In the big, complex world of social media, there are now thousands of social media experts. Some social media experts are very popular while others are finding their way. With thousands of people sharing advice on the same topic, there will be perspectives and methods that contradict each other. As a result, some people hear poor advice and end up implementing the wrong methods, or they implement the right methods in the wrong way.

This results in frustration because people are not getting the results they expected to get. Instead of having to guess whether certain methods are good or bad, I am going to provide for you a list of five of the worst social media tips you will ever hear. By knowing the mistakes now, you won’t make them later.

  1. Only be on one social network. If you are only on one social network, then you are not able to utilize the advantages of the other social networks. 80% of pins on Pinterest are repins which means you can take advantage of how easy it is to spread on Pinterest. You can use Twitter to take advantage of concise conversations that allow you to build stronger connections with your followers every day. Then there’s YouTube which allow you to take the advantage of being able to upload your own videos. Relying on one social network to grow your social media audience is no longer an option. You can have your best social network (for me, that would be Twitter), but do not just rely on one social network.
  2. Be omnipresent on all of the social networks. I plead guilty to using this tip. Omnipresent means being active on every social network including Kik, Yelp, and all of the other ones. Instead, that should be rephrased to be omnipresent on all of the big players. Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, and GooglePlus are some of the big players.
  3. Don’t post too much. I used to reluctantly tweet every hour because I thought people would not like that I post too much. I thought I was going to get more unfollows and see my follower count spiral downward. However, after trying it out, I ended up gaining followers. On Twitter, I now tweet once every 20 minutes. Not only do I get more followers, but I also get more engagement.
  4. Respond to everyone. No matter how valuable your content is or how remarkable your story is, you will get two kinds of people: the haters and the spammers. Some people will be jealous of your success and be quick to shoot you down. These people will say things like “Your blog post was the worst thing I have ever read!” In addition, spammers are very common on any social network. Here is the typical example of a spammer on Twitter, “CLICK here to learn how I gain 550 FOLLOWERS every day,” and most people who tweet that have well under 1,000 followers. There is no reason to respond to these people because you will not be able to build the type of conversation with these people that evolves into a strong connection and potential sales.
  5. Do not follow many people. People do not know about you unless they hear about you. Clicking the follow button and following other people is a way for them to hear about you. If you want to be one of those people with 1 million followers who is only following a few of your best friends, the chances of that happening are unlikely. I’m not saying it’s impossible (some people have already done this), but you need to be famous in order to get that kind of attention without having to follow a lot of people. There was a point when I was following 12 people and had 1,667 followers. The problem with that was I did not get past 1,700 followers for about three months. Think about that. It took me 3 months to get 33 new followers. That’s horrible, and that primarily happens because I did not follow anyone within that span of time.

Now that you know the five worst social media tips, you know what you need to avoid. I did not make all five of these mistakes simultaneously, but I have made them all throughout my career. Identifying these mistakes allowed me to go on a better path and get better results for the time I put into social media. What are your thoughts on the list? Do you have any additional mistakes that you would like to mention? Please share your thoughts and advice below.

 

Recycling blog posts is a practice with no in between. Some people love it while others never want to recycle or think about recycling their blog posts. Just like numerous other people, I was skeptical about recycling blog posts. I did not want to write the same thing twice because I thought people would be disinterested in reading same blog post twice.

I had this view towards recycling blog posts until I learned that The New York Times recycles its content. Some stories on The New York Times get so much attention that the publisher publishes those same stories in future newspapers. Using the same story twice saves time (The New York Times already has one story written for the week) and allows The New York Times to get the same kind of attention they got when they published the story the first time.

Now, let’s go back to recycling blog posts. The practice looks much better knowing that The New York Times is one of the newspapers that recycles its content. As a blogger with many things to do, recycling content can save you time. As your blog gets older, there will be some blog posts that once got a lot of attention but are now long forgotten. You can bring these blog posts back to life by writing and publishing them again.

No matter how valuable any blog post is, most readers are going to gradually forget the tips and methods from the blog post. A blog post about 10 Twitter tips that was published two years ago will be long forgotten. If you are pressed for time to write a blog post, you can recycle that long forgotten blog post that provided people with value. When the recycled blog post gets published, it still provides value, but this time it gets more attention, and more people remember the value of that blog post (at least, for now).

Recycling blog posts allows you to save time while giving your readers valuable blog posts. It is still important to update your blog with new content, but recycling blog posts is a great method to remind people about valuable information they may have forgotten.

 

Chances are if you are like me, you get the occasional writer’s block bug. There are some days when I wish I could take a day off from blogging, but then there would be an indelible gap in my consistency. Each time I feel writer’s block coming by, I know I have to get out of the trance as soon as possible. I decided to look back at how homework gets done in school for inspiration.

Some of us were (or are) really good at consistently doing their homework the night before. It has received its fair share of criticism, but people continued (or still continue) doing homework the night before anyway. Doing something the night before the due date has been highly criticized. Doing the work the night before is not the right option. Planning the night before is the good (and better) option.

Now, I write all of the ideas for my blog posts when I am too tired to write new ones. For me, that would time would be at midnight when I am just too tired to write a valuable blog post. Getting the ideas at night gives me a head start for tomorrow (unless I stay up past midnight. Then the head start rolls in within a few hours).

Writing a blog post the night before it is due will result in rushed content that does not provide as much value to the reader. These kinds of blog posts get poorly constructed just so the blogger stays consistent and can say that he/she has been consistent for years. Gathering your ideas the night before so you can prepare for tomorrow will help in the quest to eliminate writer’s block.

 

What allows Pinterest to differentiate itself from the other social networks is its boards. Boards allow you to categories the content you post on Pinterest far better than any other social network. Pinterest provides numerous options with their boards. Some of these options are implemented by numerous people who other options do not get implemented as much. Here are the five Pinterest tips that will allow you optimize your Pinterest boards.

  1. Create a wide variety of boards. Some of your boards can be business related, others can contain pictures of nature, and others can be sports boards. If you think something is a good board idea, chances are it is. The more boards you have based on different topics, the more Pinterest users you will be able to attract to your boards.
  2. Create a group board. Group boards allow you to systematize Pinterest. If you have hundreds of contributors for your group board, you can rest assured that people will update that group board for you. When you are logged in, you can add pins to your other boards because a group board with hundreds of contributors is bound to get thousands of pins added to it every week.
  3. Have strong descriptions for each board. In some cases, people follow a board because it has a strong description. It may only take you a few minutes to come up with a strong description, but it will help you get more followers in the long run.
  4. Choose the cover picture carefully. The more pins you have on your board, the more choices you have for the cover picture. A good rule of thumb for the cover picture is to choose a bright, stunning picture. The light colors (red, yellow, and orange) get the most attention. In fact, yellow is the first color that registers in our brains. If you choose a bright color, you also need to make sure that the picture is something stunning so people feel more enticed to click the follow button.
  5. Pin valuable content in bulk. Boards with valuable content are more likely to be followed than the boards with not so valuable content. However, many people forget that Pinterest is similar to an online magazine. The more content there is to read, the more people stick around, and the more chances you have of providing the content that individuals in your audience want to see. You should make it a point to have as many boards as possible with over 100 pins. Once all of your boards have over 100 pins, get up to 500 pins per board, and keep on working your way up.

You cannot be successful on Pinterest unless you create boards, but if you optimize those boards, you may be able to decrease the amount of time it takes for you to reach certain follower milestones. What are your thoughts on this article? Do you have any additional tips on optimizing Pinterest boards? Please share your thoughts and advice below.

 

Many people are looking for ways to get more views on YouTube. These people believe that views play a big factor in going viral and allowing their content to spread. That used to be the case, but few people know that views are no longer the big factor towards going viral and allowing content to spread.

Now it’s the amount of time someone watches your YouTube video.

That means you can get 1 million views, but if people only watch 10 seconds of your video, then it is not engaging people in a way that YouTube would start to pay attention (and promote your video). Time retention, not views, is now the key to going viral on YouTube. In order to increase the amount of time people watch your videos, follow these seven steps.

  1. Get more people to subscribe to your channel. Did you know that subscribers watch your videos longer than anyone else? I didn’t know either until I saw some videos on YouTube Creator Academy.
  2. Have a professional introduction. Your introduction is the deciding point of your YouTube videos. The more professional your introduction is, the more people will enjoy your video.
  3. Have an incredible channel trailer. Believe it or not, there are some people who will not know who you are. You need to have an incredible channel trailer that sums up who you are in an effective manner.
  4. Make your videos shorter. Just to put it simply, would you rather watch a 1 hour video or a 1 minute video? The shorter your videos are, the more likely people will be to watch to the end.
  5. Have two camera angles. That way, it is okay to mess up. You can continue your video with the second camera. The moment you realize your babbling in your YouTube video, you can stop recording from the first camera angle and then record from the second camera angle. If you sound like you are babbling, then people will not bother watching the entire video.
  6. Your videos need to be good. People will not watch a bad video just because it has all of the other factors of getting more retention rate optimized. You need to constantly practice on improving your videos. They may be valuable now, but how can you make them more valuable.
  7. Show people that you are popular. Most people still believe viewership has a big impact on how YouTube ranks videos. That means most people think that popularity is measured by the number of views a YouTube video has. If your YouTube videos have thousands of views, people will watch those videos from start to finish just because thousands of other people have watched those videos as well. Here are some ways to get more YouTube views.

Increasing the amount of time people watch your YouTube videos will allow you to rank higher on YouTube’s search engine where you will be able to access more viewers who can possibly subscribe to your channel. What are your thoughts on this article? Do you have any tips on getting more people to watch your videos longer? Please share your thoughts and advice below.

 

One of the things most people do not like about Google products is that they are difficult to use. To some people, using Google products correctly is like trying to solve a giant jigsaw puzzle the size of the Empire State Building. Google Adsense and Google Hangouts are some of the many Google products that people have difficulty using. However, there is a bright spot, and that bright spot is YouTube Creator. For the first time, YouTube, owned by Google, decided to listen to what its users were recommending. In addition, the people working at YouTube Creator actually tell us about the changes YouTube is implementing so we can give them feedback. If only all of Google’s products were like this. Since YouTube Creator is offering something never offered before, we need to learn as much from this as possible. Here are five things that we need to learn from YouTube Creator.

  1. Allow users in the same tribe to easily communicate with each other. Ever since YouTube Creator came around, users have been commenting on numerous videos with suggestions. Some users supported getting rid of certain features while others supported the addition of other features. Regardless of what everyone said, this resulted more engagement.
  2. Ask for suggestions. If you ask for suggestions, you are opening yourself up to more ideas. Chances are someone has a great idea that you don’t know about. If that person tells you their idea, you can implement that idea for your product or service. Even the big players such as YouTube ask for suggestions. It is okay to ask for help. In fact, asking is powerful.
  3. Make a lot of information easy to access. I had to disconnect from the internet to stop exploring YouTube Creator so I could write this blog post. YouTube Creator has a sleek design and valuable information. Right when you click somewhere and think you are going to read an article, YouTube Creator gets more specific. If you are looking for something specific about building your YouTube audience, you will be able to find most of it on YouTube Creator.
  4. Identify and solve the problems. Crowdfunding campaigns to Indiegogo, Kickstarter, and all of the other crowdfunding sites would get promoted on YouTube. The problem for YouTube was that people were leaving YouTube so they could support a crowdfunding campaign on Indiegogo, Kickstarter, or somewhere else. One of the promised updated from YouTube Creator was that YouTube would offer crowdfunding. Now, less people are going to leave YouTube, and more people are going to go to YouTube for their crowdfunding campaigns since it gets over 1 billion unique monthly visitors and attracts an international audience.
  5. It must be easy to communicate to the people in charge. Good leadership is listening to the people who follow you. If you do not do what the followers want, those followers will leave. YouTube Creator is further strengthening YouTube’s reputation as a leader by allowing anyone (including you or me) to contact the people in charge of YouTube’s updates.

YouTube Creator is simply brilliant. If you have not seen it already, I highly recommend searching it on Google and giving it a look.

 

It seems like every other month there is another article about a mass exodus on Facebook. Every time these articles make the news, more businesses question the significance and importance of having their own Facebook Page or being active on the Facebook Page these businesses already have. This is the point when everyone seems to ask if Facebook is still worth it. Is growing an audience on a “social network in decline” still worth the effort?

I was one of the many people who asked myself this question. I created a Facebook Page a long time ago and had not updated it for months. When I decided to go back and start updating that Facebook Page, another article came out saying how Facebook is losing people. I wondered if what I was doing wouldn’t be worth it, but then I came to a realization.

Social media is going to stick around for a very long time. That means Facebook, Twitter, Pinterest, Google Plus, Instagram, Vine, SnapChat, LinkedIn, YouTube, and all of the other ones are going to be with us for a very long time. Social media is where people get to easily interact with one another. Local stories such as #BatKid become international inspirations. Social media changed Egyptian politics. Social media allows us to stay updated about what our favorite celebrities are doing. Social media has changed the world and is not going to go away anytime soon.

Now let’s go back to Facebook. It is a social network, but unlike social media in general, losing an individual social network is not going to be extremely catastrophic. If Instagram goes down, you’ll know it when you see #InstagramDown on the list of trending topics. People just move on from one social network to the other.

It is important to realize that even though there are articles that mention Facebook losing millions of users, Facebook is still the second most popular website on the web. With the occasional jump to the #1 spot, Facebook has not lost its strong grip of popularity and influence in the world. Facebook users are also more engaged and stay on Facebook longer than most social media users.

Facebook is still the largest, most popular social network on the web and is therefore still worth it. Create that Facebook Page in peace knowing that it can end up thriving later on. Continue to post on Facebook knowing that there will be people to like your content. The time you invest in Facebook can lead to more blog traffic, sales, and connections.

 

Pinterest has a distinct advantage that none of the other social networks have. Its users share a higher percentage of content than other social media users. Out of all of the tweets on Twitter, only 1% of those tweets are retweets. On Pinterest, there is a much different picture. 80% of all of the pins on Pinterest are repins. That means the chances of your content spreading on Pinterest are very high.

Spreading on Pinterest requires you to generate a small push. After you get the small push, other users will hear about you and see your pin. That results in more repins and your content spreading farther on Pinterest. However, many people struggle to get the small push needed to go viral on Pinterest. Few people have pins that have received over 100 repins let alone 10 repins. I am one of the lucky few who has been able to get one of my pins repinned over 100 times. You may want to get your next pin repinned 100 times or at least get to the 10 repin milestone, and here are five useful methods that will help you with that.

  1. Make your boards specific. A pin on a specific board is seen by a target audience who likes that specific topic. The people in this audience would be very likely to repin your pins on that specific board because it is about a topic they already like.
  2. Pin motivational quotes. Pinstamatic is great for pinning motivational quotes. Most of my repins that got over 100 repins happen to be motivational quotes.
  3. Pin about a variety of topics. On Pinterest, it is okay to extend out of your business.   In fact, it is recommended. Pinning about a variety of topics attracts a larger audience of people who will want to repin your pins.
  4. Follow other people. Some of these people will follow you back, and this method has the potential to bring in hundreds of new followers every day. In addition, these people will be more likely to engage with you and share your content since they know you are following them.
  5. Repin other people’s content. If you repin someone else’s content, that person may decide to return the favor by sharing your pins on their account. If you repin 100 people’s pins, and those 100 people returned the favor by repinning one of your pins, then that’s an extra 100 repins that you may have never gotten.

Getting your content to spread on Pinterest will allow you to grow your audience and get more traffic. What are your thoughts on these methods? Do you have any additional methods about getting more repins that you would like to share? Please share your thoughts and advice below.

 

When Facebook decided to allow people to schedule posts directly on Facebook’s site, the social media world went crazy. Being able to schedule posts on Facebook’s site meant you no longer needed to use an app like HootSuite to get the job done (HootSuite is still good for most of the other social networks). However, there are not many people who are utilizing Facebook’s scheduling feature. Some people only send posts at the moment, and some of these posts get sent when few people are paying attention to them. Scheduling Facebook posts is super important, and here are seven reasons why that is true.

  1. You can post on Facebook without being on Facebook. Are you going on a family road trip and can’t get access to your computer for the entire day? No problem. You can schedule Facebook posts the night before the road trip so people still get your Facebook posts while you are on the road trip.
  2. You can be more strategic with your posts. This is the part when Facebook insights become very useful. You can use their statistics to see when most of your fans are on Facebook. That means you can send your Facebook posts during the times that most of your fan base will see them.
  3. Your Facebook Page will get more likes. The more posts you send out, the more chances you have of someone clicking the like button. Most of the people who like one of your posts will also like your Facebook Page.
  4. Your Facebook posts will get more engagement. If you are scheduling Facebook posts on a daily basis, people will realize you are active. Some of the people who realize you are active will check your Facebook Page every day for new posts. In addition, by sending out more posts, you also get more chances of someone liking, commenting on, or sharing one of your posts.
  5. You have more time to think before you write. In a world filled with rushing and impatience, some people will rush a Facebook post and write a typo. As you are scheduling your Facebook post, you will have some time to look at what you wrote. That way, you will have a better chances of picking up typos.
  6. You get to learn about what works. If you send out enough Facebook posts, you will learn what resonates well with your audience. Then, you can focus on sending out content that resonates with your audience. As your Facebook posts get hundreds of likes, people will want to learn more about how you got to this stage (maybe through a consultation session).
  7. More people get to see your Facebook posts. One of the worst things Facebook did was preventing most of your fans from seeing your posts. Less than 20% of your fans will see your Facebook post. If you have 10 fans, then only two of those fans saw your post. Bummer, right? If you schedule enough Facebook posts throughout the day, you will be able to account for most, or if you get really lucky, all of your fans. That way, more than 20% of your audience gets to see at least one of your posts. Then, some of the people who liked the post they saw will visit your Facebook Page and like the other posts as well.

Scheduling Facebook posts eliminates the requirement of being on Facebook in order to post on Facebook. Implementing these methods will allow you to be more active on Facebook and grow your audience at the same time! What are your thoughts on these methods? Do you have any additional reasons why you schedule Facebook posts? Please share your thoughts and advice below.

 

For the typical brand, 90% of the sales it gets is from returning customers. In the remaining 10%, 9% of the sales come from satisfied customers who told others about you (word of mouth marketing) while the final 1% are completely new. With these statistics in mind, the key to a brand’s success is not getting more customers. Instead, getting more returning customers is what allows a brand to become successful. This is the part when brands and entrepreneurs ask how this can happen to them. Here are five tips to help you pull it off.

  1. Create a stay in touch checklist. Is there a customer who really enjoys your brand or comes back? Put that person on a stay in touch checklist. Frequently send emails to that person and interact with that person on your social networks. It is also important to interact in a way that builds a strong connection. Don’t suddenly show up to the people on this stay in touch checklist when you come out with a new product. The connection needs to be strengthened well before the new product comes out.
  2. Get people to subscribe to your blog. Someone who is subscribed to your blog will be more likely to buy one of your products than someone who is not subscribed to your blog. Subscribers see you often in their inbox, and being seen often creates a level of trust. This level of trust combined with valuable content will be sufficient to make people want to buy your products.
  3. Get people to follow you on your social networks. The bigger your social media audience is, the more people will want to join that audience. We have a natural tendency to join the things that are popular. In addition to growing your audience, social media encourages word of mouth and engagement. You will be able to talk with the customers who have already bought your products. Some of my book reviews are only there because I asked my followers who bought my book if they could leave a quick review.
  4. Have your wow factors in place. Your wow factors give your potential customers a reason to buy from you and a reason for customers to come back. Your wow factors are credentials that make people marvel at what you have done. If you do not have any wow factors, then you need to go get some.
  5. Host giveaways, sweepstakes, and discounts. If you can give some of your customers a free prize, those customers will share it with their friends. Word of mouth will allow your message to spread and make the 9% of the customer pie larger. In addition, your product will get some extra exposure, and some of the people who did not win the sweepstakes or get the giveaway award will end up buying the product anyway. In addition to hosting giveaways and sweepstakes, you need to have discounts in place. Lowering the price of your product will result in a higher volume of sales, and some of the customers who already bought one of your products will get attracted by the discount.

If you are able to master the process of getting returning customers, then your brand will thrive. There is no such thing as overnight success, but as you get more customers, the numbers in the customer pie will get larger. Right now, 90% of your customers may only refer to nine people, but if you implement these tactics, 90% of your customers may eventually be able to mean thousands. What are your thoughts on the list? Do you have any additional tips to get more returning customers? Please share your thoughts and advice below.

 

For some people, Kindle eBooks are a reliable source of income that allows them to earn six figures every year. These people have mastered Kindle eBook marketing and know how to get their books sold. However, there are also people who are just starting out and do not know how to properly market their Kindle eBooks. The people just starting out are the most susceptible to making mistakes, but there are also self-published authors who have been writing Kindle eBooks for years who make the same mistakes. These four common mistakes need to be avoided because they hurt your chances of making more sales.

  1. Not having a keyword rich description. Many people forget that Amazon is technically a search engine. In fact, it is the 4th largest search engine on the web. Having a keyword rich description will allow you to boost your SEO on Amazon. Most of a six figure self-published author’s sales come directly from Amazon’s search engine. Keyword rich descriptions get found by the search engines.
  2. Not offering your Kindle eBook free for the first five days. Unless you have a large audience of people who would buy your Kindle eBook right when it comes out, you need to offer it for free for the first five days. This free promotion does not last one day or three days. You need to take advantage of all five days. That gives your Kindle eBook more time to get in the Top 100 for multiple bestselling categories which tends to result in more reviews. Getting more reviews early will lead to more long-term sales.
  3. Underestimating the importance of a good cover. People often judge books by their covers. The way your book looks may be a decisive factor of whether your potential customer buys your book or not. Do not go through the trouble of learning PhotoShop or anything like that when you can hire an assistant on Fiverr to get the job done for you.
  4. Not utilizing your social networks. Many people think that since Amazon is one of the most popular websites on the web (and gets millions of daily visitors), there will surely be one of those visitors who will want to buy your Kindle eBook. The problem is that these visitors don’t get to know about you until you market your Kindle eBook. It is at this point when Amazon decides to promote your Kindle eBook more often.

Avoiding these four mistakes will allow you to boost your Kindle eBook sales. What are your thoughts on the list? Have you made any of these mistakes or made another mistake in your marketing strategy? Please share your thoughts and experiences below.

 

It took me a while before I learned what a personal brand is. I knew I was building a personal brand for myself, but with so many confusing definitions on the web, I got confused about the definition of a personal brand. Some articles say that a personal brand is defined by the logo while other articles say that a personal brand is defined by the size of the audience. The bigger the audience, the better the brand. With all of the confusion, I finally figured out a clear definition of a personal brand on the day I got my 96,000th Twitter followers (don’t make fun of me). To clear all of the confusion that others may be having, here is the true definition of a personal brand:

A personal brand is how people think of you after they see you in action.

That means the definition of your personal brand depends on the individual. If an individual sees you as a hard worker, that is how the individual would define your personal brand. If an individual sees you as a newbie, that is how the individual would define your personal brand.

I hope that clears up any confusion people were experiencing about defining a personal brand.