The older a blog post gets, the less times it gets visited. As new blog posts push older blog posts to the second, third, fourth, and other pages of your blog, they start to lose attention. That lost attention can also result in a decrease in traffic. However, if you constantly make your old blog posts new, you will be able to increase your traffic to those old blog posts.
When people click on a link to one of your older blog posts, it decreases your bounce rate percentage. Decreasing your blog’s bounce rate is a little known way to boost your SEO. In addition, your visitors will see more of your content. The more someone sees your content, the more likely they are to remember who you are. If someone likes your new blog post and your older blog post, they may search around your blog for a while.
Adding links to your older blog posts in your newer blog posts is the ultimate way to get people to stay on your blog for an extended period of time. Right when someone finishes reading your newest blog post, they can click a link to an older blog post. If your older blog posts have links to your other blog posts, you will be able to increase the amount of time someone stays on your blog.
If you include links in your new blog posts to your older blog posts, you will be able to keep people on your blog for a longer period of time and decrease your blog’s bounce back rate. By implementing this tactic, you will increase your traffic and SEO.