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how to get a targeted audience

The Difference Between Crowds And Tribes

July 7, 2014 by Marc Guberti Leave a Comment

The Difference Between Crowds And Tribes

Esurance has a crowd. The $1.5 million brought together over 250,000 people. Those 250,000 people were a lot more interested in the giveaway than car insurance. Right when the giveaway ended, over 100,000 people gradually unfollowed Esurance, and Esurance continues to get unfollowed by the masses to this day. Esurance could have had a tribe, but they didn’t give anyone a good enough reason to stick around after the giveaway.

Twitter, Facebook, and any other social network is also a crowd. They happen to have millions of tribes connected together, but all of those tribes added up equal a crowd. You can’t engage the entire crowd so it is up to you to decide what types of people are the right ones for your tribe. Those are the targeted members of your audience.

Seth Godin has a tribe. In fact, he has a big one. He wrote a book called Tribes (go figure) as well as other international bestsellers (some have been translated in over 30 languages). Seth Godin is the #1 marketer in the entire niche, and hundreds of thousands of people buy his books and read his blog posts. These are targeted people who can easily communicate with each other and enjoy what Seth does. Some refer to him as the Superman of marketing.

Crowds and tribes are two very different groups of people. It is better to have a small tribe than it is to have the big crowd. A small tribe can grow overtime just like Seth’s tribe, but a crowd like Esurance’s crowd gets scattered.

Are you building a tribe that matters or a crowd to make yourself think that you are popular?

 

Filed Under: Success, Targeted Audience Tagged With: how to get a targeted audience

The Specious Pursuit For Perfection

January 19, 2014 by Marc Guberti Leave a Comment

perfection

The problem with new entrepreneurs and business owners is that they have never made a single mistake in their newly acquired profession. The person who just started using Twitter a few minutes ago has not made a mistake yet. The person who just gave their business a name has not made a mistake yet.

New entrepreneurs want to be perfect, or at least, perfect for as long as they can remain that way. Blog posts get triple checked, 10 people read the blog post before it gets published, and if one person says no, the blog post never makes it to your blog.

The pursuit for perfection is specious. Perfection looks really good. When we think of perfection, we think of having millions of people eager to buy your next product or eager to tell others about you. These people love everything that you do, and they tell you all about it. Perfection is having a flawless product that everyone enjoys.

Although the pursuit for perfection appears to be good, it is actually very bad. That’s what makes the entire pursuit by definition specious. It appears good when it really isn’t. The reason this pursuit is not the ideal one to have is because there is no such thing as the perfect business or perfect product.

The reason nothing can be perfect is because everyone has a different style of thinking. I cannot imagine using any other phone than the iPhone. I do not see any phone better than the iPhone and would not even want to imagine myself without an iPhone. Some people are going to completely agree with me. Others are going to look at the texts they got on their Androids and wonder what’s wrong with me.

We all have different opinions about different things. There is no such thing as the perfect product because a product for everyone is a product for no one.

Whether you are a startup, a blogger, or you have been in business for over 10 years, do not seek perfection. Perfection is unattainable. Instead of going for perfection, find your target audience and try to be as close to perfect as possible to them. You won’t be able to reach perfection, but you will be able to get close if you focus on the right people.

 

Filed Under: Uncategorized Tagged With: how to get a targeted audience, perfection

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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