The best way to become a successful business is by being different from the competition and being remarkable. I have said this many times, and there are others who say the same thing. However, there are some people who decide that sapping competitors of their power is the best approach.
These people try to steal competitors’ clients, create identical products with small tweaks, and ultimately collapse. Once a client has found someone, it isn’t easy to shake that foundation. It may take weeks or even a month before successfully converting a single client. Then there’s numerous other clients to be converted as well. Converting all of those clients is too much work.
Instead of converting your competitors’ clients, focus on the clients that you already have. 80% of your revenue is going to come from 20% of your clients. When you have clients already, you don’t have to keep on searching for success. The success you are looking for lies in your top clients. Your top clients will tell their friends about you through word of mouth, and as a result, you will get more clients.
Your top clients are your recipe of success. These top clients‘ biggest needs can result in products that satisfy those needs. By satisfying the needs of your top clients, you will be able to satisfy the needs of other people as well.
Don’t try to be like the competition. Don’t even try to sap the competitors of their strength. The clients that you already have will allow your business to go places beyond expectation. You already have everything you need to become successful and reach the stars.