There are many articles that recommend you only tweet about your blog 20% of the time. These articles emphasize the need to share other people’s content instead of your own. However, I only tweet about my blog posts. Other than 4 motivational quotes, the other 68 of my daily tweets are my blog posts.
At first, I was not ready to implement this tactic. I remembered what all of those articles said about sharing other people’s content 80% of your time and only sharing your content 20% of the time. However, I decided to give it a try.
The results were incredible. My blog’s traffic immediately doubled (I had a big following when I started this experiment), and it has continued to grow ever since. Many people favorite and retweet my blog posts while others have conversations with me that started when I shared a blog post. The experiment was successful, I have continued to implement it since, but this experiment taught me a valuable Twitter lesson.
When you promote How-To articles, articles with tips, or anything similar, your followers do not care who wrote the article. It does not matter whether your friend wrote the article or that article appeared in The New York Times. Your followers only care about the content. Followers only care about the writer after reading the content. If you get a follower to read at least five of your blog posts, chances are that follower will subscribe to your blog and eventually buy your products.
Tweeting about your blog often (or always) is not a mistake. As long as your blog posts contain quality content, your followers will not be unhappy if all of your tweets are links to old and new blog posts with the titles of those blog posts.