Christmas time is the most wonderful time of the year. We all stop our work to listen to the radio. Many of the Christmas songs have been around for a while. For most Christmas songs on the radio, remembering when they weren’t on the radio at this time is very difficult.
The Christmas music gives us that happy feeling that Christmas is approaching. On December 27th, when all of the Christmas music stops, everyone gets sad. 300 days later, Christmas music comes back, the jingle bells ring once again. Everyone is watching It’s A Wonderful Life, The Polar Express, and all of the other Christmas movies. The Christmas music is the starting point for what we have been waiting for. The Christmas music reawakens the desire for Christmas. Then, after watching movies, watching the snow fall, and looking at a countdown to Christmas on the web, we realize that Christmas is coming very soon.
Christmas music is soothing, but if Christmas music were played in July, it wouldn’t get as much attention. Everyone knows well in advance when the Christmas music goes on the radio…some time after Halloween but before Thanksgiving.
In order to get the most sales from your product, people need to know about your product well in advance. Tell people about your product months or even a year before it comes out. They’ll be waiting.