Grab My FREE eBook and Learn How To...

  • Get more retweets
  • Grow your Twitter audience 
  • Spread your message on Twitter
  • Get more blog traffic from Twitter

Grab Your Copy!

More Blog Traffic Picture

Who doesn’t want more traffic?

One thing every blogger wants is more traffic. The desire of bloggers to get more blog traffic is stronger than the Cookie Monster’s desire to eat through an entire box of cookies. A strong desire to get more blog traffic comes along with a strong desire to know how to get more blog traffic and how to sustain the traffic once you get it.

Knowing how to get traffic is the first step towards getting more blog traffic and eventually making that traffic sustainable. In this blog post, I will reveal 8 top tactics you can use to get a ton of blog traffic.


#1: Write More Guest Posts On Different Blogs

Writing guest posts on numerous blogs in your niche expands your reach which allows more people to hear your message. I have written several guest posts on blogs like Business2Community, and guest posts that I wrote years ago still lead to more blog traffic for this blog. These guest posts also resulted in backlinks that help out with my blog’s SEO.

Writing more guest posts does allow you to get more blog traffic, but there is a secret advantage to guest blogging that not as many people are initially aware of. Guest blogging allows you to connect with other bloggers in your niche, and a connection can lead into a strong relationship. Having strong relationships with other bloggers may lead to more exposure for your content and products depending on how well you develop those relationships.


#2: Get On More Podcasts

Getting on podcasts serves the same function as writing a guest post, but there are some difference. The main difference is that people get to listen to you talk about your expertise, so they’ll get more out of the podcast. Writing guest posts and blog posts also allows your audience to get value from your expertise, but while many people skim through blog posts, they won’t skim through a podcast as much.

Podcasts also result in more promotion for you because when you get on a podcast, the host will introduce you by stating some of your credentials. Then, at the end of many podcasts, the host will give you the opportunity to tell the listeners where they can find you on the web and what your latest product is.

Last year, I was on dozens of podcasts, and on those podcasts, I discussed social media, blogging, and other digital marketing related topics. Getting these podcast opportunities is a combination of luck (don’t rely on it) and contacting people who have their own podcasts. Some people found me on Twitter and invited me for an interview. However, I directly contacted many of the people who had me on their podcasts prior to getting the spot. I made my quick pitch and then they contacted me saying that they wanted me as a guest.


#3: Share Your Blog Posts With Your Social Media Audience

The easiest way to get more blog traffic is to share your blog posts with the audience you have already built. Not only can your audience lead to more blog traffic, but the more often you share your blog posts on social media, the more traffic you will get.

When I was starting to get the hang of Twitter, I tweeted once every hour. As I got better and experimented, I decided to tweet once every 30 minutes (and 90% of these tweets promoted my blog). My blog traffic from Twitter doubled. Feeling confident about the results, I decided to send one tweet every 15 minutes, and my blog traffic from Twitter doubled again. As you continue sharing your blog posts with your social media audience, experiment to see what elements and posting frequency allow you to get the optimal blog traffic and social media growth. Here are some elements you can experiment with:

  1. The picture you use for your blog post. Pictures are very important for social media engagement. Posts with pictures receive more than twice the amount of engagement compared to posts without engagement. My most retweeted tweets (the ones with hundreds of retweets and favorites) all include a picture. The color of your picture, the background, and what your picture looks like are three factors that determine how well your picture does on social media.
  2. Word choice. Some words attract our attention more than others. Do you want a good guidebook to getting more Twitter followers or a secret guidebook to getting more Twitter followers? One word can make all of the difference, but when you use different words, make sure you use 6th grade level words. You don’t want to confuse anyone with an SAT word (i.e. propensity which means a bias or tendency).
  3. Hashtags. The ideal number of hashtags to use in a tweet is 1-2. The total number varies for each social network, but if you use too many hashtags, it will become difficult for your audience to read your social media posts.


#4: Optimize Your Blog For Social Sharing

When you get traffic, you must be prepared to expand upon that traffic. Getting enough traffic can create a momentum that leads to sustainable traffic. The preparation for long-term traffic is to optimize your blog for social sharing. You must make it easy for visitors to share your blog posts on Twitter, Facebook, Pinterest, and the other social networks. That way, when these people share your content, your reach expands, and you get to reach new visitors. Here are some ways that you can optimize your blog:

  1. Include social sharing buttons at the bottom of every blog post. If people enjoyed your blog post and read it from top to bottom, they will see your social share buttons which will entice they to share the blog post.
  2. Use Click To Tweet. Click To Tweet is a tool that allows you to create a link that, when clicked on, will take your visitors to a prewritten tweet that you want them to send out. It is easy to create a tweet with Click To Tweet and also easy to get the link. See Click To Tweet in action!
  3. Make sure people can pin your images just by clicking on them. Some blogs automatically set this up for you while a WordPress plugin will do the trick for other blogs. If people can pin your images just by clicking on them, sharing your content on Pinterest will be easy for your visitors to do, and all of those extra pins will lead to more blog traffic.


#5: Promote Your Blog Posts Within Your Other Blog Posts

When most people think of traffic, they think of getting a visitor to come from an outside referrer. Whether that outside referrer is Google, social media, or any other place on the web, that’s where most people think the traffic will come from. When you get traffic, you want people to stick around for as long as possible. The visitors who spend the most time on your blog are more likely than any of your other visitors to buy your products.

One method to get people to stick around for a longer period of time is to promote your blog posts within your other blog posts. For example, take a look at my blog post 70 Amazing Twitter Tips. That blog post includes several links to my other Twitter related blog posts, and this strategy increases the amount of time people spend on my blog. Visitors who spend a lot of time on your blog are more likely to become returning visitors.


#6: Write Better Headlines

When people share your blog posts, they often write the headline, include a link, and then post your blog post on one of their social networks. When most people share this blog post on their social networks, the social media post will look like this:

“8 Top Tactics To Get A Ton Of Blog Traffic. [LINK]”

The more enticing your headline is, the more people will click on the link to read your content. The enticing headline will also encourage your visitors to read your entire blog post and leave a comment. Here are some methods to write better headlines.


#7: Blog Consistently

One of the most important blogging tips for success is to blog consistently. Writing several blog posts every week allows you to improve your writing and rank higher on the search engines. In addition to better writing and more traffic, your loyal visitors will know when to go on your blog to read new content. If you consistently publish your blog posts on Mondays, Wednesdays, and Fridays at 9 am eastern, then your loyal visitors will know when to visit your blog for the update.


#8: Analyze What Works

One of the universal truths about every blog on the web is that some blog posts do better than others. Some blog posts don’t get much traffic while other blog posts on the same blog may go viral. Every week, I take a look at my most popular blog posts to see what type of content my visitors like the most.

This analysis allows me to see patterns that let me know what my audience likes. I noticed that my blog posts about Twitter and blogging are the most successful which is why most of my blog posts are either about Twitter or blogging. I will occasionally experiment and write about other social networks and topics related to digital marketing, but I usually write content based on what I want to write about combined with my audience’s interests.


In Conclusion

We all want more blog traffic. The blog traffic allows our reach to expand, and as we get more blog traffic, the dream of making a full-time income will get closer towards realization. Getting more traffic, and eventually getting consistent traffic, requires preparation. You must optimize your blog to effectively generate more social shares and keep your visitors’ attention.

Which tactic of generating more blog traffic was your favorite? Do you have any additional tips for getting more blog traffic? Please share your thoughts and advice below.

Autoresponder Tips

Your autoresponder is one of the most important parts of a successful email marketing strategy. The autoresponder allows people to know who you are, get an introduction to what you do, and learn about one of your products (and possibly buying that product). Striving to make your autoresponder as close to perfect as possible will allow you to develop a deeper relationship between you and the people on your list, and you will accumulate more revenue in the process. Here’s how you create a super awesome autoresponder:


Start With The Free Prize

Before you can get people to your autoresponder, you must give your visitors a good reason to subscribe to your blog. The best way to entice a visitor to subscribe to your blog is by offering a free, value-packed incentive exclusive to your subscribers. I offer free, lengthy eBooks to my subscribers that aren’t available anywhere else. By offering an exclusive free prize to your potential subscribers, many of them will subscribe for the value they expect and for the exclusivity of the free prize.

Not only does the free prize itself matter, but the way your free prize looks is equally as important. Do you remember the saying “Don’t judge a book by its cover”? Do you remember when you didn’t judge a book by its cover? I don’t. We like to judge the value of a product based on the way it is presented. If the product is presented in a sloppy manner, then we quickly assume that the product must be sloppy and insufficient for our needs. I want you to look at all of the books you bought and read, and I want you to look at their covers. Then, ask yourself which book covers don’t look visually appealing (if any).


The Welcome Email

The first email your new subscribers gets is the welcome email which gets sent a few minutes after the initial subscription takes place. In this welcome email, you must give your subscriber access to the free prize that you promised. You should also introduce your mission in your welcome email so your new subscribers have a better idea of what type of person you are and what you strive to accomplish.

In your welcome email, you should encourage people to reply to the email so you can build a stronger relationship with more of your subscribers. Your autoresponder will help strengthen the relationship, but a new subscriber would feel even more appreciated if he/she personally got an email from you. At the end of my welcome email, I encourage people to ask a question or just say hi, and then I mention that I will respond. This last sentence has been responsible for hundreds of email conversations that I have had in the last few months.


The 2-3 Value Emails

After a subscriber gets the welcome email, the next step is to provide them with free value. Every two days, I send a value email to the people on my list. All of the value emails are about a topic related to the free prize that the subscriber received a few days ago. The value emails allow you to show off your expertise to your subscribers and provide them with value. You can either showcase your videos or some of your older blog posts that are related to the free prize your new subscribers got a few days ago. Just as you do with the welcome email, you should encourage your subscribers to respond to your email so you can know them better and personally respond to their emails.


The Product Pitch

The more valuable your value emails are, the more enticed your subscribers will be to buy one of your products. However, the product you choose to pitch also impacts how many sales you generate. Your free prize and value emails have all followed a very similar theme. The product you choose to pitch should also be related to that theme. In other words, don’t pitch a Facebook training course if your free prize is about getting Instagram followers and your value emails discussed certain tips to take your Instagram presence to the next level.


What Happens Next?

After a subscriber goes through your entire autoresponder, the next step is to send them occasional email blasts. Most of the email blasts you send to your subscribers should be value emails. Only every 6-12 weeks will I promote one of my products in an email blast, and I only promote a product if I actually have something to promote. In other words, I am not going to promote a product just for fun.

If you have never sent your own email blast to your email list using a service like iContact or Aweber, then you should start by sending one email blast per week while occasionally increasing/decreasing that frequency to test how your subscribers would respond to receiving more/fewer emails. By constantly experimenting with your email list and your autoresponder sequence, you will create a better experience for your subscribers, and this better experience will lead to more traffic to your blog when your email blasts promote your blog posts and more sales when you do a promotional email blast.


In Conclusion

Taking the time to master your autoresponder sequence will allow you to build a strong relationship with the people on your email list. Your subscribers will look forward to your emails, click on the links to your blog posts, and buy your products later on. As social media expert Kim Garst says, “People buy from people who they know, like, and trust.” In your autoresponder, you have a chance to present you and your expertise in such a way that your new subscribers will know, like, and trust you and what you do.

How many emails are in your autoresponder sequence? Does your autoresponder sequence generate sales? What tips do you have for creating better autoresponders? Please share your thoughts and advice below.

Get More Blog Traffic

Remember what it felt like to start your blog from scratch? Choosing the URL, what we would write about, and the themes we would choose for our blogs were three of the many questions we asked ourselves as we created our blogs. Once a blog is created, it can be taken in many directions. After struggling in the beginning and learning as I continued in my journey, my blog has now become a successful blog that routinely gets tens of thousands of visitors every month.

Making your blog become successful at a quick rate requires you to have direction early in the process. It took me a long time to acquire the knowledge that I know now, so I wanted to share with you how you can build a successful blog regardless of whether you have been writing blog posts for years or if you just created your blog a few days ago.


Getting Everything Set Up

Preparing yourself for success is just as important as putting in the work that will allow you to become successful. Right when you set up your blog, you must write a compelling About Me Page that tells your story, where you came from, where you are now, and your expertise.

After you write an About Me Page, you must develop a structure for your blog posts. What will they be about? How will you start them off? What will the body of your typical blog post look like? How will you conclude your blog posts? How will you get pictures on your blog (I use Canva)? How long will your blog posts be? These are some of the questions that you must ask yourself as you set up the structure of your blog posts. If you do not know how to set up your blog posts, then look at other bloggers for inspiration. I read hundreds of blog posts written by different bloggers, and after reading those blog posts, I got exposed to many different blog post structures and styles of writing, that when combined with my unique style, I came up with my own blog post structure that I go by for every blog post I write. Establishing your structure in the beginning will make it easier for you to write high value content.


Getting Traffic

Your best bet to getting traffic in the beginning is to use social media. Twitter alone led to the transformation of this blog. In 2013, this blog almost got 15,000 visitors for the year. In 2014, this same blog almost got 250,000 visitors for the year, and Twitter led the massive transformation. SEO traffic also dramatically increased, but the main reason my SEO traffic increased was because my Twitter traffic dramatically increased. The best and easiest way to increase your SEO traffic is to get more social media traffic because social media plays a big role in how much traffic you get from the search engines. The more active you are on the social networks, and the more time your content gets shared on various social networks, the more search engine traffic your blog will get.

Based on my experience of accumulating hundreds of thousands of social media followers, the best thing you can do for your social media strategy is to focus all of your time on social media towards growing one of your social media accounts.


Optimizing Your Blog For Subscribers

One of the things you should focus on right from the start is growing your email list. This is the one factor I missed for a long time, and it cost me thousands of subscribers. Because my blog was not optimized for getting subscribers, my first 150,000 visitors only resulted in 300 subscribers. I knew that I could do better than that, and I was reading more and more blog posts that included the famous phrase, “The money is in the list.”

After reading enough of those blog posts, I decided to create an account on iContact, create an emailing list, and then optimize my blog for getting more subscribers. The advantage of using a service like iContact or Aweber is that you have more control over what emails get sent to your subscribers, you can use tools with these services that you can’t use with a free service, and you get access to powerful email marketing features such as autoresponders and segments.

A few days after I joined iContact, I had my own landing page. I used Optimize Press to create my first landing page and the other landing pages on my blog. Optimize Press makes landing page creation simple, and right when I had my landing page, I promoted it on social media. In a few weeks, I found myself going from gaining no subscribers every day to gaining 10 subscribers every day. The quick transformation occurred in part because I already had over 100,000 Twitter followers at that point, and I gained a steady 200-500 new followers every day.


Getting Sales

The first way most bloggers promote their products is by displaying those products on the sidebar. Although product placement on a blog’s sidebar does lead to some sales, most of the top bloggers rely on email marketing and state that email marketing is more successful at getting sales than a blog’s sidebar by a long shot. This is why growing your email list is so important.

As you grow your email list, you must communicate with the people on your email list. Set up a week long autoresponder that automatically sends a series of emails to anyone who joins your email list. In this autoresponder, you should let people know about your story, provide advice, and then do a product pitch at the very end of the email.

Not only can you get more sales with an autoresponder, but you can also send an email blast to your list in which you do a product promotion. You should be routinely communicating with your email list once per week and providing them with value, but every 6-12 weeks, don’t feel shy to promote one of your products. Part of the reason you build your email list is to accumulate more revenue so your message can survive and spread. You get that revenue by promoting your products and getting sales. Whether you choose to rely on affiliate marketing, your own products, or both of them is your call, but I recommend creating at least one product so you have more control over how much revenue that product generates.


In Conclusion

Building a blogging empire from scratch requires you to know just enough about building a blogging empire from scratch. The other requirement is that you implement the knowledge and learn along the way. You just need to start out with enough knowledge in the beginning because you will acquire enough knowledge later in your journey that will allow you to turn your blog into a massive success.

Did you just start your blog? Do you remember the first blog post you published and how you felt? How is your blogging empire going? What tips do you have for us so we can grow our blogging empires? Please share your thoughts and advice below.

Write Quality Blog Posts

Content has always been king, and it will continue dictating which bloggers become successful. The bloggers who write the best content are the ones who we remember, and we return to these bloggers’ blogs numerous times. Every new blogger wants to know how to become a successful blogger, and the answer almost always points back to the fact that content is king.

We know that content is king, but how to we go about writing better content? How do we go about writing the type of content that leads to returning visitors? In this blog post, I will discuss 10 methods you can use to make your content king.


#1: Read Other People’s Content

The best way to become a better writer is to surround yourself with the best. The people you surround yourself with typically determine what type of person you become. Go on Amazon, look for books in your niche, and buy some of them. Read thousands of blog posts on the web from your favorite bloggers.

By surrounding yourself with high value writing, you will gradually pick up on what makes the writing so valuable. Each of the writers may follow a common writing style that makes their writing eloquent. Not only will you gradually pick up on what works for other writers, but you will also learn more about your niche. Taking the time to read books every day has allowed me to learn so much about my niche that I didn’t know back when I started. The only way to move forward is by obtaining new knowledge and implementing the right knowledge in what you do.


#2: Write Longer Blog Posts

When I wrote two blog posts per day for this blog, it was a big commitment. I was getting better at blogging, but I know a lot more now than I knew then. What I often did was write concise blog posts that rarely exceeded 500 words. Although some blogging styles encourage blog posts under 500 words, I became a better writer by increasing the length of my blog posts. Now, I always strive to surpass 1,000 words for every blog post, and some of my blog posts exceed 5,000 words. Writing longer blog posts forced me to spend more time writing content, and as I spent more time writing content, my writing improved.

When I wrote longer blog posts, I also went more in-depth on certain tips that I would normally skim over. I provided my personal experiences and other people’s case studies that added an entirely new meaning to my content.


#3: Provide A Story

Do you like a good story? Then again, who doesn’t? Some of the best stories have been passed on from generation to generation, and some stories that were told thousands of years ago still get told to this day (although the very old stories are mostly told in history classes). You don’t have to turn your blog post into a novel, but you can provide a story of a personal experience that applies to the blog post’s topic, or you can provide the case study of someone else’s story that applies to the blog post’s topic.

Providing stories within your blog posts has the potential to increase the value of those blog posts by providing your visitors with inspiration or a relatable experience. One time, I wrote a concise blog post about how urgency at TJ Maxx increased my productivity. I was in a desperate need for an updated wardrobe, but I got to the store only an hour before closing time. I somehow found and got what I was looking for within that timeframe. Maybe you haven’t had the same stress at TJ Maxx, but my story is a relatable experience for many people. Whether you were at a Target as it was about to close or had to prepare an email blast with 15 minutes to spare, you know what it feels like to suddenly get a productivity spike as the deadline rapidly approaches.


#4: Include Easter Egg Jokes

I sometimes reference kryptonite in my blog posts. Each time I mention kryptonite, I usually turn it into an Easter Egg Joke. Easter Egg Jokes are jokes that are hidden within the content, so not everyone will know that a joke is in the works. Disney movies are filled with Easter Egg jokes that children wouldn’t understand so adults could still enjoy watching the same Disney movies they watched as children.

Although it isn’t always easy to include an Easter Egg Joke within your blog posts, including them will strengthen the relationship between you and the visitors who get the joke. The relationship between you and the visitors who don’t see the Easter Egg Joke won’t be changed because of one Easter Egg Joke.


#5: Write Every Day

Practice makes close to perfect, and the best way to do better at anything is to practice it every day. Right now, I want you to think about the greatest skill you have. Then, I want you to think about how much time you spent practicing on your greatest skill compared to the amount of time you spent practicing on your least skillful area. You should quickly realize that you spent a lot of time practicing on your greatest skill but virtually no time practicing on your least skillful area.

If you want to emerge as a power blogger who writes high value content, then you must practice writing every day to reach that point. No matter what day of the week it is, and no matter how much homework I have during the school year, I am  always writing niche-related content every single day. On some days, when I don’t find as much time to write, I typically write 2,000 words. When I have an entire day to write, I can write over 10,000 words in a given day. By spending so much time writing content every day, it has now become easy for me to write high value content. If I really wanted to, I could write high value content with my eyes closed. By writing millions of words on my computer, I have memorized the location of every key on my computer. I wrote that entire sentence with my eyes closed.


#6: Do Additional Research Before Clicking Publish

After you write a blog post, do some additional research about your blog post’s topic and look for insightful information on the web. When you do additional research, you are looking for statistics and facts that you can use to attract more interest in your content. When I talk about the power of Pinterest, I almost always mention that 80% of pins are repins to show how easy it is to go viral on that social network. Providing this statistics strengthens my claim that Pinterest is a powerful social network. Imagine how different the blog post would be if the statistic doesn’t get mentioned. I would just be stating my opinion without supporting it.


#7: Be More Descriptive

When you describe events, methods, or anything else, be as descriptive as possible. Being descriptive allows you to write in great detail, and this great detail can make a visitor feel as if he/she were with you at an event or have a stronger connection with a personal story or case study. Your writing will improve as you become more descriptive because being descriptive requires you to spend more time thinking about what happened and creating sentences in such an eloquent manner that the visitor feels a strong connection with what you write about.


#8: Write A Strong Intro

The introduction is an important part of your blog. It decides whether a visitor continues reading or leaves your blog before reading another word. Your first sentence must captivate your visitor with a question, a cool statistic, a strong statement, or a small insight that leads into the larger insights in the blog post. The best way to write a strong intro is to read other blog posts in your niche and take note of which introductions grabbed your attention. My introductions are based on a combination of different elements in dozens of other bloggers’ introductions combined with my own style.


#9: Write A Strong Closing

A strong closing entices people to engage with your content with a series of questions while quickly summing up the entire blog post. Mastering the closing not only leads to more engagement, but people who like your closing will remember how great the blog post was, and these visitors may decide to look at more of your content. The stronger your closing, the longer someone will stay on your blog.


#10: Proofread

It would be such a same if you wrote an excellent blog post but didn’t take the time to proofread it. Spell check only does part of the job. Spell check wouldn’t alert me about “same” because it is spelled correctly. The sentence should read “It would be such a shame if you wrote an excellent blog post but didn’t take the time to proofread it”

The only way to catch those types of mistakes that hurt the value of your writing, regardless of how valuable your insights are, is by proofreading your content. Not only can proofreading expose the mistakes that a spell check can’t account for, but you will also find sentences that can be structured better and think of a new tidbit that can increase the value of your blog post. Never underestimate the power of proofreading. It is the one thing that most bloggers forget to do.


In Conclusion

Content is king, and making your content king will allow your blog to dominate your niche and attract a large audience. You can get blog traffic by promoting your content, but if your content does not provide value, you won’t get the returning visitors who eventually choose to buy your products. Successful blogging isn’t about getting traffic. It’s about getting traffic that sticks. You want returning visitors who appreciate what you do instead of one-time visitors who don’t appreciate the value that you provide.

Making your content more valuable for your targeted audience will entice those people to stick around, engage with your content, and tell their friends about what you do.

What do you think makes up valuable content? Which of your blog posts are you the most proud of? Which blog post on the web is your favorite (if it’s not one of mine, I won’t get offended)? What tips do you have for writing more valuable content? Please share your thoughts and advice below.

How To Get More Twitter Followers

As part of my Twitter Domination course, I decided to run the ultimate case study—creating a new account and going from no followers to over 10,000 followers in a few months. While I am in the middle of the journey and have gained over one thousand followers for my new account, I re-learned the entire Twitter journey. I had the egg avatar, Twitter came up with a list of suggestions for my first tweet, and the number 2,000 took on a whole new meaning.

I also decided to pay more attention to a Twitter account that I almost left behind. The account I almost left behind is @Tips4Tweeting, and after some difficulty, I finally got it passed the 2,000 Twitter follower barrier. Combined with my knowledge as a Twitter expert with over 225,000 followers across all of my accounts and me remembering what it feels like to start from scratch, I came up with a blueprint you need to build your own Twitter empire from scratch:


Back To Basics

When I created my new Twitter account for the first time, I had to do something about the egg avatar, the blue header, and the fact that I had no followers and no tweets. The first thing I did was polish up the account so it would look nice. I created a picture of the avatar on Canva and used one of Canva’s Twitter header images. Then, I sent some tweets related to the account’s mission (I can’t tell you what the account is since the experiment isn’t over. I made a promise to the people in my Twitter Domination course that they were the only ones who could know what the account is and I wouldn’t promote it to my audience).

If you want to save a lot of time with your social media strategy, I highly recommend HootSuite Pro. HootSuite Pro is a great tool for Twitter users and other social media users because it connects all of the social networks nicely. One of the key differences between HootSuite Pro and the free version is the bulk scheduler which allows me to schedule tweets in bulk. I can schedule four days of tweets in just five minutes, and since I don’t have to spend so much time writing new tweets, I can go straight to promoting the account.


Follow, Follow, Follow

The first thing I did with my new account was follow as many targeted people as possible, and since the account was new, the ratio didn’t matter. At one point, I was following over 1,000 people and had less than 200 followers. Of course, the ratio matters at some point, so as I approached the 2,000 marker, I unfollowed people who were not following back. I knew I wasn’t building an account that would get 100,000 followers by only following 10 people. Just as with my main account, I knew I would have to follow people to easily achieve my goal.


Have Conversations

One thing Twitter doesn’t like is when an account goes on a following/unfollowing spree. Twitter does not like these sprees because it makes the account look like a fake, and accounts Twitter views as fake are in risk of suspension. In order to make sure Twitter didn’t think my account was a fake, I used the account to start various conversations with other accounts.

However, simply having conversations to get out of the loophole won’t do you any good. All of the conversations I started with my new account were relevant. It was the equivalent of me using my main account and commenting on another digital marketing expert’s content in 140 characters or less. Even if the person doesn’t respond to you, you had a conversation, and having conversations with influential people in your niche will lead to more exposure. You won’t get a life changing number of followers by tweeting to influencers, but it will be a start.


Getting The Ratio Closer To 1-To-1 The Right Way

Although the ratio doesn’t matter when you first create your account and follow other people, it will matter for your account’s long-term success. You want to have a ratio as close to 1-to-1 as possible, and preferably, with you having a slight edge (i.e. following 4,500 people and having 5,000 followers). When you go on your following spree, your ratio will go out of whack.

The way you make your ratio normal again is by unfollowing the people who didn’t follow you back. However, you don’t immediately unfollow someone a few days later because that raises red flags, and Twitter may suspend your account. I use Tweepi to unfollow people, and the tool allows me to unfollow anyone who has not followed me back within seven days. The best part about Tweepi is that Twitter recently contacted them and asked them to make some small changes to keep accounts on the nice list. Tweepi’s changes are designed to protect your account from getting suspended.


Jumping The Hurdle

The biggest hurdle that stops people dead in their tracks is that you can’t follow more than 2,000 people unless you have a 1-to-1 ratio. This hurdle prevents me from using some of the tactics I use to my @MarcGuberti account successful on my newer accounts. I believe it the hurdle serves its benefits because without the hurdle, it would be possible for someone to follow 1 million people but only have 100 followers. At that point, having a big Twitter audience would mean nothing, and how can one person possibly read through all of the tweets that come from millions of people? Without enforcing this hurdle early on, Twitter would have become a spam land.

The main focus for us is to jump that hurdle because once that hurdle is jumped, you can follow more than 2,000 people. Twitter then uses a follower to following ratio to limit how many people you can follow, but this ratio is much more lenient than the 2,000 rule.


After Jumping The Hurdle

Once you jump the hurdle, you must follow more people than you were before while paying attention to your ratio. You don’t want your ratio to spiral out of control anymore, but it is okay to follow 100-200 more people than you have followers (i.e. having 2,500 followers and following 2,700 people). You will eventually discover that thousands of people who you are following are not following you back. Gradually unfollowing these users will bring down your ratio.

As your account starts to grow larger, begin to follow hundreds of people per day. I typically follow 950 people with my main account every day, but since the account has a strong ratio, I don’t have to worry about getting out of hand. Once you are at the point where you can follow hundreds of people per day without worrying about your ratio getting away from you, then you are in good shape to dominate Twitter.


In Conclusion

The reason Twitter looks difficult to many users is because of the 2,000 rule. This limitation was put in place to fight spam and make Twitter a valuable resource for everyone. The limitation also makes succeeding on Twitter all the more rewarding. Ultimately, people will only continue following you if you continue to tweet valuable content, but you need people to know about your account. You spread the awareness by following targeted individuals and unfollowing the people who don’t follow you back as you approach the hurdle. Once you jump the hurdle, it becomes much easier to build an empire on Twitter.

Which tips resonated with you the most? How large is your Twitter audience? Do you have any additional tips for building a Twitter empire? Please share your thoughts and advice below.