Blogs are great ways to increase sales because they allow your visitors to learn more about you. Your visitors get to see free content (your blog posts) while learning about who you are based on your bio. In order to increase sales, you need to promote a product on your blog the right way.
There are numerous tactics to promote a product on a blog, but not all of them are effective. The first thing you should do is avoid writing too many blog posts about products. Most of your blog posts should be about your expertise while some of them should be about products. When you write a blog post that promotes a product, it is important to do that effectively. Here’s how:
- If you are promoting your own product, have a coupon that creates a sense of urgency. If you would still make a profit, give your visitors a 50% discount that expires in 24 hours. Some people will buy your product just to take advantage of the deal. After using the product, these customers will realize how good your product is and buy your other products. If you don’t have your own product, I recommend that you create a training course on Udemy about something you are an expert at.
- Go in detail about the features. Not everyone knows what the features are, and the people who don’t know will ask, “So what?” Tell your visitors what the features of the product are and what those features do.
- Have a picture of the product. The picture of the product will encourage many people to buy the product. Adding a picture to your blog post may be the difference between getting 1 sale and getting 10 sales.
- Do not forget to add your affiliate link. When you promote a product on your blog, you need to make money from the product.
Products should not be promoted on a blog daily. However, when products are promoted on a blog, they need to be promoted effectively. Do you have any tips, suggestions, or success stories about promoting a product on your blog?
Amol says
Marc , I have added affiliated product last week in my blog post http://www.growthfunda.com/job-free-life . But no conversion happen , could you please suggest something?
Marc Guberti says
Hi Amol. There a few reasons why. It could be based on traffic or placement. Try writing a review of a product or a deep case study of your story with the product
suehrs says
Marc,
I write about my expertise in my blog. At the end with white space I offer people to view my products.
Marc Guberti says
This is definitely a great way to get your product more exposure and attention.