Many people are looking for ways to get more views on YouTube. These people believe that views play a big factor in going viral and allowing their content to spread. That used to be the case, but few people know that views are no longer the big factor towards going viral and allowing content to spread.

Now it’s the amount of time someone watches your YouTube video.

That means you can get 1 million views, but if people only watch 10 seconds of your video, then it is not engaging people in a way that YouTube would start to pay attention (and promote your video). Time retention, not views, is now the key to going viral on YouTube. In order to increase the amount of time people watch your videos, follow these seven steps.

  1. Get more people to subscribe to your channel. Did you know that subscribers watch your videos longer than anyone else? I didn’t know either until I saw some videos on YouTube Creator Academy.
  2. Have a professional introduction. Your introduction is the deciding point of your YouTube videos. The more professional your introduction is, the more people will enjoy your video.
  3. Have an incredible channel trailer. Believe it or not, there are some people who will not know who you are. You need to have an incredible channel trailer that sums up who you are in an effective manner.
  4. Make your videos shorter. Just to put it simply, would you rather watch a 1 hour video or a 1 minute video? The shorter your videos are, the more likely people will be to watch to the end.
  5. Have two camera angles. That way, it is okay to mess up. You can continue your video with the second camera. The moment you realize your babbling in your YouTube video, you can stop recording from the first camera angle and then record from the second camera angle. If you sound like you are babbling, then people will not bother watching the entire video.
  6. Your videos need to be good. People will not watch a bad video just because it has all of the other factors of getting more retention rate optimized. You need to constantly practice on improving your videos. They may be valuable now, but how can you make them more valuable.
  7. Show people that you are popular. Most people still believe viewership has a big impact on how YouTube ranks videos. That means most people think that popularity is measured by the number of views a YouTube video has. If your YouTube videos have thousands of views, people will watch those videos from start to finish just because thousands of other people have watched those videos as well. Here are some ways to get more YouTube views.

Increasing the amount of time people watch your YouTube videos will allow you to rank higher on YouTube’s search engine where you will be able to access more viewers who can possibly subscribe to your channel. What are your thoughts on this article? Do you have any tips on getting more people to watch your videos longer? Please share your thoughts and advice below.

 

One of the things most people do not like about Google products is that they are difficult to use. To some people, using Google products correctly is like trying to solve a giant jigsaw puzzle the size of the Empire State Building. Google Adsense and Google Hangouts are some of the many Google products that people have difficulty using. However, there is a bright spot, and that bright spot is YouTube Creator. For the first time, YouTube, owned by Google, decided to listen to what its users were recommending. In addition, the people working at YouTube Creator actually tell us about the changes YouTube is implementing so we can give them feedback. If only all of Google’s products were like this. Since YouTube Creator is offering something never offered before, we need to learn as much from this as possible. Here are five things that we need to learn from YouTube Creator.

  1. Allow users in the same tribe to easily communicate with each other. Ever since YouTube Creator came around, users have been commenting on numerous videos with suggestions. Some users supported getting rid of certain features while others supported the addition of other features. Regardless of what everyone said, this resulted more engagement.
  2. Ask for suggestions. If you ask for suggestions, you are opening yourself up to more ideas. Chances are someone has a great idea that you don’t know about. If that person tells you their idea, you can implement that idea for your product or service. Even the big players such as YouTube ask for suggestions. It is okay to ask for help. In fact, asking is powerful.
  3. Make a lot of information easy to access. I had to disconnect from the internet to stop exploring YouTube Creator so I could write this blog post. YouTube Creator has a sleek design and valuable information. Right when you click somewhere and think you are going to read an article, YouTube Creator gets more specific. If you are looking for something specific about building your YouTube audience, you will be able to find most of it on YouTube Creator.
  4. Identify and solve the problems. Crowdfunding campaigns to Indiegogo, Kickstarter, and all of the other crowdfunding sites would get promoted on YouTube. The problem for YouTube was that people were leaving YouTube so they could support a crowdfunding campaign on Indiegogo, Kickstarter, or somewhere else. One of the promised updated from YouTube Creator was that YouTube would offer crowdfunding. Now, less people are going to leave YouTube, and more people are going to go to YouTube for their crowdfunding campaigns since it gets over 1 billion unique monthly visitors and attracts an international audience.
  5. It must be easy to communicate to the people in charge. Good leadership is listening to the people who follow you. If you do not do what the followers want, those followers will leave. YouTube Creator is further strengthening YouTube’s reputation as a leader by allowing anyone (including you or me) to contact the people in charge of YouTube’s updates.

YouTube Creator is simply brilliant. If you have not seen it already, I highly recommend searching it on Google and giving it a look.

 

It seems like every other month there is another article about a mass exodus on Facebook. Every time these articles make the news, more businesses question the significance and importance of having their own Facebook Page or being active on the Facebook Page these businesses already have. This is the point when everyone seems to ask if Facebook is still worth it. Is growing an audience on a “social network in decline” still worth the effort?

I was one of the many people who asked myself this question. I created a Facebook Page a long time ago and had not updated it for months. When I decided to go back and start updating that Facebook Page, another article came out saying how Facebook is losing people. I wondered if what I was doing wouldn’t be worth it, but then I came to a realization.

Social media is going to stick around for a very long time. That means Facebook, Twitter, Pinterest, Google Plus, Instagram, Vine, SnapChat, LinkedIn, YouTube, and all of the other ones are going to be with us for a very long time. Social media is where people get to easily interact with one another. Local stories such as #BatKid become international inspirations. Social media changed Egyptian politics. Social media allows us to stay updated about what our favorite celebrities are doing. Social media has changed the world and is not going to go away anytime soon.

Now let’s go back to Facebook. It is a social network, but unlike social media in general, losing an individual social network is not going to be extremely catastrophic. If Instagram goes down, you’ll know it when you see #InstagramDown on the list of trending topics. People just move on from one social network to the other.

It is important to realize that even though there are articles that mention Facebook losing millions of users, Facebook is still the second most popular website on the web. With the occasional jump to the #1 spot, Facebook has not lost its strong grip of popularity and influence in the world. Facebook users are also more engaged and stay on Facebook longer than most social media users.

Facebook is still the largest, most popular social network on the web and is therefore still worth it. Create that Facebook Page in peace knowing that it can end up thriving later on. Continue to post on Facebook knowing that there will be people to like your content. The time you invest in Facebook can lead to more blog traffic, sales, and connections.

 

Pinterest has a distinct advantage that none of the other social networks have. Its users share a higher percentage of content than other social media users. Out of all of the tweets on Twitter, only 1% of those tweets are retweets. On Pinterest, there is a much different picture. 80% of all of the pins on Pinterest are repins. That means the chances of your content spreading on Pinterest are very high.

Spreading on Pinterest requires you to generate a small push. After you get the small push, other users will hear about you and see your pin. That results in more repins and your content spreading farther on Pinterest. However, many people struggle to get the small push needed to go viral on Pinterest. Few people have pins that have received over 100 repins let alone 10 repins. I am one of the lucky few who has been able to get one of my pins repinned over 100 times. You may want to get your next pin repinned 100 times or at least get to the 10 repin milestone, and here are five useful methods that will help you with that.

  1. Make your boards specific. A pin on a specific board is seen by a target audience who likes that specific topic. The people in this audience would be very likely to repin your pins on that specific board because it is about a topic they already like.
  2. Pin motivational quotes. Pinstamatic is great for pinning motivational quotes. Most of my repins that got over 100 repins happen to be motivational quotes.
  3. Pin about a variety of topics. On Pinterest, it is okay to extend out of your business.   In fact, it is recommended. Pinning about a variety of topics attracts a larger audience of people who will want to repin your pins.
  4. Follow other people. Some of these people will follow you back, and this method has the potential to bring in hundreds of new followers every day. In addition, these people will be more likely to engage with you and share your content since they know you are following them.
  5. Repin other people’s content. If you repin someone else’s content, that person may decide to return the favor by sharing your pins on their account. If you repin 100 people’s pins, and those 100 people returned the favor by repinning one of your pins, then that’s an extra 100 repins that you may have never gotten.

Getting your content to spread on Pinterest will allow you to grow your audience and get more traffic. What are your thoughts on these methods? Do you have any additional methods about getting more repins that you would like to share? Please share your thoughts and advice below.

 

When Facebook decided to allow people to schedule posts directly on Facebook’s site, the social media world went crazy. Being able to schedule posts on Facebook’s site meant you no longer needed to use an app like HootSuite to get the job done (HootSuite is still good for most of the other social networks). However, there are not many people who are utilizing Facebook’s scheduling feature. Some people only send posts at the moment, and some of these posts get sent when few people are paying attention to them. Scheduling Facebook posts is super important, and here are seven reasons why that is true.

  1. You can post on Facebook without being on Facebook. Are you going on a family road trip and can’t get access to your computer for the entire day? No problem. You can schedule Facebook posts the night before the road trip so people still get your Facebook posts while you are on the road trip.
  2. You can be more strategic with your posts. This is the part when Facebook insights become very useful. You can use their statistics to see when most of your fans are on Facebook. That means you can send your Facebook posts during the times that most of your fan base will see them.
  3. Your Facebook Page will get more likes. The more posts you send out, the more chances you have of someone clicking the like button. Most of the people who like one of your posts will also like your Facebook Page.
  4. Your Facebook posts will get more engagement. If you are scheduling Facebook posts on a daily basis, people will realize you are active. Some of the people who realize you are active will check your Facebook Page every day for new posts. In addition, by sending out more posts, you also get more chances of someone liking, commenting on, or sharing one of your posts.
  5. You have more time to think before you write. In a world filled with rushing and impatience, some people will rush a Facebook post and write a typo. As you are scheduling your Facebook post, you will have some time to look at what you wrote. That way, you will have a better chances of picking up typos.
  6. You get to learn about what works. If you send out enough Facebook posts, you will learn what resonates well with your audience. Then, you can focus on sending out content that resonates with your audience. As your Facebook posts get hundreds of likes, people will want to learn more about how you got to this stage (maybe through a consultation session).
  7. More people get to see your Facebook posts. One of the worst things Facebook did was preventing most of your fans from seeing your posts. Less than 20% of your fans will see your Facebook post. If you have 10 fans, then only two of those fans saw your post. Bummer, right? If you schedule enough Facebook posts throughout the day, you will be able to account for most, or if you get really lucky, all of your fans. That way, more than 20% of your audience gets to see at least one of your posts. Then, some of the people who liked the post they saw will visit your Facebook Page and like the other posts as well.

Scheduling Facebook posts eliminates the requirement of being on Facebook in order to post on Facebook. Implementing these methods will allow you to be more active on Facebook and grow your audience at the same time! What are your thoughts on these methods? Do you have any additional reasons why you schedule Facebook posts? Please share your thoughts and advice below.

 

For the typical brand, 90% of the sales it gets is from returning customers. In the remaining 10%, 9% of the sales come from satisfied customers who told others about you (word of mouth marketing) while the final 1% are completely new. With these statistics in mind, the key to a brand’s success is not getting more customers. Instead, getting more returning customers is what allows a brand to become successful. This is the part when brands and entrepreneurs ask how this can happen to them. Here are five tips to help you pull it off.

  1. Create a stay in touch checklist. Is there a customer who really enjoys your brand or comes back? Put that person on a stay in touch checklist. Frequently send emails to that person and interact with that person on your social networks. It is also important to interact in a way that builds a strong connection. Don’t suddenly show up to the people on this stay in touch checklist when you come out with a new product. The connection needs to be strengthened well before the new product comes out.
  2. Get people to subscribe to your blog. Someone who is subscribed to your blog will be more likely to buy one of your products than someone who is not subscribed to your blog. Subscribers see you often in their inbox, and being seen often creates a level of trust. This level of trust combined with valuable content will be sufficient to make people want to buy your products.
  3. Get people to follow you on your social networks. The bigger your social media audience is, the more people will want to join that audience. We have a natural tendency to join the things that are popular. In addition to growing your audience, social media encourages word of mouth and engagement. You will be able to talk with the customers who have already bought your products. Some of my book reviews are only there because I asked my followers who bought my book if they could leave a quick review.
  4. Have your wow factors in place. Your wow factors give your potential customers a reason to buy from you and a reason for customers to come back. Your wow factors are credentials that make people marvel at what you have done. If you do not have any wow factors, then you need to go get some.
  5. Host giveaways, sweepstakes, and discounts. If you can give some of your customers a free prize, those customers will share it with their friends. Word of mouth will allow your message to spread and make the 9% of the customer pie larger. In addition, your product will get some extra exposure, and some of the people who did not win the sweepstakes or get the giveaway award will end up buying the product anyway. In addition to hosting giveaways and sweepstakes, you need to have discounts in place. Lowering the price of your product will result in a higher volume of sales, and some of the customers who already bought one of your products will get attracted by the discount.

If you are able to master the process of getting returning customers, then your brand will thrive. There is no such thing as overnight success, but as you get more customers, the numbers in the customer pie will get larger. Right now, 90% of your customers may only refer to nine people, but if you implement these tactics, 90% of your customers may eventually be able to mean thousands. What are your thoughts on the list? Do you have any additional tips to get more returning customers? Please share your thoughts and advice below.

 

For some people, Kindle eBooks are a reliable source of income that allows them to earn six figures every year. These people have mastered Kindle eBook marketing and know how to get their books sold. However, there are also people who are just starting out and do not know how to properly market their Kindle eBooks. The people just starting out are the most susceptible to making mistakes, but there are also self-published authors who have been writing Kindle eBooks for years who make the same mistakes. These four common mistakes need to be avoided because they hurt your chances of making more sales.

  1. Not having a keyword rich description. Many people forget that Amazon is technically a search engine. In fact, it is the 4th largest search engine on the web. Having a keyword rich description will allow you to boost your SEO on Amazon. Most of a six figure self-published author’s sales come directly from Amazon’s search engine. Keyword rich descriptions get found by the search engines.
  2. Not offering your Kindle eBook free for the first five days. Unless you have a large audience of people who would buy your Kindle eBook right when it comes out, you need to offer it for free for the first five days. This free promotion does not last one day or three days. You need to take advantage of all five days. That gives your Kindle eBook more time to get in the Top 100 for multiple bestselling categories which tends to result in more reviews. Getting more reviews early will lead to more long-term sales.
  3. Underestimating the importance of a good cover. People often judge books by their covers. The way your book looks may be a decisive factor of whether your potential customer buys your book or not. Do not go through the trouble of learning PhotoShop or anything like that when you can hire an assistant on Fiverr to get the job done for you.
  4. Not utilizing your social networks. Many people think that since Amazon is one of the most popular websites on the web (and gets millions of daily visitors), there will surely be one of those visitors who will want to buy your Kindle eBook. The problem is that these visitors don’t get to know about you until you market your Kindle eBook. It is at this point when Amazon decides to promote your Kindle eBook more often.

Avoiding these four mistakes will allow you to boost your Kindle eBook sales. What are your thoughts on the list? Have you made any of these mistakes or made another mistake in your marketing strategy? Please share your thoughts and experiences below.

 

It took me a while before I learned what a personal brand is. I knew I was building a personal brand for myself, but with so many confusing definitions on the web, I got confused about the definition of a personal brand. Some articles say that a personal brand is defined by the logo while other articles say that a personal brand is defined by the size of the audience. The bigger the audience, the better the brand. With all of the confusion, I finally figured out a clear definition of a personal brand on the day I got my 96,000th Twitter followers (don’t make fun of me). To clear all of the confusion that others may be having, here is the true definition of a personal brand:

A personal brand is how people think of you after they see you in action.

That means the definition of your personal brand depends on the individual. If an individual sees you as a hard worker, that is how the individual would define your personal brand. If an individual sees you as a newbie, that is how the individual would define your personal brand.

I hope that clears up any confusion people were experiencing about defining a personal brand.

 

Twitter is a bustling social network that can be very helpful for your business. Many business owners and entrepreneurs create Twitter accounts hoping to be successful right away following an easy method. These people quickly learn that success on Twitter is not linear. It involves twists and turns, getting lost, and finding your way. Some people hear about different methods about growing their Twitter presence but get those methods mixed up. These are the three common methods that people get mixed up.

  1. Using too many hashtags. Twitter users learn that hashtags are good for SEO on Twitter, but that results in some users including too many hashtags in their tweets. Most of your tweets should only have 1 hashtag, and you should have no more than two hashtags in the same tweet. Including 10 hashtags in the same tweet will make that tweet harder to read. If someone finds it difficult to read your tweet, that person won’t bother to finish reading that tweet…even if it is under 140 characters.
  2. Not tweeting about your blog enough. Remember that 80/20 rule where you only tweet about your blog 80% of the time? That rule is preventing your blog from getting more traffic. I decided to tweet about my blog 95% of the time (the only tweets without links to my blog posts are inspirational quotes). I get numerous messages every day about people being grateful for the content on this blog and for my tweets. The reason is that your followers do not care who wrote the content. They only care about the content’s value. If your blog posts are valuable, and your followers would enjoy reading them, you can share them on Twitter as many times as you want.
  3. Not tweeting about your products. There are many people who believe Twitter users would be unlikely to buy a product if you tweet it out. These people believe that you need to get these people to visit your blog and then buy your product that way. However, if you are selling a product for under $20, you can tweet out that product and make sales straight from Twitter. Tweeting out discounts and having a product that your target audience would enjoy will also help boost your sales.

Twitter mistakes are easy to find, but some people who think they are not making any mistakes are getting some things mixed up instead. By not getting these three things mixed up, you will be able to get more engagement from your Twitter audience. In addition, this engagement will help you get more blog traffic and sales.

 

It has become an imperative to make yourself stand out from the competition. Removing yourself from the current competition and tapping into a new market is one of the best ways to stand out and get more attention. However, the idea of finding an entirely new niche sounds daunting. Luckily, I had the privilege of reading Blue Ocean Strategy which has been sold over two million times. Blue Ocean Strategy goes into detail about how different businesses were able to differentiate themselves from their competitors, but all of these businesses differentiated themselves with the same rubric. These are the components of the rubric that will allow you to differentiate yourself from the competition:

  1. Reduction. What are certain aspects of your niche that can be reduced. Do the people in your niche push out too much content? Do they post too much on Facebook? Find something that you can reduce that your competitors overuse.
  2. Elimination. There will be some aspects of your niche that can be completely eliminated. Blue Ocean Strategy goes into detail about Cirque du Soleil eliminating the need for animals and rings in their performances.
  3. Raising. There are some aspects of your niche that can be raised. McDonald’s and most of the other fast food restaurants do not focus on providing healthy food options. Elevation Burger on the other hand, focus on providing healthy food options, and their slogan, “Ingredients Matter” enforces this message.
  4. Creating. There are going to be some things that no one in your niche would think about doing. This is where the creation process comes into play. In order to make the creating process easier, look at what different niches do and see how you can apply concepts from different niches into your niche.

That is the rubric you need to create something that stands out from the competition. This plan will allow you to get out of the red oceans and go into the uncontested blue oceans. If you want to learn more about leaving your competition and creating an uncontested market space, then Blue Ocean Strategy is the right book for you.

 

I know what spurious means, I know how to make a paper airplane, and I know how to grow a big social media audience.

If you are like most people who visit this blog, you don’t care about the first two things. I know what spurious means. Big deal! Let’s not forget to mention millions of people know how to make a paper airplane.

However, if you are like most people who visit this blog, you are a targeted visitor. You want to know how to get more blog traffic, get motivated, be more productive, get more eBook sales, and/or build a social media audience. That’s what you probably care about.

I’m not writing any blog posts about an SAT word study guide or tips on creating the best paper airplane because my target audience wouldn’t care about those things. The posts that get the most engagement on this blog are the ones that directly relate to what my target audience cares about.

This is why successful blogs are specific. If you write blog posts about 10 different niches, then you are going to confuse a lot of people. Confused visitors never buy your products, and they wouldn’t even think of following you on any of your social networks or entering their email to receive an update each time you publish a new blog post.

Before you click publish (or hopefully you are clicking schedule), ask yourself if your target audience would care about what you are going to publish. If yes, then click the publish button, but if you do not think your target audience would care about what you are going to publish, then do not click on the publish button.

 

Writing two blog posts every day definitely allowed me to reach this milestone faster. Writing three blog posts every day would help me reach the 2,000th blog post milestone much faster than I am currently projected to reach it. I publish two blog posts every day (that number is not going up), which means I write 730 blog posts every year. Sometime in 2015, I will have written my 2,000th blog post.

We all have milestones that we want to reach. Some of us may want our Kindle eBooks to make 10 sales every day while others may want to have over 10,000 Pinterest followers. It’s great to have a milestone in place. Milestones give us something to strive for.

What we also need to figure out is how we can reach those milestones faster. I would probably have less than 700 blog posts on this blog if I only published one blog post every day. I would still have under 100,000 Twitter followers if I used the same methods I was using back when I only had 10,000 Twitter followers.

The difference between a milestone that gets accomplished and a milestone that remains a memory is the individual in charge. In order to accomplish your milestones, you need to identify a way that you can get there faster. You may be projected to reach 10,000 Twitter followers in two months. Instead of accepting it, ask yourself how you can trim down the time from two months to one month. I thought I would reach 100,000 Twitter followers in my senior year of high school. Now, I will exceed 400,000 Twitter followers at the same time I thought I would be at 100,000. I may even be able to pass the 500,000 milestone before I graduate.

Even though I have trimmed down the time it took for me to amass my Twitter followers, I want to trim it down even more. If I learn how to gain 1,000 Twitter followers every day very soon, I could end up with over 700,000 Twitter followers by the time I get out of high school.

There is always a way to reach a certain milestone faster. When you reach the milestone once, it gradually becomes easier to read other milestones. The 1 billionth tweet was sent out 3 years, 2 months, and 1 day after Twitter was created. Now, Twitter sends the same number of tweets every week.

Twitter really trimmed down the time for that one. Your milestones will happen if you remain dedicated, but you also need to find out how you can make your particular milestone get accomplished faster. Getting that milestone accomplished will make you want more, and as a result, find more ways to trim down your time once you seek another milestone.