How To Create A Click-Worthy Tweet

There are over 500 million tweets being sent out every day, but not all of them are click-worthy. We have all seen our fair share of sensational tweets and big duds. There are some click-worthy tweets that result in a blog getting hundreds of extra visitors while others go unnoticed.

The difference is that some tweets are designed to make people want to click them. There are some tweets that prove to be irresistible, and as a result, people click on the links and view the articles.

There is some preparation that goes into creating the click-worthy tweet. Before writing the tweet, you need to find an article on the web that…

1. Your targeted audience would like

2. Is worth reading

The article has to be both of those things. The last thing you want is for someone to click on the tweet just to be disappointed by the article. That’s like seeing a really good movie trailer, watching the movie, and realizing that the movie was actually horrible.

After you get the article worth reading (preferably from your own blog), the next step is to shorten the link with Bitly. You do not want to have a giant link in your tweet that takes up a lot of space. The ideal amount of characters a tweet should have is anywhere from 70-100, and long URLs make maintaining that character length while coming up with a catchy headline difficult.

What you need to do is come up with a powerful headline. Powerful headlines are headlines that are tempting to click on. These are the types of headlines that get clicked and get more blog traffic. I mentioned a wide variety of ways to create powerful headlines in an earlier article, and there is also a tool that allows you to figure out how valuable a specific headline is.

This tool is called the Advanced Marketing Institute Headline Analyzer. It shows how powerful your headline is as well as the emotional appeal it will have to your readers.

Now that you have this information, you need to structure your tweet with the headline first followed by the link. After the link, say, “Please Retweet.” Not only does this work in getting more retweets, but if you are asking for a retweet, that implies that the tweet is retweet worthy.

A retweet worthy tweet with a link must lead to a good article. Since they have further assured confidence that the article is good, this will encourage readers to click the link in the tweet.

This is the strategy that you can use to create tweets with links that people want to click on. Getting clicks is important because if you have an optimized blog, some of the blog traffic you get will translate into subscribers and sales.

What is your advice on creating click-worthy tweets?

4 Twitter Marketing Tips

When it comes to Twitter marketing, many people think they need to have a big audience in order to get good results. Having a big audience does help, but there is more to marketing than the number of followers you have. Some people who have 500 targeted followers are more successful than people with 1,000 targeted followers.

The difference between people who are getting good results from Twitter marketing and people who are not getting as good results from Twitter marketing may not necessarily be the size of the audience. The difference is how you interact with that audience and build relationships in the process.

The way you interact with your audience is determined by how many conversations you have with the people in your audience and what you tweet. You want to tweet content that benefits you and your followers. What are the benefits of your content spreading (other than you gaining followers)? What are your followers looking for in your content? These are two critical questions that form the core of Twitter marketing. Now, I will share with you the four Twitter marketing tips you can use to get the most out of the audience you have built.


#1: Identify what you are marketing.

You would be amazed with how many Twitter marketers there are but how few know what they are actually marketing. Some people “market” by tweeting other people’s articles and anything on the web that they believe is interesting. That’s not marketing at all.

Sure, it’s great to share someone else’s article once in a while, but most of your tweets need to benefit you. This is the win side for you. What webpages can you take people to that would benefit you? Some of the webpages you can market are your blog posts, your products, or one of your social networks.

Although it always feels great when we win, it is also important for your audience to win as well. The only way you are going to get anywhere with your Twitter marketing strategy is if your followers enjoy what you post. Therefore, out of the multiple options available, the ideal marketing option would be your blog. Here are the advantages of marketing your blog on Twitter.

1. Your blog provides free, valuable content. The more valuable your content is, the more people will perform actions such subscribing to your blog and buying your product.

2. Your blog is an easy place to promote all of your social networks and products. Blogs have sidebars which can be used to showcase what you have made, and where people can find you on the web.

Before you start promoting your blog, it is essential to have a blog that your target audience would enjoy. If your target audience is sports fans, a fashion blog won’t work well.

I am against relentlessly promoting products on Twitter because promoting a product right away does not allow the relationship to build. You need a relationship to build between you and the follower before that follower decides to buy one of your products. Since you are bringing people to your blog, you should optimize that blog so it is easy for people to subscribe, follow you on other social networks, and buy your products.


#2: Market it a lot.

One of the biggest mistakes a marketer can make is only marketing in real-time. I mentioned in an earlier post why tweeting at the moment is important, but in order to get the best out of your marketing efforts, you need to automate your posts.

Out of all of the options, HootSuite is ideal social media automation tool. It is free to use, and for $9.99 per month, you get access to HootSuite Pro which makes it easier for you to repost the same blog posts.

One of the misconceptions of Twitter is that people do not like it when someone sends out so many tweets in a given day. I initially decided to send out one tweet every hour. Eventually, I went from tweeting once an hour to once every 30 minutes, and now I send out one tweet every 20 minutes.

Each time I increased my tweeting frequency, my blog traffic went up. There was not a single follower who complained about my tweeting too much. In fact, many of my followers love the fact that I send out dozens of tweets every day.


#3: Track your marketing.

Some articles, videos, and products are more popular than others. That is the case now, and it will be the case forever. The reason why tracking your marketing is important is because you will be able to identify which of your articles, videos, and products are the ones getting the most clicks. Knowing this information will allow you to identify what content your followers like and which content they ignore.

My most popular articles amongst my Twitter followers are the ones about Twitter. I know that my Twitter articles are getting the most clicks because I use Bitly to shorten the links and track how many clicks they get. That is why I make it a point to tweet as many Twitter related articles as possible.

When you are implementing a Twitter strategy over a long period of time to see how many followers you gain, TwitterCounter is a great tool for you to see how that strategy is doing. TwitterCounter allows you to see up to six months of your statistics for free, and these statistics allow you to identify how many people you followed, how many people followed you, and how many tweets you sent out day by day.

Tweriod is another useful tool. This Twitter tool allows you to identify when your followers are on Twitter. That means if you want a particular tweet to get more attention, or you know which tweet normally gets the most clicks, you can send it out at the optimal times that Tweriod provides.

Tracking results has become more important than ever because these results allow you to know if you are going in the right direction. Your marketing strategy must have a sense of direction for it to do well.


#4: Learn from the pros.

In 99% of all niches, there is an established expert who is very successful on Twitter. There are numerous people in the digital marketing niche who have over 100,000 followers and get countless retweets on a daily basis.

One of the pros I continue to learn from is Seth Godin. I have mentioned him in numerous blog posts, and I have mentioned him in some of my books as well. Seth offers tons of free content. He writes one thought-provoking blog post every day and has seven lengthy, free, and valuable PDFs. Despite offering all of this valuable information for free, his books are still very successful.

Kim Garst also offers a lot of free information. She writes guidebooks about Twitter, Facebook, and other social networks which she only gives to her subscribers. Offering a free incentive is definitely a great way to build an email list, and she is also very successful. She has multiple training courses and books about different social networks.

There are other pros that I learned from, but it would take me too long to mention them all by name. I looked at their different marketing techniques, mixed some of their techniques with my knowledge, and came up with my own Twitter marketing strategy. The pros know what works. Analyzing what they do is better than trying to reinvent the wheel.


In Conclusion

Tweeting is not enough to make it big. Creating a Twitter marketing strategy has the power to dramatically improve the results you get from Twitter. It may take some time to identify your strategy, but it is well worth the time.

The benefit of having your own Twitter marketing strategy is that it gives you a sense of direction. Not having a Twitter strategy is the equivalent of trying to go from New York to California without a GPS. The Twitter marketing strategy you create will act as the GPS that has the potential to lead you to a large, engaged audience. Just know that it takes time to grow a large, engaged audience, but anyone can do it. If a 16 year old can do it, then so can you.

Which Twitter marketing tips was your favorite? Do you have a 5th Twitter marketing tip?

3 components that you need to include in your free report

Free reports entice people to subscribe to your blog. They are informative, lengthy articles that provide the kind of value that your targeted audience is looking for. The more similar your free report’s topic is to your blog content, the more subscribers you are going to get.

However, many people forget to include certain components in their free reports. Although adding these components to your free report may only take a few minutes at most, they can bring forth powerful results These components have the power to increase blog traffic, boost social proof, and get more sales.


#1: Links To Individual Blog Post.

When you see the opportunity in your free report, include a link to a related blog post. Including links to related blog posts allows you to boost your blog traffic and bring more attention to certain blog posts that either need the attention or need to get ranked higher on Google.

If your free report is about productivity, you can include a link to a blog post about time management. If the person enjoys your free report and gets to the link, that person will be more likely to click on the links to read your various blog posts. Then, if you have an irresistible blog, that person will stick around for a while. The more this person sticks around, the happier that person will feel about subscribing to your blog.

Better yet, the more someone sticks around, the most that person will trust in your ability to produce valuable content. This trust is important because it means returning visitors and sales for your future products.


#2: Social media icons.

At the end of your free report, show people where they can find you on social media. You want people to connect with you on social media because that’s where conversations take place. You can interact with these people on your social networks and with enough interaction, some of these people may decide to share your blog posts.

Getting people to share your blog posts may lead to more subscribers, and then the process will simply continue as long as you continue to grow your email list.

Including clickable pictures of the icons that lead to your social media profiles is the ideal way to promote your social media accounts. If you have a big following on your social networks, be sure to utilize social proof so more people are enticed to follow you and buy your products.


#3: One product.

At the very end of your free report on a separate page from the social media icons, mention a product you made that is similar to your free report. If you have a book about Facebook, create a free report about Facebook so you are able to promote your book at the end. People who enjoyed your free report will be more likely to buy one of your products.

If you only distribute your free report to someone who subscribes to your blog, that person was already willing to enter their email address and get notifications from you straight to their inbox. After getting the free report, reading through it, and enjoying it, some of your readers may buy the product similar to the report. However, you are only going to get the sales for your product if you include a link to the product in your report.

It is important to remember that many of the people who are reading your free report for the first time may not be ready to buy from you right away. That means if you give your readers dozens of options to choose from, they will feel overwhelmed. Only giving your readers one product will boost the likelihood of that product making more sales compared to promoting dozens of different products to start the relationship.


In Conclusion

A free report is a great way to gain subscribers, but a free report can be more than that. Free reports have the ability to drive traffic to your blog, boost your sales, and optimize on your social proof. By taking a few minutes to go through your report, you can get better results from that report.

Do you have any additional tips for enhancing a free report?

6 methods to promote your blog posts

Your blog is a powerful tool to get more traffic and allow people to see free content so they are enticed to subscribe and buy products. The main way to get blog traffic is by promoting your blog posts and getting more traffic for each individual blog posts. If 10 of your blog posts get 20 visitors, that’s 200 visitors total just from those 10 blog posts.

That means promoting your blog posts so they reach more people is essential to getting more traffic. In this article, I will share with you six different methods you can use to promote your blog posts.

  1. Include pictures in your blog posts and pin them. It is a shame that many marketers are not putting pictures on their blogs and are forgetting about Pinterest. Not only is Pinterest popular (it has over 70 million users), but it is still growing. Pinterest may even exceed 100 million users by the end of the year. Better yet, content spreads rapidly. 80% of pins being repins is one statistic that indicates how far content on Pinterest can spread.
  2. Tweet your blog posts more often. Tweeting your blog posts more often means increasing the frequency in which you tweet and the percentage of tweets that contain your blog posts. Tweeting about your blog often is entirely okay, and tweeting more frequently will not annoy your followers. In fact, tweeting more frequently will help you a lot.
  3. Create a Facebook Page. Although not everyone gets to see your Facebook posts, Facebook is still the largest social network of them all with over 1 billion users. These Facebook users are very active on the site and like/share other people’s content often. Here are some additional reasons for why you need a Facebook Page.
  4. Create SlideShare presentations. SlideShare is the social network to watch out for this year and the year after that. SlideShare has had great success with big businesses and companies who boast getting more traffic from SlideShare presentations than from audiences that range from hundreds of thousands of people to millions of people on other social networks.
  5. Promote your blog posts within your blog posts. The three links you see above this text are examples of this method in action. Including links to your older blog posts allows those blog posts to get more views while reducing your blog’s bounce rate at the same time!
  6. Email the people on your list about your blog posts. Every week, I send out one email containing all of the blog posts I wrote for the week. These emails have seen massive success and numerous clicks. Writing multiple blog posts every day and using RSS to send people emails did not work as well.

Promoting your blog posts will allow more people to see your content. Some of the people who see your content will decide to subscribe to your blog and buy some of your products. What were your thoughts on the list? Do you have a 7th method to promoting blog posts? Please share your thoughts and advice below.

7 Business Mistakes To Avoid

Millions of startups are created all over the world every year. While each business has its different purpose, most of them are not sticking. In five years, about 90% of those new businesses will go out of business. It is disappointing to see an idea or business come and go. The worst part is that it happens often.

The reason businesses shut down often is not because it does not work. If creating a business did not work, then why are there the Apples and Googles of the world? Why are the 10% successful? The main reason why many businesses collapse is because many people behind the businesses are not business savvy. Many people who create a startup learn about how business works after the startup has already been created.

There are many people who also spend their money foolishly on their business. Just because someone grosses in $300,000 every year from a business does not mean that person is making $300,000 every year. Some people in this position only get the scraps.

Entrepreneurs have made many lessons available through their own trial-and-error experiences. By analyzing other entrepreneurs’ case studies as well as my own experiences, I have been able to come up with a list of seven business mistakes that you need to avoid so your business stays afloat and even makes a profit.

  1. Putting all eggs in one basket. Squidoo’s decline amazed many people around the web. What once got millions of daily visitors now got absorbed by HubPages. At the time, I put all of my eggs into that basket. This forced me to experiment with other ways to make money on the web. Kindle book creation ended up becoming the big one. However, I never put all of my eggs into that basket. I am also utilizing training courses and other options to bring in revenue as well.
  2. Thinking of profit in the wrong way. Sometimes a business is making a lot of money but the CEO is not. There are some businesses that make $1 million every year but have $2 million in expenses. Many people think of profit as the scraps after expenses take place. On the contrary, you should never spend your money if you know you won’t make a profit that way.
  3. Using social media too often. We all use social media, and other people love to use it as much as they can. A big mistake is using social media too often to the point where you are not getting any of your projects done. Social media is a great way to build an audience but not as great of a way to make money.
  4. Not having a vision. Having a vision allows you to identify where you want to be within a certain amount of time. Visions give us realities which may currently seem out of reach, but by striving to achieve your vision, you will take more steps of action to make that vision a reality compared to if you did not take the time to give yourself a vision.
  5. Not analyzing your own statistics. I am analyzing my statistics every day to learn more about my business, visitors, and customers. I discovered that adding a subscription box at the end of all of my blog posts worked very effectively. In fact, it has more than doubled the amount of subscribers I get.
  6. Never starting at all. Many people fear launching their business to the world because of criticism and the need to be perfect. In order to see how far your business will go, you need to start and launch that business first.
  7. Giving up too early. There are plenty of people who were once comfortable with the status quo before they created their businesses. To these people, the status quo offers security. Although gruesome at times, the status quo offers a guaranteed payment for every hour at the end of the day. Businesses do not guarantee any type of revenue. However, if you take the time to create a business and make it work, you will make more money than anyone from the status quo could ever dream of making.

Business is an awesome and dangerous world to be in. By avoiding these mistakes, you will be taking more of the danger out of business, and you will be able to focus on the awesome parts about having a business: you work at your own hours, you love what you do, and you make money too.

What were your thoughts on the list? Do you have an 8th business mistake that people should know about? Please share your thoughts and advice below.

5 Ways To Get More SlideShare Followers

Although SlideShare is a powerful social network, few people take advantage of it. There are plenty of reasons to use SlideShare, but in order for you to utilize SlideShare properly, you need to grow a big audience. Some big businesses and companies get more traffic from SlideShare with 10,000 followers than on other social networks where they have millions of followers. That means if you really want to grow your blog traffic, get more subscribers, and boost sales, you need more followers on SlideShare. Here are five ways to get those followers.

  1. Have a lot of SlideShare presentations. The more presentations people can go through, the more likely that person is to follow you. You do not need hundreds of presentations to grab people’s attention. You only need a few dozen.
  2. Create great SlideShare presentations. No matter how many SlideShare presentations you have, they need to be good. One amazing presentation is better than 100 crummy presentations any day of the week.
  3. Follow other people. There are many people on SlideShare who will follow back if you follow them. Following other people will also allow you to develop strong connections with more people.
  4. Embed SlideShare presentations on your blog. You want as many people to see your presentations as possible. Embedding a SlideShare presentation on your blog’s sidebar is a great way to introduce something that will grab a visitor’s attention.
  5. Use your other social networks to tell people about your SlideShare account. Whether you have a big following or a small following, anyone in your audience can end up following you on SlideShare. While you’re at it, tell your friends about your account and get them to take a look at your SlideShare presentations.

You do not need hundreds of thousands of SlideShare followers to bring in massive traffic. Based on statistics provided by big companies like Mashable, you only need a few thousand followers to get massive traffic from the site. What were your thoughts on the list? Do you have any additional tips on getting more SlideShare followers? Please share your thoughts and advice below.

How to create an effective slideshare and make it popular

SlideShare one of the most underrated social networks for getting more visitors and subscribers. I was inspired by successful Kindle author Steve Scott who mentioned how he was able to get over 1,000 extra subscribers from SlideShare in just three months. After hearing that, I decided to do some searching. Besides, wouldn’t you want an extra 1,000 subscribers?

That’s why I gave SlideShare a try, and since then, I have been amazed at its potential. These were the three things that amazed me the most:


#1: The number of followers you have is not as important on SlideShare.

You do not need to have 1,000 SlideShare followers to get 1,000 extra visitors from your SlideShare presentations. SlideShare presentations are shared all over the web on different social networks and get embedded on blogs.

Just to give you an idea, Mashable gets more traffic from SlideShare (a little under 10,000 followers and 32 total presentations) than from Google Plus (over 3 million followers and 10 daily posts) and YouTube (over 130,000 subscribers and 2,300 videos). All of the numbers are true. There is also a SlideShare expert who gets more traffic with 100 SlideShare followers than 4,000 people on Twitter and Facebook combined!


#2: The average blog visitor from SlideShare will stay longer than the average blog visitor from somewhere else.

This means the people who see your SlideShare presentations stick around longer. Although that is definitely long enough to read through some of your articles, it may also be long enough for someone to enter their email and subscribe to your blog.


#3: SlideShare is popular and only growing.

SlideShare has a global Alexa rank under 150, and it shows no signs of plummeting. Big organizations and people such as The White House and Guy Kawasaki are using the social network. I came aboard when I heard about SlideShare’s great potential for marketers, and I expect other marketers to come on board too.


Here’s How You Create Effective SlideShare Presentations That Become Popular

Now that you know why SlideShare is a powerful social network for getting more traffic and subscribers, it is important to create an effective SlideShare presentation that gets a massive amount of traffic.

The quality of your SlideShare is one of the decisive factors that determines how far it spreads. There is marketing involved with any product, but you can’t be polishing junk either. In order to create a quality SlideShare presentation, it needs to have these four components:

  1. More pictures. SlideShare is ideal for sharing pictures, but you want to make sure you have permission to use your pictures. PhotoPin and Pixabay are two free picture services with a variety of options available.
  2. Better looking pictures. The look of your pictures and the overall design of your presentation have a big impact on how far people go in the presentation as well as how many people share it.
  3. Call to action. Make sure you have a link that allows the people viewing your SlideShare presentation to visit your blog and/or subscribe to it.
  4. Compelling topic to your target audience. That means you are not using SlideShare to show everyone what you ate last night. For me, that means using SlideShare to offer digital marketing advice.

    In Conclusion

    Now, before you start abandoning all of the other social networks for SlideShare, there are a few important things to note. The first thing is that you need to bring in some views to your SlideShare so it can become more popular. This is where the audience you have already built on your social networks and blog is very valuable. After you SlideShare gets enough views, it will be promoted in SlideShare’s different sections, and that extra exposure will also get Google’s attention.Effective SlideShares spread on the web. Chances are you have seen one of them well before you saw mine about getting more Twitter followers. Some people have gotten hundreds of thousands of views on their blog just from SlideShare. What are your thoughts on SlideShare? Have you used it in the past? Please share your thoughts below.


5 Social Media Tips For Success

There are billions of people using social media to interact with their friends, grow a big audience, see what celebrities are up to, make connections, or for various other reasons. If you are one of the people who wants to grow a big social media audience and make connections, here are five tips that will help you out with that.


#1: Be on multiple social networks.

The more social networks you have, the more places people can find you. Out of all of the social networks, Twitter brings in the most traffic, but Pinterest also brings in numerous visitors on a daily basis. Some people have interviewed me because they found me on Pinterest.

When you are utilizing numerous social networks, it is also important to focus most of your time on one of those social networks. If you master one social network, you will be able to grow a large audience on that social network. After you master one social network, you should then aspire to master another social network that you are using.

The great thing about taking this approach is that each time you master a social network and know how to grow a big audience on them, it gets easier to repeat the process on the other social networks. Some of the knowledge needed to get 100,000 Facebook likes is identical to the knowledge needed to get 100,000 Pinterest followers.

Being on multiple social networks gives you an advantage, but it is important to focus most of your time on one social network: your most successful one.


#2: Post more often throughout the day

One of the things that so many people forget about is that there are different time zones for different places in the world. That means some people will be awake at different times than you. Here is a typical scenario of why this knowledge is important.

Let’s say you live in Florida, and it’s five o’clock in the morning. You may be wondering who could possibly be looking at your social media posts at that time. Here are the people who could be looking at your social media posts:

  1. People in the United Kingdom. At the same time it is 5 am in Florida, it is 9 am in the United Kingdom.
  2. People in Germany. At the same time it is 5 am in Florida, it is 10:05 am in Germany.
  3. People in Japan. At the same time it is 5 am in Florida, it is 6 pm in Japan.

I can go on, but this is enough information for me to make my point. Posting more content throughout the day will give more people a chance to see your content regardless of their timezone. When you put your content in front of a large amount of people, your content can spread farther.


#3: Post specific content

One of the most important things to do on social media is to post specific content. Posting specific content will make it easier for people to know what you specialize in. If you talk about a plethora of unrelated topics, your audience will be confused. Your message and what you talk about needs to be as clear as possible to your audience.

I am known for posting content related to digital marketing, productivity, and motivation. All three of these topics are connected because you need motivation to be productive, and you need to be productive in order to be a good digital marketer. Then, you need to know about digital marketing so you can optimize your presence on the web.

Many people who want to learn more about digital marketing also want to learn about productivity, motivation, or both. That way, the content you post on your social networks is the same content that your audience is looking for. If you send out some social media posts about baseball, other social media posts about fashion, and a few other social media posts about food, you are going to confuse your followers. Posting specific content eliminates this problem and allows people to know what niche you are in.


#4: Include pictures in your posts

Some social networks such as Instagram and Pinterest require a picture in every post. There are other social networks such as Twitter and Facebook that do not require pictures. The only problem is that because it’s not a requirement, many people miss out on adding pictures to their social media posts.

Posts with pictures get more engagement than posts without pictures. The most retweeted tweet of all-time has a picture, and that’s not a coincidence. If you look at the tweets I send out without pictures compared to the tweets with pictures, you will see an incredible difference. Some of my pictures with tweets have been retweeted over 100 times. Most of my tweets without pictures get 1-5 retweets (I only get this many retweets per tweet because of my tweeting frequency. It all adds up though). Pictures have the power to boost the engagement for any post on any social network.


#5: Be consistent

You need to post at a consistent and frequent basis. Posting less times than expected will result in fewer people seeing your content and following you. In addition, when you are implementing your social media strategy, you need to implement it consistently.

There are many people who learn about a new social media strategy that works wonders for other people, give that strategy a try, and then never go back to that strategy again. The reason is that the people who became successful by implementing a certain strategy became successful by implementing that strategy over a long period of time.

Let’s say your goal is to get 10,000 Twitter followers, and you encounter a strategy that results in 100 Twitter followers every day. You can implement it in one day and get another 100 Twitter followers, but you need to implement the same strategy for 99 more days in order to get 10,000 Twitter followers. If you implement the strategy on one day and then forget about it for the rest of the week, the strategy will not have a big impact on your presence.


In Conclusion

Social media success is something that takes time, but it is not nearly as hard as many experts say. It is possible for anyone to be successful on any social network, and these five tips will be very helpful in your quest to dominate social media.

Which tip was your favorite? Do you have a 6th tip for social media success? Please share your thoughts and advice below.

6 Ways To Make Your Tweets Shorter

If you are just like the masses, there have been some days when you thought you were going to send out a tweet but realized it was over 140 characters. Although there are over 500 million tweets being sent out every day, Twitter’s 140 character limitation has resulted in millions of tweets never being sent.

The reason why many of these tweets are not sent out is because shortening tweets is something that proves to be too daunting without the right knowledge. Even if your tweet is 140 characters, you should definitely make your tweets shorter. On average, tweets with 70-100 characters get more retweets than any other tweets of any other character length. That means making your tweets shorter is very important, and here are six ways to get it done.

  1. Use a link shortener. I have seen many people using TinyUrl to shorten their links, and I used to use TinyUrl as well. While they get the job done of shortening the link, there are better options available. Bitly is by far the best link shortener because it saves all of the links you shortened so you can easily tweet the same link, and you get statistics that show you how many times your links got clicked and when they got clicked.
  2. Use text message language. When you are running out of characters or have too many characters, use text messaging language. You becomes “U,” before comes “B4,” and the word and becomes “&.” You will be able to save numerous characters this way, but only use text message language if it’s the only way to get under 140 characters. Do not use text message language just to get to the 70-100 character range.
  3. Drop the punctuation. No one on Twitter is going to accuse you of bad Grammar if you forget the comma in 1,000 or forget the period at the end of the sentence. This may sound like a silly way to save up on characters, but when you have a tweet that is 142 characters, this method is a very useful way to get under 140 characters.
  4. Look for shorter synonyms. It is entirely possible that the reason your tweet is over 140 characters is because you are using big words. If your tweet is 143 characters, and one of the words in your tweet is “awesome,” you can replace the word “awesome” with “cool” to bring the tweet down to 140 characters. All you have to do at that point is send it out.
  5. One sentence rule. You should have a one sentence rule for a majority of your tweets in which you only write one sentence. Granted, there will be some instances when you will have to write more than one sentence for a tweet, but by practicing this rule, you will catch yourself going above 140 characters less often.
  6. Tweet an image with the words. If you find no way to shorten your tweets, put the words in an image and tweet that out in typical meme style. This allows you to send out a tweet with well over 140 characters (in the picture) without worrying about Twitter’s limitation.

Twitter’s 140 character limit is a way to make it easy for people to read a variety of posts. It is easier to read 100 tweets than it is to read 100 Facebook posts that are 500 characters each. One of the unintended consequences of Twitter’s limitations is that some users are prevented from sending out tweets. These five methods to shorten your tweets are designed to reduce the amount of times that problem occurs.

What were your thoughts on the list? Do you have a 7th way to reduce the amount of characters in a tweet? Please share your thoughts and advice below.

5 Tips To Using LinkedIn For Your Business

Although LinkedIn is commonly used as a way for someone to find a good job in their area, it has many benefits for businesses as well. There are many businesses that use LinkedIn to get customers and appear on big media outlets. One person I know used LinkedIn to get written about in Forbes. If your business is not on LinkedIn now, you need to get on, and if you are on LinkedIn but don’t know what to do, here are five tips that you can implement so your business does better on LinkedIn.

#1: Build connections with the right people

Although there are many millions of LinkedIn users, there are only two types of connections that are the right ones to have. The first type of connection is a connection with a targeted person. Targeted people are the type of people who would be interested in your business’ message right when they connect with you, and these people could also become customers. If you write books about social media, and the person you connect with wants to learn more about social media, that person will be attracted to your books.

Some businesses, brick-and-mortars in particular, should make sure most of the people they connect with live nearby. If you are have a brick-and-mortar store in California, most of the people you connect with should be from California who would want to buy the products in your store. The great thing about LinkedIn it that you can find and connect with people based on their country, state/province, and city. That means if you are the brick-and-mortar store in California or anywhere else in the world, it is easy to find the connections who live nearby.

If you want to see how likely someone would buy one of your products, take a look at that person’s bio, posts, and some of the people who that person talks to. If you can conclude that the person has an interest in products or businesses similar to yours, these people may be open to your business and buying products from you.

The second person to build a connection with is the person who would give you a business opportunity. If you want to be a public speaker, connect with the people who have hosted public speaking events before.

#2: Interact with those connections

Just because someone connects with you does not mean that person is going to immediately buy your products. That’s because you need to establish a certain level of trust that entices this person to buy your products. Creating a friendship between you and this connection is essential towards building that trust.

It is a universal fact that we like to do things for someone else if we have a great conversation and develop some type of friendship. You are more likely to buy a product from your best friend than someone who you do not know. You want to interact with those connections so you are able to develop friendships.

Regardless of whether you have a few dozen or a few thousand connections, you should make it a point to interact with as many of your connections as possible. Some of these people may buy your products because they enjoy having conversations with you while others will present you with new opportunities. You never know how these friendships will pay off later in your journey.

#3: Promote your blog and products

LinkedIn is a great place to promote your blog and products. LinkedIn allows you to include links to your blog and products in your bio and leave descriptions for them both. Promoting your blog and products gives your connections a place to go after the conversation develops.

The ideal strategy is to promote your blog above all of your products. Then, make sure your blog is optimized to get email addresses and sales. The people who visit your blog long enough may decide to go back to your LinkedIn profile and see what products you have. The more enticing your description is, the more likely someone will be to buy one of your products.

#4: Create a LinkedIn Group

A LinkedIn group is a place where like-minded people are able to talk about a common niche. Like-minded people may buy products from you, and many of them will be great people to interact with. You will be able to learn more about your niche and empower others at the same time!

One of the perks to creating your own LinkedIn Groups is that you are able to make announcements which get sent to everyone’s inboxes. This could be a way for you to tell people about a discount for a product or promote the launch of another product.

However, with great power comes great responsibility. You want all of these like-minded people to stay in your group. That means constantly telling people about your products will make your group seem more like a way for you to do a big sales pitch than anything else. You should only send 1-2 announcements each month that promote one of your products and have other announcements that do not promote your products.

#5: Post status updates often

Let people know what you are doing next so you are able to build buzz for what you are doing. How is your next product going? Do you have any discounts your customers should know about? Did you recently write a blog post and want to share it with everyone? Posting status updates may also spark email conversations which are the best kinds of conversations to have to get more sales and subscribers.

When you post status updates, keep it related to your niche. LinkedIn is a very business savvy social network compared to the others which means most of the people who go on your LinkedIn account will want to learn more things about the niche you are in. Instead of telling people what you ate for breakfast this morning or going off-subject, constantly talk about your niche so your connections know what to expect when they view your LinkedIn posts.

In Conclusion

LinkedIn is a powerful social network that has a variety of possibilities. Using LinkedIn for your business has the potential to boost sales and bring more traffic to your blog. What are your thoughts on using LinkedIn for your business? Do you have any other methods that you use LinkedIn for? Please share your thoughts below.


There are a wide variety of statistics that people are using to make decisions for their brands. Some bloggers look at their traffic statistics to determine what to do next while Twitter users look at their individual statistics on TwitterCounter. Another group of statistics that are at times overlooked are the statistics on entire social networks such as Twitter. Here are the statistics you need to know:

  1. 23% of Twitter accounts are in the United States.
  2. Twitter users are three times as likely to follow a brand as Facebook users are.
  3. 42% of users learn about products and services via Twitter.
  4. 19% of users seek customer support on Twitter.
  5. 78% of Twitter users are active on mobile.
  6. 49% of Twitter users have an iPod.
  7. Over 500 million tweets are sent out every day.
  8. There are 271 million monthly active users on Twitter.
  9. There are over 100 million users who are active on Twitter daily.
  10. The average user spends 170 minutes on Twitter every month.
  11. 29% of millennials (ages 15-34) use Twitter.
  12. 29% of Twitter users check the social network multiple times every day.
  13. There are approximately 20 million fake Twitter users
  14. 50% of Twitter users are male and 50% of Twitter users are female.
  15. 11% of Americans tweet every month.
  16. In Q2 2014, Twitter timelines got 173 billion views.
  17. 81% of millennials on Twitter check the social network daily.
  18. 50% of UK users have tried a new restaurant based on Twitter recommendations.
  19. The average number of tweets per Twitter user is 307.
  20. There is also a cool website that allows you to see how many tweets are sent out in real time. You can get to this website here.

Those are the 20 Twitter statistics that you can use to make decisions for your business and identify how your target audience uses Twitter. What were your thoughts on the statistics? Did one of these statistics catch your eye? Do you have another Twitter statistic that you know of? Please share your thoughts and statistics below.


One of the most common questions I get from Twitter newbies is “what is a hashtag?” They appear in numerous tweets, and if you are on the Twitter home page seeing the updates from other people rushing in, it won’t take a while for you to see a tweet with a hashtag.

Hashtags in essence are the SEO for Twitter. All you have to do is put “#” in front of a word, and then you have your own hashtag. When using hashtags, be sure to only use them for keywords. Since my blog is about social media, I tend to use #SocialMedia instead of Social Media in my tweets.

There is a distinct difference between the two because #SocialMedia is a clickable link that leads people to all of the tweets with “#SocialMedia” in it. That means if someone else tweeted #SocialMedia, and someone clicks on that link, the person who clicked on the link will be able to see all of the tweets on Twitter with “#SocialMedia,” including yours. People who enter “#SocialMedia” in Twitter’s search engine also have a chance of seeing your tweets. Of course, this is also true with searching “Social Media,” but every tweet that contain “#SocialMedia” contains that clickable link which can potentially bring more exposure to your tweet.

It is important to use hashtags often and for certain keywords. It is better to dominate one popular keyword such as #SocialMedia than it is to have a mediocre presence from 10 hashtags. In addition, you should make it a point to only have 1-2 hashtags in each tweet. Hashtags have been proven to increase the number of retweets a tweet gets, but the more hashtags are in a tweet, the harder it is to read.

That’s everything you need to know about hashtags. What are your thoughts about hashtags? Do you use hashtags often? Too often? Please share your thoughts about hashtags below.