In order to build strong connections on Pinterest, your followers need to engage with your pins. Being on Pinterest and getting people to follow you is not enough. You need these followers to engage with your pins so that you can have longer conversations with your followers. These are the 7 ways to get more people to engage with your pins.
- Include a call to action. A call to action encourages someone to do something (click, like, repin) instead of just reading what is there. Pins that include a call to action have 80% more engagement than pins that do not include a call to action.
- Pin about trending topics. When topics trend on Pinterest, millions of people are looking at those topics and engaging with the pins about those topics. Pins related to a trending topic get a 90% increase in click throughs compared to other pins.
- Pin more tutorial pins. People are constantly looking for more knowledge. They want to learn more about their niche, learn about a certain craft, or learn a random fact. There are many things that you know about your niche that others do not know. Pinning tutorial pins will portray you as an expert in your niche. In addition, tutorial pins see a 42% higher click through rate than the average pin.
- Pin when most people are on Pinterest. While most people on Facebook and Twitter use those social networks in the morning, most people on Pinterest tend to be active during the evening. In addition, many people are addicted to Pinterest, and these people are on Pinterest for several hours every day. According to HubSpot, the ideal times to pin on Pinterest are between 2pm-4pm and 8pm-1am It is important to not overlook that the time is 8 at night. The ideal time to post on most social networks is 8 am, but Pinterest is different. There are many night owls who use Pinterest, and it is important to pin at those times to get the most engagement for your pins.
- Like and repin other people’s pins. When you repin other people’s pins, those people will get notified that you liked and/or repinned one of their pins. Some of these people will decide to return the favor and comment on one of your pins as well.
- Decide whether you want people to share your pin or have a discussion. You will want some of your pins to get shared across Pinterest while you would prefer that other pins build discussions with you and your followers. Pins with a lot of repins are more likely to be shared across Pinterest while pins with more likes encourage more discussion. The best thing to do is have some pins that encourage sharing and other pins that encourage discussion. In order to find out which pins would lead to what effect, you need to see how your followers have engaged with the pins that you have already sent out. If you do not know how your followers engage with your pins, then you need to send out several pins and see which ones get multiple repins and which ones get multiple likes.
- Build a targeted following. A targeted following who is interested in what you provide will definitely like and repin your pins. If you talk about sports, and all of your followers love sports, your pins are going to see more engagement. Building a targeted following will also help you when someone clicks on the pin and gets sent to your blog.
These are the 7 ways to build more engagement for your pins. The average pin has a 1.1% click through rate. By using Tips 1-3 in the same pin, you would boost that click through rate to 5.3%. By using tips 4-7, you would get more people to see your pins with those high click through rates. By getting more people to see your pins with higher click through rates, you would be able to get several likes, repins, and comments for your pins.