There are a bunch of people on Twitter who have thousands of fake followers. Some of them have a few thousand followers, others have tens of thousands of followers, and there are the select few who have hundreds of thousands of followers. However, not all of those people have a lot of real followers.
In order to identify who has real followers and who bought fake followers, you can use TwitterAudit. TwitterAudit is a Twitter tool that allows you to see the percentage of real and fake followers someone has. If the percentage of fake followers is alarmingly high, that person most likely bought some fake followers. If the percentage of fake followers is low, that person probably did not buy fake followers.
Influential users on Twitter happen to have thousands of followers. Some people cheat the system by buying fake followers and making themselves look really good. TwitterAudit will allow you to see who has the real followers and who doesn’t.
TwitterAudit isn’t just a tool for our pleasure (if you are curious about who’s buying followers and who’s earning them). TwitterAudit can reveal new things about brands and influencers that can help your Twitter strategy.
#1: Real Influence VS Fake Influence
One account with over 100,000 Twitter followers tweeted one of my tweets. The tweet was retweeted and liked dozens of time. Naturally, I should see a noticeable increase in traffic.
The main word there is “naturally.” These followers weren’t real. This knowledge allowed me understand why the tweet didn’t result in additional traction to my blog. It wasn’t because my blog post was bad. The account neither had real followers nor real engagement.
#2: Who To Follow
I want to follow successful people in my niche. That way, I get to expand my knowledge in the right areas. Seeing someone with fake followers makes me question their success. You only need fake followers if you want to make yourself look more successful than you really are.
#3: Audience Growth
Follow for follow only works to a certain degree. If you follow fake accounts, they probably won’t follow you back. Even if they follow you back (fake accounts are trying harder to look like real ones), those are followers who you don’t want.
Don’t even think about those Follow 4 Follow accounts. You’ll get an extra follower, but that follower won’t care about what you tweet. These followers just want to make themselves look good by having a lot of real (but non-targeted) followers.
Here’s where TwitterAudit fits into the equation. Find influencers and brands in your niche with real, engaged followers. These followers are targeted followers since they are following brands in your niche and engaging with their tweets.
You follow these accounts and then they’ll follow you back.
I always use TwitterAudit to test the validity of an account before I start following that account’s followers. Any account in the 80% real followers threshold is fine with me.
TwitterAudit isn’t just a cool tool you can use to catch the fakers and figure out who hasn’t been bluffing. You can integrate TwitterAudit in your strategy by determining who are the real influencers and where your targeted audience resides.
TwitterAudit won’t take much time in your Twitter strategy. It may just take 5-10 minutes of your time each month. However, if you are serious about growing on Twitter, these 5-10 minutes can easily save you from months of heartache.
What are your thoughts about TwitterAudit? Sound off in the comments section below.