One of the best ways to get more subscribers is by offering them a free prize. The free prize that I offer my subscribers is the Pinterest Mastery Video Tutorial. Social Media Examiner offers a free video about Facebook, and many other bloggers either offer a free video or a free report.
This free prize will serve as an incentive towards getting someone to subscribe to your blog. The thought of getting something makes people more likely to enter in their details. If you knew you could win a giveaway by subscribing to someone’s blog, would you subscribe to that blog? The free prize allows everyone to be a winner…that is everyone who decides to subscribe to your blog.
The free prize will do a good job at getting people to subscribe to your blog just like a Christmas present attracts attention. Once you get the visitor’s attention, and that visitor becomes the subscriber, they are opening the present you gave them. If the present you gave them (the free prize) is bad, the people who receive the free prize may decide to unsubscribe to your blog. If the present is a good one, the people who receive it are more likely to stick around.
When you create the free prize, you need to create a product that you could charge for. An empty box of cookies is technically a free prize, but it is not necessarily the free prize that consumers want. 30 second videos with bad content and lighting are not the things that people want. 30 minute videos with quality content and lighting are the things that people want. The 5 page report does not keep as many subscribers as the 50 page report. The more time and effort you put into creating the free prize, the more likely your subscribers will stick around and engage with your content.
The free prize is a simple, easy to implement concept with numerous benefits. Before I distributed the Pinterest Mastery Video Tutorial to my subscribers, I was stuck at 10 subscribers. Immediately when I introduced the free prize, I was getting subscribers every day. In addition, some of those subscribers leave comments on my blog posts to this day. Introduce the free prize to your visitors and see what the free prize can do for you.
If you have any thoughts about the free prize or any additional tips, please share them below.