Being a power user on social media isn’t easy. It won’t be a walk in the park, but becoming a power user on social media is possible. The only way to become a power user on social media is by creating and implementing your own social media strategy. There are many components that go into the right social media strategy. Some are necessary components, others are optional, and since this is your social media strategy, you have the option to add more components to your strategy at any time.
The first component to a successful social media strategy is to decide which social network(s) you are going to use. You don’t want to be all over the place on social media because you won’t be able to focus a lot of time and effort on a social network. The best social media strategies focus on one social network that gets 80% of your time. The second social network that you want to focus on gets at least 10% of your time, but it never goes over 20%. If you have any other social networks that you want to put into the strategy, they get squeezed together.
After you identify your primary social network, it’s time to find tools for that social network. Twitter is my primary social network, and there are countless tools. I do have my favorites, but you may have others as well. Choose 5-8 tools for your social network that will help you through your journey.
After you get the tools assembled, it’s time to put them to work. Test them out, see which ones you want to continue using, and see which ones don’t work for you. The goal is to become familiar with these tools before you use your strategy to get numerous followers. You want to make sure everything is okay with all of the tools that you plan to use.
When the tools are assembled and you know which ones you want to use, it’s time to get the following. Follow people who are:
- Very likely to follow back.
- People who share common interests.
You need both A and B when you decide which people you are going to follow. There are some exceptions to A:
- If the person that doesn’t follow back is someone you admire.
- If the person that doesn’t follow back is well-known and has conversations with their followers. Talking with this person will boost your visibility.
A social media strategy is a “rinse and repeat” at it’s finest. You can’t perform the methods of your social media strategy once to get the best results. You will have to use some of the tools daily. I schedule tweets on HootSuite every day, and I check my statistics on TwitterCounter every day as well. However, after a lot of rinsing and repeating, your social media strategy will turn you into a power user.