It’s amazing to see how successful but immoral fast food restaurants have become. McDonald’s, Burger King, and Subway are some of the many fast food restaurants out there. These fast food restaurants have become corrupt in nearly every way imaginable, and the immoral part is just as well-known as the success of these restaurants.
Subway thought that eating fresh meant having their customers eat the same material that gets used to make yoga mats and shoe soles (yuck). The result was an immediate outcry on social networks. Subway trended on Twitter for the wrong reason, and now you may be wondering if those Januany and Februany deals every year are really worth it.
The employees are not the best either. Many fast food restaurants tend to focus on a quantity of employees instead of quality employees because their chains are spread throughout the world. Imagine a day when you drove 1 hour straight in a town or city and did not see a McDonald’s or another fast food restaurant. You probably can’t. In fact, it is easy to see that fast food restaurants focus on having a quantity of employees from these strange stories about past employees who got fired. What’s also worth mentioning are these horror stories from a McDonald’s employee’s.
So why exactly are these fast food restaurants successful. The reason is that these fast food restaurants’ prices and convenience make up for the lack of quality. Although eating from these fast food restaurants have numerous negative effects–which consumers know about–the idea of having food made for you in 5 minutes at a location close to home is an offer most people cannot refuse. Even though people know what the bread at Subway is really made of, many people will still eat at Subway.
Another reason fast food restaurants are very successful is because they keep on showing up. It’s very difficult to drive in a town or city without seeing McDonald’s, Subway, or any other fast food restaurant as well. It’s also getting increasingly more difficult to watch TV for an hour and not see a commercial promoting a fast food restaurant. Whether it’s Subway’s Februany or McDonald’s Buy 1 Big Mac and get a second Big Mac free offer, avoiding these commercials is more challenging than ever. This inability to escape results in many people getting suckered into ordering food from these fast food restaurants.
You can’t even escape these fast food restaurants on social networks. Even when Subway was trending for the wrong reason on Twitter, it just comes to show another reason why we cannot escape them. Fast food restaurants are using promoted tweets, Facebook advertising, and purchases of fake followers to give themselves presences that cannot be ignored. Let’s not forget that many of these fast food restaurants are open 24/7.
Fast food restaurants have become the locations where the skinny become the obese. If fast food restaurants were not fast at delivering food, they would not be nearly as successful as they are today.
Fast food restaurants have brainwashed consumers into sacrificing quality for convenience and price. Fast food restaurants know what they are doing is wrong, but they have no reason to stop because they are still generating billions of dollars in sales.
Fast food restaurants have become very controversial as a result of their ethics. While some people scorn fast food restaurants for what they have done to the world, others won’t stop eating at fast food restaurants no matter how horrible the stories are. For the consumers, price and convenience triumph against quality.
Andrew McMaster says
It’s very true. It is convenient. We all know fast food may not be the best for us but we live busy lives and sometimes we just want fed. This is an excellent example of a business model that solves a problem or a need.
Marc Guberti says
I agree. Since we are now busier than ever, we have less time available to us which means for more people, saving time is more important than getting quality.
The fast food makers are only interested in making money and are least bothered in serving their customers with healthy and hygienic foods
Marc Guberti says
That is very true. Fast food restaurants are winning with the unconventional (but bad) methods.
I have eaten at a fast food restaurant only a handful of times in my entire life: McDonalds 3 times, Taco Bell twice, Burger King 3 times, Howard Johnson’s 3 times… Why? Because every single one of those times, they made me feel ill (bad ingredients? MSG?). I have to pack food for long distance trips: I don’t even trust french fries.
At this point in my life I buy almost everything I eat at local farms (except potatoes which we grow a year’s supply of). It’s amazing how much better tasting these foods are than grocery stores. It’s virtually impossible to find even a carrot that tastes right or fresh (they taste woody, not sweet). I have found the food to be less expensive at local farms, though you have to drive around a lot. But in the end, this may be the wave of the future as gas prices keep climbing and energy sources get more scarce.
What it all comes down to is marketing. One need not have the best product, or even a good product. The most successful companies are masterful at marketing and promoting. That is why McDonald’s succeeds. They saturate the media with upbeat promotions, catchy slogans, pictures of good looking people eating there. Even Walmart, a company notorious for low pay and bad treatment of employees, has a PR campaign about how wonderful it is to work there. If they promote that message, people start believing it, whether it is true or not.
Marc Guberti says
McDonald’s and Walmart (although I do not know as much about Walmart being bad) are only able to get away with these things because of low prices and being well-known. Most people and companies would not be able to get away with this. It is better to create a quality product so that the product markets itself.
Marc, you are so right! I teach Weight Loss, Health & Wellness classes to major corporations and incorporate wellness programs in doctors’ offices. These fast food restaurants are slowly sickening our children, etc. but b/c of the convenience and price, people will eat there. Have you seen what their chicken nuggets are made of? It looks like pink slime! You can google it – it’s disgusting. What’s really sad is that it costs so much to eat healthy. We shop at Whole Foods, Trader Joe’s, etc. but unfortunately so many people can’t afford healthy food. This is a huge problem! Love your blogs! Keep up the great work!!