They all started as ideas. Implementing the idea was the hardest step towards making these businesses thrive. The people who created these businesses knew that an idea is flaky until it gets implemented. You can think of the next Facebook, but that does not mean anything if the idea does not reach the real world.
Thinking of the winning idea is easy. All you need to do is make a small innovation on something that already exists (much easier). You can also think of something revolutionary that has the ability to change the world (don’t limit the realm of possibility). The only way the small innovation or revolutionary innovation is going to have an impact on your business is by implementation.
Implementation is the most challenging part of business there is. Implementation forces us to get up and do work. Although many do not like the implementation phase, that’s what The New York Times, Apple, Twitter, Lego, JetBlue, and countless others did to get noticed.