I was watching a video by Gideon Shalwick, a video marketer, and in that video, he talked about the story of the fox and the hedgehog. The hedgehog only has one form of protection: its needles. The hedgehog only focuses on the needles. It does not need to run faster or have stronger hands because the hedgehog already has what it needs.
The fox is trying to eat the hedgehog, but the fox uses different tactics to get to the hedgehog. The fox tries charging at the hedgehog, coming from behind, and coming from the side. The hedgehog only knows one trick, but that one trick neutralizes all of the fox’s attempts at eating the hedgehog.
You may have many great ideas, but in order to get the best results, you need to give the most attention to an individual idea. One idea should get 90% of your attention. It is okay to only use one social network and have a big following versus using many social networks and having small followings on all of those social networks.
We need to focus on implementing less big ideas so we can optimize the ideas that we choose to implement. It is okay to stick with only one idea versus sticking with many ideas. The hedgehog is still here today because he stuck with one idea. The fox still can’t get to the hedgehog because he is trying different tactics but not optimizing on one of those tactics.