Twitter has helped transform numerous businesses, and there are more businesses using Twitter in order to get the transformation. However, many people and businesses are making these 5 common mistakes on Twitter. If you want to know if your account is good or needs to have some changes, read this entire blog post. These are the 5 most common mistakes people make on Twitter:
- Having a bad bio. Many people know that not having a bio is a big mistake on Twitter, and that’s why few Twitter accounts don’t have bios. However, not everyone writes a good bio. These are some ways to write a higher quality bio with those 160 characters.
- Not tweeting about your blog enough. The rule everyone has been led to believe is that 20% of your tweets should be about your blog while the other 80% should be about other things. Many people with thousands of followers (and some of these people have over 100,000 followers) make this mistake. I made this mistake until I reached 20,000 followers. I decided to tweet about my blog for most of the day. The result was a dramatic increase in traffic. I did not lose followers when I tweeted about my blog. In fact, I gained more followers when I tweeted about my blog. Twitter is all about building awareness for a blog or product while meeting other people. The more you tweet about your blog, the more awareness you are building.
- Not interacting with your followers. HootSuite and other tweet scheduling tools are incredible. You don’t have to be on Twitter every hour in order to tweet every hour. There are people who use these tweet scheduling tools and forget to login to their Twitter account. Followers with questions don’t get answered. That’s a bad move, and all you have to do to avoid that is to check Twitter three times a day and reply to your followers when they want to talk with you or have a question.
- Not following back. Too many people make this mistake. Every newbie at one point thinks that they are going to be the next verified person with 100,000 followers while only following 10 people. That’s what I thought, but when that didn’t happen, I decided to follow people. Following others is an essential way to get more people to follow you back and hear about you.
- Not tweeting enough. Many people make the mistake of only tweeting a few times throughout the day. I define too few as tweeting 5 times in the day. In order to get more attention, you need to be tweeting more often. When you tweet more often, you should also tweet consistently. I consistently tweet once every hour (I’ll eventually bring up the rate to one tweet every half an hour). The more I tweet, the more followers and blog traffic I get.
By avoiding these 5 common mistakes, you will be able to get more out of Twitter. By consistently avoiding these mistakes and tweeting along the way, you will be able to transform your business with Twitter.
Really good advice, especially #3 – Interacting with followers.
Thank you John. I am happy to hear that you liked the advice.
How do you find the time to tweet 80+ times per day? I tweet about my own work, and I RT those that I find have added value, but that requires I read the pages of content associated with them.
I schedule tweets with HootSuite Pro which allows me to schedule 100 tweets in just 6 clicks. Many of my tweets are my own blog posts, and they are prewritten on CSV files. I will occasionally tweet someone else’s article, but I do not extensively search for these articles. I just share them as I encounter them.
Great post Marc. #3, interacting with followers, is my favorite and I believe the most important. Twitter presents a great opportunity to become personal, despite it being “Social Media.” For the first time, you can actually interact with anyone you ever wanted to. Getting involved in their conversations allows a great opportunity to build Real lasting relationships.
Interacting with followers is definitely one of the most powerful benefits that social media provides. That is why the word social is in social media 🙂
Many of the people who I have had conversations with have resulted in long lasting relationships. That is why I make it a point to respond to the people who share my articles on Twitter as well as the people who comment on my blog.
Hi Marc, thank you for your advice!
I am wondering about thanking for RT. It seems strange to me, to thank everybody, I RT a tweet when I think it is worth sharing, but for me, that’s it. I don’t need to be thanked for that.
Because then, do I have to say: you’re welcome? It makes me unsure to RT…
Thank you for your help!
Thanking people for retweets is ideal for new accounts. Since I send out over 80 tweets every day, I easily get over 100 retweets every day. Although I am grateful for all of the retweets, it is difficult for me to individually thank each follower. I hope this helps.
Hello, I’m relatively new to Twitter, I’m getting new followers but not sure they are my “target audience”. I’m following back but not getting much engagement. Any suggestions?
Keep on building your targeted audience, tweet things that people would want to respond to, and ask questions. Your targeted audience are the people who are interested in your niche before they started following you.
I seem to be doing okay then 🙂
I’m glad to hear that. Continue doing what you are doing then 🙂
I’m not a blogger. I’m an artist trying to get some folks to listen,spread/share links of songs and hopefully get a download or CD sale. Do these ideas all go for my indication?
Yes. The main idea is to interact with your target audience and spread the word about your songs and CDs.
Great advice.