It seems as if more people than ever want their own product. Whether that product is a book or training course, more people want their own. A big reason this happened is because creating these products suddenly became a lot easier. You no longer need to pursue a publisher to write a book or get a degree so you can teach in school.
There are countless examples of people who are remarkable because of their products. With this success has also come a lot of confusion of how that success happened in the first place. Many people think that once they create the product, the spotlight is on them. People will come and buy the product.
The problem is creating the product does not give you a spotlight. A product is a product, and there are millions of them to choose from. You don’t get to go under the spotlight just by creating a product. Many people have created products.
You get under the spotlight when you get people to care about your product. There are millions of products out there, and no one knows why your product is so special. The only way for people to know about your special product is by telling them about your product. The product does not guarantee going under the spotlight. The market is noisy, and most people don’t get noticed.
The spotlight comes after people realize why your product is important and necessary. If you created products just to become famous, it’s not going to work. If you create products because you enjoy the process, enjoy seeing better results, and firmly stand behind your products, it can work. All you would have to do at that point is get people to know about your products.
Once enough people know about your product, and the ripple effect allows more people to know about your product, the spotlight will be shining down upon you.
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