In order to get the best from Pinterest, you need to send out pins that people will want to repin. The pin that people would want to repin, the perfect pin, has several characteristics. However, when all of these characteristics are put into 1 pin, you will see more repins. These are the three characteristics of a perfect pin.
- Pin a picture that grabs our attention. Small pictures get little attention while big pictures get a lot of attention. In addition, the color yellow grabs our attention quicker than any other color.
- The picture needs to be cool or have a powerful message. Now that you have our attention, we need a reason to repin your pin. This is when either being cool or motivational will result in more repins. 3D printing is cool because it is an innovation. That’s why most of my repinned pins are 3D printed creations. Motivation comes in the forms of inspirational “go get ‘em” quotes.
- Have a description that explains your picture. In 1-2 sentences, briefly describe the picture you pinned. Tell people what the picture is even if the picture is of something that we all know. If you pin a picture of a rabbit, be sure to tell us that it is a rabbit. We know what rabbits look like, but on Pinterest, you need to tell them what your picture is.
The next time you send out a pin on Pinterest, be sure that you are sending out the perfect pin. These kinds of pins get repinned more often than the average pin. Some perfect pins even go viral. What are your thoughts on the perfect pin? Do you have any additional tips or thoughts? Please share them below.
michaeljacobsenmarketing says
Great post !! I will for sure share this article. What about using hashtags in Pinterest ?
Marc Guberti says
Hashtags on Pinterest help your pins get seen by more people. I recommend using them in each of your pins, but if you use too many hashtags, people will struggle to read your pins’ descriptions.
Michael Bergen says
Great insights Marc! My bonus tip would be if you have a website that the image is hosted on, consider including a link to it within the post description. Especially if that picture contains awesome images like infographics! 🙂
Pinterest is often frequently visited by Google crawlers, and as you know Google loves fresh content! Leaving a couple breadcumbs to lead the way back to your site is valuable, and it cites the source of the image!
Your strategy definitely is a great one. Having the actual keywords in the description of the pinned image that relate to it will help users find your content above others more easily in searches.
Marc Guberti says
Thank you for the extra tip Michael 🙂
Susan52 says
I absolutely agree. It amazes me how many people don’t bother to type a description for their pins.
Treasures By Brenda says
Great recipe for the perfect pin. I agree on all points and I think, if you want to have your pins found, that description, which so many people skip, is vitally important.
Marc Guberti says
I could not agree more. Descriptions allow the followers to get a backstory behind your picture or more information about where clicking that picture will take them.
Thanks for coming by Brenda. I am glad you enjoyed reading the blog post.
Michael says
Excellent article on pinning as I look forward to applying such lessons!