Following back has been proven to work, but a lot of people don’t realize how much exposure you get from following other people back. It took me a long time to realize that for every person you follow, you get more exposure.
When you follow someone, you appear in their list of followers. When someone views that list of followers, they have a chance of finding you. If you follow 1,000 people, you are in 1,000 lists. If you follow 10,000 people, you are in 10,000 lists. All it takes to join a list is by clicking on the follow button. There will be people who appear above you since the list goes from the newest followers to the oldest followers. However, there will be a point when you are the newest follower and your name appears on the top.
If you consistently follow more people every day, you will always be on the top of someone’s list. People who seek a targeted following look at the followers someone else has and follows those people. If you are on the top of the list, the people who see you as a targeted follower are going to follow you.
Following others will lead to follow backs, but it also leads to you account getting promoted. This is just another reason why following others on Twitter is essential.
manujeevanprakash says
Hii Marc,
Its great to follow people, but the followers should follow U back. If they dont follow U bak then its better to unfollow them .You can use the tool tweet adder to do that .
Cheers!!!
Marc Guberti says
I use ManageFlitter to unfollow people who do not follow back. Although the person who may not be following back is a targeted follower, there is no connection unless both of you are mutually following each other (although there are some rare exceptions).
Konstantin von Brocke says
There’s always those exceptions that you would probably still follow out of interest or to simply follow what they are doing. There’s industry and thought leaders like Richard Branson who is unlikely to follow most people back as well as large magazines like Entrepreneur.com and bigger businesses. The stronger someone’s name is, the less likely they appear to follow back.
Would you agree?
Can you opt out people you follow from ManageFlitter to not automatically unfollow them if they don’t follow you back?
Marc Guberti says
Konstantin, I totally agree that those types of people exist. I follow a variety of them and/or read all of their latest blog posts. I don’t use ManageFlitter as much as I used to. You should directly ask ManageFlitter for the best answer to your question.
Adrien Adam (@AdrienAdamBK) says
Konstantin,
You can exclude popular accounts from the unfollow list on ManageFlitter, I don’t know how they define those but it works for me.
Best,
AdrienAdam
Marc Guberti says
I haven’t used ManageFliter for a while, but I believe there is a way to do that. Tweepi also provides that option.