The only way this plan will fail is if it does not get implemented correctly. Free prize inside is just that: a bonus. The bonus is the added incentive to buy something or subscribe to a blog. Bonus chapters encourage us to buy the same book a second time. A free report encourages us to subscribe to someone’s blog.
People are looking for more ways to gain good attention in growing niches. In order to get more attention, you need to offer a free prize. When there were “Buy Two and Get One For Free” sales at the nearby toy store, I would be at the toy store that day. The thought of getting three products for the price of two encouraged me (and many others) to buy products from these toy stores. These sales were rare which only encouraged more people to get in on the action.
Imagine if you had a free product. Instead of getting a giant boost in sales and then going back to normal, the amount of sales you make can be consistent…and consistently growing. Offering a free prize will give your business more attention. As your business gets more attention, word of mouth will allow your business to spread.