book or launch a training course, this product needs to generate revenue without your involvement. That way, you can make money in your sleep and then you’ll know that you are crushing it as a blogger.

Having your own product does not mean being an affiliate for someone else. You must take the time to create a product related to your niche so you can bring in a bigger profit.


#9: Make Your Blog Load Faster

Your blog’s speed is essential. Google takes blog speed seriously in its algorithm, and for every second it takes for your blog to load, visitors are less likely to read articles, subscribe, or stay on your blog for a long period of time. One of the easiest ways to make your blog load faster is by creating pictures on Canva instead of copying and pasting them from Google. On Canva, you choose the size of your pictures (I choose 300×300) instead of resizing a 2500×2500 picture to the size I want (a resized picture still loads as if it were the original size). Here are more tips to make your blog load faster.


#10: Decrease Your Blog’s Bounce Rate 

Your blog’s bounce rate is another SEO factor that Google takes into consideration when it ranks blog posts for certain keywords. The lower your blog’s bounce rate is, the better. When one visitor views multiple pages on your blog, your bounce rate is decreasing. If one visitor only views one of your blog’s pages (this can be a blog post, a page on your blog’s menu, or any other part of your blog), then your blog’s bounce rate is increasing (not good). You can verify your blog on Alexa to see your blog’s bounce rate. Alexa shows you how to do that. Once you know your bounce rate, here are several methods you can use to lower your blog’s bounce rate.


In Conclusion

The journey to becoming a successful blogger is a long journey, and the journey to becoming a more successful blogger is an endless journey. No matter where you are as a blogger, you can always make more revenue and become more successful. The most successful bloggers are still looking for more ways to generate more revenue. Ultimately, the key to being a successful blogger is to be a committed blogger.

Which of these methods was your favorite? Do you have any other methods for achieving success as a blogger? Please share your thoughts and advice below.

Bad Social Media Strategy

Social media has made it easier than ever before for someone to grow an authority around a passion. Millions of the people who have embraced social media use it to promote their businesses, spread the word about their blog posts, and lead people to product pages. These people create social media strategies in the attempt to grow their authorities on the web.

Out of all of the social media strategies that get implemented, only a few of them work. Most social media strategies do a few things wrong. In a social media strategy, if a few things get done incorrectly, the entire strategy could get sabotaged. Let’s say you are gaining 100 Twitter followers every day. If you only send one tweet every day and never promote your content, then you are not getting traffic to your blog which could lead to more revenue and authority on the web.

One of the best ways to do something right is by knowing the warning signs. If you see these warning signs in your social media strategy, then you need to adjust your strategy. If these seven warning signs are within your social media strategy, then you need to adjust that strategy:


#1: You Are Practically Chasing Potential Followers And Likers

This mistake is commonly referred to as begging other people to follow you or like your page and stalking them until the action gets performed. You also get very excited when you get one new follower or one new like. If your social media strategy has this warning sign, it takes too much effort to get a single follower. If you want to build an authority on any social network, it must be easy for you to get followers by the dozens, and eventually, by the hundreds every day.

On Twitter, I would be disappointed if I gained less than 200 followers on any given day. Gaining over 500 Twitter followers in one day would be a really good day for me. Don’t rejoice over gaining a single follower because that indicates slow growth. Instead, rejoice over the big milestones. Rejoice over getting dozens of daily followers, then hundreds of daily followers, and if you absolutely crush it on social media, thousands of daily followers.


#2: You Don’t Have An End Goal

What is the point of growing your social media audience? If you can’t answer this question, then this warning sign applies to your social media strategy. You need to identify the benefit of growing your social media presence. Sure, social proof is good, but you need a better reason to grow your social media audience.

I grow my social media audience so I can get more blog traffic, meet new people, and get more subscribers when I promote my landing pages (if you have a landing page, you should promote yours on social media too). There needs to be a purpose behind your actions other than the fact that social media is the big thing.


#3: You Are Not Interacting With Your Followers

Some of the best social media tips are tips for real life. One of those tips is to have a two-sided conversation with your followers. Think of how annoying it would be to listen to a one-sided conversation in real life. One person does all of the talking, and you just listen. You want to say something to the person talking, but it’s a one-sided conversation (oh well).

When people went over to social media, they forgot to properly carry over this important concept. Most social media posts are one-sided conversations in which people post what is on their minds without thinking about interacting with their followers. If someone posts a relevant response to one of your social media posts, you need to respond to that person. The strongest relationships that develop via social media start with interaction.


#4: Your Posts Are Not Getting A Lot Of Engagement

One of the reasons people go after large audiences on social media is to spread the word about what they do. In order to use social media to spread the word about what you do, your followers need to engage with your content. If your followers are not engaging with your content, then your audience size is just a number that doesn’t mean anything. 1 real follower is better than 100,000 fake ones.

If your posts are not getting a lot of engagement, then you are probably not reaching your goals for your social media strategy. You need people to share your content to have an impact on social media.


#5: Your Strategy Is Taking Up Too Much Time

Social media is a way to promote the pages that build relationships and bring more revenue for you. Social media is not a giant cash machine. Although you should focus part of your time on your social media strategy, you also need to focus your time on revenue generating activities. If your strategy takes up hours of your time every day, then you need to shorten it. You can eliminate certain processes and buy upgraded tools with more features (i.e. HootSuite Pro) to save time. Time is money.


#6: You Are Often Using Social Media To Promote Your Products

Red flag! Social media is not the place to promote your products and make the extra buck. Social media is the place to build relationships with like-minded people. You get the revenue from social media when you promote your blog, and the blog visitor either decides to buy a product he sees right away or subscribes to your blog and buys a product down the road. You can occasionally promote your products on social media, but you should only promote a product in a meaningful way. Kim Garst did that well with these tweets about her latest book.


#7: You Aren’t Making Yourself Different

Why would someone follow you instead of the other person in your niche? I don’t know for you exactly, but you must know why you would get people to follow you instead of someone else in your niche. You need to make yourself different from other people and present yourself in a way that encourages more people to follow you. Your bio needs to let people know why you are different in a concise manner. You can be different for the value you produce, having circumstances that most people don’t have, being something that most people are not, having a high level of credibility, or something else that makes you stand out. Standing out will help you build an authority on the web.

Not only is it important to make yourself different so you grow your audience, but if you make yourself different, your followers will remember you. Social media is a very noisy place where it is easy to be forgotten. If the people who view your social media account see you as a unique individual, then these people will remember who you are, visit your blog, and eventually buy your products.


In Conclusion

Chances are you know which warning signs apply to your social media strategy. At this stage of the game, there are only two choices. The first choice is to accept your social media strategy as it is, not address any of the warning signs, and not see dramatic growth. The second (better) choice is to address any of the warning signs that affect your social media strategy and stop them before those warning signs turn into your strategy’s danger. By addressing and fixing the flaws, you will move forward with your social media strategy and authority development.

Which warning signs apply to you? Do you have any additional warning signs that you would like to warn people about? Please share your thoughts and advice below.

Productivity Tips For Bloggers

Bloggers are some of the busiest people on the planet. They have to manage and produce content for social networks, blog posts, and products. They also have to obtain new knowledge by reading more articles on the web while making sure all of the technology properly works. Sometimes, an email address can no longer send and receive emails. Other times, the blog stays in maintenance mode, and it’s up to the blogger to fix those technological flaws.

Since bloggers are so busy, many of them desperately want extra time in the day. Some bloggers go beyond the call of duty and only get four hours of sleep which is not enough sleep to live on. Although you can’t add extra hours to make a 100 hour day, you can implement tactics that allow you to save time and make you less busy. Here are 12 of those tactics:


#1: Use The WP Editorial Calendar

The WP Editorial Calendar is a WordPress plugin that allows you to see all of your scheduled blog posts displayed on a calendar. This feature is especially helpful for bloggers who schedule a bunch of blog posts in advance. The bloggers who schedule multiple blog posts risk making the mistake of not scheduling a blog post on the right day or the right time of day. Some bloggers have accidentally published two blog posts at the same time because they scheduled the blog posts. When I was starting out, that issue happened to me a few times.

The WP Editorial Calendar solves this issue by providing a clear layout. This clear layout will make it easy for you to see when your blog posts have been scheduled by the time and day so you never schedule two blog posts for the same time and day again (if you haven’t done this at all, you’ll never do so if you have the WP Editorial Calendar).


#2: Write Down A Month’s Worth Of Blog Post Ideas In One Day

One of the biggest time-eaters bloggers face is staring at the screen and not knowing what idea to write about next. That is why in every month, I always dedicate one day for coming up with a month’s worth of blog posts ideas.

When I wrote two blog posts every day, this would be challenging. I would come up with 60 different, legitimate ideas for blog posts in a few hours. Now that I only publish three blog posts every week, that process is easier. I only have to come up with anywhere from 12-14 ideas depending on how many Mondays, Wednesdays, and Fridays there are in the month. Knowing the ideas in advance makes it easier for me to write my blog posts.

#3: Outline Your Blog Posts Before Writing Them

Another big time-eater bloggers face is knowing the blog post idea but still staring at the screen. This time, the problem is figuring out how to continue writing about a particular idea. If your blog post idea was “10 Ways To Ride A Horse,” and you left it like that, then the idea is not enough.

The bloggers who write a blog post idea without outlining the blog post still have to think of the 10 different methods to ride a horse. This thinking results in delay which can eat up a big chunk of any blogger’s time. Outlining your blog post with all 10 of the different methods to ride a horse before you start writing that blog post will allow you to save that time. Then, you will already know what you need to write about going into the writing process.


#4: Have Guest Bloggers Write Content For You

If you are a very busy blogger or just prefer to save a lot of time, you can have guest bloggers write the content for you. I personally do not have guest bloggers for this blog because I want this blog to only contain content that I wrote.

However, there are big name bloggers who have guest bloggers write the content for them. The great thing for bloggers who want guest bloggers to write for them is that most guest bloggers will contribute to your blog for free. To the guest blogger, your blog is a way to get a backlink, spread the word, and build authority on the web (many writers who contribute to The Huffington Post make sure people know that they contributed to The Huffington Post). If you approve the guest post, then you have an extra blog post to be scheduled in advance. If one blog post gets published on your blog every day, and you get three guest posts every week, then you only have to write four blog posts every week. Writing four blog posts is less time consuming than writing seven blog posts of the same length, and the impact this can have in the span of weeks and months is powerful.


#5: Only Use Technology That Is Easy To Use

Some refer to technology as a reliable companion while others describe it as a nuisance. You want to focus on using the technology that is easy to use. If you do not know how to use a piece of technology, only learn the technology that is easy to learn.

There are bloggers who focus on learning some of the most challenging technological tools and features. Some of these technological tools and features take years to learn, but not all tools lead to equal results. Some tools that take years to master will lead to better results than the tools that take a few minutes to master, but then again, the opposite is also possible.

I only challenge myself with 1-3 technological tools that seem difficult every year, and none of these challenges take more than a few days. If I was stuck for a few months trying to learn how one piece of technology worked, I would lose too much time that I could have used to produce valuable content.


#6: Hire People

Hire people to take care of your marketing campaigns (although they can be very beneficial, they also eat up a lot of time). If you entrust someone to your marketing campaigns, be sure to set up a system for that person to follow. If you reward the people who buy your book with a free training course, you can hire people to provide the customers with the free training course they deserve.

If your blog is not getting a lot of traffic, you may initially have to hire guest bloggers. However, as your blog builds an authority on the web, the guest bloggers will eventually come to you (I still get emails from guest bloggers even though I say I don’t take guest posts). Even if you know how to perform a tedious task, you can hire someone else to get the job done so you can save time. Time is money.


#7: Write Content That You Want To Write

No matter how good you are at writing content, you must choose a topic that you are passionate about. If you grudge the writing process, then you will often drift off and think about some of the things that you would prefer doing instead of writing the next blog post. Be proud of what you put up on the web! It all goes under your name.

#8: Write Your Content In The Morning

The morning is the most productive time of the day. You need to wake up early to write content so you won’t have to worry about writing the next blog post in the evening. As the day wanes down, and more distractions come into play, it will get more challenging to write blog posts at a consistent rate.

By waking up in the morning to write your blog posts, all of the distractions will not have a strong impact in your writing.


#9: Schedule More Blog Posts

Unfortunately for me, writing and scheduling two blog posts are two different things. I made the mistake of updating my Mac to Yosemite before it was fully usable. The result was everything on my computer going dead. I could not access the internet or any of the content I wrote. Basically, the only thing my computer could do was turn on and show me all of the icons and possibilities that I once had before the Yosemite update.

After my Mac was taken to the Apple Store the following day, I got full access to my computer again. I could write content, access the internet, and do everything else just like before. However, one file went missing, and that one file contained all of my blog posts and blog post ideas. I had about 10 finished blog posts that I never got to schedule and a dozen or so ideas that never got written bout. I couldn’t even find the document on my Mac’s Passport To sum it up, it was a bad day.

Maybe the document is somewhere deep within my computer (that would be cool because I could create a “Lost Blog Posts” series). The lesson I learned is that it is important to schedule blog posts in advance for a long period of time. I got lucky because I still had a month’s worth of content scheduled. However, if I only had blog posts scheduled for the next day, I would have been pressed into the uncomfortable condition of writing blog posts with only a few days to spare (while knowing that I already put in the work, but that work was gone).

By scheduling more blog posts, you will feel more comfort in your blogging journey. Last-minute stress will be a thing of the past. Since I schedule over a month’s worth of blog posts in advance, I never have last-minute stress when it comes to writing blog posts. That is why I am always able to create long, insightful blog posts that are over 1,000 words long (and sometimes over 2,000 words long. I knew I should have turned this blog into a membership site…)


#10: Write Fewer Blog Posts

The fewer blog posts you have to write, the less ideas you have to think of. For the average blogger, more time is spent thinking of what to write about than actually writing blog posts. If you write one blog post every day, then you have to think of 30 blog post ideas every month. However, if you only write on the weekdays, you would only have to think of 20-24 ideas every month depending on how many weekdays are in that month.

The fewer blog posts you have to write, the less time it takes to come up with more ideas. That means you will have more time to write the content that matters—your content.


#11: Don’t Bounce From Idea To Idea

One you identify the blog post idea that you want to start writing about, you must only write content for that one blog post before you write any other piece of content anywhere else. The bloggers who write multiple blog posts simultaneously have to constantly shift their thinking from one blog post to another.

If I wrote one blog post about Twitter and one blog post about Pinterest at the same time, then I would have to constantly shift from writing about my Twitter knowledge to writing about my Pinterest knowledge. Each time a shift occurs, more time is lost. That is why it is better to focus on writing one blog post at a time than it is to start writing and finishing multiple blog posts at the same time. I only tried to write two books at the same time. Neither of those books are in the marketplace, and I’m not thinking about publishing them.


#12: Keep It Simple

Blogging is something that typically becomes complex in a short amount of time. Many bloggers insist on giving themselves work to do in the boat loads, and they insist on spreading that work out in dozens of areas. You need to keep your blogging strategy simple in order for it to be effective. The best plans are the simple ones.


In Conclusion

Blogging for a full-time income is a demanding responsibility. Some bloggers may find themselves fighting to stay awake late at night to write extra blog posts, respond to comments, or do anything else for the good of their blogs.

If you know some workarounds, blogging won’t be as demanding as it is now. Granted, these workarounds are by no means get rich quick schemes or anything of that nature. However, these workarounds allow you to save valuable time. The way you use your time determines how successful you become in what you do.

Which tip was your favorite? Do you have any other tips for boosting the productivity of busy bloggers? Please share your thoughts and advice below.

Blog Post Marketing

Do you want more traffic for your blog? So many people look for the answer to this question. They focus on bringing traffic to the blog in general. However, it is not the actual blog people are interested in. It is the blog’s content, the blog posts, that people are interested in. Yes, it is important to focus on getting traffic on our blogs, but our attention also needs to shift to getting more traffic for individual blog posts. If you get more traffic for individual blog posts, then you are also getting more blog traffic. It is simply a better way to strive for blog traffic. If you want to get more traffic for your blog posts, and therefore more traffic for your blog, here are 11 ways to promote and market your blog posts so they get more traffic.


#1: StumbleUpon, Digg, and Reddit

StumbleUpon, Digg, and Reddit are the three most underrated ways of getting more blog traffic, but at the same time, these three methods of getting more blog traffic are like hit-or-miss opportunities. Some of my StumbleUpon posts got me a grand total of five blog visitors. Others Stumble Upon posts got me thousands of extra visitors to my blog in a few hours. I occasionally use Reddit to promote my blog posts and products. Most of them are swings and misses. However, when I used Reddit to promote a big discount for my Twitter Domination training course on Black Friday (and Reddit was basically the only way I promoted the course at the time), I got over 100 on that day. I have not used Digg yet, but many experts say that Digg is another great place for blog traffic. This blog post explains it really well.


#2: Tweet, Pin, Post

You can use your social networks to promote your blog. One of the biggest mistakes blogger make is abiding to the 80/20 rule where they only promote their blog posts 20% of the time. I practically promote my blog posts all of the time on my social networks. Not only does it result in more traffic, but people appreciate the value (I can tell based on the interactions I get), and many of my followers promote my content. You should make it a point to grow your audience on one social network and post consistently on that social network. I focus most of my time on Twitter which is why my Twitter account is the most successful social media account that I have.


#3: YouTube

Even though YouTube is the third most popular website on the entire web, and over 1 billion people go on it every month, I still believe it is an underrated social network. I feel as if most of the people who go on YouTube either go on it to watch other people’s videos or barely put in any effort to create and promote their videos. In some of your YouTube videos, you can talk about individual blog posts and then promote them at the end of your YouTube video. At the end of your YouTube video’s description, you can add related videos and articles, and all of those videos and articles can either point back to your YouTube channel or your blog.


#4: Guest Blogging

When you write a guest post, be sure to include a link to one of your blog posts in the guest post (you need to check if that’s okay with the person you write guest posts for). Including a link to one of your blog posts will boost your blog’s SEO and also give that blog post more exposure. When you promote your blog post in a guest post, you must make sure that blog post is related to the guest post. Don’t just add a link to one of your blog posts for the sake of adding a link to one of your blog posts.


#5: Joint Ventures

Joint ventures are mutual relationships between you and another blogger in which you promote each other’s content. You can use joint ventures to get more visibility for your products and individual blog posts. If you believe one of your blog posts is related to your partner’s niche, ask that partner to promote your blog post. You don’t want to turn this into a daily habit because your partner may get annoyed, and your partner will definitely want you to promote something for them in return. Regardless of how you use your joint ventures, they are great to have.


#6: Hubs

Hubs are great places to write niche-related content and promote your blog posts at the same time. Normally, I would recommend Squidoo, but since they merged with HubPages, HubPages is now the best place to publish hubs on the web. I occasionally publish hubs related to digital marketing that then point back to some of the blog posts on this blog. You can see some of these hubs in action here and here.


#7: Forums

Forums are one of the most underrated ways to get more blog traffic. If you join a forum with like-minded people, you can promote one of your blog posts and then get more traffic that way. Before you jump in and promote one of your blog posts, take some time to see how the people in the forum communicate with one another. See how the community accepts promoted blog posts and what they like to talk about before you jump in. You don’t want to look like the outsider of a forum filled with like-minded people.

#8: Related Articles Section

At the bottom of your blog posts should be a related articles section. In this section, you should display 3-5 articles related to the article your visitor just finished reading. This serves two major benefits:

  1. Your individual blog posts get more traffic
  2. Your bounce rate decreases which is helpful for SEO

If you get people to stay on your blog for a long period of time, chances are those readers will come back to read your new content. This is the most effective way to get more traffic: keep readers on your blog for a long period of time so they frequently return to your blog, and as a result, increase the traffic for individual blog posts.


#9: Popular Articles Section

On your blog’s sidebar should be a popular articles section that allows your visitors to see which of your articles are getting the most traffic. Most visitors associate the most popular content with the most valuable content. That means when people see your most popular articles section, they will visit those blog posts expecting to get wowed by valuable content. This is yet another reason to make sure all of your blog posts have the valuable content that could wow your audience.


#10: Promote Blog Posts Within Blog Posts

Some of your older blog posts can add value to the newer blog posts that you wrote. Not only can this strategy add value to your content, but your individual blog posts get more traffic, and this strategy will decrease your blog’s bounce rate. Similar to promote your blog posts within guest posts, you want to make sure the blog posts you add relate to the newly written article. If I wrote an article about increasing SEO, I would add a link to an article that explains bounce rate, but I would not add a link to an article about entrepreneurship. Only include links to the older blog posts that provide value to your new content.


#11: Fix Big Media Outlets’ 404 Error Pages

Believe it or not, the big media outlets have 404 error pages. While some 404 error pages such as the 4-0-Forbes error page are creative, other simple display 404 error messages. Regardless of what happens when someone encounters a 404 error page, it can be frustrating, and most visitors won’t know what to do from there. Some visitors may simply leave the site.

If you find a 404 error page on a big media outlet’s website (or anywhere for that matter) that relates to your niche, you can offer the solution. You can tell these big media outlets that they have a 404 error page and you know of a blog post that could be used instead (a.k.a. one of your blog posts).

The time it takes to find a 404 error page and make your blog post the solution has very rewarding results. The first benefit is that you can say your content was featured on a big media outlet which adds to your social proof. The second benefit is that blog post will get more traffic when people click on the link, and when these people decide to share it on their social networks. The third benefit is that your blog gets a very valuable backlink which increases the blog’s SEO rank as a whole. This is an underrated way to get more blog traffic, and if you find a 404 error page on a big media outlet that was supposed to lead people to an article about promoting and marketing blog posts, I hope you’ll suggest this one :)


In Conclusion

Many people focus so much on the big picture that they forget to focus on the smaller parts of the picture. Many people strive to get more blog traffic, but it is a series of blog posts that generate traffic that results in a popular blog. If you can increase the traffic to your blog posts and get your visitors to read multiple blog posts on your blog, then more of those visitors will become returning visitors.

Which method of promoting and marketing blog posts was your favorite? Do you have any additional thoughts or advice on promoting and marketing blog posts? I want to hear from you.

Content Creation Tips

The web has made it extremely easy for us to provide a variety of information. Billions of blog posts and videos are on the web. It is fair to say that we are in the Information Age. Millions of people realize the power of content on the web, and many of these people scramble to add content to their social networks, blogs, YouTube videos, and products.

Most people have the belief that the content needs to be different on each blog and social network you have. However, there can be repeats. In fact, many entrepreneurs and bloggers repeat themselves. Take, for instance, the New York Times bestselling author who goes around the country talking about her book. Some public speakers have been using the same speeches for decades. The reason so many public speakers make the same speeches is because the message still works, and not everyone has heard it yet.

The same idea can be applied to content on the web. Believe it or not, there is a way to turn one piece of content into multiple pieces of content, even if the message is the same. Below are five pieces of content you have at your disposal. The next time you write something, know that it can become one of these five things, or even all five of these things.


#1: Blog Post

Most people who think of putting content on the web think of blog posts. The advantage of writing your own blog and publishing blog posts there is that your blog is your home on the web. While social networks contain distractions (i.e. someone else’s Facebook post may be more interesting, a trending topic on Twitter must get clicked on), your blog only contains your content. With that said, putting advertisements on a blog would be a big mistake, but before I go too far off tangent, I’ll come back to the point of this article.

If you optimize your blog to make people stay on it longer, and you have it optimized to get more subscribers, your email list will grow. Your email list is a crucial element of your online success, and some marketers go as far to say that the money is in the list. Valuable blog posts will provide as a strong incentive to get more subscribers, and if you write blog posts every day, they will become fun to write, regardless of what type of a writer you are. I used to hate writing, but now I can’t imagine a day when I didn’t write something.


#2: YouTube Video

After you write a blog post, you can create a YouTube video about that exact blog post. The best part is that the script is already written for you. You can simply read your blog post word for word or make slight changes that let people know they are still watching a video (if your blog post says, “in this post,” say “in this video” instead).

Since you have all of the scripts in front of you, creating your own YouTube videos will get easier. If you write a great blog post, then all you have to do is read that blog post, have a professional picture of yourself that people see for the entire video, and then you have a YouTube video.

Your YouTube channel can lead to more blog traffic. Promoting your blog on YouTube is a great way to boost that blog’s SEO, and if you include your blog’s link in every video description, some of your viewers will click on the link and read your blog’s content.


#3: Podcast

In the scenario of turning one piece of content into multiple pieces of content, podcasting is very similar to creating a YouTube video. All you do is read the blog post you wrote and then put the recording on your podcast. As you add more recordings to your podcast and start to turn it into an authority, you can interview experts in your niche. That way, your podcast will be associated with the most successful influencers in your niche, and you get to learn more about your niche at the same time.

#4: Book

If you already wrote numerous blog posts, you can turn a collection of those blog posts into your own book. That way, instead of writing a new book, you can use your old content, have another book for the world to see, and then you will make more revenue.

The tricky process of using blog posts to write your own book is to make sure the dedicated readers of your blog don’t feel cheated. It is hard to make someone not feel cheated if they have to pay for content that they can legally access for free on the web. Luckily, there are ways to give your readers value even if the content is already available on your blog for free.

The first way to make your readers happy to buy your book with your blog posts is by making your book organized. Most blogs, even the ones that are high value and focus on a specific niche, are knots of information. Sure, there are categories, but on most blogs, it is difficult for a visitor to find  a series of blog posts that all have the exact information that visitor wants. When you write your book, you can arrange your blog posts in a way that allows one blog post to lead into the next blog post.

The second way to increase your book’s value is by providing content that can’t be found anywhere else. You can call these the bonuses or the lost blog posts that never got published (and were then found). Your most loyal readers may buy your book just to get access to the lost blog posts. My recommendation is to have a few thousand words of content exclusive to the book itself.


#5: Training Course

In a training course, you have the option to include PDFs and videos. That means in a training course, you have the option of using pre-published content from your blog, YouTube channel, podcast, book, or any other content that you have pre-published. My recommendation is to make anywhere from 5-20% of your training course consist of pre-published content. Since training courses are priced far above books (the $10 book vs the $100 training course), most of the content you put on your training course needs to be new content.

The great thing about putting pre-published content on your training course is that you can promote yourself. Several marketers throw in some of their YouTube videos in the bonus section because the people who like the YouTube video may decide to take a look at the marketer’s channel, and some people will even subscribe to that channel. The same can happen if you choose to promote your blog posts, podcasts, and a free sample of your book.

Your customer will also feel as if you over delivered because if the customer subscribes to your YouTube channel that gets updated weekly, then your customers will see all of your YouTube uploads as bonuses. They may have went to your YouTube channel after watching one YouTube video, and then, there are 50 videos for your customers to watch. I consider these as bonus videos for the public. You will even make additional revenue when someone clicks on an Adsense ad in your video or waits for the five second ad to go away.


In Conclusion

Just because you publish a piece of content somewhere on the web does not mean you can repackage that content somewhere else. I turn several of my blog posts into YouTube videos, include 1-2 of my blog posts in some of my books, offer free samples of one of my books in my training course, and when I start my podcast someday, I imagine the same process trickling into that area.

What are your thoughts on repackaging your content into other areas? Do you already repackage your content into other areas on the web? Please share your thoughts and advice below.