Is the wrong approach.
Going after subscribers is the right approach.
The subscribers are more likely to remember who you are since you provide free content.
Not all of them will, but some will tell their friends about your blog.
Your subscriber count goes up.
You offer something for free to your subscribers.
Your subscriber count goes even higher.
Soon you have thousands of subscribers.
Let’s say you get 5,000 subscribers and only 10% of those people buy your product. That’s 500 sales!
Now let’s say you had 100,000 subscribers and only 10% of those people buy your product. That’s 10,000 sales!
Even if you got a sale by going after the sale, you won’t get a returning customer. They’ll forget about your blog and look at a similar one.
You don’t get sales by going after the sale. You wait for your subscribers to look at enough of your content until they decide what you’re selling is actually worth buying.
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