It’s incredible to see some of the things that people spend their money on. The art industry alone shows shocking numbers. Paintings that had no detail whatsoever are bought for millions of dollars. For these artistic paintings, the description is everything.
The artists were able to come up with really good descriptions in the perfect market for them in order to get millions of dollars from their paintings. Concetto spaziale, Attese, by Lucio Fontana is the one with the red background with five black dashes. How much would you buy that painting for?
It was sold for $1.5 million. The description for the painting must have been really good. The Concetto spaziale, Attese is not the only example.
Green White was sold for $1.6 million.
Untitled was sold for $28 million.
Cowboy was sold for $1.7 million.
Blue Fool was sold for $5 million.
These paintings were sold for these prices because the descriptions were very good. The descriptions encouraged people to spend millions of dollars on paintings that you and I could probably draw. Without the descriptions, the paintings wouldn’t have been sold.
I’m not encouraging anyone to over price themselves to this scale, but it is important to have a good description in order for your product to sell.