The problem with new entrepreneurs and business owners is that they have never made a single mistake in their newly acquired profession. The person who just started using Twitter a few minutes ago has not made a mistake yet. The person who just gave their business a name has not made a mistake yet.
New entrepreneurs want to be perfect, or at least, perfect for as long as they can remain that way. Blog posts get triple checked, 10 people read the blog post before it gets published, and if one person says no, the blog post never makes it to your blog.
The pursuit for perfection is specious. Perfection looks really good. When we think of perfection, we think of having millions of people eager to buy your next product or eager to tell others about you. These people love everything that you do, and they tell you all about it. Perfection is having a flawless product that everyone enjoys.
Although the pursuit for perfection appears to be good, it is actually very bad. That’s what makes the entire pursuit by definition specious. It appears good when it really isn’t. The reason this pursuit is not the ideal one to have is because there is no such thing as the perfect business or perfect product.
The reason nothing can be perfect is because everyone has a different style of thinking. I cannot imagine using any other phone than the iPhone. I do not see any phone better than the iPhone and would not even want to imagine myself without an iPhone. Some people are going to completely agree with me. Others are going to look at the texts they got on their Androids and wonder what’s wrong with me.
We all have different opinions about different things. There is no such thing as the perfect product because a product for everyone is a product for no one.
Whether you are a startup, a blogger, or you have been in business for over 10 years, do not seek perfection. Perfection is unattainable. Instead of going for perfection, find your target audience and try to be as close to perfect as possible to them. You won’t be able to reach perfection, but you will be able to get close if you focus on the right people.
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