The older a blog post gets, the less times it gets visited. As new blog posts push older blog posts to the second, third, fourth, and other pages of your blog, they start to lose attention. That lost attention can also result in a decrease in traffic. However, if you constantly make your old blog posts new, you will be able to increase your traffic to those old blog posts.
When people click on a link to one of your older blog posts, it decreases your bounce rate percentage. Decreasing your blog’s bounce rate is a little known way to boost your SEO. In addition, your visitors will see more of your content. The more someone sees your content, the more likely they are to remember who you are. If someone likes your new blog post and your older blog post, they may search around your blog for a while.
Adding links to your older blog posts in your newer blog posts is the ultimate way to get people to stay on your blog for an extended period of time. Right when someone finishes reading your newest blog post, they can click a link to an older blog post. If your older blog posts have links to your other blog posts, you will be able to increase the amount of time someone stays on your blog.
If you include links in your new blog posts to your older blog posts, you will be able to keep people on your blog for a longer period of time and decrease your blog’s bounce back rate. By implementing this tactic, you will increase your traffic and SEO.
Darren Hayward says
Perfectly executed Marc as you link to an old post using your social media account and link to another relevant blog discussing bounce rate.
Marc Guberti says
Thanks Darren. If I give people tips on my blog, it only makes sense for me to follow through with those tips.
Barbara Radisalvjeivc says
I never thought of the bounce rate factor. Thanks for pointing that out. I do link back to older posts when they are relevant to the current post.
Marc Guberti says
The bounce rate factor is very important for SEO. By linking to your older blog posts, you are building the foundation that will eventually result in a dramatic increase in your traffic.
Carlton Perkins says
Good point Marc. This is a way to re-market and establish yourself as an authority in your field or industry.