Having a reliable product is only half the battle. The content written about a product can say anything, even if the content represents a false interpretation of the product. You can always say your product is reliable, but you’re the one who is getting the extra dollar or so if someone buys your product. If you have customers rate your product, you will see the true value of your product, suggestions from your fan base, and when someone says something good about your product, potential customers can see that comment. If you get a lot of good comments and testimonials about your product, potential customers are more likely to buy your product.