Twitter automation gives you the power to send out a tweet without being on Twitter. You can even send out tweets in your sleep to entertain people with different time zones. If it’s midnight in New York, it’s 9 pm in California, and many people in California will still be on Twitter at that time. Twitter automation has allowed me to schedule tweets to be posted on my timeline every 30 minutes. That way, more people are able to see my tweets.
However, many people are not automating their tweets for long periods of time because of some stories about that plan backfiring. This plan mainly backfires when people are not aware of dates and big events that happen. The plan of automation rarely backfires, and if you are sharing blog posts, you shouldn’t worry about the backfiring process.
In order to schedule tweets, use HootSuite. I schedule tweets in bulk so I can take a break on some days to write more blog posts instead. On other days, I am scheduling 5 days of tweets so I always have something to tweet every 30 minutes. In order to find your ideal frequency, you are going to have to experiment. You will be shocked with the number of tweets you can tweet without getting your followers annoyed. I used to tweet every hour, but in this case study, I explained how tweeting every 30 minutes got me more follower appreciation and traffic to my blog.
No matter how many days into the future you schedule your tweets, those automated tweets do not replace connections. Although I am spending a lot of time scheduling my tweets, I am spending an equal amount of time going on Twitter and seeing who mentioned me and how much interaction my tweets are getting.
I strongly believe that scheduling tweets is vital towards getting more exposure and connections with your followers. However, when someone retweets a tweet, favorites a tweet, or mentions you, you need to respond to that person. Automated tweets allow you to focus on the connections because you will not have to worry about sending tweets in the process.