The ways to be successful on social media are not written out. This results in many people not knowing how well they are doing on their social networks. My version of the social media grade book, provides some information into this problem. Here are some factors that go into consideration for how good your grade is.
- Real or fake followers. Having fake followers guarantees a low grade for this social media grade book. Being able to get real followers will prove that people are listening to your message. If you can get people to listen to your message, that is the starting point for success for any social network.
- Targeted followers. Having targeted followers is like the extra credit. Targeted followers are people who are interested in what you tweet about before they followed you while not every real follower will be interested in what you tweet about.
- Engagement with your followers. If you are able to talk with your followers and get them to share your posts, you are doing a good job with getting engagement. Having a targeted following really helps out towards getting more engagement.
- What you share. What are the rewards of someone clicking on the link to one of your tweets. Are they sent to a random article on the web, or are they sent to your blog where they can subscribe or buy one of your products? Does it generate a lot of retweets? The things that you share need to have an impact on your business, not someone else’s. It is okay to share other people’s content, but you should primarily share your content. In addition, your blog posts need to be stellar because that is the only way people will keep on reading your blog posts and your posts on social networks.
- How consistently and frequently you post on your social networks. There’s always that person who sends out 5 updates in 1 minute and then does not update their social media profile for the rest of the day. If you want to make it on the map, you need to be scheduling posts to appear on a consistent, frequent basis. I tweet every 30 minutes which is consistent and frequent.
- Your ability to have conversations with your followers via email. Once you start a conversation via email, that conversation can last for a long time. The first thing most people do when they get on their computers is check their inbox for new messages. Bringing the conversation to the inbox will allow you to have longer conversations which will result in future clients.
- The number of social networks that you use. It is better to have 100 people following you on one social network than it is to have 10 followers for 10 social network accounts. However, as one of your social networks picks up in speed, the others will gradually pick up in speed as well. Each time you get 1,000 followers on a social network, create another social network, and when that social network reaches 1,000 followers, repeat the process. If you have 10 social networks with over 1,000 followers each, some of your followers will decide to follow you on your other social networks. Then, all of your social networks grow and your overall presence on the web grows.
That is my version of the social media grade book. What are your thoughts on the social media grade book and do you think there anything else that I should add to it?