Those three things were all Gary Dahl needed to create one of the biggest fads of the century (although there were many others as well). It was called Pet Rock. Have you heard of it? Probably not, and if you have heard of it, you probably don’t have one.
I’m not tricking you. In a span of 2 years, 1.5 million Pet Rocks were sold making Dhal a millionaire. Pet Rock went out of business after that due to a decline in sales, but that’s all it took. A rock, a nest, and a box resulted in millions of sales.
Would you rather create a fad that makes you millions, or would you rather create a product that sticks around but doesn’t make the millions of dollars right away (and the million isn’t guaranteed)?
Success! You will receive your free eBook shortly.