If you already have a blog, chances are you know someone who doesn’t. Blogging is growing at a rapid pace. These WordPress stats will give you an idea of how popular blogging has become (look at the number of pageviews where the bar for 100 million pageviews looks miniscule). That doesn’t even include Blogger, Typepad, or other blogging platforms.
Blogs are ways to build a following for your content. With a blog, you can build the visitor’s trust. That trust turns into the visitor deciding to buy your product.
Blogs are fun to write on because you choose the niche. Businesses that blog see more traffic than those who don’t. If you or someone you know doesn’t have a blog, today is the day to get out there in a big way with a blog.