The only way to make yourself visible is to be noteworthy. Your product and content should be so good that people would want to talk about it. Not everyone talks about products they like, but some people will.
The only way you get people to talk about your products is by making yourself noteworthy. Give people a reason to talk about you by being unique. When you are unique, you become noteworthy because you have no other competition. Gas stations are competitors. There aren’t going to be a lot of people talking about the gas station across the street.
In order to become noteworthy, you must either beat the competition or go where no competitor has gone. 3D printing would have been a great place to be just a few years ago. Competitors have emerged to claim leadership of the 3D printing business. When a competitor claims leadership, that competitor is on the top which makes that competitor noteworthy.
People talk about the things they find noteworthy. If you are noteworthy, people will talk about your business and products.
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