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LinkedIn Connections

LinkedIn is the most underrated social network on the web. Period.

I like to think of the social network as Whoville. Once you hear the little whisper from the speck on the clover, you will suddenly see LinkedIn’s potential. If you don’t hear the little whisper, then you don’t understand why some people only write blog posts about LinkedIn.

I only heard that whisper from the speck in the clover recently. I have written over a thousand blog posts on this blog about digital marketing. Less than 10 of those blog posts were about LinkedIn.

LinkedIn is more than an online portfolio of your experience. LinkedIn is a social network that presents opportunities and capabilities that none of the other social networks provide.

One way to tap into LinkedIn is to connect with more people. While it’s easy to reach 500+ connections and call it a day, you can connect with more people and open the door to more opportunities.

Getting more LinkedIn connections is a big factor towards success. Learn how to get more connections now:


#1: Send Invites To The Right People

There are two things to remember about connecting with people on LinkedIn:

  1. Not everyone will connect with you
  2. Not everyone is worth connecting with

Sending invites allows you to get connected with people on LinkedIn. However, you don’t want to send invites to random people. You want to send these invites to highly targeted people.

When I connect with people on LinkedIn, I look for social media experts, reporters, and public speakers. I look for the people I can provide value to, benefit from, and engage with.


#2: Write Meaningful Invites

Tell me if this sounds familiar:

“I’d like to add you to my professional network on LinkedIn.”

It’s the generic message that LinkedIn gives you for sending an invitation. Although this generic message can be edited, most people prefer to send the invitation without making the changes.

Make the changes. A generic invitation is never meaningful. A meaningful invitation indicates that you actually know something about the person you are trying to connect with.

For most LinkedIn invitations I send, I spend less than a minute on the person’s profile and use some info from the LinkedIn profile to craft a meaningful invitation. If I want to connect with someone and have that person remember me, I dig a bit deeper. Sometimes I’ll look at someone’s profile and content for 30 minutes just to craft the ideal invitation.


#3: Publish Posts On LinkedIn Every Day

One of LinkedIn’s features is that you can publish posts on LinkedIn in the same way you would publish a blog post. You add a background picture, type the content, tag it based on LinkedIn’s suggestions, and then you’re all set.

Publishing posts on LinkedIn every day allows you to provide value to your connections. Some people in your LinkedIn audience may decide to share your LinkedIn posts—and by sharing, I mean doing something as simple as clicking “like” or leaving a comment.

Now, you may be thinking to yourself, “How am I going to publish a new post on LinkedIn every day when I have so many other things to do?” The answer is to copy and paste the text of one of your old blog posts and make that your LinkedIn post.

This is the most time effective way to create a new LinkedIn post. Most of my LinkedIn posts are just my older blog posts. One of my first LinkedIn posts was called 100 Amazing Blogging Tips. The title may sound familiar. It’s the same exact title and content from this blog post.

Publishing your older blog posts as new LinkedIn posts doesn’t hurt SEO. As long as the content gets published on your blog first, Google will understand and rank your blog higher than the LinkedIn post.

Implementing this strategy also allows you to breath new life into your old blog posts.


#4: Engage With Other People’s LinkedIn Posts

As you begin publishing your own LinkedIn posts, look within your network and begin engaging with your connections’ posts. Leave a meaningful comment and like their posts.

If you like the same person’s content enough times, and that person notices, that person may feel obligated to look at some of your LinkedIn posts and like them.

Repeat the process with hundreds of people on LinkedIn, and we can be talking about hundreds of likes and a few within 24 hours of you publishing your next LinkedIn post. That momentum will help your LinkedIn post get traffic within LinkedIn.

Getting more traffic within LinkedIn opens the door to more potential connections. You can also like the posts written by people you aren’t connected with yet. That way, those people are likely to connect with you when you send the invitation.


#5: Leverage Your Audience 

Everyone has an audience that can be leveraged. Whether you have a blog with 50 daily visitors, a blog with 1,000 daily visitors, or no blog, you have an audience. Let your audience—that includes family and friends—know about your LinkedIn account.

The people in your audience are very likely to connect with you on LinkedIn. They already know who you are and have a strong appreciation for what you do. Getting the people in your audience to connect with you on LinkedIn will give your profile a better ranking in LinkedIn’s search engine.


#6: Ask For Endorsements

It is okay to ask for endorsements, but only ask the right people. Friends, family, colleagues, and people you know well on the web are the people who you can ask. Getting enough people to endorse you for certain skills will make your profile look more appealing.

An appealing profile entices people to send you invitations. While sending invitations and getting connected with people is a great strategy, it wouldn’t hurt if people sent you the invitations.

When you ask for the endorsements, make sure you have them set up on your profile. Moreover, choose the best endorsements that fit what you are doing and the skill selection LinkedIn lets you choose from.


#7: Have A Professional Bio

A professional bio should mention your past professional achievements and connect them with what you do now. Strongly emphasize what you provide so people visiting your profile know if you are the right person for them to connect with.

You only want the right people to be connecting with you. If the people connecting with you have no interest in what you do, then what’s the point? A professional bio lets people know who you are.


#8: Personalize Your Bio

Although staying professional is important, many people forget about the personal side. Whether they admit it or not, people are interested in what you do when you are unplugged.

What do you do when you are off of LinkedIn? What are some skills or hobbies you have that don’t relate to your profession?

Adding some personalization to your bio and focusing on the professional aspect creates the perfect blend. The key reason personalization is so important is because people realize you are a human being. Now, they can relate to you.

One thing I mention is that I am a runner. I can’t tell you how many conversations I have had on my social networks about running. I have talked about my fastest times and listened to other people talk about their running stories.

Basically, in a sense, this interaction is one of the runner’s dreams—hearing cool stories and telling our coolest stories in vivid detail.

I would have lost out on this interactions if I didn’t mention I was a runner. Being a runner has nothing to do with my profession, but it sparks conversations and allows me to build deeper relationships with the people in my audience.


#9: Get Recommendations

Recommendations on LinkedIn are the most powerful type of social proof you can get from LinkedIn. In one word, LinkedIn Recommendations are testimonials. Nothing more and nothing less.

The special thing about a recommendation is that when someone leaves a recommendation, that person’s profile is linked to the recommendation. People who view your profile can see who left the recommendation, look at that person’s bio, and engage with that person.

If someone on LinkedIn recommends your consultation services, savvy visitors now have the ability to directly contact your past customer. Since the customer gave you a good recommendation, that customer is bound to say good things to your potential customer.

Word of mouth doesn’t sound as cool as Periscope. But it is as powerful as it has ever been.


#10: Utilize The Right LinkedIn Groups

LinkedIn Groups are sprouting in popularity. With their popularity, LinkedIn Groups have also generated success stories. One of the people I interviewed for my book Lead The Stampede tapped into a LinkedIn Group which got her featured on Forbes and amplified her message.

The right LinkedIn Groups are large and related to your niche. If a LinkedIn group has 30,000 members, there is a likelihood of a large audience reading and appreciating your content. There is also a chance that one of those people writes for Forbes.


In Conclusion

LinkedIn is a social network that can bring forth promising results. The people who heard the little whisper early on are now using LinkedIn to generate an astounding amount of sales and traffic.

Hopefully you hear the whisper now, and you seize the moment by getting started on LinkedIn now!

What are your thoughts on LinkedIn? Do you have any tip for getting more connections? What is your favorite LinkedIn feature? Sound off in the comments section below!

Productivity Misconceptions

Are you falling for these common (but deadly) misconceptions

One of the questions on everyone’s mind is, “How can I be more productive?” We go about our every day lives trying to get more accomplished so we can be “more productive.” However, in our pursuit to becoming more productive, we often make mistakes. Some of the mistakes we make are because of common misconceptions associated with boosting productivity. These are the 10 worst ones.


#1: Taking Breaks Is Bad For You

I see fewer people taking breaks. The common theory is that taking a break means taking yourself away from your work. People who believe in this theory also believe that taking themselves away from their work means less productivity.

Part of the reason people don’t like taking breaks is that our world moves so quickly. We don’t want to sit still because the moment that happens, we may miss something. We may fall behind.

However, you need to recharge. Taking regular breaks allows you to refuel, get healthier, and stay on schedule.


#2: Create A Five Year Plan

Many productivity experts have hailed the five year plan as critical. They see the five year plan as a roadmap to your future. The logic behind the five year plan is that it is supposed to serve as inspiration. You are supposed to look at the plan, envision your future five years from now, and then go after it.

The problem with a five year plan is that many things can change in just one month. According to John D. Krumboltz’s Happenstance Learning Theory, unplanned events are inevitable and to be expected. These unplanned events may require a change in direction that impacts the likelihood of you accomplishing a goal on your five year plan.

A long time ago, I created a five year plan. I envisioned surpassing 100,000 Twitter followers in five years. When I created that five year plan, I was gaining a few dozen Twitter followers every day. A few months after I created the five year plan, I learned more about Twitter.

It turns out I started gaining hundreds of Twitter followers every day. I reached my milestone with three years to spare. Now that part of my five year plan was invalid. As I continued growing my business, other goals on my five year plan became irrelevant as my interests changed.

While having a vision is helpful for inspiration, a five year plan can change too often. One day you may want more Vine followers. The next day you may be after Periscope followers.


#3: Sleep Less

Most people live on a sleep deficit. It’s so bad that 30% of adults from 2005-2007 got less than six hours of sleep every night. Insufficient sleep has been associated with many car crashes, industrial disasters, and medical errors.

Part of the problem is that successful are praised for getting a very small amount of sleep. Leonardo Da Vinci only needed two hours of sleep every day. Thomas Edison needed five hours of sleep every day. Marissa Mayer, the CEO of Yahoo, worked hard when she was a Google employee. She still works hard to this day, and only on 4-6 hours of sleep every day.

While a few successful people find it possible to do well on little sleep, they are the exception, not the rule. Getting an insufficient amount of sleep has been linked to health problems—and we know the difference between how we feel after sleeping for eight hour compared to sleeping for two hours.

Getting more sleep also helps out with productivity. If you get the right amount of sleep, you will wake up feeling more refreshed. Waking up and feeling refreshed will help you have a more productive first hour. That first hour sets the barometer that determines how productive you are throughout the day. Getting a good night’s sleep helps you feel better and productive during the first hour. That translates to an entire day of productivity and achievement.


#4: You Must Accomplish All Of Your Goals

Biggest lie in the book. I am a 17 year old entrepreneur who gets more work done than most people. The funny thing is that for some reason, I never accomplish all of the goals I give myself each week.

That’s not a deficiency on my part. I just choose which goals are more important and more deserving of my time. I may write down a goal today and realize it is irrelevant tomorrow.

Some people say that adding one word to a sentence can make a big difference. Let’s give that a try:

You must accomplish all of your important goals.

Goals with close deadlines and/or big impacts are the goals that matter the most. When you choose to put in work for a goal, only choose to put in the work if you are passionate about the process. The moment you no longer enjoy putting in the work is the same moment that goal might no longer be the right one for you.


#5: Do It Yourself

We have embraced a DIY culture. We constantly look for life hacks and ways to do things on our own. If we can save $20 by doing something alone, most of us would take up that offer. Anyway to save money and embrace the DIY culture.

It’s funny that we embrace the DIY culture even though the most successful people aren’t the DIY types. The most successful people have a team behind them. Derek Jeter was a great baseball player, but not even he could have won World Series after World Series by himself. Tim Cook alone can’t keep Apple in business. He needs employees in the stores, product creation teams, and people to ship out the products.

The most successful people don’t live in the DIY culture, so why do so many of us live in that culture with our productivity? If you outsource some of your work to other people, you will have more time to do other things.

Find yourself on social media too often? Outsource the work. The more you outsource, the more time will open up. Suddenly, you may end up writing that book or launching that product quicker than expected.


#6: Being Busy Is The Same Thing As Being Productive

Not every hour in your day is created equal. On some hours, you are productive. During other hours, you may find yourself busy doing something that won’t help you achieve one of your goals.

When I schedule my tweets with HootSuite’s bulk scheduler, I am not being productive. Scheduling tweets on HootSuite doesn’t help me create a training course or write a blog post quicker. Scheduling tweets helps me provide value to my Twitter audience, but it isn’t productive.

Part of the reason I don’t see scheduling tweets as productive is because of the way I define productivity. My definition of productivity is writing blog posts, writing books, creating training courses, and marketing. Scheduling tweets isn’t in that definition. That’s why I view it as busy work instead of being productive.

Your definition of productivity will most likely differ from the people around you. That’s because people pursue different interests which impacts their definitions of productivity. Once you establish your definition of productivity, everything else is busy work—busy work that can be outsourced.


#7: Naps Are Terrible For Productivity

Naps get a bad rap for productivity. Some people think that napping makes them fall behind. Part of this belief goes back to the fact that some superhumans only need four hours of sleep instead of the usual eight.

Naps are actually great for our productivity. Leonardo Da Vinci only needed two hours of sleep every day. That two hours was the sum of six 15-20 minute naps that he took throughout the day. He took one nap every four hours.

Napping is one of the best ways to refuel yourself without calling it a day. According to ABC News, dozens of studies have confirmed that a 30-60 minute nap in the early afternoon increases a person’s productivity, alertness, and sometimes even their mood.


#8: Saying Yes To All Opportunities

All successful people have one thing in common. They like to say no. According to Warren Buffett, “The difference between successful people and very successful people is that very successful people say no to almost everything.”

Yet most of us say yes to any type of opportunity we get. The truth about opportunities is that not all of them are created equal. The next time you are presented with an opportunity, consider these two things:

  1. Your desire to put in the work
  2. The impact of the opportunity

Getting on a podcast with 100 listeners is different from getting on a podcast with thousands of listeners. Getting the $50K per year job that you hate is different from getting the $30K per year job that you love. The last thing you want to do is say yes to an opportunity at the expense of your happiness.

Each opportunity you choose has a certain time commitment. You want to make sure you are getting the best possible results from the time you commit towards an opportunity.


#9: Most Work Gets Done Under Pressure

Many people believe that the only way they will get their goals accomplished is by waiting for the last minute. Some people start working on the report the night before. Other people play catch-up during their lunch breaks.

The problem with constantly working under pressure is that your stress will build. Maybe you get your work done while working under pressure, but as the stress builds up, the long-term impact can be deadly. Constant work stress results in health and relationship problems. It won’t take long for these problems to creep into your work and productivity.

According to Inc Magazine, happiness increases productivity. Even if it didn’t increase productivity, who can imagine a day when they wouldn’t want to be happy? Stress isn’t a part of that equation. While working under your pressure may work, it sets you up for disappointment over the long-term.


#10: Multitasking Is The Greatest Thing Since Sliced Bread

Multitasking is seen as a way to save time by getting two or more things done at the same time. The way multitasking actually works is quite different.

Multitasking your work is a way to poorly do two things in the same amount of time it would take for you to effectively do one thing. Here is a quote that perfectly describes multitasking.

“If you chase two rabbits, both will escape.” —Anonymous

You can’t chase two things at the same time. If you want to catch two rabbits, you chase one rabbit at a time. If you want to accomplish your goals, you accomplish one goal at a time.

Multitasking is not only bad for productivity, but also bad for our brains. Taking some inspiration from Taylor Swift’s Blank Space, multitasking is a nightmare dressed like a daydream. When you choose to multitask, you also choose to hurt your brain.


In Conclusion

We all want to be more productive. While we discover different tactics to boosting productivity, we must be wary of which methods work and which methods are false. You don’t want to implement a misconception that hurts your productivity.

Which of these misconceptions have been tricking you? Have you risen above these misconceptions? Do you see any other misconceptions in productivity? Have any tips for us? Sound off in the comments section now!

26. August 2015 · 2 comments · Categories: Twitter · Tags: ,

Twitter Case Study

I have experimented with Twitter more times than I count. I experiment with my bio, my tweets, the pictures I use, and other things to provide the best possible experience for my audience while achieving incredible results.

One part of Twitter I am always experimenting with is tweeting frequency. Many experts have different advice about tweeting frequency. Some will say that sending more than 10 tweets per day is excessive. Other people will say that you should send one tweet every hour to account for different timezones.

I have utilized different tweeting frequencies ever since I created my Twitter account. In the beginning, I was a very inconsistent tweeter. I tweeted whenever I felt like it. I had great things to say, but I wasn’t committed to Twitter yet. If I didn’t want to write a tweet, I didn’t.

Then, I came across HootSuite and the entire concept of scheduling tweets fascinated me. I started with manually scheduling 10 tweets per day.

Sure enough, my engagement picked up. For the first time, I was consistently sending tweets every day at the same times throughout the day. After seeing engagement pick up, I discovered I had a chance with Twitter.

After getting the initial engagement, I exclusively experimented with scheduling tweets instead of tweeting whenever I felt like doing so. Scheduling tweets build my commitment towards using the platform.

The next major step was schedule 24 tweets per day. While that would mathematically add up to one tweet per hour, I decided to send one tweet every 30 minutes from 9 am to 9 pm eastern.

My engagement spiked within those times. After the last tweet got sent at 9 pm, I would gradually lose engagement and then regain momentum at 9 am.

I went along with this pattern for a while. Then, I decided to tweet every hour. It was at this point—with a little over 10,000 Twitter followers—that I started to get over 100 daily visitors to my blog from Twitter alone.

I then tweeted once every 30 minutes. After getting more traffic that way, I decided to send one tweet every 15 minutes. My traffic increased even more.


Then I hit a plateau. I was also slowly going downhill.

When I got my 100,000th Twitter follower, my blog got a little over 300 daily visitors from Twitter. When I got my 200,000th Twitter follower, my blog got a little under 300 daily visitors from Twitter.

It’s safe to say I was discouraged. I knew the second batch of 100,000 Twitter followers were not rogue people. Many of them engaged with me just like the first 100,000 Twitter followers I got.

How was I getting less traffic even though I doubled my audience? I was using the same tweeting cycle. I was setting the same group of tweets that worked with my first 100,000 Twitter followers.

I discovered the problem in the most unlikely of ways—by submitting an application to be an Inc Magazine columnist. One thing Inc Magazine recommended is that applicants share their content on social networks and engage with Inc Magazine’s social media accounts.

I had read the magazine for a while. I decided to send three tweets promoting Inc Magazine every day. I read more articles and tweeted the ones I liked. For the first time in over a year, I rose above my plateau.

On the day I tweeted three articles from Inc Magazine, my traffic from Twitter exceeded 350 daily visitors. That was my initial peak during the plateau. In a few more days, I was up to 400 daily visitors from Twitter. I had never done that before, and now I was doing it every day.

After I realized I could pass my plateau, I explored other methods to rise farther above my original plateau. I changed up the tweets I sent based on which tweets were getting the most (and least) amount of engagement. I started to tweet more of what worked and less of what didn’t work.

That change resulted in me consistently getting over 450 daily visitors from Twitter. That adds up to 13,500. At my plateau, I ranged anywhere from 8,000 to 9,800 visitors from Twitter every month. I never reached 10,000 in one month.


1,000 Daily Visitors From Twitter?

That’s the next goal I am going after. By making a few small tweaks, I went from a plateau of anywhere from 275-325 daily visitors from Twitter to over 450 daily visitors from Twitter.

Part of the change is more of my followers engaging with my content. Part of it is that my content is now shared more often.

I now manage multiple accounts that I use to promote my blog. By the end of the year, if I can outsource them, I easily imagine myself with seven different Twitter accounts. I already have four.

Now that I broke past my plateau, I am looking at more ways to grow.



Here are some takeaways to get from my Twitter story:

  1. Tweet more often. I send one tweet every 15 minutes. That doesn’t include when I actually engage with my followers. If you look at my statistics on TwitterCounter, don’t be shocked if you see days when I sent over 150 tweets.
  2. Plateaus don’t exist in business. Plateaus in business are simply illusions. For a long time, I thought I would keep on getting 275-325 daily visitors from Twitter—regardless of how large my audience became. Making some small changes allowed me to get a 33% increase in traffic overnight. In three weeks after making this change, my weekly blog traffic increased by over 30%.
  3. Always experiment. One reason I hit my plateau is because I didn’t experiment as much. I had little time to experiment during my junior year, so I made the experimentation (and discovery) in the summer. To find more time to experiment during school, I have outsourced many of my activities to my assistants.


In Conclusion

Twitter is my favorite social network. It presents great opportunities for building connections and getting a massive amount of traffic. The moment you see yourself plateauing on Twitter, it’s not because Twitter is broken or that you can actually plateau.

The reason people plateau on Twitter is usually because they stop experimenting and trying new things. Look at your Twitter strategy and see what small tweaks you can make to get better results. Sometimes—like in my case—the smallest tweak can be the difference between an extra 5,000 monthly visitors.

What are your thoughts about using Twitter? Do you get blog traffic from Twitter? Have you hit a plateau? Sound off in the comments section below!

My Favorite Small Business Tools

You’ll want these tools in your toolbox.

I created my first blog when I was 11 years old. Since then, I have come across hundreds of small business tools. I ignored some of them and couldn’t resist others.

When we discover new tools, it is easy to fall prey to the shiny syndrome—buying a tool and/or investing a lot of time in a tool because it is new and/or shiny. I don’t like long lists of tools because long lists of tools almost guarantees that the shiny syndrome will take over.

As a result, I created a list of my 10 favorite small business tools. Here’s the complete list.

#1: HootSuite
If I could only use one tool for my social media growth, I would use HootSuite. HootSuite integrates many of the top social networks with one another. This capability allows me to schedule tweets for multiple Twitter accounts and Facebook posts from one platform.

With its tabs and streams, HootSuite also makes it easier for people to use social media more productively. HootSuite eliminates the temptation to look at trending topics, and it has all of the social media activity on one platform.HootSuite Dashbaord

The free version of HootSuite alone is game changing. HootSuite Pro can transform your entire business. I schedule over 150 tweets per day across my accounts, and it would take more than four hours per day to manually schedule that many tweets.

HootSuite Pro comes with the bulk scheduler which makes it possible for me to schedule the same number of tweets in a few clicks. HootSuite Pro allows me to schedule over 150 tweets in just five minutes instead of four hours.


#2: Canva

Canva is the best tool on the web for creating pictures. You get to add text and a background to pictures that you upload to Canva. You can also use thousands of pictures provided by Canva to create your ideal picture.

Want to see Canva in action. Take a look at this blog post’s picture. It was made with Canva, and I use Canva nowadays to create most of my blog’s pictures.

Canva gives you plenty of options and allows you to create a picture perfect for social media and Kindle book dimensions. If you don’t like their suggested pixel dimensions, you can always create your own custom pixel dimensions.

The best part about Canva is that it is absolutely free.


#3: Fiverr

It doesn’t take long for a first-time visitor to discover that Fiverr is not free to use. However, it does take some time to discover how to properly utilize the tool.


Fiverr is a website that lists other people’s services for $5. These services are called gigs. While some of the gigs are downright strange, other gigs can be very useful for businesses.

I recently started hiring virtual assistants on Fiverr to manage some of my workload. Making this decision took some weight off my shoulders and made it possible for me to focus more on writing content while exploring new ideas I never thought of before.


#4: TwitterCounter

TwitterCounter is a Twitter tool that allows me to track how my number of followers changes every day. I can identify the days I gained over 1,000 Twitter followers and the days I gained under 100 followers.

Knowing the good days and the bad days is important because I can look back and think about what I did on those days. What did I do to gain over 1,000 Twitter followers in one day? What went wrong and prevented me from gaining over 100 Twitter followers in a given day?

I get an idea of which tactics work based on knowing which days led to the greatest growth.


#5: Optimize Press

If I could only have one WordPress plugin for my blog, I’d choose Optimize Press. Optimize Press provides numerous features that really makes it 10 powerful plugins all wrapped into one. All of the landing pages on my blog were created with Optimize Press. If it weren’t for the landing pages on my blog, I’d still be stuck with 300 subscribers.

Optimize Press

Not only does Optimize Press make landing page creation a breeze, but Optimize Press also allows you to create your own membership sites and training courses. The cool thing about Optimize Press is that you get 100% of the commission. While I do enjoy using sites like Udemy for my training courses, it’s nice to get that 100% commission for a $997 training course.


#6: Sticky Notes

I don’t know a world before social media. But that doesn’t stop me from doing things that would give me the “old-school” label. Even with websites designed to boost your productivity, sticky notes are still the most powerful tool to boosting your productivity. Sticky notes are the reason I get my goals accomplished.

Sticky notes don’t cost much, and chances are you have a pile of them lying around somewhere in your house.


#7: Notebook

I promise this is the last old-school tool I will mention. Notebooks allow you to write down your thoughts so they don’t get cluttered in your mind. Consider this. Each of your goals is a thought. The human mind has tens of thousands of thoughts every day. It’s easy for the human mind to forget most of its thoughts—like goals.

Writing goals in your notebook solves that problem. Not only does a notebook allow you to remember goals, but you can also use a notebook to plan out your entire weeks and months to follow. Establish how you will accomplish a big goal that will take up a significant amount of time and set up a calendar for yourself. All of this can be done with one notebook.


#8: iContact

If you want to become a successful blogger, you must take your email list seriously. I made the critical mistake of neglecting my email list for a long time. The result was that even when I got my 100,000th Twitter follower, my income per month barely changed.

When I started taking my email list seriously, my income significantly changed for the better. I use iContact to send emails to my subscribers and to have new subscribers go through an autoresponder (a series of emails automatically sent to new people).


#9: PlugMatter

PlugMatter is a new plugin I recently purchased. It allows me to display an optin at the top of my home page and other places throughout my blog. This optin box gets subscribers for my blog. I can’t tell the impact PlugMatter has had on my business yet, but some people swear by it.


A word of advice for if you choose to buy the PlugMatter plugin. Go on Google and search “PlugMatter coupon.” I found a coupon in less than five minutes, and the coupon allowed me to save $19.40 on my purchase. All of the coupons I have found were 20% off discounts.


#10: WordPress

If you are looking to create your first blog, use WordPress. If you don’t use WordPress for your blog, you should look for a way to put your blog on WordPress. WordPress makes it simple for me to publish blog posts, schedule blog posts, publish pages, and make sure my blog has great navigation.

This simplicity makes it easier for me to focus on more important tasks such as writing the blog content. If you use, you also get access to plugins that people heard about in the legends. Certain WordPress plugins give your blog superpowers and a complementary cape.


In Conclusion

I will come out with another list of 10 small business tools that you need to use. Until then, choose from this list of tools and utilize the tools that you believe will have a big impact on your business.

Chances are you have stumbled across many blog posts like this one. However, it doesn’t matter what tools you learn about if you don’t utilize any of them. By utilizing the best tools for your business, you can discover new opportunities of expansion and efficiency.

Which of these small business tools is your favorite? Do you have any recommendations? Sound off in the comments section now!

21. August 2015 · 2 comments · Categories: Twitter · Tags: ,
The Best Tweets To Send

Are you tweeting correctly?

Want to attract a large audience to your Twitter handle? If you do, then you aren’t alone. Many people aspire to get thousands of Twitter followers, and with each milestone, the possibilities expand.

I have analyzed many Twitter accounts, and I analyze my own account every day of the week. I don’t want to go as far to say that I live and breathe Twitter—the founders get to say that—but I am highly active on the social network.

During my analysis, I saw which tweets picked up engagement and which ones were left behind. I saw what other people did differently from me that either resulted in an increase or decrease in engagement. I implemented what worked for other people and experimented along the way to grow my Twitter audience.

One important lesson I learned from my entrepreneurial journey is that you must prepare yourself for success. Success won’t just come, no matter what you pursue. To prepare yourself for success on Twitter, you need to know what tweets you will send to your followers.

I know exactly what tweets I publish and when because all of my tweets are in a CSV file that I upload to HootSuite. Eliminating the problem of searching for content makes it easier to interact with your audience and promote yourself. So how do you create successful tweets that give you followers and results? You must utilize all seven of these types of tweets in a given day:


#1: Blog Promotion Tweet

Since you are taking the time to grow your audience, you should get some of the people in that audience to see your content. If that audience also happens to be a targeted audience, then the people in your audience will more than likely appreciate your blog’s content.

Many of the tweets I send out promote my blog posts. I have no problem with self-promotion because if you don’t self-promote, then how will people know about you beyond Twitter? Tweets about my blog posts garner hundreds of daily retweets, favorites, and conversations. This translates to hundreds of people visiting my blog from Twitter every day.

However, getting blog traffic from Twitter doesn’t just mean more traffic from Twitter. One of the secrets that makes Twitter so special is that Twitter helps out with SEO. Search engines will rank your content higher if they see you engaging with your audience and getting your audience to engage with your blog posts via Twitter.

Each time my Twitter traffic picks up, my SEO traffic picks up. Each time my Twitter traffic goes down, my SEO traffic goes down. They are both connected.


#2: Landing Page Tweet

Your email list is your most important asset. I have stated this truth in many of my blog posts, and if you come across another digital marketing blog that talks about the email list, you’ll probably read something like “The money is in the email list.”

I under utilized my email list for a long time and didn’t care about growing it. The end result was that 150,000 blog visitors and over 100,000 Twitter followers later, my income barely changed. I wondered if I grew my Twitter audience for no reason, but then I learned about the importance of an email list, and equally as important, the landing page.

Now I send out numerous tweets about my landing pages. In fact, I send one tweet about one of my landing pages every hour. Whether it’s 27 Ways To Get More Retweets On Twitter or my Productivity Rubric, you’ll occasionally see some tweets about them if you follow me on Twitter. It’s my way of providing my audience with free value while taking the relationship between me and my audience one step further.


#3: Guest Post Tweet

You don’t want to exclusively tweet about your landing page and content from your blog. You also want to blend some of your guest posts into the mix. Why? Guest posts build authority.

Just think of it this way. A blogger can exclusively tweet his own blog posts or occasionally send some tweets of his articles on Inc Magazine. While this is an extreme example, any guest post you have builds credibility. Having a guest post is a way of saying that your content is good enough to appear on other people’s blogs.

I send anywhere from 1-3 tweets containing my guest posts every day. Although my Twitter followers are not on my blog at this time, they still get to see my content at the bottom along with my bio. If you don’t have much experience with writing guest posts, here’s how to start.


#4: Funny Tweet

I watch hundreds of people speak every year at live events and on YouTube. The people who keep my attention for the longest amount of time are the informative storytellers who utilize humor.

Humor is one of the unsung heroes of many successful business strategies. Saying something funny makes it easier for us to remember who you are. We’ll come back to your Twitter handle again and again to see if you posted new, funny pictures or articles.

Funny tweets are directly related to your niche and are primarily tweets that your targeted audience would understand. Depending on your targeted audience, you may need to geek out during a funny tweet, but there is no problem with geeking out. In fact, geeking out is actually a good thing since geeking out exposes some of your personality. Geeking out allows your followers to feel a deeper personal connection with you and your message.

My goal before the end of 2015 is to get better at sending funny tweets. While most people should send 1-5 funny tweets per day, you may find yourself sending more or less depending on your niche.


#5: Inspirational Tweet

One thing I always got right with Twitter was the inspirational tweet. I send anywhere from 5-10 of these tweets out to my audience every day. I even decided to create a motivational quotes account that sends one motivational tweet every hour.

Inspirational tweets give your followers the motivation to do the work that they were previously scared of. Inspirational tweets challenge people to think outside of limits and explore the possibilities.

If you send these types of tweets every day, some of your followers will primarily visit your Twitter handle to read through some of your inspirational quotes. As the relationship continues to build, your followers will like what you do and decide to visit your blog.


#6: Value In A Pic Tweet

Not all of your Twitter followers will want to leave Twitter to visit your blog—no matter how good your blog posts’ headlines are. However, you still want to provide these followers with value so they remember you and continue reading your tweets.

The ideal solution for this problem is the Value In A Pic Tweet. In this type of tweet, you tweet out a picture with text that explains how to do something or states a tip. I use Canva to create my pictures, and the text you use should be 1-2 sentences. The key is to make the text concise so your followers can get quick value and then look through other tweets.

Some people who see your Value In A Pic tweet may suddenly get intrigued and want to take a look at what you do. Putting your website URL and a picture of you or your logo at the bottom of the picture builds brand recognition and boosts the likelihood of those people coming back for more tweets (or visiting your blog). If you want to do a product campaign, you can also include a picture of your product at the bottom to give it more visibility.


#7: SEC Tweet

The SEC (Someone Else’s Content) Tweet is the tweet that most people either skip over or use too often. Most of the accounts I analyzed were on one end of the totem pole or on the other end—either 100% self-promotional or 100% promoting other people’s content.

Don’t make the mistake of under utilizing this tweet, but also avoid the mistake of overusing it. To keep a happy medium, anywhere from 20-40% of your tweets should be SEC tweets. The actual percentage depends on the number of valuable blog posts and guest posts you have.

The less content you have on your blog, the closer that number should be to 40%. The more content you have on your blog, the closer that number should be to 20%.

SEC Tweets let your followers know the following:

  • You pay attention to other people in your niche
  • You learn from other people in your niche
  • You aren’t overly self-promotional

You don’t have to send out a massive amount of SEC Tweets every day, but 20-40% of your tweets should be SEC Tweets so you provide your followers with greater variety.


In Conclusion

Knowing what types of tweets to send out will allow you to prepare for success on Twitter. Once you know what tweets you will send to your followers, you can spend your time doing other things such as marketing your blog posts and growing your Twitter audience.

Which of these types of tweets do you use most often? Do you achieve a happy balance of all seven? Do you think any other type of tweet should be added? Sound off in the comments section below!