Chances are you know what a hashtag is. Millions of people know what a hashtag is, but not everyone is implementing hashtags on Twitter. Hashtags are like the SEO for Twitter. The more hashtags you use, the more people see you. However, a tweet with too many hashtags doesn’t encourage people to click that follow button.
The best way to implement hashtags in your tweets is by using a maximum of 3 hashtags in the same tweet. At the end of a link to an article, you can put three hashtags that explain what the article is all about. You can also include hashtags in the tweets. If I tweet an article called, “Top 10 Twitter Tips,” I would write the tweet as Top 10 #Twitter Tips,” (with the link).
The reason I put the hashtag in front of Twitter is because I want my target audience to find me. People who are interested in Twitter, Social Media, Blogging, Business, and a few other things (or a combination of these things) are my target audience. When people search those terms using Twitter’s search box, my tweets come up since I use those hashtags.
You need hashtags in your Twitter strategy because they increase visibiltiy. Including or leaving out the hashtags in your tweets can be the difference between a surge of followers and only getting a few followers.
Good article Marc!
When I do hashtags, I look for trends that are related to my article typically or I’ll proactively search for the ones who have already favored related articles. Saves me time and they are already proactively looking for a solution…typically.
If I do my research, I can actually find the most effective hashtags for my niche or client. Another way is to spend a great deal of time searching for influencers on social media. Find B related influencers and connect with them. Send them through a service funnel either on Linkedin, Twitter or Email. From there I tend to use their authority to boost traffic to articles and vise versa by creating partnerships.
Good material! I’ve been impressed with your marketing for a while.
Thank you Wesley for the kind words, and thank you for providing this additional insight. Conducting research to identify the best hashtags for your niche is a great strategy to get seen by more people.