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Does The Length Of A Blog Post Matter?

February 7, 2014 by Marc Guberti 9 Comments

One of the big questions of blogging is whether the length of a blog post matters or not. Do longer blog posts necessarily equate to more shares and subscribers? The answer is no. That does not mean a long blog post is going to result in less shares and subscribers either.

The length of a blog post does not matter. The amount of time it takes to make your point does matter. Some blog posts are less than 50 words long because that’s how long it took for the writer to make his point. Some blog posts are over 1,000 words long because that’s how long the writer needs to make his point.

In addition to making a point, blog posts should also reinforce that point with examples or more information. “More information” can range from a few sentences to a few paragraphs. Examples can range from one example to over 10 examples.

Going back to the question, the length of a blog post does not matter. What your targeted readers get out of your blog post is what matters. If a targeted reader understands the point you are trying to make, then you did a good job.

 

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I am a content marketer and personal finance writer who produces content for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several publications, including…

  • US News & World Report
  • Business Insider
  • Benzinga
  • Newsweek
  • Bankrate

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